Image provided by: University of Oregon Libraries; Eugene, OR
About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Oct. 25, 1935)
FRIDAY, OCTOBER 25, 193S Here's What Makes A House a Home A BASEMENT ROOM ON F.H.A. Check the items listed below against the repairs and improvements needed on your property. THE CAPITAL JOURNAL, SALEM, OREGON GENERAL ( ) Garnge ( ) Fences ( ) Walls ( ) Landscaping ( ) Sidewalks, drive ) Additions EXTERIOR ( ) Roof ( .Chimney . ( Exterior walls ) Foundations ( ) Insulation, weather-stripping ( ) Windows, openings ( ) Gutters, downspouts ( ) Flashing ( ) Exterior woodwork ( ) Porch repairs ( Porch enclosures ( ) Entrance ( ) Paint exterior INTERIOR ( ) Floors ( ) Ceilings ( ) Walls ( ) Woodwork ( ) Stairway ( ) Doors, windows ( ) Paint and papet ( ) Heating plant ( ) Hot water ( ) Plumbing ( ) Electrical equipment ( ) Kitchen improvements ( ) Built-in equipment C ) Cooking, refrigeration ( ) Bathroom Improvements ( ) Cellar improvements ( ) Attic improvements ( ) Hardware ( ) Built-in closets ( ) Fireplace ( ) Ventilation ( ) Recreation room, workshop, laundry Ask any contractor, supply dealer or building man about the Gov ernment's Modernization Credit plan. Local banks (and other financial institutions) approved by the Federal Housing administration are lending amounts up to $2,000 to home owners for repairs and improvements. The money is repaid monthly (seasonal payments for farmers) out of in comeover a period up to 5 years. There is no red tape no "down pay ment." Now is the time to modernize! An up-to-date, comfortable home may be paid for while you enjoy It. BOTH SIDES OF DEAL GUARDED This plan protects both the bor rower and the lender. It releases credit to finance modernization on a basis that has been used by many businesses in selling their products to the consumer the installment payment plan. But never before in the history of American business has business itself been able to fi nance a comprehensive improve ment' program on this intermediate credit basis. The Modernization Credit plan establishes the lowest interest rate ever made generally available in connection with this type of financing. The amendment to the National Housing Act which provides for government insurance on modernization loans up to $50, 000, to be repaid monthly over a period of 1 to 5 years, extends credit Insurance to lending institu tions and encourages them to re lease funds now idle for the revival of business and the restoration of profits to business. Thus the more than 750,000 re tail stores today in need of modern ization, and the lac lories, income properties, and institutions having similar needs, may modernize for profit, for new business, and for the reduction of maintenance costs on the most sensible and simple plan ever devised. Various authorities in the field conservatively estimate the pent-up need for new machinery, to replace that now obsolete, in terms of bil- lions of dollars. A similar estimate might Justifiably be made to cover the structural improvement needs of stores, apartment houses, office buildings, and other income prop erties in need of modernization to make them really profitable. To day retailors may examine their establishments from the custom er's viewpoint and plan programs that will mean new customers and new profits. Today business may critically take stock of itself and Its needs in terms of new machinery, eqqutpment, and plant improvement decide where profits and savings can be made and move toward un- Profit Angle Seen In Modernization Modernization for Proftt applies to all business, no matter what that business may bea barber shop or a steel plant, a department store 6r a machine shop, a restaurant or a foundry, an apartment house or a college. Business modernization pays. Dis cuss modernization with your bank er. Approved lending institutions, holding a contract of Insurance from the Federal Housing administration will gladly discuss your moderniza tion needs and the extension of credit under the National Housing Act for the improvement of your business and the improvement of your profits. mediate accomplishment. Retail business Is increasing. Rail roads are reporting increased car loadings in the field of building ma- terial and supplies. Men are going off relief rolis onto private pay rolls. The building industry itself has been lifted from an almost mori bund condition into one of in creasingly healthy activity. Arch i tests and industrial engi neers are today prepared to help business wherever their services are needed In this new program of Modernization for Profit that will mean not only more profit to bus iness, but the private reemployment of additional millions of labor. I MPROVt YOUR HOME OWNERS RENTERS LET THE F.H.A. HELP YO U SAVE AT WARD'S With NO DOWN PAYMENT Up to 3 Years To Pay! ASPHALT ROOFING AT WARD SAVINGS! '1.12 Made to Inst 4 years 35 lbs. lighter weight Standard quality, excel lent for temporary buildings; covers 100 square feet; made of good felt base heavily covered with asphalt. 45 lb. weight roll.. $1.55 55 lb. weight roll.. $1.95 "A NEW HANDSOME FLOOR FOR ONLY 90c AND MARPROOF VARNISH IS PERFECT FOR USE ON FURNITURE. WOODWORK AND ALL NDOOR USES, , TOOI" Greatoat real), tanco to wear of constant footiteps, dancing, etc. Low Price Buys Tub, Lavatory and Closet! Our most popular outfit because It offers such exceptional value I First" quality porcelain en amel, vitreous china and chrome-plated fittings I Picei Sold Separately Tub $21.43 Lavatory, $9.45 Closet $13.25 WARDS INTERIOR SPAR VARNISH. 01 Good; low-priced varnish, for interior purposes. Holds gloss under frequentwaBhings; floors. Gal $3.59 $1 Ktiliti aoap, washings, boil ing witir and bat great. WARDS FLOOR ft TRIM VARNISH Clear, high-gloss Varnish where low price is required, Better and longet wearing than much higher-priced varnishes, linoleums. . Gal. $2.50 ot 70c Alcohol does not often or dull the rich luitra of the finlih. 275 N. LIBERTY TELEPHONE 8774
