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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (April 24, 1939)
Monday! April 24, 1939 The Capital Journal, Salem, Oregon Nine nt North Commercial street for this saving are the Norclte In sulations, Mooney Equa-flow heat distributor, even heat oven, no-turn broiler, econo-lectrio simmer unit. Fan type kitchen heater, 8eth Tho mas automatic clock control and welded frames. A store display la being arranged by Skewls and Judsoa tor Modem inated from the sold making me chanisms of many electrical rttlr ti ers tors. Elimination of parts means cutting down original cost and dim inish lug wear, which in tiii end means longer life for the new re frigerators. Defroster Jan Revision of the defroster trays into Jar-like container will be no ticed on many of the new model re frigerators. A sharp gain In storage space Is thus achieved and the flat surface thus saved la In some tn- staneas being utilised for other prac tical purposes. Nearly MO tone of yellow ochre Is being taken each month from the AiberUnl paint mines In South Africa, The Woolwine, sometimes known Kitchen Week and several of the latest model ranges and Woolwine water heaters will be shown to the public. u Uit Econo-lectrio range gets ILs reputation from the added amount of economy ellected by the special design, saving up to 16 per oent of the former shrinkage In food. Numberless parts hsve been elim Some of the features responsible -0- 1 Bjj Closeup of New Hotpoint Closeup view of a new 1939 Hotpolnt refrigerator brings Into high relief the Interesting freezer unit shelving arrangement and device for simple extraction of Ice cube trays which the lady In the picture Is using. Improved Control Over Quick Heat Is Feature of New Models Quick-surging heat available as needed to convert any kind of raw foods into delectable dishes for mealtime vies with the remarkable reduction in the amount of current now re quired for electrical cookery, as the outstanding feature of the new 1939 electric ranges which go on display here tomor row In the City-Wide Mechanical' Refrigeration and Electric Appliance Show. Improvements and refinements In the automatic controls to which electrical cookery may be subjected introduces colored lights, triple tim ing devices, signal bells and other work and money saving mechanisms to reflect and harness the function ing of the range for the housewife. The development of beuer oven design and insulation, and thicker tops, will help greatly to finally rele gate the hot and stuffy kitchens of yesteryear to the oblivion toward which they have been headed by a cooking appliance that banishes flame from the kitchen. In addition to helping to make the kitchen a bearable place In which to work, these advances have added economy to operation of the electric range. The now traditional special cleanli ness of the electric range continues. Increasing Popularity The rapidly growing popularity of this major household appliance which Is credited with having con tributed most to emancipation of womankind from kitchen slavery. Is expected to receive great, impetus from the Introduction of the new models, for their lowered consump tion of current and their enhanced efficiency will make It possible for the household to effect economies which In time will compensate for the original Investment required. The new speed of operation with which the 1939 ranges have been endowed, may best be Illustrated ST the report of one manufacturer whose engineers say biscuits may be produced within 8 minutes, start ing with a cold oven. The econo my of operation Is evidenced by another manufacturer's report that a complete meal may be produced with no more electric current than a penny or two will buy. The new cooking speed of the ranges Is a result of a combination of Improvements starting primar ily with the fact that wattage of heat units has been increased and the units in turn have been subject ed to control by switches through which ss many as five different types of heat sre available at the nick of a finger. Reduce Preheating Time An additional Important factor Is the Improvement In oven design and Insulation through which has been brought about a reduction In the time required for nre-heatlng. Broiling, baking, roasting, thus sre made more efficient and with the addition of the timers, are made almost automatic. Steady main tenance of desired temperatures Is assured by thermostatic controls. Most of the new ranges are equip ped with deep well cookers and most of these In turn are equipped with automatic timing and con trol devices. The deep well cooker, referred to under several different names by different makers, is es pecially