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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (May 21, 1928)
PAGE TEN THE CAPITAL JOURNAL, SALEM, OREGON Salem Dealers SPONSORED BY Pabco .Display Pabco 4-Tone Shingles Prove Popular - There is r new trend In home design toward more beautiful roofs and harmonious designs. Homes In this city have long been known for their attractive surroundings, but the roofs should play a more prominent part. In the old days a roof was a root nothing more, but now It can become the crowning glory of the home. What a beautiful place this city would be If roofs were a part of the picture and not Just something that had to be there. "The Pabco thatch shingles are the outstand ing development of the shingle Industry," ac cording to Mr. Geo. Cohan, District Manager. "Even greater beauty, even greater color variety, even greater diversity of design, even greater architectural charm Is now made possible for homes everywhere by these thatch shingles. "The thatch-on shingle Is used to obtain the charming Old World thatch effect, with graceful curved lines. These curves can be made irregu lar and as accentuated as desired, due to the design of the shingle and the patented lock. "The drop thatch shingle Is designed to do away with the checkerboard or geometrically exact design. A tapestry effect Is carried out, as the tabs are of different widths and colors and a system of lapping, instead of butting the ends of the shingles takes away the usual flatness of composition shingle roofs. "These two thatch shingles are adaptable to practically every type of home. Dozens of dif ferent tone effects can be obtained so that In a row of houses roofed with these shingles no two roofs need look anywhere near alike. "Easy and quick to lay, possessing permanent colors, fire retardant, and beautiful beyond any other shingles that can be used.' It's No Wild Venture to come here and choose floor covering. We have sold hard surface rugs and carpets for many years and know from ex perience that the PABCO PRODUCTS represent full 100 percent values SALEM, OREGON FRASER&SONS Sheet Metal Work PABCO 10 and 20 year built up roofs 190 SOUTH I2lh STREET PHONE 1222 SALEM "This full page advertisement announcing the advent of Pabco Products Week to be held here all day and during the evening from May 21st to 26th, inclusive, exemplifies the true spirit of co-operation, so noticeable in modern business merchandising." "It Is wonderful to have such co-operation from business men In placing before the the people all the products of this Industry. You cannot help but get results. "This spirit we believe Is largely responsible for the remarkable growth, particularly In the last ten years of the Parafftne Companies, Inc., makers of Pabco Products. "The company was founded In 1884 and not only originated asphalt prepared rooting, but the birth of the oil Industry In California found its inception In the beginning of the company. "Ever since that time every man in the organization has been working with his co workers. That is the reason unquestionably why the ocmpany Is interested in more than 25 plants here on the Pacific coast alone. "A number of these plants are located here in Oregon where an annual payroll of one and one-half millions annually does its share in the upbuilding of this part of the state. "Not only the hundreds of employees, but thousands of stockholders in every walk of life throughout the west are the real owners of this truly western institution. "Well, I guess our principals are a bit old-fashioned in their ideas of conducting a busi ness. We do not take much in this new 'psychology stuff as it is generally applied to the art of selling. "We like to let our Pabco Products speak for themselves. Our men are taught to know them well and present them for what they are In an honest way. "MR. FRED TAYLOR, "Representative, The Paralflne Companies, Inc." Mr. Geo. Cohan, sales manager at Portland, says: "You develop the men and the busi ness will take care of Itself," "Every man and woman in our organization is happy in his work; if everything Is right at home and If they are well paid commensurate with their efforts, then they are going to do then best work. "This spirit should prevail in all lines of business. "In the merchandising of Pabco Products we try our best to educate dealers doing business concerning our products, and when properly merchandised the business Just comes along as a natural course." P. S. Spring time is clean-up time. Enhance the beauty and value of your home as a matter of civic pride. Beautiful Pabco Shingles, Paints, Lacquers, Rugs and Pabco yard goods can play a prominent part in this work. n Event That No Home Owner Should Miss Special Display and Demonstration o f i " r unfs Located at 142 N. HIGH STREET Next to Elsinore Theatre Open 8 a. m. 