PAGE FOUR
THE CAPITAL JOURNAL, SALKM, OREGON
SATURDAY, MAY 2, 1925.
CapitalJtJournal
Sat em, Oregon
An Independent Newspaper Published Kvery Kvewlng Kxcept Sunday
TVle phone 81; New 82
OKOHGK i'L'TNAM, Editor and i'libluihcT
BIBLE THOUGHT FOK TODAY
am Alnhn anil Omeoa. the beamwna and the ending.
faith the Lord, which is, and tvhfch was, and which is to
come, the Almi'ihty.-liecehtion l:H.
The Advertising Drift
A survey of the leading stores in seven different lines of
Business in twenty-five representative cities recently com
pleted by the Wichita Beacon reveals that newspaper adver
tising is "primarily" for all classes of business, that more
stores are increasing than decreasing advertising and that
newspapers are carrying the bulk of the increases. The past
three years have shown a strong tendency away from Sun
day advertising toward week-day advertising, and nearly as
strong a tendency to use less morning and more evening
newspaper space.
Newspapers averaged 85.4 percent of department store
advertising as against 8.3 percent for mail, 2.1 percent for
bill-boards, 3.4, percent for package inserts, 0.2 percent lor
novelties, 0 percent for films, and 5.6 percent for miscellane
ous. The newspaper advertising appropriation averaged as
follows: morning papers, 19 percent; evening papers, 67 per
cent; Sunday papers, 14 percent. The percentage of gross
receipts invested in advertising ranged from .005 percent to
5 per cent, with an average of 3.24 percent.
In the past three years, 56 percent of the department
stores have been using more advertising of all kinds, and 8
percent less; 22 percent using more newspaper and less bill.
board, and none using less newspaper and more bill-board;
20 percent are using more newspaper and less mail and 8
percent using less newspaper and more mail ; 61 percent are
using less Sunday and more week-day newspaper space, and
8 percent using more Sunday and less week-day ; 57 percent
' use less morning and more evening space and 8 percent less
evening and more morning. Seventy-nine percent prefer
evening over morning papers and 8 percent prefer morning
over evening.
Women's ready to wear stores reports showed 35 per
cct using more advertising of all kinds the past three years,
and none less; 12 percent using more newspaper and less bill
board than newspapers; 64 percent using less Sunday and
more week-day newspaper space, and" six percent using more
Sunday and less week-day ; 33 percent using less morning and
more evening, and 12 percent using less evening and more
morning. The percentage of gross receipts invested in ad.
vertising" ranged from 2.4 percent to 7.3 percent with an
average of 4.4 percent. The average division of the adver
tising appropriation was: newspapers 91 percent; mail, 5
percent ; bill-boards 0.75 percent ; film 0.25 percent ; package
inserts, 0.75 percent; miscellaneous 2 percent.
Thirty percent of the men's stores report an increase in
advertising during the past three years and 9 percent a de
crease ;"84 percent are using more newspaper space and less
mail and 17 percent less newspaper and more mail ; 38 per.
cent are using more newspaper and less billboards, and 4
percent using less newspaper and more billboards; 56 per
cent are using less Sundiiy and more week-day newspaper
space, and 4 percent less week-day and more Sunday space;
39 percent are using less morning and more evening and 17
percent less evening and more morning spnee. The per
centage of gross receipts invested in advertising ranged from
3 percent to 7:5 percent with 4.8 percent average. The aver
age division of the advertising appropriation was: news
papers, 72 percent; mail, 16 percent; bill-boards, 1 percent;
film, 0.5 percent; novelties, 0.5 percent; package inserts, 2
percent ; miscellaneous, 8 percent.
HORIZONTAL
1, To twrk liuurHcly
3. Condition
n. iol,
9. Krfiiffe
It), (toeiui (nl.)
II. Homo f m number
I A. iVhniu- article
14. t-'or Jiilautf (mh. I..)
(i. Oim lu Mrrillc kUbkv'iun
17. llttirk".
tf. oyul l.wimune (ub.)
