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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (March 7, 1940)
Thursday March 7, 1940 The Capital Journal, Salem; Oregon American Shops, Merchants Unite To "Glamorize" Home Interiors (Top Lelt) "Harmony in Batin" worked out In blended monotones against a simple background. New and scientifically placed lighting contributes to the effectiveness of the room as & whole (Lower Right) Paneled Living Room featuring 'fewer pieces with mora Interest." Note matched woods, mirror wall, new methods of lighting and concealed radiation. W').)twi , Men's Accessories loionui lor spring Stripes, plaids and checks are key notes for accessories In the man's wardrobe for the spring and fall of 1940. For the first time In a number of years, most of the designs to be seen in ties, shirts, socks and other ac cessories embody the Ideas of Am erican designers. They have been made to suit American men and the colors, patterns and fabrics should please young and old in all parts of this country. Wool Ties for Summer In the necktie field for 1940 there are two new notes. One is the return of the narrow crocheted or knit tie which can be purchased in either wool or wool and silk mixtures. These come in solid colors and In stripes, and promise to be a favor ite everywhere. The second new note is the In creasing popularity of the wool four-in-hand. While many of these in the past have been Imported from Ireland and Scotland, they are now being made in quantity by some of the largest mills in America. Their colors are soft and mellow, running to grays, blues, shades of brown and deeper shades of red. Many of these wool ties come in 'plaids. Some are In soft heather mixtures and others in paisley and other small designs. They do not wrinkle in packing and the fact that they do not absorb perspiration is greatly in their favor. Paris, (VP French soldiers at the front will be treated to the French can-can, the dance that thrilled their fathers at the end of the last century. A Paris night club announ ced that ft is (lending its troupe of can-can girls to dance for the troops. Fashion Flash! Five real pennies, more than a nickel's worth of fashion and conversation, are the fas teners down the front of & new sports shirt that is des tined to become this Spring's high school campus fad for both boys and girls. The pen nies. Inserted in copper rims so that they are not mutilated in any way, may be re moved to become carfare again when the shirts are outgrown or outworn. Parents' Maga zine's fashion editor predicts that "penny" shirts (they cost about $1 anywhere) will be Oils Spring's successors to the beer jacket. For the past few seasons, the style element in home fur nishings has translated the words "fashion," "personality," and "glamour" into the domestic scene, giving a boost to local business in practically every American community. The movies are partially responsible for this, but in the main mere nas oeen a general trend to make homes more style-consctaus on the part of Mrs, Average American Home-Maker, Local merchant have seized eag erly upon this new selling slant, re flecting these ideas in their adver tising and displays. New interest Is afforded the consumer by means ol this new, more personalized ap proach. Hence, spring furnishing is no longer a matter of mere house cleaning and storing away, but of bringing a fresher, lighter touch to rooms, thus making the transition from one season to another a pleas ant and enjoyable task. Modern decoration, still popular with many Americans, is ac knowledging the growing .renais sance of Victorian, Early American and French provincial styles, well as the acceptance of a "mix ture" of periods usually termed Traditional. The important factor Navy Kidskin with criss-cross coral kidskin are important Spring fashion points of this new Tounded vamp opera pump. VARIETY IS KEYNOTE OF SUMMER CLOTHING XEW MEN'S SUITS SAVE SPECIFIC USES By Duncan Paigo Question: During what season do men go mors places and do mors thingut Answer t Summer t So read on, and learn a tow things about hot-weather clothes. Proper