Thursday, March 20, 1940
The Capital Journal, Salem, Oregon
Fiva
Jacnet dresses are lavorltes (or Spring 1941. Left: Jaumy bolero
dress in plaid and plain combination, made of Crown Tested spun
rayon and wool fabric. Right: New fitted Jacket dress in Crown
Tested rayon crepe in one of the new radio prints. 1
Skirt-Color Line Newest
Detail in Spring Jackets
The newest jackets for Spring, 1941, are the shirt-collar Jackets. Styled
like a man's, they have soft, high revers over which the collars of your
favorite shirts and blouses fit gracefully. Some come with their own
detachable white pique or linen over-collars. Shirt-collar Jackets arc the
choice of everyone from college girls to young matrons. Of course there
are lots and lots of other Jacket
styles to chose from, including car
digan and rever Jackets, double-
breasted and link-button styles and
jackets with Peter Pan collars.
The new jackets are longer this
year (26 to 28 inches) and have
smoother shoulders and more easily
fitted waistlines. They feature three
or four patch pockets, sometimes
button-trimmed, or novelty shaped
pockets. Wide variety of styles in
cludes button-front ityles, 2, 3 or
5-button jackets.
Pastel colors are headlined for
Spring with glen and rainbow
plaids, checks and pln-strlpes also
featured. Shetlands, tweeds, wools,
and menswear fabrics are widely
used and covert is seen, too, though
not as frequently as the others.
Pastel corduroy Is, as always, pop
ular especially with the younger
set.
As for skirts, they are box-pleat
ed, all-around, gored or flared.
Some have high kick pleats. All
are designed for free and easy
walking. And they are of the same
fabrics and colors as the jackets.
Your local stores carry them all
and you can mix-match them
you please.
7947 Fashion.
Picture Gay
With Colors
Viewed from the beginning, the
1941 fashion picture shows every in
dlcatlon of being one of the mosl
eventful in many years.
With the U. S. defense program
looming larger and larger on the
national scene, some fashion conv
mentators are uncertain as to the
eventful effect the military atmos
phere will have upon clothes, par
ticularly on men's wearing apparel.
The general consensus, however, is
that for the time being men's
clothes will continue to bear no
marked resemblance to military
styles.
The only noticeable military effect
on clothes, at this time, Is the be.
ginning of a trend toward light tan
and various shades of brown, to
gether with the growing popularity
of homespuns and tweeds and top
coats with military collars.
Fatrlotle Motif
Perhaps the newest notes In men's
clothes this year Is the emergence
of blues and gray-blues In suits
worn with accessories which strike
the patriotic motif with neckties,
handkerchiefs, socks and even gar
ters appearing in red, white and blue,
Shirts are striking the same note
with red, white and blue stripes.
This seems to be about as far as the
military trend has gone.
On the other hand, civilian dress
has definitely influenced military
styles, believe it or notl In contrast
to the 1917-18 picture, when men's
clothes effected tight-fitting coats,
half or whole-belted, it is the sol
dier's tunle today which has chang
ed In deference to the present cus
tom of comfort first, with bl
swing pleats in the soldier's coat
allowing greater freedom than ever
before.
Brown and Blue "Musts"
The definite "news" this year Is
the shift to brown and blue In
spring suits. Heralded as "must" are
me new shades caned peat Drown
end rust brown. These colors will
be seen in not only worsteds for
business wear, but also In tweeds for
sports and semi-sportswear.
The trend of last year to single-
breasted suits In preference to dou
ble-breasted has apparently halted,
with the double-breasted jacket not
only holding its own but coming
Into greater favor. Lapels on the
double-breasted coats are rolled to
the bottom buttons. Likewise chalk
stripes are continuing in favor for
business wear, while the colorful
tweeds of 1940 are even more color
ful this year featured by pronounc
ed over-squares.
It is the tweeds and the worsteds
this year offering wider color
range than In the past which re
tain leadership In the drive toward
more gayety and Imagination In ac
cessories. Topcoat Continue Short
Topcoats continue to be short. The
(ingle-breasted, fly front covert coat
With peaked lapels ranks among the
leaders preferred by business men.
Other leaders are Harris tweeds and
Plaid tweeds.
Soft Silhouette
Is Fashion News
Fashion news in Spring suits Is
a "soft" silhouette, achieved through
slightly sloped shoulders, Moused
waistlines, shirtwaist cuffs, longer,
easier jackets and pleated skirts.
Newest suit skirts feature pleats
that make the straight silhouette
a natural and fluid one. Many of
the Jackets have shawl collars or
rounded revers for a more femi
nine line.
