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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 20, 1941)
Thursday, March 20, 1940 The Capital Journal, Salem, Oregon Fiva Jacnet dresses are lavorltes (or Spring 1941. Left: Jaumy bolero dress in plaid and plain combination, made of Crown Tested spun rayon and wool fabric. Right: New fitted Jacket dress in Crown Tested rayon crepe in one of the new radio prints. 1 Skirt-Color Line Newest Detail in Spring Jackets The newest jackets for Spring, 1941, are the shirt-collar Jackets. Styled like a man's, they have soft, high revers over which the collars of your favorite shirts and blouses fit gracefully. Some come with their own detachable white pique or linen over-collars. Shirt-collar Jackets arc the choice of everyone from college girls to young matrons. Of course there are lots and lots of other Jacket styles to chose from, including car digan and rever Jackets, double- breasted and link-button styles and jackets with Peter Pan collars. The new jackets are longer this year (26 to 28 inches) and have smoother shoulders and more easily fitted waistlines. They feature three or four patch pockets, sometimes button-trimmed, or novelty shaped pockets. Wide variety of styles in cludes button-front ityles, 2, 3 or 5-button jackets. Pastel colors are headlined for Spring with glen and rainbow plaids, checks and pln-strlpes also featured. Shetlands, tweeds, wools, and menswear fabrics are widely used and covert is seen, too, though not as frequently as the others. Pastel corduroy Is, as always, pop ular especially with the younger set. As for skirts, they are box-pleat ed, all-around, gored or flared. Some have high kick pleats. All are designed for free and easy walking. And they are of the same fabrics and colors as the jackets. Your local stores carry them all and you can mix-match them you please. 7947 Fashion. Picture Gay With Colors Viewed from the beginning, the 1941 fashion picture shows every in dlcatlon of being one of the mosl eventful in many years. With the U. S. defense program looming larger and larger on the national scene, some fashion conv mentators are uncertain as to the eventful effect the military atmos phere will have upon clothes, par ticularly on men's wearing apparel. The general consensus, however, is that for the time being men's clothes will continue to bear no marked resemblance to military styles. The only noticeable military effect on clothes, at this time, Is the be. ginning of a trend toward light tan and various shades of brown, to gether with the growing popularity of homespuns and tweeds and top coats with military collars. Fatrlotle Motif Perhaps the newest notes In men's clothes this year Is the emergence of blues and gray-blues In suits worn with accessories which strike the patriotic motif with neckties, handkerchiefs, socks and even gar ters appearing in red, white and blue, Shirts are striking the same note with red, white and blue stripes. This seems to be about as far as the military trend has gone. On the other hand, civilian dress has definitely influenced military styles, believe it or notl In contrast to the 1917-18 picture, when men's clothes effected tight-fitting coats, half or whole-belted, it is the sol dier's tunle today which has chang ed In deference to the present cus tom of comfort first, with bl swing pleats in the soldier's coat allowing greater freedom than ever before. Brown and Blue "Musts" The definite "news" this year Is the shift to brown and blue In spring suits. Heralded as "must" are me new shades caned peat Drown end rust brown. These colors will be seen in not only worsteds for business wear, but also In tweeds for sports and semi-sportswear. The trend of last year to single- breasted suits In preference to dou ble-breasted has apparently halted, with the double-breasted jacket not only holding its own but coming Into greater favor. Lapels on the double-breasted coats are rolled to the bottom buttons. Likewise chalk stripes are continuing in favor for business wear, while the colorful tweeds of 1940 are even more color ful this year featured by pronounc ed over-squares. It is the tweeds and the worsteds this year offering wider color range than In the past which re tain leadership In the drive toward more gayety and Imagination In ac cessories. Topcoat Continue Short Topcoats continue to be short. The (ingle-breasted, fly front covert coat With peaked lapels ranks among the leaders preferred by business men. Other leaders are Harris tweeds and Plaid tweeds. Soft Silhouette Is Fashion News Fashion news in Spring suits Is a "soft" silhouette, achieved through slightly sloped shoulders, Moused waistlines, shirtwaist cuffs, longer, easier jackets and pleated skirts. Newest suit skirts feature pleats that make the straight silhouette a natural and fluid one. Many of the Jackets have