WEDNESDAY, APTtTL 21, 19S7
THE CAPITAL JOURNAL, SALEM. OREGON
BRISK DEMANDS
FOR OLDS AUTO
SPEED PLANTS
Popularity and sates exceeding
the record breaking volume o( l&tt
year are' being enjoyed by OUlsmo
blle with the entire new O Immo
bile six atid eight, according to
Grady Gamble, northwest zone
manager for the OldMiiobile divi
sion of the General Motors Sale
corporation.
Oldsmobile buyert. arc particularly
fortunate this year in that (hey are
able to obtain the very latest In au
tomotive styling plus a value that Lb
the greatest in Oldsmobile's 40 yean
of motor car building," said Gam
ble "Our two cars are longer, lower,
roomier and more comfortable than
those favorites of last year," Gum
ble added, "The motors provide
more power with improvements
that permit greater performance
and operating economy. The new
six dcelops 35 hoivrpower and the
new eicht develops 110 horsepower
, "Not only America's leading styl
ist) but motor car buyers through
out the country have acclaimed the
new Oldsinoblles. In the six, ar
entirely new interpretation of radi
ator grille de.Mgn, combined with
bodystyling that blends, has made
a favorable Impression everywhere.
"The front end of the new eight
has equally definite individuality
Oldsmobile encineers have employ
ed, on this series, a die-east grille
of square mesh design, plated in
chrome and outlined with a trim
moulding of chrome that adds
much to earn for the Old.smobile
eieht the reputation of 'style lead'
ershlp.
"Factory production schedules
have not been geared to capacity at
Chevrolet Road Scout in Mexico
I1 lit r. TlyJ I
Here are a few of the .'ascinatinj scenes visited by James McClure and his Chevrolet during1 his current
survey of roads in the Mexican lie pub lie. Cactus-fenced lanes, bowercd with feathery pepper trees, are a
common sight in central Mexico. The pyramid is that of Teuayuca, an interesting landmark of Aztec
civilization. The view under the hood of Mr. McClure's Chevrolet shows how he stores 17 nieces of survey
equipment, including toolbox, ax, and a complete cooking set. The use uf the space around the engine has
not affected the cooling qualities of the car, he reports.
Lansing, Mich., and General Motors
plant at Los Angeles and our Olds
mobile dealers throughout the Pa
cific northwest are able to make
immediate delivery on almost every
body type and color selection desired."
Fitted For Easy Entrance
Arcuated" seat swings as well as tills
In addition to thii pivoting of ths
tat, the back of the right front seat
swings forward in the usual manner.
The pivoting of the seat is so easily
handled that the normal movement
of pushing forward on the seat back
not only lowers the back of the seat,
but also swings the entire cushion
around the pivot as indicated. This
arrangement puts the entire seat out
of the way and makes it easy to enter
or leave the ar compartment.
Ease of entrance has been difficult to
obtain in brougham or coach type of
body. An ingenious method of secur
ing this required ease of entrance into
the Brougham, Victoria Coupe and
Convertible Brougham bodies on the
Hudson and Terraplane cars has been
worked out for 1937. As shown in the
diagramatic illustration, all of these
teats are pivoted at the left hand side,
to that the right hand side may be
awung forward) permitting easier ac
cess to the rear compartment.
FINANCE PLAN
MADE EASIER
Time buyers of Chevrolet, Pon
tiac, Oldsmobile, Bulck, LaSalle and
Cadillac passenger cars In Oregon
are being advised through the me
dium of an extensive newspaper
campaign of a saving of 25 per cent
on insurance. Tills saving on in
surance, as compared with rates
generally included -m finance plans,
is available only on the General
Motors installment pan.
Mort S. Allen. Oregon branch
manager of GMAC, pointed out
that under this plan the purchaser
receives a comprehensive policy In I
the General Exchange Insurance
corporation, also a member of the
General Motors family. This policy
protects the owner against fire,
theft and accidental damage in
cluding earthquake, flood, hail, ex
plosion, windstorm, collision, and
many other similar hazards.
It was further learned that the
insurance saving of 25 per cent is
but one of many features of the
complete low cost General Motors
car financing service. The adver
tising now appearing sums up the
plan as a complete General Motors
service.
OREGON MAN NAMED
ON AAA COMMITTEE
E. B. McDaniel. president of the
Oregon State Motor association,
has been named to the vice-presidency
of the American Automobile
association's new highway and leg
islative committee, according to
word received from Thomas P.
Henry, A A A. president, in Wash
ington, D. C.
One of the most important groups
in organized motordom, the new
committee will assume the duties of
the old eood roads and lepislatlve
committees. Chairman will be S.
Edward Gable of Lancaster, Pa.
