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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (April 21, 1937)
WEDNESDAY, APTtTL 21, 19S7 THE CAPITAL JOURNAL, SALEM. OREGON BRISK DEMANDS FOR OLDS AUTO SPEED PLANTS Popularity and sates exceeding the record breaking volume o( l&tt year are' being enjoyed by OUlsmo blle with the entire new O Immo bile six atid eight, according to Grady Gamble, northwest zone manager for the OldMiiobile divi sion of the General Motors Sale corporation. Oldsmobile buyert. arc particularly fortunate this year in that (hey are able to obtain the very latest In au tomotive styling plus a value that Lb the greatest in Oldsmobile's 40 yean of motor car building," said Gam ble "Our two cars are longer, lower, roomier and more comfortable than those favorites of last year," Gum ble added, "The motors provide more power with improvements that permit greater performance and operating economy. The new six dcelops 35 hoivrpower and the new eicht develops 110 horsepower , "Not only America's leading styl ist) but motor car buyers through out the country have acclaimed the new Oldsinoblles. In the six, ar entirely new interpretation of radi ator grille de.Mgn, combined with bodystyling that blends, has made a favorable Impression everywhere. "The front end of the new eight has equally definite individuality Oldsmobile encineers have employ ed, on this series, a die-east grille of square mesh design, plated in chrome and outlined with a trim moulding of chrome that adds much to earn for the Old.smobile eieht the reputation of 'style lead' ershlp. "Factory production schedules have not been geared to capacity at Chevrolet Road Scout in Mexico I1 lit r. TlyJ I Here are a few of the .'ascinatinj scenes visited by James McClure and his Chevrolet during1 his current survey of roads in the Mexican lie pub lie. Cactus-fenced lanes, bowercd with feathery pepper trees, are a common sight in central Mexico. The pyramid is that of Teuayuca, an interesting landmark of Aztec civilization. The view under the hood of Mr. McClure's Chevrolet shows how he stores 17 nieces of survey equipment, including toolbox, ax, and a complete cooking set. The use uf the space around the engine has not affected the cooling qualities of the car, he reports. Lansing, Mich., and General Motors plant at Los Angeles and our Olds mobile dealers throughout the Pa cific northwest are able to make immediate delivery on almost every body type and color selection desired." Fitted For Easy Entrance Arcuated" seat swings as well as tills In addition to thii pivoting of ths tat, the back of the right front seat swings forward in the usual manner. The pivoting of the seat is so easily handled that the normal movement of pushing forward on the seat back not only lowers the back of the seat, but also swings the entire cushion around the pivot as indicated. This arrangement puts the entire seat out of the way and makes it easy to enter or leave the ar compartment. Ease of entrance has been difficult to obtain in brougham or coach type of body. An ingenious method of secur ing this required ease of entrance into the Brougham, Victoria Coupe and Convertible Brougham bodies on the Hudson and Terraplane cars has been worked out for 1937. As shown in the diagramatic illustration, all of these teats are pivoted at the left hand side, to that the right hand side may be awung forward) permitting easier ac cess to the rear compartment. FINANCE PLAN MADE EASIER Time buyers of Chevrolet, Pon tiac, Oldsmobile, Bulck, LaSalle and Cadillac passenger cars In Oregon are being advised through the me dium of an extensive newspaper campaign of a saving of 25 per cent on insurance. Tills saving on in surance, as compared with rates generally included -m finance plans, is available only on the General Motors installment pan. Mort S. Allen. Oregon branch manager of GMAC, pointed out that under this plan the purchaser receives a comprehensive policy In I the General Exchange Insurance corporation, also a member of the General Motors family. This policy protects the owner against fire, theft and accidental damage in cluding earthquake, flood, hail, ex plosion, windstorm, collision, and many other similar hazards. It was further learned that the insurance saving of 25 per cent is but one of many features of the complete low cost General Motors car financing service. The adver tising now appearing sums up the plan as a complete General Motors service. OREGON MAN NAMED ON AAA COMMITTEE E. B. McDaniel. president of the Oregon State Motor association, has been named to the