Monday, December 21,
Department
fore Ads
May Chanqe
By .Tames Marlow and
George Zielke
New York, Dec. 21. Depart
ment store advertising the
kind you saw through all the
lush years of peace will prob
ably begin to undergo a change
as stocks run short.
.When stocks were plentiful,
as they have been all during
this Christmas rush, you could
see advertisements . like this:
ft "Come early. Bargain day."
But Christmas buying is put
ting a dent in some shelves.
Goods will be less plentiful as
the war goes on. And the de
partment stores must find new
ways to keep their customers
coming through the doors.
Merchandisers say that when
a store advertises one item it is
not just to sell that item. The
real purpose of the "ad" is to
get the customers into the store
where they can see other goods,
too.
ft. Stores already have gone in
for two new kinds of advertis
ing "selling the war" and in
vitational promotion : and a
Wilrd is likely to come.
This is the prospect as viewed
by Richard Meybohm, manager
of the sales promotion division
of the National Retail Dry
Goods association.
"Selling the war" like push.
ing the sale of bonds and stamps
already is taking a good per
centage of department store ad
vertising. -
So is institutional advertising
which more than anything else
keeps a store name in the public
eye and mind.
. Assuming that there will be
shortages, stores will create
good will and draw crowds by
advertising themselves as cen
ters of information - on ;: such
things as nutrition, conservation
of clothes.
A Thus, amid shortages, the
"ores would not have to push
any one Item but could atlll
draw shoppers. Once there
they could buy as they pleased,
besides getting the information
for which they came.
VSome stores, Meybohm says,
may figure "if we have nothing
to advertise, why advertise?
And then not advertise but all
the smart merchandisers will.
I The current issue of the mag
azine "Printer's Ink'! says it has;
made a survey showing a good
number of stores have set about
solving the problem of advertis
ing with diminishing supplies
and that "their solutions fall so
nearly into a pattern as to indi
cate a trend."
: The magazine cites the Hecht
Qimpany, big Washington de
partment store, as an "excellent
example" of the new. approach
which sells the store s a reli
able place to get god merchan-
- dise at seasonable prices.
Calvary Presents
Yuletide Program
Tuesday night at 7:30 the
Calvary Baptist Sunday School,
located at South Liberty and
East Miller, will present Its an
nual Christmas program. Ed
ward Schunke, the superintend
ent of the church school, will
Qeside and give the evening
prayer. - Rev. P. C. Stannard
, who has served in the Baptist
ministry , for many ' years will
read the scripture relating the
account of the birth of Christ.
The high, school youth chorus,
directed by Miss Meryl Corbett,
will sing a group of Christmas
carols. - The children's division
will be represented i by various
presentations. A unique Christ
mas cantata entitled, "The Child
Jesus," will be sung by a youth
chorus from the Junior and Pio
neer departments. Miss Maude
Durfee will be the pianist and
the cantata will be directed by
Mrs. Mildred H. Allen. The
program will be opened and
closed with a Christmas hymn
in which the entire congregation
Oil participate. The benedic
tion will be pronounced by i the
pastor, Rev. Edward L. Allen.
Refreshments 'Out' '
For Mother's Circle
Grand Island The Grand Is
land Mothers' circle was enter
tained Wednesday afternoon at
the home of Mr. and Mrs. E. W.
Mandigo, with ten members
present. At the business session
refreshments were voted out for
a year.
Mrs. Ernest Douglas told of
her recent trip to visit her son,
Curtis, in training in Califorina.
A committee was appointed to
purchase a service flag for tba
13 boys of this district in the
United States armed forces.
Mrs. Marion Schindler read aa
Qcle on Christmas. A Christ
mas party was held Saturday
evening at the Worth Wiley
home.
1942
West Salem
Visit Camp Adair
West Salem, Dec. 21 Making up the committee from the
Lions club and Woman's club visiting Camp Adair Saturday were
Mrs. Guy Newgent, Mrs. Fred Gibson, Mr. and Mrs. Robert Forster,
and L. B. McClendon. Capt. C. B.
Alford, in command of the men
who will use the day room fur
nished by West Salem, escorted
the party on a tour of the camp
and had them as his guest at the
luncheon hour. The visitors had
the privilege of lunching with
the men at their regular noon
day meal.
After visiting the other day
rooms the committee has a much
better knowledge of the things
needed to add to the comfort of
the 200 men, who will use this
room and are enthusiastic about
the real enjoyment the soldiers
derive from these recreational
halls.