Children to
Enjoy New
Fashions, Too
Children are going to enjoy the
new fashions created for them lor
Spring, 1041, because they have been
designed to appeal to their imag
inations. They will be thrilled with
the nautical fashions in navy and
red with flaunting gold and silver
emblems; they will enjoy the exotic
colorings of fashions inspired by
South America; they will have fun
In fashions adapted from the tra
ditional costumes of American cow
boys and Indians and they will goto-town
once again In casual sporta
clothes borrowed from that rugged
Individualist, the American college
boy. They will take a pride In these
new clothes because they express
the spirt! of America, a spirit of
which they are now so sharply
aware.
Of course navy Is slated for a
leading place because of the Inter
est in nautical fashions, but the
new color trend in children's wear
Is toward nasturtium tones. Just
visualize the glowing colors of the
nasturtium flower and you will see
the orangy-plnk, warm cocoa tans
and soft beiges that are going to
blossom forth In spring coats, suits
and dresses for children. They fit
Into the South American scheme,
too.
Men's Wear Fabrics Used
The best looking new coats for
every age from toddler to teen are
in fabrics usually associated with
men's clothes. You will love the glen
checked worsteds, the clear sliep
herd checks and sharkskins and
the men's wear gray flannels. Cav
alry twill Is a favorite for navy blue
coats which, Incidentally, shows a
tendency to look more like dresses
than coats. You will understand
what we mean when you see their
shirt collars and sleeves.
When It comes to cotton dresses
pique is the most popular fabric
of the season and twin prints givo
a new flair to many of the new
frocks. Victorian rose prints are
charming for little girls, either in
pique or glazed chintz (it retains
its glaze after washing). Spun ray
on and rayon sharkskins will appeal
to older girls and for afternoon
frocks there's nothing like rayon or
silk prints. One of the new trends
of the season In cottons is the large,
splashy prints, some times In bor
der effects. One of the Important
dress-up fashions for teens is the
silk or rayon print dress with wool
en jacket, dyed to match the back
ground of the print.
Flower Trimmed Bonnets
Important '
What is the ideal Easter out
fit? It is navy with white or red;
it is natural tan with cocoa-brown
accents; it is nasturtium pink with
cocoa brown. And flower-trimmed
bonnets are the preference.
Military Influence
In Costume Jewelry
Newest costume jewelry for
Sprint according to Charlotte, well-
known jewelry designer, are: The
Military Influence in pins and
clips, replicas of the army, navy
and air corps insignia, South Amer
ican Jewelry in wood and bright
colored yarns in necklaces and
bracelets and the Hawaiian.
UBWU!JP.4'.!4.W
Two of the newest, most fashionable costumes for Spring. Left:
The long coat ensemble, the coat in wool, the dress in Crown
Tested rayon shcher crepe. Right: The feminine dressmaker
coat in Crown Tested rayon and wool twill, lingerie trimmed.
Country or Town, Daytime
or Evening, Wear Cotton
What is going to be lashtonabto this season? Well, here's the answer
girls. You simply can't go wrong with cottons. Away down south in nor
ida your question was answered from the very beginning of last winter's
resort season. Smart women from every part of the country appeared on
the sandy beaches and at formal parties wearing cottons. Piques, cham-
orays, batistes, poplins, voiles, seer
It's an American Glove
Spring Say Fashion Experts
The new glove silhouette takes Its cue from cowboy gauntlets and
adds a dash to tailored Spring suits and coats. Spring, 1941, glove novelties
go Western with leather thongs and fringes. Oloves for Spring, 1941, are
100 American In Inspiration and in manufacture! Only the clever
Yankees could and would perfect a hand-sewing machine. Qlove fashions
are getting more and more simple.
Basic, classic types have been em
phasized for two seasons with dress
maker detailing the only important
deviation. For Spring, 1941, how
ever, the strictly tailored glove Is
the fashion-important glove. But-ton-and-button-hole
gloves, the
kind worn by your father who loves
nice things, are the 1941 fashion for
suits. Such a glove is Daniel Hays
little "Saratoga" sewn by the im
proved handsewn method called
"Tyseam" and done on a marvel
ous new machine. You can wear It
In doeskin or lovely washable cape-
skin or pigskin or mocha .
which shows how important this
style really Is. From all over the
country (even from the south where
dainty hands were mark of a ladyl)
comes the report that women are
wearing their gloves larger and
larger I
A little glove that Is the essence
of comfort and tailored casualness
is Merry Hullls "finger free" suit
glove of washable capeskln, Mercv
Hull's suit glove Is at its best in
the colors which come from the
west for Spring . , , California Sad
dle," the light rosy tone of a brand
new saddle; "Arlsona Colt," delicate
tan of a new-born oolt; and "Texas
Rawhide," neutral shade of a sun
Mnwhtd hJda This west Influ
ence looms exciting on the Spring
fashion horizon.