Clothes Urged It's a fact that ths good ol' sum 5noT time is wake-up-and- live-time, T.rerj day is "fun-day", every even ing means places to go, every week end calls you to the country, to ball garnet, to parties, to dotens of aettr Hies you'll enjoy mors if you1 dressed for the occasion. So, to meet this growing need for clothing that fills each summer re qui rem en tf a great er variety of attire Is now offered by lending stores. Spe tificnllj, there are four basic dress-up divisions, to wit: Bala new. 5nm mer Wardrobe (1) The business outfit is the serrice abla summer worst ed suit. (2) Dress occasions require the blnek-and-white ensemble. (3) Leisure wear consists of simple sport fonts with contrasting trousers, (4) Xor sport activities very striking Jf aport eoatf In bold patterns and col ora are ttoth with contrasting Blacks and novelty accessories. The summer dress ontflt means the white shawl-collar jacket, tuxedo trousers and ahoes, and black bow' tie. Sporta eoata are tailored loose with patch pockets and sometimes f res siring shoulders. Sport shirts in pastel shades, worn with the collar fold ed orer the jacket, arff atlll popnlor And good-looking;. Watch for the new slacks with harness stltcbed seams a custom detail that distinguishes qual ity sport trousers. Believe me, you'll get a lot more pleasure out of the months to corns by balancing your wardrobe in each of the above classifications. Man, eanuner eomes jost once a year hma lom fml Get those articles you're lacking and see if yon don't say nest September, "B'gosh, you were right!" In the retailing ol spring, 1840, horns furnishings is that every sale, regardless of the amount Involved, Is made with due consideration for the Individual home concerned, as well as Its Inhabitants. Home furn ishings are no longer a routine matter, but are surrounded by as much color and interest within the stores as possible, in order to inspire the consumer with an Idea of the effectiveness they will have In her own home. This Is where the words "glamour" and "drama" come into the picture, MBiiy stores supply lree decorat ing advice, or tie in with the edi torial features of widely read na tional magazines. Thus, the vogue In home furnishings becomes as universally Interesting to American consumers as docs that of ready to wear fashions. "Express yourself in your home" is the theme of this new brand of retailing, and in con nection with tills there are home furnishings fashion shows, exhibits and forums, all stimulating com munity as well as Individual inter est. Now, more than ever before, Hie American home expresses the In dividuality of Its owners, and there Is a freer, more facile use of furni ture and accessories than ever be fore. Woods may be matching or contrasting . . . curtains may be fluffy or tailored . . . rugs may be plain or figured, scattered or car pets. Many homes which might have been considered "old fashion ed" a few years ago now emerge as charming and harmonious, by the staple addition of a single piece or a few fresh accessories. Slip covers and upholstery are equally popular lor year round treatments of chairs and sofas. There Is a tendency to use wore of the homespun types of fabrics, lor both formal and Informal types of rooms. Victorian and Edwardian colors are having a vogue right now tor rooms of American or Enzllsh periods or moods. Chin tees and blocked linens ore being utilized in1 a variety of different ways for drap-1 enes, slipcovers, upholsteries to; living rooms as well as bedrooms. ' In the Spotlight Of Magazine s Fashion Show The grand ballroom ol the Hoiel New Yorker in New Vorfc is crowded with retail store buyers, all eager to see the children's lash tons that Parents' Magazine has selected as outstanding lor Spring. The lights dim, the excited buza of conver sation, fades to an expectant whis per, twin spotlight Hood thB Jong runway The Parents' Magazine's children's Fashion Show tor Spring 1940 begins. Here are some of the exciting styles wont by tha Uttle modeis. 