A davenport and more easy
chairs of the occasional or
lounging type are badly needed
as according to the information
obtained no chairs have been as
signed to this room by the gov
ernment. Although one radio
was donated, an other radio of
the console type is needed as the
room is spacious and only a small
percentage of the men will bene
fit from the use of one radio. A
victrola would also be much
appreciated contribution. The
suggestion has been made that
a few pictures and several mir
rors would help to give a home
like atmosphere to this room
Subscriptions to magazines to be
sent directly to the room would
be a source of entertainment to
some of the men who enjoy
reading.
Small contributions pooled
among friends or neighbors
could provide a chair or some
other article, but before making
purchases for the room Mrs.
Olive Sargent, president of the
Woman's club, or one of the
committee visiting , the : camp
should be consulted as other
gifts may make a variation in
the immediate needs.
Program Precedes Vacation
The public school will begin
the annual Christmas vacation
following class, work Wednes
day afternoon, with plans call
ing for the resuming of classes
vnrtCi
Women
on Monday morning, January
4. A Christmas operetta "An
other Wise Man" to be presented
at 8 o'clock Wednesday evening
in the gymnasium is the oply
activity planed for the holidays.
Character parts' in the oper
etta wil be played by Robert
Goffrier, as Peter; Jacqueline
Johnson as Mary; Tommy Acres,
David; Donnie Lewis, Tony; Rob
ert Kieiver, The Thin Man; Car
ol Ashcraft, Mrs. Allegretti; and
Midge Dabbs, Mrs. Callahan.
Miss Frances Schmidt, who
will play the accompaniments,
was assisted by Miss Alma Stauf
fer and Mrs. Emily Van Santen
in coaching and directing the
musical scores.
Other program features will
include a group of four, instru
mental numbers presented by
the band under the direction of
Mrs. Helen Campbell; vocal
numbers by the upper grade
girls chorus; two part chorus
numbers by the upper grade
girls, and a reading by Midge
Dabbs.
Calkins New Officer
Clifford Calkins of Salem has
been employed as night patrol
man replacing Clifford Tucker,
who recently resigned. Calkins
formerly resided in West Salem.
Harold Dalke stopped off a
few hours on Frdiay afternoon
to visit his parents, the Thomas
Dalkes. Dalke was en route from
Camp Farragut, Idaho .to, San
Diego, where he has 'been as
signed to training in. the navy
medical, corps. During the after
noon Mrs. Dalke and Harold
drove to Portland for a brief
visit with his father, Thomas
Dalke, who is employed there in
defense work.
Mrs. Lillie Douglas is visiting
with her son, Jack Douglas, at
his home in Eugene, since re
turning from Clarkston, Wash
ington, where the family was
called for the services and bur
ial of. Roy Douglas, former city
treasurer.
lied
Every loaf of Master Bread is en
riched with Vitamin Bl and Iron
enriched for added energy and vital
ity for your body Ask your grocer
for Fresh Master Bread
The Ccpital Journal, Salem, Oregon
m
Margaret Herlihy
Acquittal in
Herlihy Case
Bisbee, Ariz., Dec. 21 W) It
took just long enough for a jury
of leathery faced westerners to
find out whether to sign the ver
dict with pen or pencil before
they acquitted pretty Margaret
Herlihy of killing Capt. David
D. Carr, father of her unborn
child. '
Immediately the jurors were
dismissed they crowded around
the 21-year-old red-haired girl,
and shook her hand.
More than one said that if he
had been in her position he
would have dealt with Carr in
the same manner.
As Margaret, smiling through
tears, departed, courtly, kindly
County Attorney John F. Ross,
the chief prosecutor, shook her
hand and said:
"Now you got to get some rest.
If I: had been on the jury, I
would have acquitted you, too."
The jury had heard Margaret,
daughter of Lieut. Col. and Mrs.
E. G. Herlihy, tell how she fell
in love with handsome Captain
Carr at first sight, married him
in Mexico while under the in-
East Salem Social
Calendar Filled
East Salem, Dec. 21. This last week has been a very busy
one on the social calendar of East Salem women. Friday after
noon Mrs. A. R. Tartar was hostess to the ladies of the Garden
road Neighborhood club at her
home on Garden road. The
Christmas party of the club has
been with Mrs. Tartar for sev
eral years. Per rooms were beau
tifully decorated for the Christ
mas holidays with greens and
a large brightly decorated tree.
Gifts were exchanged. On the
program were a Christmas story
read by Mrs. Tartar, a memory
contest from Christmas greet
ing cards and the singing of
carols.
The president, Mrs. Ralph
Werner, could not be present
because of the illness of her
daughter, Carol.
The Swegle community
Christmas program will be giv
en in the school auditorium
Tuesday night, December 22 at
8 o'clock. '
Mrs. Booth, sister-in-law of
Mrs. Agnes Booth, is substitut
ing for Mrs. Jack Laverty, third
and fourth grade teacher at
Auburn school. Mrs. Laverty is
visiting her husband while he is
in a San Francisco port .on fur
lough, and will return after the
holidays.
