Capital journal. (Salem, Or.) 1919-1980, May 02, 1925, Image 4

Historic Oregon Newspapers

Capital journal., May 02, 1925, Image 4

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Newspaper Page TextPAGE FOUR THE CAPITAL JOURNAL, SALKM, OREGON SATURDAY, MAY 2, 1925. CapitalJtJournal Sat em, Oregon An Independent Newspaper Published Kvery Kvewlng Kxcept Sunday TVle phone 81; New 82 OKOHGK i'L'TNAM, Editor and i'libluihcT BIBLE THOUGHT FOK TODAY am Alnhn anil Omeoa. the beamwna and the ending. faith the Lord, which is, and tvhfch was, and which is to come, the Almi'ihty.-liecehtion l:H. The Advertising Drift A survey of the leading stores in seven different lines of Business in twenty-five representative cities recently com pleted by the Wichita Beacon reveals that newspaper adver tising is "primarily" for all classes of business, that more stores are increasing than decreasing advertising and that newspapers are carrying the bulk of the increases. The past three years have shown a strong tendency away from Sun day advertising toward week-day advertising, and nearly as strong a tendency to use less morning and more evening newspaper space. Newspapers averaged 85.4 percent of department store advertising as against 8.3 percent for mail, 2.1 percent for bill-boards, 3.4, percent for package inserts, 0.2 percent lor novelties, 0 percent for films, and 5.6 percent for miscellane ous. The newspaper advertising appropriation averaged as follows: morning papers, 19 percent; evening papers, 67 per cent; Sunday papers, 14 percent. The percentage of gross receipts invested in advertising ranged from .005 percent to 5 per cent, with an average of 3.24 percent. In the past three years, 56 percent of the department stores have been using more advertising of all kinds, and 8 percent less; 22 percent using more newspaper and less bill. board, and none using less newspaper and more bill-board; 20 percent are using more newspaper and less mail and 8 percent using less newspaper and more mail ; 61 percent are using less Sunday and more week-day newspaper space, and 8 percent using more Sunday and less week-day ; 57 percent ' use less morning and more evening space and 8 percent less evening and more morning. Seventy-nine percent prefer evening over morning papers and 8 percent prefer morning over evening. Women's ready to wear stores reports showed 35 per cct using more advertising of all kinds the past three years, and none less; 12 percent using more newspaper and less bill board than newspapers; 64 percent using less Sunday and more week-day newspaper space, and" six percent using more Sunday and less week-day ; 33 percent using less morning and more evening, and 12 percent using less evening and more morning. The percentage of gross receipts invested in ad. vertising" ranged from 2.4 percent to 7.3 percent with an average of 4.4 percent. The average division of the adver tising appropriation was: newspapers 91 percent; mail, 5 percent ; bill-boards 0.75 percent ; film 0.25 percent ; package inserts, 0.75 percent; miscellaneous 2 percent. Thirty percent of the men's stores report an increase in advertising during the past three years and 9 percent a de crease ;"84 percent are using more newspaper space and less mail and 17 percent less newspaper and more mail ; 38 per. cent are using more newspaper and less billboards, and 4 percent using less newspaper and more billboards; 56 per cent are using less Sundiiy and more week-day newspaper space, and 4 percent less week-day and more Sunday space; 39 percent are using less morning and more evening and 17 percent less evening and more morning spnee. The per centage of gross receipts invested in advertising ranged from 3 percent to 7:5 percent with 4.8 percent average. The aver age division of the advertising appropriation was: news papers, 72 percent; mail, 16 percent; bill-boards, 1 percent; film, 0.5 percent; novelties, 0.5 percent; package inserts, 2 percent ; miscellaneous, 8 percent. HORIZONTAL 1, To twrk liuurHcly 3. Condition n. iol, 9. Krfiiffe It), (toeiui (nl.) II. Homo f m number I A. iVhniu- article 14. t-'or Jiilautf (mh. I..) (i. Oim lu Mrrillc kUbkv'iun 17. llttirk". tf. oyul l.wimune (ub.) SI. Oily (l ly uhUitct S. Ktrjiljciil Kit r il iiIccl of MU 2ft. Vor I iif'ifMltoft 2tt. (.uIcmIhU.u ill. Company (hI.) HO. C'oncn-.cuU'M lii. ItclUimi (nit.) TODAY'S CROSS WORD PUZZLE HOW TO SOLVE THE CROSS WORD -PUZZLE The way to aolvo thm Ci-om word Pnzzle t to mi In tba wblle o.u fires of the diagram with the words wlilch agree with lite itceom-j punjinc dor tuitions. The definitions aro numbered to correspond wltb um uiuuocrs on iiie aiMgrttuL Any word defined In the text under "nORIZOXTAL will beffln at Its number, shown on tlie diagram, nd will extend all the way acroM to I Iks