21 the buyers of your local stores were there, it's sale to pre dict that you wili rind these very clothes on display dot? lor your own children. Crisp Pinafore Dresses White lawn pinalores with red heart shaped pockets to match, the red and white print ol the dress be neath. Plain chambray pinafores over striped chambray dresses. Pin afores that come oil to reveal smart play suits beneath. Little starched whl fce la wn a prons over blue and white seersucker trocks. They all have an enchanting "Aiice- In Wonderland" quaintness about them. Tor Soldier Coats Navy twin with shoulder epaulets ol gold braid, just hke an admiral's. Cape coats like a West Point cadeVs, even to tiie lovely grey -blue shade, the Legionnaire red lining and the silver buttons. Brass buttons everywhere. marching up and down the front of little coats. Whole families big and little sister and brother, too in West Point blue, lined in red. Gold braid on collars and sleeves. Short toppers Jor Teen age sister, styled Just like a sailor's Pea jacket. Keep in step with the mili tary trend 1 Pockets Not Just convenient places to store handkerchiefs or marbles but big style features of dresses and coats. Pockets shaped like a mailman's pouch. Pockets that stand out like Dutch "peg-tops." Smart youngsters will put their price in toeir pocket this Spring, Pastel Ptalds Coats and suits in large plaids that look like rain bows. Dresses in pastel piaid broad cloths or sheer pastel plaid Swisses, The pinks, blues and yellows in these plaids are realty "baby" pas telsbecoming to every age Red Plenty ol red and white frocks to wear under those coats that are lined In red. Teen sister will like the Ted and white checked taffeta or the red and white striped sharkskin. Little sister should have a red Milan hat to top off her navy ac West Point blue Easter outfit. Embroidered Sweatera Hand em broidered lowers make engaging sissies out ol the new sweaters lor girls of every age. A yellow coat sweater has white daisies embrold ered around the button holes so that the yellow buttons pop through like the flower centers. A new white Shetland pull-on is striped with bands of angora. Bedtima Glamour Little sister will look adorable in plaid rayon nighties or butcherboy pajamas. Big sister will be proud ol a silk gown with robe to match, edged with lace. This Lovely power net and satin foundation garment molds the hips In a long graceful line. The lace bandeau gives a youth ful bust contour. ou are corduulu invitee s io inspect ilu itnsaUonal New CONTINENTAL (lie mod distinctive car yel developed in Ofmerica On display here TONITE at iht ihowrooms of VALLEY MOTOR CO. Center and Liberty Jzlyicoln-epkyr (Dealer LJi:J; 5.-1- "Matchless" Kitchen Complete electrical kitchen, Jeflturtoj planned apace, unit nrgantesUon, style right colors ana .xes-sorles. Sp By ortswear Favored American Man Nineteen forty promises to be an American year as fat: as sportswear is concerned. With conditions abroad uncertain and delivery of designs and fabrics dependent on the whims of such boats as are running. American designers are rallying to their opportunity to at last come into their own, Hollywood and the west coast have long oeenF- recognized as the styta center fori not only American but foreign, sports -wear find the colors and tie-; signs originated there and in Floti-1 da will be seen throughout America ! this year even more than usual, Slack Suit Leads The slack suit which proved so popular last year will definitely be in the iorelront ol sporta styles again in 1840. Advance repor indi cate that there will be a variety of patterns, especially small shepherd and gun-club checks. There wilt be orer-plaids and Gteci Urquharts In 6pte and Span white pique col lars adorn this simple black wool Jersey. Topped by Sally Victor's white violet toque. sharkskin or tropicai worsteds. Stripes, widely spaced or either chalk or pin type, will also be seen. American designers hava improv ed on many of lost year's models. la some cases, shirt-coats and trou sers are ol dtfJerent colors. At Sea&t one manufacturer is offering sleek suits In three pieces; two shirt-coats with one pair tJ trousers. The shirts themselves are often, gay designs or the trcuser m&y he ot &oud