shawl collars or rounded revers for a more femi nine line. Children to Enjoy New Fashions, Too Children are going to enjoy the new fashions created for them lor Spring, 1041, because they have been designed to appeal to their imag inations. They will be thrilled with the nautical fashions in navy and red with flaunting gold and silver emblems; they will enjoy the exotic colorings of fashions inspired by South America; they will have fun In fashions adapted from the tra ditional costumes of American cow boys and Indians and they will goto-town once again In casual sporta clothes borrowed from that rugged Individualist, the American college boy. They will take a pride In these new clothes because they express the spirt! of America, a spirit of which they are now so sharply aware. Of course navy Is slated for a leading place because of the Inter est in nautical fashions, but the new color trend in children's wear Is toward nasturtium tones. Just visualize the glowing colors of the nasturtium flower and you will see the orangy-plnk, warm cocoa tans and soft beiges that are going to blossom forth In spring coats, suits and dresses for children. They fit Into the South American scheme, too. Men's Wear Fabrics Used The best looking new coats for every age from toddler to teen are in fabrics usually associated with men's clothes. You will love the glen checked worsteds, the clear sliep herd checks and sharkskins and the men's wear gray flannels. Cav alry twill Is a favorite for navy blue coats which, Incidentally, shows a tendency to look more like dresses than coats. You will understand what we mean when you see their shirt collars and sleeves. When It comes to cotton dresses pique is the most popular fabric of the season and twin prints givo a new flair to many of the new frocks. Victorian rose prints are charming for little girls, either in pique or glazed chintz (it retains its glaze after washing). Spun ray on and rayon sharkskins will appeal to older girls and for afternoon frocks there's nothing like rayon or silk prints. One of the new trends of the season In cottons is the large, splashy prints, some times In bor der effects. One of the Important dress-up fashions for teens is the silk or rayon print dress with wool en jacket, dyed to match the back ground of the print. Flower Trimmed Bonnets Important ' What is the ideal Easter out fit? It is navy with white or red; it is natural tan with cocoa-brown accents; it is nasturtium pink with cocoa brown. And flower-trimmed bonnets are the preference. Military Influence In Costume Jewelry Newest costume jewelry for Sprint according to Charlotte, well- known jewelry designer, are: The Military Influence in pins and clips, replicas of the army, navy and air corps insignia, South Amer ican Jewelry in wood and bright colored yarns in necklaces and bracelets and the Hawaiian. UBWU!JP.4'.!4.W Two of the newest, most fashionable costumes for Spring. Left: The long coat ensemble, the coat in wool, the dress in Crown Tested rayon shcher crepe. Right: The feminine dressmaker coat in Crown Tested rayon and wool twill, lingerie trimmed. Country or Town, Daytime or Evening, Wear Cotton What is going to be lashtonabto this season? Well, here's the answer girls. You simply can't go wrong with cottons. Away down south in nor ida your question was answered from the very beginning of last winter's resort season. Smart women from every part of the country appeared on the sandy beaches and at formal parties wearing cottons. Piques, cham- orays, batistes, poplins, voiles, seer It's an American Glove Spring Say Fashion Experts The new glove silhouette takes Its cue from cowboy gauntlets and adds a dash to tailored Spring suits and coats. Spring, 1941, glove novelties go Western with leather thongs and fringes. Oloves for Spring, 1941, are 100 American In Inspiration and in manufacture! Only the clever Yankees could and would perfect a hand-sewing machine. Qlove fashions are getting more and more simple. Basic, classic types have been em phasized for two seasons with dress maker detailing the only important deviation. For Spring, 1941, how ever, the strictly tailored glove Is the fashion-important glove. But-ton-and-button-hole gloves, the kind worn by your father who loves nice things, are the 1941 fashion for suits. Such a glove is Daniel Hays little "Saratoga" sewn by the im proved handsewn method called "Tyseam" and done on a marvel ous new machine. You can wear It In doeskin or lovely washable cape- skin or pigskin or mocha . which shows how important this style really Is. From all over the country (even from the south where dainty hands were mark of a ladyl) comes the report that women are wearing their gloves larger and larger I A little glove that Is the essence of comfort and tailored casualness is Merry Hullls "finger free" suit glove of washable capeskln, Mercv