SI. Oily (l ly uhUitct
S. Ktrjiljciil Kit r il iiIccl of MU
2ft. Vor I iif'ifMltoft
2tt. (.uIcmIhU.u
ill. Company (hI.)
HO. C'oncn-.cuU'M
lii. ItclUimi (nit.)
TODAY'S CROSS WORD PUZZLE
HOW TO SOLVE THE CROSS WORD -PUZZLE
The way to aolvo thm Ci-om word Pnzzle t to mi In tba wblle
o.u fires of the diagram with the words wlilch agree with lite itceom-j
punjinc dor tuitions. The definitions aro numbered to correspond wltb
um uiuuocrs on iiie aiMgrttuL
Any word defined In the text under "nORIZOXTAL will beffln
at Its number, shown on tlie diagram, nd will extend all the way
acroM to I Iks first black space to the right of that number. That b,
Hie word must beeln In tlie square that contains Its ldenttfjliuj num
ber, ana extend as mr as I no white squire continue unuitcrruptcnir
An word donned under "VERTICAL" will! also begin, In tike white
spaoo that contains Its number, but will extend downward fts far ns
tbe white spucos renain auUiterruptedly.
r srfer 1 Pffl
VERTICAL '
I. Shoes
a. Oim; w!m pract archiiy
3. Wat Mibmt'nted
4. Make an effort
li. Able-bodied (ah.)
6. Telegraph Office (ah.)
7. To iimko ti mUtftkc
9. Kxrlumntlon
lit. lu-rore
14. Consume
15. Pacing- l(Hk
IH. To drlel
SO. CouriM y
S'i. Kind of tree
7 n: I iggggp p r? p 17
, P
2s Hp &1
Copyright 14 Georg Matthew Adam,
23. A color
21. Doctor of Divinity (nb.)
27. Personal pronoun
28. Wglil Iteverend (".)
My Ma trimonial
Vacation byvwetDare
MY MCE YOUNG MAX
But i realized that I'd never no
ticed young people, people my own
ag, o much as I dlJ tint even
ins. The room seemed to bs full
of them. There was a party of
debutantes with the nicest looklnc
clmps as eacorU I sat und watch
ed them, and wendered why my life
couldn't have made mo one of
them, in lead of a. semi -widow
with a man old enough to bo my
father. Kvery tody else looked so
young!
There was one such nice chap,
big and dark, who looked 11 If he'd
b-i uich fun. He'd glanced my way
severul Uniea. He was danclnii with
a cute red-haired girl a lot. and I
could o that she was quite crary
ubout blm.
"Bet X could cut her out," I
thought, making a little wagor with
myself. "I'd like to know htm
and he look as if he'd like to
know mt."
And then a man who had been
acting as maater of cerraiontee
slopped Into the middle of the
fioor.
"By special request, we're going
t3 put on a Foul Jones," he an
nounced. '"Everybody dance!"
They wouldn't have dared do It
in a less exclusive club, of course.
But here it wan quite all right.
I jumped to my feet, ignoring Har
rison's protest that of course we
wouldn't join In. I had a quesr
litlJe feeling that Fate was play
ing Into my hands, and rescuing
my evening from utter boredom.
I've always loved a Paul Jones.
I like joining hands In the big
circle, and then going around in a
"grand right and left," pausing an
invtant to touch hands with the
men going In the opposite direction
and then stopping suddenly when
ths whistle blows and dancing
with the neurctft man. There's such
an element of adventure in it, es.
pecialty when any of the men bat
your partner, as was the cue with
me that night at the club.
The little red-haired girl who
was dancing with the nico mn I'd
had my eye on didn't want to join
In the Paul Jones; she quite pro
tested when he insisted on join
ing the circl. I didn't blame her!
I wouldn't hive wanted to throw
him Into th:it melting lot, either!
I darud to hopo that he wouldn't
have cared to Join It if I had been
his partner In the dance before.
The master of ceremonies had
ua do some rather pretty figures
in tho circle before he gave the
signal for the grand right and loft.