"With the national congress in
session and with the legislatures of
practically all the states meeting In
1937, there will be much work ahead
for as in protecting the interest of
the motorists, said Henry in mak
lnsr the appointment.
McDaniel was chairman of the
good roads committee six years ago
when the federal highway appropri
ation was raised from $75,000,000
to $125,000,000. At that time the
Oregon State Motor association
president spent two months in
Washington working toward bet
ter motoring conditions.
BIG GATHERING
OF DEALERS IS
HELD, PORTLAND
Joining other Ford dculcrs ana
more than 300 Ford salesmen from
all sections of Oregon and South
ern Washington. Paul Wallace, local
Ford dealer, and his sales staff mo
tored to Portland Tuesday to al-
end the largest Ford gathering
ever to be held in that city.
Purpose of the meeting was to
meet with and hear W. C. Cowling
of Dearborn. Mich., director of sales
of the Ford Motor company; A. S.
Hatch, In charge of Lincoln Motor
company sales; D J. Hutchins, as
sistant to Cowling In charge of
truck and commercial sales, and
H. C. Butkiewicz, manager of busi
ness development for Universal
Credit company.
"The visit of Mr. Cowling, the man
responsible for the direction of Ford
sales operation, and his associates.
was for the purpose of outlining to
our dealer organization the pro
gress made to date in the aggressive
1937 sales program of the Ford Mo
tor company, states Mr. Wallace.
The party came direct from De
troit to the Pacific coast. The spe
clal trip was taken in order that
the Ford sales directors might visit
with and carry to dealers and the
coast factory branch organizations
the "optimistic story of Ford's na
tional sales record" so far this year.
"Mr. Cowling's visit was eagerly
anticipated by every man in our
company." continued Mr. Wallace,
It was his first visit to the north
west since the re-opening of tlv
Ford plant In Portland to serve this
territory. We always enjoy meeting
with Mr. Cowling because of his
DANGER ZONE MARKS
ASKED FOR HIGHWAYS
Oregon lags in marking of high
ways with distinctive marks indicat
ing teat ions where it Is dangerous
to pass other vehicles, the "Oregon
Motorist." official publication of
the Oregon State Motor associa
tion, charged in an editorial.
Other states have long used this
life-saving precaution, it was point'
cd out, and in every instance where
it has been tried, motorists have ex
pressed "the highest approval of its
efficiency.
"With the center line now run
nlng the entire length of highway
on tangents as well as curves, there
is no warning that one section is
more dangerous than another," it
was declared editorially. "But by dis
tinctly marking curves and sections
of the highway that are particularly
hazardous, motorists are warned
that it is dangerous to pass and
are cautioned to keep on their own
side of the road.
Marking of this type Is inexpen
sive and is purely a refinement of
the center line, according to the
"Oregon Motorist."
Police of Belgium are being giv
en daily shooting practice under
the suptrvisionof an expert.
NEW CARS SHIFT OWN
GEARS
. . and gears shift themselves!
$
695
d tp for D luti Tfrin)ifiMi tt'S "d m
for Hndten Cuilem Sm JtM and up for Hud
Ion Da Una Eight ... in Detroit, BTtoarad for
delivery, with federal tens paid. All prices
Hart with coup.
For prica delivered to yo. wtrely add
ttoniportotion cotlt to yoar tiff rtd Hat
end local taxat. H any.
All pricei Ineluda following oquipmanfi
Front and nor bumpers and bumper guordu
ona iptve wheat, fir and tub! iptcial rodi
eor ornament; doubl windthield wipfn
heavy duty itabiliitfj Safety Clou. Hudson
and Supar Terroplona prices alio include
Pfing covari.
Deduction will b mode H Safety Gtoil it
at required by (tat law and not wanted by
purchaser. Other occtneriei at prices Quoted
by daolers.
Ail bout the now law coil Hudio C I. f.
Tim Payment Plon-termi to luft your incom.
YES! The new ITud-ons and Tcrraplancn
with Selective Automatic Shift do all the
work of gear shifting for you! Both hands stay
on the wheel! Jul the flick of a finger on the
handy control up at the. steering wheel . . . jut
the lift of a toe from the accelerator pedal .
and gears shift themselves!
You no longer have to tug al a gear shift
lever. You never need touch the clutch pedal.
Your front floor is all clear of gear shift and
brake levers . . . nothing in the way of your feet
. . nothing to etumhlc over.
Drive this new way today with Selective
Automatic Shift, optional al nmall extra cost
on aU 1937 Huchona and Tcrraplancs. Nothing
new to learn . . . gear positions unchanged.
Discover all the advantages in size, power,
room and important new features that make
these No. 1 CARS of their price elates. Extra
cara are waiting ro everyone can try the new
way to drive. Come in today.