Hull's suit glove Is at its best in the colors which come from the west for Spring . , , California Sad dle," the light rosy tone of a brand new saddle; "Arlsona Colt," delicate tan of a new-born oolt; and "Texas Rawhide," neutral shade of a sun Mnwhtd hJda This west Influ ence looms exciting on the Spring fashion horizon. Americana House Features Slipcovers Americana House, a display con structed with all furnishings and decorations In miniature, features new Spring patterns of Sura Fit furniture slipcovers. Americana House Is a group of four living rooms under one roof. There Is a Regency room In wine, an 18th century room In na tural, a modern room In green, and a studio apartment in blue . what effects can be achieved by matching knitted and cretonne slipovers. suckers, ginghams, broadcloths, Swisses all made the headline fashion news of the season. High honors during the current season will go to cotton embroider ies. Batiste embroidered in spaced spotty designs and graceful sprays will be seen in the new pencil slim frocks for an afternoon or dinner at the country club. Organdy em broideries are making their ap pearance in romantic full-skirted dresses, and pique embroideries In such colors as tomato red and Kelly green are used extensively In eve ning gowns. The South American influence will be seen in colorful embroideries on piques and batiste for .spectator and beach wear. The outdoors woman will delight in the new cotton chambray sports wear. Among the newest chambrays Is a "creased" chambray with raised seersucker stripe. The raised stripe is in sharp contrast like vivid red in wine or vivid green in blue. Other popular sportswear Is done in strip ed nurse cloth. Gingham plaids combined with herd checks in ginghams are still maintaining their popularity of last year. Tlie current military Influence Is seen in new designs in cotton pop lins for nautical and navy-influen ced fashions for beach wear Printed poplin frocks are also meeting with approval. The best poplin prints are the gigantic tropical flowers in multi-coolrs. "Taffeta" plaid pop lins are good In play clothes and beach ensembles. Though strong colors are seen In most of the summer cotton dresses, pale pastels In the new season's seersuckers are decidedly different. They come in monotone stripe ef fects like faded sky blue with I butcher blue stripe, mossy green in a pale Nile green, or In contrast such as deep rose or wine In pale gray, Attractive morning and daytime dresses for town wear are being made up In cotton lawn prints. The outstanding of these monotone de signs highlight simple motifs such as the spotlighted icai in a com bination of cornflower blue ana checks are among the popular sum- deep violet and an all-over arrange- Imer dress fabrics, although shep- ment of Detailed flowers in yellows. Happy season . . liappy thought . '. . to be able to face spring in beautiful clothes, this season love lier than everl r L We can't begin to tell you of all our fashions, but all are here in great profusion. Dresses, Suits, Coats, and Hats every spring fashion is here for you I As always, prices are attuned to the budget of the woman who knows she can be well dressed without spending a fortune. MART OHOP S 115 N. LIBERTY (ft - "Sfasa ( V mV eJ7Z2 UrtewirJ 1 , S Vsji'x. for thncw Nttunliien for (he D v Tr'" tw Kon. You ee it in their 1111! ll'lffril w soft structure ia their soft ""'"""""n 11 kW' matetiUof kid or lucde or g.bif 11 dine in their eir low heels I jJ 'A anl most of sll in the csresiing 1 "0 way they hug your feet with "no I II 11 I ''hn0 tn P'ncn" j Av buckle Diiiio & Co. BUSTER BROWN SHOE STORE 481 State Street Just 20 steps from High 1 j 8 & I SPRING 1941 (ooL ojt fashions For Home Sewing With Spring almost upon us, new fashions are blossoming right and left. New fabrics, new colors, new silhouettes, are making their bow. Before you go about assembling your Spring wardrobe, you will want to give thought to all the new trends. You can learn aboui, them in the Spring Fashion Book which you will find intensely interesting, practical and helpful, from cover to cover. ... A colorful presentation of 125 models parading before you, right in your own home. . . Styles for all sizes, ages ana occasions. ... A pre-view of the 1941 Easter parade, ... A Spring wardrobe for mature figures. . . . Cotton frocks for warmer climes. . . . Jumpers, jerkins and jumpa fores. . . Matchable blouses and skirts. . . . Workaday washable frocks. . . . Toddlers' and 'teen age clothes in a wide selection. All of these and many other Spring sewing suggestions make interesting reading in the Spring Book of Pat tern Fashions. ORDER YOUR COPY TODAY The cost is 15c per copy when or dered separately; only 10c when or dered along with a dress pattern. Address your order to FASHION BUREAU OF THE CapitaljJournal 516 Mission St. San Francisco, Calif.
