Monday! April 24, 1939
The Capital Journal, Salem, Oregon
Nine
nt North Commercial street
for this saving are the Norclte In
sulations, Mooney Equa-flow heat
distributor, even heat oven, no-turn
broiler, econo-lectrio simmer unit.
Fan type kitchen heater, 8eth Tho
mas automatic clock control and
welded frames.
A store display la being arranged
by Skewls and Judsoa tor Modem
inated from the sold making me
chanisms of many electrical rttlr ti
ers tors. Elimination of parts means
cutting down original cost and dim
inish lug wear, which in tiii end
means longer life for the new re
frigerators. Defroster Jan
Revision of the defroster trays
into Jar-like container will be no
ticed on many of the new model re
frigerators. A sharp gain In storage
space Is thus achieved and the flat
surface thus saved la In some tn-
staneas being utilised for other prac
tical purposes.
Nearly MO tone of yellow ochre
Is being taken each month from the
AiberUnl paint mines In South
Africa,
The Woolwine, sometimes known
Kitchen Week and several of the
latest model ranges and Woolwine
water heaters will be shown to the
public.
u Uit Econo-lectrio range gets ILs
reputation from the added amount
of economy ellected by the special
design, saving up to 16 per oent of
the former shrinkage In food.
Numberless parts hsve been elim
Some of the features responsible
-0- 1
Bjj
Closeup of New Hotpoint Closeup view of a new 1939 Hotpolnt
refrigerator brings Into high relief the Interesting freezer unit
shelving arrangement and device for simple extraction of Ice
cube trays which the lady In the picture Is using.
Improved Control
Over Quick Heat Is
Feature of New Models
Quick-surging heat available as needed to convert any
kind of raw foods into delectable dishes for mealtime vies with
the remarkable reduction in the amount of current now re
quired for electrical cookery, as the outstanding feature of
the new 1939 electric ranges which go on display here tomor
row In the City-Wide Mechanical'
Refrigeration and Electric Appliance
Show.
Improvements and refinements In
the automatic controls to which
electrical cookery may be subjected
introduces colored lights, triple tim
ing devices, signal bells and other
work and money saving mechanisms
to reflect and harness the function
ing of the range for the housewife.
The development of beuer oven
design and insulation, and thicker
tops, will help greatly to finally rele
gate the hot and stuffy kitchens of
yesteryear to the oblivion toward
which they have been headed by a
cooking appliance that banishes
flame from the kitchen. In addition
to helping to make the kitchen a
bearable place In which to work,
these advances have added economy
to operation of the electric range.
The now traditional special cleanli
ness of the electric range continues.
Increasing Popularity
The rapidly growing popularity of
this major household appliance
which Is credited with having con
tributed most to emancipation of
womankind from kitchen slavery.
Is expected to receive great, impetus
from the Introduction of the new
models, for their lowered consump
tion of current and their enhanced
efficiency will make It possible for
the household to effect economies
which In time will compensate for
the original Investment required.
The new speed of operation with
which the 1939 ranges have been
endowed, may best be Illustrated
ST the report of one manufacturer
whose engineers say biscuits may be
produced within 8 minutes, start
ing with a cold oven. The econo
my of operation Is evidenced by
another manufacturer's report that
a complete meal may be produced
with no more electric current than
a penny or two will buy.
The new cooking speed of the
ranges Is a result of a combination
of Improvements starting primar
ily with the fact that wattage of
heat units has been increased and
the units in turn have been subject
ed to control by switches through
which ss many as five different
types of heat sre available at the
nick of a finger.
Reduce Preheating Time
An additional Important factor Is
the Improvement In oven design and
Insulation through which has been
brought about a reduction In the
time required for nre-heatlng.
Broiling, baking, roasting, thus sre
made more efficient and with the
addition of the timers, are made
almost automatic. Steady main
tenance of desired temperatures Is
assured by thermostatic controls.
Most of the new ranges are equip
ped with deep well cookers and
most of these In turn are equipped
with automatic timing and con
trol devices. The deep well cooker,
referred to under several different
names by different makers, is es
pecially appropriate in processing
vegetables and makes retention of
the full nutriment values possible.
The deep well cooker Is the device
which Is credited with an ability
to produce a complete meal for a
penny or two and It has the addi
tional virtue through Its automatic
controls of making It possible for
the housewife to put the Ingredients
of the meal Into the cooker set the
range, leave the bouse, and come
back at dinner time to find a com
pletely cooked meal ready to be
erved to the family.
In the kitchen, regardless of size,
there should be an outlet near the
Ink, one for the refrigerator, one
near the table or work space, one
'or the Iron and a special outlet for
he wall clock. I
Woolwine Ranges
Sold in Salem
In Salem this year, making their
debut during Modem Kitchen Week
are the Woolwine Electric ranges be
ing sold by Skewis and Judson at
4"JV GtLHj atecrric heeling iinjt.heats I'J I ' iJS
L.ttHF mm frooi the inaid. fjjaJ v
See These Wonderful lew
Holpoint Electric Water Heaters
Electricity brings to you an inexhaust
ible supply of hot water every hour
of the day and night at a cost so tow
as to surprise you.