first black space to the right of that number. That b, Hie word must beeln In tlie square that contains Its ldenttfjliuj num ber, ana extend as mr as I no white squire continue unuitcrruptcnir An word donned under "VERTICAL" will! also begin, In tike white spaoo that contains Its number, but will extend downward fts far ns tbe white spucos renain auUiterruptedly. r srfer 1 Pffl VERTICAL ' I. Shoes a. Oim; w!m pract archiiy 3. Wat Mibmt'nted 4. Make an effort li. Able-bodied (ah.) 6. Telegraph Office (ah.) 7. To iimko ti mUtftkc 9. Kxrlumntlon lit. lu-rore 14. Consume 15. Pacing- l(Hk IH. To drlel SO. CouriM y S'i. Kind of tree 7 n: I iggggp p r? p 17 , P 2s Hp &1 Copyright 14 Georg Matthew Adam, 23. A color 21. Doctor of Divinity (nb.) 27. Personal pronoun 28. Wglil Iteverend (".) My Ma trimonial Vacation byvwetDare MY MCE YOUNG MAX But i realized that I'd never no ticed young people, people my own ag, o much as I dlJ tint even ins. The room seemed to bs full of them. There was a party of debutantes with the nicest looklnc clmps as eacorU I sat und watch ed them, and wendered why my life couldn't have made mo one of them, in lead of a. semi -widow with a man old enough to bo my father. Kvery tody else looked so young! There was one such nice chap, big and dark, who looked 11 If he'd b-i uich fun. He'd glanced my way severul Uniea. He was danclnii with a cute red-haired girl a lot. and I could o that she was quite crary ubout blm. "Bet X could cut her out," I thought, making a little wagor with myself. "I'd like to know htm and he look as if he'd like to know mt." And then a man who had been acting as maater of cerraiontee slopped Into the middle of the fioor. "By special request, we're going t3 put on a Foul Jones," he an nounced. '"Everybody dance!" They wouldn't have dared do It in a less exclusive club, of course. But here it wan quite all right. I jumped to my feet, ignoring Har rison's protest that of course we wouldn't join In. I had a quesr litlJe feeling that Fate was play ing Into my hands, and rescuing my evening from utter boredom. I've always loved a Paul Jones. I like joining hands In the big circle, and then going around in a "grand right and left," pausing an invtant to touch hands with the men going In the opposite direction and then stopping suddenly when ths whistle blows and dancing with the neurctft man. There's such an element of adventure in it, es. pecialty when any of the men bat your partner, as was the cue with me that night at the club. The little red-haired girl who was dancing with the nico mn I'd had my eye on didn't want to join In the Paul Jones; she quite pro tested when he insisted on join ing the circl. I didn't blame her! I wouldn't hive wanted to throw him Into th:it melting lot, either! I darud to hopo that he wouldn't have cared to Join It if I had been his partner In the dance before. The master of ceremonies had ua do some rather pretty figures in tho circle before he gave the signal for the grand right and loft. I glanced out of the corner of iny eye; my nice youns mar. at least I hoped he was going to be mine! was just across from ine. Would I get that far before the whistle blew? The first afenal was given. We started, the girls ceing In one di rection, the n en in the other. How slowly everyone in wed: Eurely the whistle would blow too soon. I looked for my man, and saw thai he woe looking toward me. My heart beat faster apparently he had romethliifc' the same notion I. I looked again. Then the map ter of, x-reinonie lifted hia whistle. Good gracious I was gclng to hivu to dance with the wrong man. But my nice young dr.rk-halred man was resoureeful. He deliber ately skipped two girls, ns the whistle bltw, and caught ine in his firms, when dnothei man had already taken my liAud. The other man was furious, but my new pa rt n er t o 1 ba c k on to know hoJ ne and wh apology. i "Be kind I simply haj to danc vlth Mias Larrabee," he said. U'e dancej for a, moment la si lence. His step was perfectly suit ed to mine; X loved the way h danced. V.'hen the musie atopp: for a moment I looked up at bit curiously. "Of course I'd like to know ho you know my nanii your is," I told him. tie laugneii aeiigmeaiy. ho mui be even younger than I. protJ ably. What a relief after FrunJ Harrison! f "I'll show you," he anawerc4 and drew me Into a corner of thi Lallroom. Taking out a flat clsi arette cane, he drew from It 4 crumpled bit of newspaper. ev dently cut from tho rotogravurf .section. He unfolded It carefullj My own fact looked up at me. t It was a picture tt:at had beer taken the summer before, at horee show held by some army p Ple. I had rid Jan in it. The plrj ture eh3wed me in riding to; rather informal onos, as it ha been a hot day. Some- newspaptJ camera man had taken it, and ru it, but wih