colors. Color Predominant Many oJ the stock ensembles come in light, blues and tans with green which led last year; ailing1 back to third place, Marine blue denims are coming in not only for sleek suits. but also for short jackets; Shirt -coats, Incidentally, will gen eraiiy be worn over instead of inside the trousers and to complete tbe costume most men us one ot the soft totton or sills, neckerchiefs In place of a tie. "Native" Prints in New Spring Costumes Following the mood for s&iely and color Spring Irocke &nd print ensembles show many "native prints;" in riotous color schemes or soil muted tones. Oay Java nese prints with exotic patterns are contrasted vdth other ealtly muled prints in which South Am erican designs are used with na tive pottery and caskets as in spiration. Mexican print and bright Hawaiian colorings ace seen in other prints, out usually in sportswear. Daytime costumes make use of Ihe very exotic and colorlwl Java-, nese prints, or the quaint garden1 prints loved by most nwnen be cause ol their Jresh Spring-Use colorings. Mixtures as lively as any 1 Spring garden are seen in close ih Curtains Go Mid-Vidorian For Spring Wtadoire are going KM-Victorian In a My var this spring Knowing the Titm VtMid ita Uib more tl&b rcate (umtehtngs nod onnmw.'.a fion ot the elghiMith n(uiy, ear tains Iron toast to toast Mfc coxotxtg atfve wttn emu ami ftntmcee, raf- ves ana turbeiowsi First to shou th than, sas leading merchants, see bedroom wta- ocms. Past gaining in popularity is a. Mvl-Victorian fiounce curtain made ot a pin-dot marquisette, with. b two-inch raJJle bM around and an l&-foctv flounce at the bottom. Tnis curtain Is made even more elaborate by Uwte rosra ol roJIifj, biio ran be usea as a panet 01 Tilth tie-backs. Fasie) organdies with cheolUt patterns bib nmuns thB new 5avor- ites. TTMse, too, cover the whole window. The tvei-popniBT CdUbjb sets Jot kitchens have shtunfe to midget site ihls spring. Top curtains are onlv 31 inches iong ano 38 imim tsISb. Sashes measure 22 inches in length, JS inches In width. One lavorlte comes in an oI5-"hitft around isilli OTWHul Dutch girls toutoltsg a!! over EnsmMes 7ih5cn start in Vat Jin lag KramJ find their way into the Mtchen, too, say decorators. Top curtains o oil silk with sashes ol printed cottoct In the same pattern are among the more popular types. ensembles (or Ltaini Roams Llvine rooms maiattict their cus tomary smart s!rop)lc!iy. The simple. hanosome tailored panel . , , to tiis Fashion Flash! For 1& the fashion for the g&ster parade GesMes lur acaria and tw jBrtrti, tjb tor fashions are seen in states and. capes, de-tlnliely yiurariouB accent. Brum lurs reach nevt f ashioa heights and sahle-dved Kollnslcys In two to wren-akin arrangements, ace Spring (amcttes. With dressmaker suits a "roast" in the smart, woman's wardrobe, Cite jackets are stated tor big ger popularity IhBxi em, beauiiJifl lioor length ... la siSSi U most favored of all tjpes.. Mans dee oratcrs faroc toe use of ensembles la living rooms and suggest tbB usb ol hand-tailored oantis vrtth matchtnf or contrasting ruffled aver-curtalna used as drapes. leading stores continue to shear marquisette and Chaatllly lace . . two rich material Tsbitii bib seldom, suopianted in yjonuiarity. Outstand ing among the lace patterns Is iht Empire pattern. Colors are Klnied Colors, throughout the home, at muted. Solt, dusty tones, raiher thaa c)ear, dtep totara, btb best lot sprins, say leading merchants. These salt tones have a talent lor giving room a sunny glow, btoS axe therefore pre ferred to deeper shades. Cti!lvi' and ease In handling r aa tropDrtsnt as alsile and color. Tne nevr curtains ate easy to hang, and came In three leading typej; & instable tons wMi two and three rows of etots, ane-stat types end. hemmed and headed Styles. Most curtains are designed foe ease in laundering . and are sui ' llclently durable to withstand good, Ideal ol "sear. .A 5L SrnaA Ska 315 N. Liberty r I For The Fastidious Kf If f ;f , I wi l- 1 YSi 3. v. 9 .X1- ji;';v;-; it".'"." r? , rt vCwr p. ,. Xk V &9$? Y t., XaTS ' MiLGRIM 409-415 Court Slreei Satem-OvtfnttJ