I glanced out of the corner of iny
eye; my nice youns mar. at least
I hoped he was going to be mine!
was just across from ine. Would
I get that far before the whistle
blew?
The first afenal was given. We
started, the girls ceing In one di
rection, the n en in the other. How
slowly everyone in wed: Eurely the
whistle would blow too soon. I
looked for my man, and saw thai
he woe looking toward me. My
heart beat faster apparently he
had romethliifc' the same notion
I. I looked again. Then the map
ter of, x-reinonie lifted hia
whistle. Good gracious I was
gclng to hivu to dance with the
wrong man.
But my nice young dr.rk-halred
man was resoureeful. He deliber
ately skipped two girls, ns the
whistle bltw, and caught ine in
his firms, when dnothei man had
already taken my liAud.
The other man was furious, but
my new pa rt n er t o 1 ba c k on
to know hoJ
ne and wh
apology. i
"Be kind I simply haj to danc
vlth Mias Larrabee," he said.
U'e dancej for a, moment la si
lence. His step was perfectly suit
ed to mine; X loved the way h
danced. V.'hen the musie atopp:
for a moment I looked up at bit
curiously.
"Of course I'd like to know ho
you know my nanii
your is," I told him.
tie laugneii aeiigmeaiy. ho mui
be even younger than I. protJ
ably. What a relief after FrunJ
Harrison! f
"I'll show you," he anawerc4
and drew me Into a corner of thi
Lallroom. Taking out a flat clsi
arette cane, he drew from It 4
crumpled bit of newspaper. ev
dently cut from tho rotogravurf
.section. He unfolded It carefullj
My own fact looked up at me. t
It was a picture tt:at had beer
taken the summer before, at
horee show held by some army p
Ple. I had rid Jan in it. The plrj
ture eh3wed me in riding to;
rather informal onos, as it ha
been a hot day. Some- newspaptJ
camera man had taken it, and ru
it, but wih a mistake in my nam
he hnd called me "Mias Nanc
Lrarrabee" instead of Mis.
That picture was Jim's favor it
one of me, as it happened. i
had taken it with him to th
lh i h p pi n es t h at Is, I su p posed
he -had. And here was this nlr4
at ran ger, wh a had been ca rry in a
it around with him too
"I've always like this so mucj
that I felt is if I knew you," h
told me. "So you're the original
Nancy Larrabee. Well, the orlicina'g
1 an improvement on the photi4
grupii. -
KIMBALL PIANO $95
This is a fine praotice piano
and you can get years ot ser
vice out of tn!s piano. Terms
i a month
GEO.'C. WILL
422 State St.
BRINGING UP FATHER
By GeorKe MrManus
(VOtJARE. NOT COINC OUT IH THl
rmn xoo've. low evEf ( , J
I OMEE-i-t-. weve ho - rvt )
) n HiDDCH AUL VOUl f7- ' ' v
I PROMI'bEO OIMTY
THKY I'D UR.E tE.&
HIM HOW AM l COHNA,
"111 I I I "
( ah: its'! ZW&m- poe-T o1NTrb
6A .here- iMA TO a toir to U) t
!" " I (n , ''""t FTum Sniu. ia
BARNEY GOOGLE AND SPARK PLUG
All the Modern Conveniences
By Billy de Beck
A Courageous Veto
Governor Donahey of Ohio hua vetoed the Biehanan bible
bill, a Ku Klux Klan measure, that would have compelled
every public school teacher in the state to read ten verses
from the bible every day to her pupils and every student
above the fourth grade to memorize the ten commandments.
The veto was based qn the grounds that the bill was "op
posed to those principles of civic and religious liberty that
have made this government a model for the world." It was
clearly unconstitutional but what is the constitution to a
Kluxer?
After the reactionary laws passed by Tennessee and some
of the other states that mix religion in their polities and
make it a state affair, it is a relief to find a governor courage
ous enough to stand for real Americanism and not cowardly
leave it to tho courts to sustain the fundamental law of the
land.