a mistake in my nam he hnd called me "Mias Nanc Lrarrabee" instead of Mis. That picture was Jim's favor it one of me, as it happened. i had taken it with him to th lh i h p pi n es t h at Is, I su p posed he -had. And here was this nlr4 at ran ger, wh a had been ca rry in a it around with him too "I've always like this so mucj that I felt is if I knew you," h told me. "So you're the original Nancy Larrabee. Well, the orlicina'g 1 an improvement on the photi4 grupii. - KIMBALL PIANO $95 This is a fine praotice piano and you can get years ot ser vice out of tn!s piano. Terms i a month GEO.'C. WILL 422 State St. BRINGING UP FATHER By GeorKe MrManus (VOtJARE. NOT COINC OUT IH THl rmn xoo've. low evEf ( , J I OMEE-i-t-. weve ho - rvt ) ) n HiDDCH AUL VOUl f7- ' ' v I PROMI'bEO OIMTY THKY I'D UR.E tE.& HIM HOW AM l COHNA, "111 I I I " ( ah: its'! ZW&m- poe-T o1NTrb 6A .here- iMA TO a toir to U) t !" " I (n , ''""t FTum Sniu. ia BARNEY GOOGLE AND SPARK PLUG All the Modern Conveniences By Billy de Beck A Courageous Veto Governor Donahey of Ohio hua vetoed the Biehanan bible bill, a Ku Klux Klan measure, that would have compelled every public school teacher in the state to read ten verses from the bible every day to her pupils and every student above the fourth grade to memorize the ten commandments. The veto was based qn the grounds that the bill was "op posed to those principles of civic and religious liberty that have made this government a model for the world." It was clearly unconstitutional but what is the constitution to a Kluxer? After the reactionary laws passed by Tennessee and some of the other states that mix religion in their polities and make it a state affair, it is a relief to find a governor courage ous enough to stand for real Americanism and not cowardly leave it to tho courts to sustain the fundamental law of the land. Gentle Spring Comes with World Nutty as Usual tin the leu aiilo ot the alley fence an uihiin liluc simkU orth ttS llVstl iMIllllfltli III IH'V,' 'I'Ml lawn, day ly day. sheds lu brindle aHTt. Inking on Impaliiably a new complexion. W'e see In the papers thut there la somo talk ot a Willi) presiden tial boom Id Columbus. Mr. Dawes plaits a lecturo tour. In ' which he will nnathemntizo the senate's dlxpimltlon to talk. Mr. Dawes will talk at these kcturcs. Mr. Ilaynes announces that Kan sas Is the model dry state k.uia which William Allen White des t!)h'S aa a commonwealth In which any n'.m bat Just had a drink or Is haying one or Is on his way. Mr. Hylan In New York atlll bores the popular but no subways. Ths younger Rooserstt. bound for Asia, will hunt wild rauna and his father's fool prints. Mother Goons Is found to hare a dleterlom effect on younj New York, and William . Jesnlnm Bryan, now a millionaire. Is en gaged In pressing down upon ths bleeding pockethook of th visitor lo Miami parcel of hlgb-prlcd ocean frontage. Miss SwsDsoa, ot th films, return from th 014 This fowAeis-Mou. MX m& I XSr. x S0rr.'3K- .. ,, -i -f 'VfVffirffl1 ft" fir' v, T-s. W .Voorst BMjoUjgy x ov eaifK - i 'SSSmwmmWiA iSStaisidN -tikis'- I mosey eftOK tu vohoa M'& -w isrTTr ifJ. tfy rrrmtfhrs V FOR M r-rMPfa 1 . . KRAZY KAT The Disappoints Kat By Herrimai plpr 5010 -J (tJ rj Ho (D pbl"i i... , f.,. Jr.-,n...i. I , ' ' v i ' World Willi a ellKlllly nynthetic nuininlH nnu a new tilt to a uo.ic ali-culy retrousse. Kvolution Is hunl;lied frmii TenncsHi. and rcvo Union Is spoken of In Lima. Tbe world, In short, is a trifle nutty and will remain so until the lu'sr tree sheds Its petals and we lire well inlo May. We approach that period 111 which nine ot every ten great warn have started, when men have embarked on strange crusades, when poets from time hmmiiioi iul have rctiinnl tin rusty Ivre and the radiator I too hot or not hot enough. We are a little muddled and Indecisive and uncomfortable and our clothes taks on an appearanc of suddm antiquity. We are on the thrts- J and the air Is redolent of earth I and rising ssp and sanuparilla. Blok Poge. Kng., Msy 1. (lly Awclaled Press. I Miss (llenns Collett. former American wt.msn jtolf chsmplon. drfssted Cyril Tol ley, former llrltlsb amateur cham pion, by on up In a match over th tjtoke Poges eouis this after noon. Mia Collet! mad strong finish pulling cut victor after I ah hsd been two down with three In go. MUTT AND JEFF- f'l" The E'B Game Hunters Adoppt Army Tactics In Africa By Bud Fisher I IliTT.'- 'l.-FS TT AVOl1 COMf-VJllO.NJ A I Ck Va.i PI APriAhiH.M ke.cg' - 1 ' 1 ' " 1 'ii 11 EiVK WKSM WS'BS SHOOTIM& AT MAKa RsAtoV, SaV J llV '."-O rmeMHtrftl f'"' X THW A L.vOT w Bcsr shot so pronx r 7 ,Cvv 2 &tKL -r e a Tr I FIRING. tv;a THa citbgftvj tt - Vr Vfc ) - ' X ' J tr JL.K nJT I Kr CV w .,, 5-T"- - 1 17'" - - . T . 1" 1 ,r. .-. .yv''.v-' r - " - " 1 err,- ..n ii f f,-tf.