The new Hotpoint Electric Water
Heaters put an end forever to tank
patting, worries about the heater,
turning the heater on and off.
Come in at your earliest conve
nience. Don't deprive yourself of the
comfort of abundant hot water any
longer. ,
SPECIAL qC DOWN
TERMS BALANCE MONTHLY
automatic faifjtCMtf-UBnne
WATER HEATERS
A FULL SIZE FAMILY HEATER
for as low as
THSVOOUS HotrolDf.o.w.
modern slrl equare-trpe Ware
Heater sivea conatan not wares
64.50
.tT VII .1 1 .L J Am Ti IrJ - IT'I'IlVi'T J
JM m I ' 1 Jlll-fli ITI W 1 1 1 .1 TaMeM!
H fill Ha
ALBANY SALEM SILVERTON
ELECTRIC RANGE
THEY LAUGHED WHEN HE GOT UP TO COOK
awi . L l aratrr . fTJ. VVeT
. ' s4la" -,i jarAil.. saaCT iasM.g"aT I
ETHEL "TRUM
1WITH BISCU
WITHOUT W
"IT'S A SAME" SAID MRS. HO. THE CAKE
BAKING CHAMP AND OWNER OF A NEW
HOTPOINT ELECTRIC RANGE, "LET'S ALL
COOK SOMETHING."
PED" MRS. TED'S CAKE
UITS THAT COULD FLOAT
INSS ACCOROINa TO
BOB'S VERSION.
a" " """f f"" aaLsS rw "Ci
MO
TED LOOKEO FUNNY IN HIS WIFE'S
APRON. BUT HE LED HIS FAVORITE
TRICK... A SALMON LOAF WITH TOMATO
SAUCE. TED SOT A BID HANO.
THEY LAUGHED WHEN BOB GOT UP TO COOK BECAUSE
EVERYBODY KNEW THAT BOB COULDN'T COOK AN
FOB BUT THEY DIDN'T LAUGH LONG. BOB SHOWED
THEM THAT ANYBODY CAN COOK ON A HOTPOINT.
Many a"good"cook has surprised her
self and friends with the excellent result
sWiieved from a Hotpoint Electric Range.
"It makes good cooks better," is the
opinion of owners. New features, accu
rate heat control, the new S-Speed Select
A-Heat Calrod and Directional Heat
Oven with Duo Speed Broiler, brings
whole new "bag of tricks'' to the cook
and cuts operating costs.
Prove to yourself that electric cookery
It economical Investigate the low elec
tric rate for cooking. Ask for cost facts
In the form of users' bills. Yon will
discover that this modern method
actually costs much less than you
trunk,
Each new, 1939 Hotpoint Electric
Range is an exceptional value!
eot
1
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CALROD TARGETS THE HEAT
nm iwrnin
ioumtmim
ml.
SALISBURY Thm mtjt mnd rata, hcmdlinar of Ho,
point'm gnmt Bnm of modem eecrn'o rmnfea. Buitt-to
tho-iloor ... folt porebltin mnamet. Direction Hemt
Otm . . . et7 murfmom cnu M mrm neir 5-Spood SeocrA
Hemt CIrodm. And mmny othmr fomtur.
THI LOW COST Of ELECTRICITY
FOR COOKINO
TMMTv MsVeftf
atrnftATtLY
caatTSiexxjf un
Blf, rootnj evN with top and
bottom hstttt controDwd by on
rwwh. mprovM bakinir and
toMtlng rvmlta. Doo-BpJ
BrolUrfiT.t great dw
IWifbiUty and tmr flavor to
Albany
SALEM
SUvertoft
FREE
Parkins for
Our CustoDien
e: Look 'GM ML OV3G...
I CSfefi Refrigerator
I KAlp- Buy!
, . m Measure the value of all refrig- " "
- eratort before you buy any! Note f I l
-2 . the big difference in various maks 11
2 , . the small difference in price. Ill H "
, - We welcome such comparison. . 1
U x It proves before you buy how you 1
get plus value for every last cent rJ v
when you buy a Hotpoint Electric I II I
Refrigerator. jSs?
ZuJ;:y Hotpoint Value Yardstick shows Tfat
I" .' 36 important refrigerator features. IkJff Li(
". ' i? Come in and check them today. 1 dvC
I mm a. a. 1
Hnl;Piq?oy I
r ELEITRIC REFRIGERATORS ILJl ))
E??,V jnutlH CHECK UP BEFORE YOU
j An in T sign up... hotpoint
"-Js 7 J?& V OFFERS A HOST OF
fC7 VpSi PRACTICAL FEATURES
ot", HOTMIMTVlXUITAmmKKj
A of!f.Wto SHOWS 3 OUTSTANDINQ AT
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V- aaata- faUrka U,U. AI-ttNl taUatt Ti .fat,
ALBANY SALEM SILVERTON
J HIS WEEK
VISIT ALL THE
ELECTRIC DEPARTMENTS
See the Many New Improvements
in the 1939 Kitchen Equipment