Gentle Spring Comes with
World Nutty as Usual
tin the leu aiilo ot the alley
fence an uihiin liluc simkU orth
ttS llVstl iMIllllfltli III IH'V,' 'I'Ml
lawn, day ly day. sheds lu brindle
aHTt. Inking on Impaliiably a
new complexion.
W'e see In the papers thut there
la somo talk ot a Willi) presiden
tial boom Id Columbus. Mr.
Dawes plaits a lecturo tour. In
' which he will nnathemntizo the
senate's dlxpimltlon to talk. Mr.
Dawes will talk at these kcturcs.
Mr. Ilaynes announces that Kan
sas Is the model dry state k.uia
which William Allen White des
t!)h'S aa a commonwealth In
which any n'.m bat Just had a
drink or Is haying one or Is on
his way. Mr. Hylan In New York
atlll bores the popular but no
subways.
Ths younger Rooserstt. bound
for Asia, will hunt wild rauna and
his father's fool prints.
Mother Goons Is found to hare
a dleterlom effect on younj New
York, and William . Jesnlnm
Bryan, now a millionaire. Is en
gaged In pressing down upon ths
bleeding pockethook of th visitor
lo Miami parcel of hlgb-prlcd
ocean frontage. Miss SwsDsoa,
ot th films, return from th 014
This fowAeis-Mou. MX m& I XSr. x S0rr.'3K- .. ,, -i -f 'VfVffirffl1 ft" fir' v, T-s.
W .Voorst BMjoUjgy x ov eaifK - i 'SSSmwmmWiA iSStaisidN -tikis'-
I mosey eftOK tu vohoa M'& -w isrTTr ifJ. tfy rrrmtfhrs V FOR M r-rMPfa
1 . .
KRAZY KAT The Disappoints Kat By Herrimai
plpr 5010 -J (tJ rj Ho (D pbl"i
i... , f.,. Jr.-,n...i. I , ' ' v i '
World Willi a ellKlllly nynthetic
nuininlH nnu a new tilt to a uo.ic
ali-culy retrousse. Kvolution Is
hunl;lied frmii TenncsHi. and rcvo
Union Is spoken of In Lima.
Tbe world, In short, is a trifle
nutty and will remain so until the
lu'sr tree sheds Its petals and we
lire well inlo May. We approach
that period 111 which nine ot
every ten great warn have started,
when men have embarked on
strange crusades, when poets from
time hmmiiioi iul have rctiinnl tin
rusty Ivre and the radiator I too
hot or not hot enough. We are a
little muddled and Indecisive and
uncomfortable and our clothes
taks on an appearanc of suddm
antiquity. We are on the thrts- J
and the air Is redolent of earth I
and rising ssp and sanuparilla.
Blok Poge. Kng., Msy 1. (lly
Awclaled Press. I Miss (llenns
Collett. former American wt.msn
jtolf chsmplon. drfssted Cyril Tol
ley, former llrltlsb amateur cham
pion, by on up In a match over
th tjtoke Poges eouis this after
noon. Mia Collet! mad strong
finish pulling cut victor after I
ah hsd been two down with three
In go.
MUTT AND JEFF- f'l" The E'B Game Hunters Adoppt Army Tactics In Africa By Bud Fisher
I IliTT.'- 'l.-FS TT AVOl1 COMf-VJllO.NJ A I Ck Va.i PI APriAhiH.M ke.cg' - 1 ' 1 ' " 1 'ii 11
EiVK WKSM WS'BS SHOOTIM& AT MAKa RsAtoV, SaV J llV '."-O rmeMHtrftl f'"' X THW A
L.vOT w Bcsr shot so pronx r 7 ,Cvv 2 &tKL -r e a Tr I FIRING.
tv;a THa citbgftvj tt - Vr Vfc ) - ' X ' J
tr JL.K nJT
I Kr CV w .,, 5-T"- - 1 17'" - - . T . 1"
1 ,r. .-. .yv''.v-'
r - "
- " 1 err,- ..n ii f f,-tf.