Americana House
Features Slipcovers
Americana House, a display con
structed with all furnishings and
decorations In miniature, features
new Spring patterns of Sura Fit
furniture slipcovers. Americana
House Is a group of four living
rooms under one roof.
There Is a Regency room In
wine, an 18th century room In na
tural, a modern room In green, and
a studio apartment in blue .
what effects can be achieved by
matching knitted and cretonne slipovers.
suckers, ginghams, broadcloths,
Swisses all made the headline
fashion news of the season.
High honors during the current
season will go to cotton embroider
ies. Batiste embroidered in spaced
spotty designs and graceful sprays
will be seen in the new pencil slim
frocks for an afternoon or dinner
at the country club. Organdy em
broideries are making their ap
pearance in romantic full-skirted
dresses, and pique embroideries In
such colors as tomato red and Kelly
green are used extensively In eve
ning gowns. The South American
influence will be seen in colorful
embroideries on piques and batiste
for .spectator and beach wear.
The outdoors woman will delight
in the new cotton chambray sports
wear. Among the newest chambrays
Is a "creased" chambray with raised
seersucker stripe. The raised stripe
is in sharp contrast like vivid red
in wine or vivid green in blue. Other
popular sportswear Is done in strip
ed nurse cloth.
Gingham plaids combined with
herd checks in ginghams are still
maintaining their popularity of last
year.
Tlie current military Influence Is
seen in new designs in cotton pop
lins for nautical and navy-influen
ced fashions for beach wear Printed
poplin frocks are also meeting with
approval. The best poplin prints
are the gigantic tropical flowers in
multi-coolrs. "Taffeta" plaid pop
lins are good In play clothes and
beach ensembles.
Though strong colors are seen In
most of the summer cotton dresses,
pale pastels In the new season's
seersuckers are decidedly different.
They come in monotone stripe ef
fects like faded sky blue with I
butcher blue stripe, mossy green in
a pale Nile green, or In contrast
such as deep rose or wine In pale
gray,
Attractive morning and daytime
dresses for town wear are being
made up In cotton lawn prints. The
outstanding of these monotone de
signs highlight simple motifs such
as the spotlighted icai in a com
bination of cornflower blue ana
checks are among the popular sum- deep violet and an all-over arrange-
Imer dress fabrics, although shep- ment of Detailed flowers in yellows.
Happy season . . liappy thought
. '. . to be able to face spring in
beautiful clothes, this season love
lier than everl
r
L
We can't begin to tell you of all
our fashions, but all are here in
great profusion. Dresses, Suits,
Coats, and Hats every spring
fashion is here for you I
As always, prices are attuned to
the budget of the woman who
knows she can be well dressed
without spending a fortune.
MART OHOP
S
115 N. LIBERTY
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Av buckle Diiiio & Co.
BUSTER BROWN SHOE STORE
481 State Street Just 20 steps from High
1
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8 & I
SPRING 1941
(ooL ojt fashions
For Home Sewing
With Spring almost upon us, new
fashions are blossoming right and
left. New fabrics, new colors, new
silhouettes, are making their bow.
Before you go about assembling your
Spring wardrobe, you will want to
give thought to all the new trends.
You can learn aboui, them in the
Spring Fashion Book which you will
find intensely interesting, practical
and helpful, from cover to cover.
... A colorful presentation of 125
models parading before you,
right in your own home.
. . Styles for all sizes, ages ana
occasions.
... A pre-view of the 1941 Easter
parade,
... A Spring wardrobe for mature
figures.
. . . Cotton frocks for warmer climes.
. . . Jumpers, jerkins and jumpa
fores. . . Matchable blouses and skirts.
. . . Workaday washable frocks.
. . . Toddlers' and 'teen age clothes
in a wide selection.
All of these and many other Spring
sewing suggestions make interesting
reading in the Spring Book of Pat
tern Fashions.
ORDER YOUR COPY TODAY
The cost is 15c per copy when or
dered separately; only 10c when or
dered along with a dress pattern.
Address your order to
FASHION BUREAU OF THE
CapitaljJournal
516 Mission St.
San Francisco, Calif.