Dinner guests of Mr. and Mrs.
fluence of drinks he pressed
upon her, and killed him when
he made a beastly attack upon
her while in a frenzy over his
complicated marital affairs.
Margaret tearfully related
that she knew little or nothing
about the ceremony until Carr
revealed to her the next day
that the marriage not only had
been performed but consum
mated. "Give Her
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Ralph Becker Thursday night at
their Sunnyview avenue home
were Mr. and Mrs. Charles Tho
mas and grandson, Mr. and Mrs.
Earl Thomas and two sons.
Auburn community school
program will be Tuesday night,
December 22, at the school
house. A very fine program has
been planned with two short
plays.
Santa Claus Will ?
Find Dim-out Here
When Santa ' Claus reaches
Oregon from his North Pole
headquarters, he is in for a sur
prise this year.
The' lighted Christmas trees
that used to shine in many win
dows will be invisible from his
reindeer sled because the dim
out goes, Christmas or no
Christmas, according to C. H.
Lundell, state light control offi
cer for the Oregon State Defense
council.
Christmas celebrants within
the 14 dim-out counties, are
warned not to leave a candle
shining in their windows.
"No lights visible from out
side the home" remains the rule,
and Christmas will be celebrat
ed behind pulled-down shades
this year.
Labish Center The condition
of George Wright, who has been
seriously ill for a lengthy period
is reported to be slightly im
proved. He is still confined to a
local hospital for treatment.
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Sizes 32 to
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. fa?
Sizes 14 to 42
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DANCE SETS
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Sizes 32 to 36
Beautiful rayon satin
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her.
Gift US War
gift of all, a United States
ever - lasting Christmas in a free
spirit of Christmas.
Wrighlmans Gel
Official Word
Silverton Dr. and Mrs. A. E.
Wrightman received telegraphic
word early Sunday afternoon of
ficially verifying the accidental
death of their son, Lieut. A. E.
Wrightman, Jr., at Tampa, Fla.,
by airplane crash with no fur
ther details given.
The body will be sent to Sil
verton in charge of the Ekman
funeral home for final rites.
Lieut. Wrightman was born in
Silverton, November 30, 1905.
He received his elementary edu
cation in the Silverton schools.
He had his medical degree from
the University of Oregon and
took post work in Portland and
in a number of eastern colleges
during his years of practice in
Portland and Silverton.
He is survived by his widow,
Kai, of Portland, and his par
ents in Silverton.
Woman and Child
Lost in Sea Wreck
Kodiak, Alaska, Dec. 21 (P)
Mrs. Mary Paakanen, 48, of Lar
sen's Bay and her 5-year-old
granddaughter were lost last
Thursday when the mail boat
Phyllis S. was cut in two by a
navy vessel, survivors disclosed
here today.
Mrs. Paakanen and the child
apparently were trapped in a
cabin and went down with the
wreckage, they said. Thirteen
others, including two women and
four children, clung to the
floating bow portion of the 55
foot craft and were rescued by
naval life boats.
No explanation of the accident
SLIPS
2 for
$3.00
44
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.Three
was given. The mail boat, un
der charter to Capt. Robert Von
Scheele, was struck from astern,
they said.
The survivors were put ashore
at Port Bailey after being given
medical attention.
Mission Held
At Camp Adair
Catholic mission services
covering a period of five days
were conducted last week at
Camp Adair by priests of the
Catholic archdiocese of Port
land, under the sponsorship of
Chaplain Thomas P. Bermlng
ham, 96th division artillery with
ceremonies held at chapel No. 2,
Avenue D and Third street
south and chapel No. 3 at Ave
nue D and Seventh street south.
The clergy participating in
the mission were Revs. K. O. O'
Connel and Bernard J. McDon
nell, both of Salem; Rev. Mi
chael Raleigh, Canby; Rev. John
McGrenra, Rainier. Rev. Chris
tian J. Dorley and Rev. Daniel
Debolt of Portland, redemptor
ists, also took part in the ser
vices and other missions were
given at adjoining chapels in
the camp by ' Revs. Edward
Power, Frank K. Kinsella and
AlphWse O'Hagan, all of Seat
tle; Rev. Henry O. Sutton of
Coeur D'Alene, Idaho.
Mass was offered daily at 6:30
p.m., this being allowed at army
posts instead of mass being of
fered in the morning for spe
cial mission services, under
army regulations and church
dispensation, '
According to the program
services were also held at 7 p.m.
with recitation of the rosary
followed by sermon and a sim
ilar program was repeated at 8
p.m.
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A Q