appropriate in processing vegetables and makes retention of the full nutriment values possible. The deep well cooker Is the device which Is credited with an ability to produce a complete meal for a penny or two and It has the addi tional virtue through Its automatic controls of making It possible for the housewife to put the Ingredients of the meal Into the cooker set the range, leave the bouse, and come back at dinner time to find a com pletely cooked meal ready to be erved to the family. In the kitchen, regardless of size, there should be an outlet near the Ink, one for the refrigerator, one near the table or work space, one 'or the Iron and a special outlet for he wall clock. I Woolwine Ranges Sold in Salem In Salem this year, making their debut during Modem Kitchen Week are the Woolwine Electric ranges be ing sold by Skewis and Judson at 4"JV GtLHj atecrric heeling iinjt.heats I'J I ' iJS L.ttHF mm frooi the inaid. fjjaJ v See These Wonderful lew Holpoint Electric Water Heaters Electricity brings to you an inexhaust ible supply of hot water every hour of the day and night at a cost so tow as to surprise you. The new Hotpoint Electric Water Heaters put an end forever to tank patting, worries about the heater, turning the heater on and off. Come in at your earliest conve nience. Don't deprive yourself of the comfort of abundant hot water any longer. , SPECIAL qC DOWN TERMS BALANCE MONTHLY automatic faifjtCMtf-UBnne WATER HEATERS A FULL SIZE FAMILY HEATER for as low as THSVOOUS HotrolDf.o.w. modern slrl equare-trpe Ware Heater sivea conatan not wares 64.50 .tT VII .1 1 .L J Am Ti IrJ - IT'I'IlVi'T J JM m I ' 1 Jlll-fli ITI W 1 1 1 .1 TaMeM! H fill Ha ALBANY SALEM SILVERTON ELECTRIC RANGE THEY LAUGHED WHEN HE GOT UP TO COOK awi . L l aratrr . fTJ. VVeT . ' s4la" -,i jarAil.. saaCT iasM.g"aT I ETHEL "TRUM 1WITH BISCU WITHOUT W "IT'S A SAME" SAID MRS. HO. THE CAKE BAKING CHAMP AND OWNER OF A NEW HOTPOINT ELECTRIC RANGE, "LET'S ALL COOK SOMETHING." PED" MRS. TED'S CAKE UITS THAT COULD FLOAT INSS ACCOROINa TO BOB'S VERSION. a" " """f f"" aaLsS rw "Ci MO TED LOOKEO FUNNY IN HIS WIFE'S APRON. BUT HE LED HIS FAVORITE TRICK... A SALMON LOAF WITH TOMATO SAUCE. TED SOT A BID HANO. THEY LAUGHED WHEN BOB GOT UP TO COOK BECAUSE EVERYBODY KNEW THAT BOB COULDN'T COOK AN FOB BUT THEY DIDN'T LAUGH LONG. BOB SHOWED THEM THAT ANYBODY CAN COOK ON A HOTPOINT. Many a"good"cook has surprised her self and friends with the excellent result sWiieved from a Hotpoint Electric Range. "It makes good cooks better," is the opinion of owners. New features, accu rate heat control, the new S-Speed Select A-Heat Calrod and Directional Heat Oven with Duo Speed Broiler, brings whole new "bag of tricks'' to the cook and cuts operating costs. Prove to yourself that electric cookery It economical Investigate the low elec tric rate for cooking. Ask for cost facts In the form of users' bills. Yon will discover that this modern method actually costs much less than you trunk, Each new, 1939 Hotpoint Electric Range is an exceptional value! eot 1 i CALROD TARGETS THE HEAT nm iwrnin ioumtmim ml. SALISBURY Thm mtjt mnd rata, hcmdlinar of Ho, point'm gnmt Bnm of modem eecrn'o rmnfea. Buitt-to tho-iloor ... folt porebltin mnamet. Direction Hemt Otm . . . et7 murfmom cnu M mrm neir 5-Spood SeocrA Hemt CIrodm. And mmny othmr fomtur. THI LOW COST Of ELECTRICITY FOR COOKINO TMMTv MsVeftf atrnftATtLY caatTSiexxjf un Blf, rootnj evN with top and bottom hstttt controDwd by on rwwh. mprovM bakinir and toMtlng rvmlta. Doo-BpJ BrolUrfiT.t great dw IWifbiUty and tmr flavor to Albany SALEM SUvertoft FREE Parkins for Our CustoDien e: Look 'GM ML OV3G... I CSfefi Refrigerator I KAlp- Buy! , . m Measure the value of all refrig- " " - eratort before you buy any! Note f I l -2 . the big difference in various maks 11 2 , . the small difference in price. Ill H " , - We welcome such comparison. . 1 U x It proves before you buy how you 1 get plus value for every last cent rJ v when you buy a Hotpoint Electric I II I Refrigerator. jSs? ZuJ;:y Hotpoint Value Yardstick shows Tfat I" .' 36 important refrigerator features. IkJff Li( ". ' i? Come in and check them today. 1 dvC I mm a. a. 1 Hnl;Piq?oy I r ELEITRIC REFRIGERATORS ILJl )) E??,V jnutlH CHECK UP BEFORE YOU j An in T sign up... hotpoint "-Js 7 J?& V OFFERS A HOST OF fC7 VpSi PRACTICAL FEATURES ot", HOTMIMTVlXUITAmmKKj A of!f.Wto SHOWS 3 OUTSTANDINQ AT - ' ggj5 - C00 '!r,CeoOtU2tse' HtFTIIBIRATOII rxATUPtM ru c a tffSS Ve6 - 5re-.1a, d He. W. v -M 11 I ' aas TtittaaU e4erai tVmra, Atoark V V V- aaata- faUrka U,U. AI-ttNl taUatt Ti .fat, ALBANY SALEM SILVERTON J HIS WEEK VISIT ALL THE ELECTRIC DEPARTMENTS See the Many New Improvements in the 1939 Kitchen Equipment