vice-presidency of the American Automobile association's new highway and leg islative committee, according to word received from Thomas P. Henry, A A A. president, in Wash ington, D. C. One of the most important groups in organized motordom, the new committee will assume the duties of the old eood roads and lepislatlve committees. Chairman will be S. Edward Gable of Lancaster, Pa. "With the national congress in session and with the legislatures of practically all the states meeting In 1937, there will be much work ahead for as in protecting the interest of the motorists, said Henry in mak lnsr the appointment. McDaniel was chairman of the good roads committee six years ago when the federal highway appropri ation was raised from $75,000,000 to $125,000,000. At that time the Oregon State Motor association president spent two months in Washington working toward bet ter motoring conditions. BIG GATHERING OF DEALERS IS HELD, PORTLAND Joining other Ford dculcrs ana more than 300 Ford salesmen from all sections of Oregon and South ern Washington. Paul Wallace, local Ford dealer, and his sales staff mo tored to Portland Tuesday to al- end the largest Ford gathering ever to be held in that city. Purpose of the meeting was to meet with and hear W. C. Cowling of Dearborn. Mich., director of sales of the Ford Motor company; A. S. Hatch, In charge of Lincoln Motor company sales; D J. Hutchins, as sistant to Cowling In charge of truck and commercial sales, and H. C. Butkiewicz, manager of busi ness development for Universal Credit company. "The visit of Mr. Cowling, the man responsible for the direction of Ford sales operation, and his associates. was for the purpose of outlining to our dealer organization the pro gress made to date in the aggressive 1937 sales program of the Ford Mo tor company, states Mr. Wallace. The party came direct from De troit to the Pacific coast. The spe clal trip was taken in order that the Ford sales directors might visit with and carry to dealers and the coast factory branch organizations the "optimistic story of Ford's na tional sales record" so far this year. "Mr. Cowling's visit was eagerly anticipated by every man in our company." continued Mr. Wallace, It was his first visit to the north west since the re-opening of tlv Ford plant In Portland to serve this territory. We always enjoy meeting with Mr. Cowling because of his DANGER ZONE MARKS ASKED FOR HIGHWAYS Oregon lags in marking of high ways with distinctive marks indicat ing teat ions where it Is dangerous to pass other vehicles, the "Oregon Motorist." official publication of the Oregon State Motor associa tion, charged in an editorial. Other states have long used this life-saving precaution, it was point' cd out, and in every instance where it has been tried, motorists have ex pressed "the highest approval of its efficiency. "With the center line now run nlng the entire length of highway on tangents as well as curves, there is no warning that one section is more dangerous than another," it was declared editorially. "But by dis tinctly marking curves and sections of the highway that are particularly hazardous, motorists are warned that it is dangerous to pass and are cautioned to keep on their own side of the road. Marking of this type Is inexpen sive and is purely a refinement of the center line, according to the "Oregon Motorist." Police of Belgium are being giv en daily shooting practice under the suptrvisionof an expert. NEW CARS SHIFT OWN GEARS . . and gears shift themselves! $ 695 d tp for D luti Tfrin)ifiMi tt'S "d m for Hndten Cuilem Sm JtM and up for Hud Ion Da Una Eight ... in Detroit, BTtoarad for delivery, with federal tens paid. All prices Hart with coup. For prica delivered to yo. wtrely add ttoniportotion cotlt to yoar tiff rtd Hat end local taxat. H any. All pricei Ineluda following oquipmanfi Front and nor bumpers and bumper guordu ona iptve wheat, fir and tub! iptcial rodi eor ornament; doubl windthield wipfn heavy duty itabiliitfj Safety Clou. Hudson and Supar Terroplona prices alio include Pfing covari. Deduction will b mode H Safety Gtoil it at required by (tat law and not wanted by purchaser. Other occtneriei at prices Quoted by daolers. Ail bout the now law coil Hudio C I. f. Tim Payment Plon-termi to luft your incom. YES! The new ITud-ons and Tcrraplancn with Selective Automatic Shift do all the work of gear shifting for you! Both hands stay on the wheel! Jul the flick of a finger on the handy control up at the. steering wheel . . . jut the lift of a toe from the accelerator pedal . and gears shift themselves! You no longer have to