'till 9 p. m. Color! Beauty! Charm! These are the things that home owners want in their homes today; as well as quality of construction and years of service. "Carry the beauty of the home all the way up to the ridge" has been the cry ! And the answer Is found in beautiful PABCO SHINGLES, which can be laid in one solid hue, or In variegated colors, to suit the color scheme of your house. "If T rnnlil nn ir flnfl rim. . , that are easv to clean, more r sanitary for the children, and, yet, beautiful!" has been the yearning plaint for many years. And, so, we created PABCO De Luxe RUGS: printed floor cover' lngs with the beautiful colors and designs of rare Imported Orientals. "Give us an interior finish that has more sparkle, more life and greater durability," the housewife and the man. around the house have asked. The result is PABCO LACQUER, with its richer, more lasting colors. Easy to apply, without leaving brush marks, this wonderful finish dries in less than half an hour with a smooth, glass-like finish that outwears old-fashioned paint by many years. Come to this Special Event and see all these PABCO PRODUCTS, in their colorful dis plays . . . the various styles c.L: i .1 1 V, Ul OiUillO... kilt-WiKU Special "Nlptice of the lacquers ... the many new designs in rugs and yard goods. Remember: This event opens tomorrow: lasts only until the 26th. Don't miss it! PABCO SHINGLES Can bo Laid Right Orer Your Old Root! New, beautiful Shingles. . .right over old one. ..whit economy! PABCO Bhinglci carry beauty right up to tha ridge, eliminate the menact of flying iparka.,.kod provide insulation agalnat heat and cold. Be cure 70U learn all about them at a apecUl dUpUy and demonatrauoo. 40c Can of PABCO LACQUER for J$c To every personvisitingthis Special Display will be pre eented a coupon entitling them to a 40c can of PABCO LACQUER for 15c. A Real Test of Quality To demonstrate the ability of Pabco Bugs and Pabco yard goods to hold up under the moat severe conditions a strip of Pabco yard good and Pabco Rugs will be laid in front of the Pabco Display at 142 North High street. During the several days this severe test will be made thousands will attack Its wearing surface. This enamel surfaced floor covering, as it to called, will stand the test admirably, proving our contention thai the quality Is right. Pabco Bugs and yard goods contain 25 per cent more print surface than any similar pro iuct. Enamel and not Just ordinary print sur face. U used lor the purpose. The fact that Pabco Rugs and yard goods are baked In huge ovens lor seven days will Indicate that we have . the courage of our convictions when we place It In the open where traffic can run over It. This test has been made In many cities through out the United States. Is it any wonder then why Pabco Is found In -homes In every state In the Union as well a the thirty-nine nations of the world where Pab co Products have an acceptance? You will be agreeably surprised at the small cost of even a large 8x12 Pabco Rug. Sec the new beautiful designs and color combi nations at the Pabco Display and prominently displayed in the local stores this week. A wonderful tribute to American Inventive gen ius in general and industrial ability in particular will be your reaction. PABCO RUGS AND Floor Coverings The super thick enamel surface floor covering with rich exclusive patterns. We Recommend PABCO Visit our display of the beautiful rugs. Also the Pablo display at 142 N. High street. Many new patterns are being shown for their first time. PHONE 1708 1 709 Carl B. Armpriest General Sheet Metal Work PABCO 10 and 20 year built up roofs. 451 FERRY STREET PHONE 1.15 SALEM MALTIIOID ROOFING BUILDING PAPERS PABCO WALLBOARD PABCO Permanence and Beauty from the Eaves up SHINGLES Applied over old roofs and sold on Easy Payment Plan PABCO MULTI SERVICE PAINTS Quality Paint at Lower Prices A Guarantee with every can $2.65 Gallon O. J. MYERS, : Local Manntrcr PHONE 1830 CHAS. K. SPAULDING LOGGING CO. SALEM, OREGON Front and Ferry Street