Try this
Bfer you buy your 1937 car
HUDSOtf KSiSlTEBnAPlANE "ti SSI
OFTJff
mid
State Motors, Inc.
523 Chemeketa St.
Telephone 8400
IIYIJRAIUC
II ILL-II OLD
'An optional extra on all models)
Kcrp your rar from rnllltif
hark ward when tttopprd
on up-grades.
:.; ""Hi mm til Tgilfel'l I , t
1? iUt-,
1937 Pontiac Touring Sedan Trunks are 50 per cent lnrger thnn before Will
take a steamer trunk and other packages . , . tpare tire n at tight tide giving
till more room on left fur packages.
MAN MADE ISLAND
RISING RAPIDLY
A man-made Island la rising In
the middle of San Francisco bay.
Just off the shore of Verba Buen
inland where the trans-bay bridge
plunges through the largest-diameter
tunnel in the world.
On this piece of dredged land a
$40,000,000 exposition will open Its
doors In 1939 to recevte an estimat
ed 20.000.000 vi<ors.
Shortly after the exposition clos
es in December of 1939, all but three
of the exhibit palaces will be razed,
and the site will become one of the
largest, best equipped and most ad
vantageously located air and sea
plane bases In the world.
These and many other facts con
cerning the project were divulged to
a party of Na.sh scouts who vWted
the Ooldcn Gate recently in search
of things to interest travelers this
snmmrr.
deep personal interest in our auc
cci and his keen understanding of
our sales and service operations.
"It was pointed out at the meet
ing that a real sales record for
Ford V-8 cars has been made since
Mr. Cowling's last trip two years
ago and since the re-opening of
the Portland branch last July. Sales
of Ford passenger ears, trucks and
commercial units are running way
ahead of last year."
Dealers gathered at the Multno
mah hotel in Portland for luncheon
Tuesday to hear Cowling tell them
about "Ford leadership for 1937." In
the evening, the 300 Ford salesmen
dined in the grille room of the hotel
to hear the high Ford executives
outline the company's extensive sales
and advertising program, the most
comprehensive in Ford history.
YOU-
don't have to look twice to know it's a
GftAHAM
It's built by an Independent manufacturer Independ
ent thinking created its design Independent marketing
is one of the reasons you sec the Independent buyers
driving GRAMAM . . .
"AMERICA'S ECONOMY CHAMPION"
Prices here (4AQA o" lowest liuance
as low as XvOw charges and terms
We Invite Your Inspection
LODER BROS.
415 Center Street Phone il33 Salem, Oregon
For Eight Yrars
Your Graham Sales & Service for Marion and Polk Counties
HOME OF GOOD USED CARS
. BeVnvh buyer for your next ear. This new, lowest cost financing
plan ii available to any one having a satisfactory credit record and
a steady income. You select any new automobile or a used car leas
chan three years old, and supply one-third the purchase price
either in cash or by the trade-in value of another automobile.
This bank then supplies the balance needed to make a cash deal.
Before buying a new car or rennanciog your present one, investi
gate what this plan will save you! Call at mf Branch mt.m
SALEM BRANCH
The FIRST NATIONAL BANK
OF PORTLAND
"flSr NANONA1 SANK
WESt Ot THE OCJCIE5"
ft 0 1 I A t DEPOSIT INSUIANCf COtPOIATlOH
j C?Ea9 Through blazing heat ... through blasting cold . .. J
I ' .''"iiiiwm across high mountains . ; . across j
j - i level plains . . . this Chevrolet
i . jjfr half-ton truck rolled up "
J8"1' amazing new records
fiOEOW
Study this unequaled record then buy
CHEVROLET TRUCKS
location of Teit . . 'Round the Nation Detroit to Detroit
Dittanco Traveled 10,244 8 Miles
Caioline Used 493.8 Gallons
Oil Consumed 7.5 Quarts
Water Used 1 Ouart
Gasoline Cost $101.00
Gasoline Mileage 20.74 Miles per Gallon
Average Speed 31.18 Miles per Hour
Running Tim 328 Hours, 31 Minutes
Cost per Vehicle Mile $ 0098
Averoge Oil Mileage 1,365.9 Miles per Ot.
Th.i. r.t ,d. hay bn cvrtHUd by A. A. A.
Cenutl loard b.ing ffkiatly crrrt.
airvRoixT fcumw tm imon. mi j.m. forperahoM. Dersnrr. Mim.
C.M...I Km nfMJ(M.Mt tlmm w.wlAJy f jwmw M n. ymr P'.
Douglas McKay Chevrolet Co.
430 N. Commercial
Telephone 3189