tug al a gear shift lever. You never need touch the clutch pedal. Your front floor is all clear of gear shift and brake levers . . . nothing in the way of your feet . . nothing to etumhlc over. Drive this new way today with Selective Automatic Shift, optional al nmall extra cost on aU 1937 Huchona and Tcrraplancs. Nothing new to learn . . . gear positions unchanged. Discover all the advantages in size, power, room and important new features that make these No. 1 CARS of their price elates. Extra cara are waiting ro everyone can try the new way to drive. Come in today. Try this Bfer you buy your 1937 car HUDSOtf KSiSlTEBnAPlANE "ti SSI OFTJff mid State Motors, Inc. 523 Chemeketa St. Telephone 8400 IIYIJRAIUC II ILL-II OLD 'An optional extra on all models) Kcrp your rar from rnllltif hark ward when tttopprd on up-grades. :.; ""Hi mm til Tgilfel'l I , t 1? iUt-, 1937 Pontiac Touring Sedan Trunks are 50 per cent lnrger thnn before Will take a steamer trunk and other packages . , . tpare tire n at tight tide giving till more room on left fur packages. MAN MADE ISLAND RISING RAPIDLY A man-made Island la rising In the middle of San Francisco bay. Just off the shore of Verba Buen inland where the trans-bay bridge plunges through the largest-diameter tunnel in the world. On this piece of dredged land a $40,000,000 exposition will open Its doors In 1939 to recevte an estimat ed 20.000.000 vi<ors. Shortly after the exposition clos es in December of 1939, all but three of the exhibit palaces will be razed, and the site will become one of the largest, best equipped and most ad vantageously located air and sea plane bases In the world. These and many other facts con cerning the project were divulged to a party of Na.sh scouts who vWted the Ooldcn Gate recently in search of things to interest travelers this snmmrr. deep personal interest in our auc cci and his keen understanding of our sales and service operations. "It was pointed out at the meet ing that a real sales record for Ford V-8 cars has been made since Mr. Cowling's last trip two years ago and since the re-opening of the Portland branch last July. Sales of Ford passenger ears, trucks and commercial units are running way ahead of last year." Dealers gathered at the Multno mah hotel in Portland for luncheon Tuesday to hear Cowling tell them about "Ford leadership for 1937." In the evening, the 300 Ford salesmen dined in the grille room of the hotel to hear the high Ford executives outline the company's extensive sales and advertising program, the most comprehensive in Ford history. YOU- don't have to look twice to know it's a GftAHAM It's built by an Independent manufacturer Independ ent thinking created its design Independent marketing is one of the reasons you sec the Independent buyers driving GRAMAM . . . "AMERICA'S ECONOMY CHAMPION" Prices here (4AQA o" lowest liuance as low as XvOw charges and terms We Invite Your Inspection LODER BROS. 415 Center Street Phone il33 Salem, Oregon For Eight Yrars Your Graham Sales & Service for Marion and Polk Counties HOME OF GOOD USED CARS . BeVnvh buyer for your next ear. This new, lowest cost financing plan ii available to any one having a satisfactory credit record and a steady income. You select any new automobile or a used car leas chan three years old, and supply one-third the purchase price either in cash or by the trade-in value of another automobile. This bank then supplies the balance needed to make a cash deal. Before buying a new car or rennanciog your present one, investi gate what this plan will save you! Call at mf Branch mt.m SALEM BRANCH The FIRST NATIONAL BANK OF PORTLAND "flSr NANONA1 SANK WESt Ot THE OCJCIE5" ft 0 1 I A t DEPOSIT INSUIANCf COtPOIATlOH j C?Ea9 Through blazing heat ... through blasting cold . .. J I ' .''"iiiiwm across high mountains . ; . across j j - i level plains . . . this Chevrolet i . jjfr half-ton truck rolled up " J8"1' amazing new records fiOEOW Study this unequaled record then buy CHEVROLET TRUCKS location of Teit . . 'Round the Nation Detroit to Detroit Dittanco Traveled 10,244 8 Miles Caioline Used 493.8 Gallons Oil Consumed 7.5 Quarts Water Used 1 Ouart Gasoline Cost $101.00 Gasoline Mileage 20.74 Miles per Gallon Average Speed 31.18 Miles per Hour Running Tim 328 Hours, 31 Minutes Cost per Vehicle Mile $ 0098 Averoge Oil Mileage 1,365.9 Miles per Ot. Th.i. r.t ,d. hay bn cvrtHUd by A. A. A. Cenutl loard b.ing ffkiatly crrrt. airvRoixT fcumw tm imon. mi j.m. forperahoM. Dersnrr. Mim. C.M...I Km nfMJ(M.Mt tlmm w.wlAJy f jwmw M n. ymr P'. Douglas McKay Chevrolet Co. 430 N. Commercial Telephone 3189
