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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (Jan. 17, 1921)
DAILY EAST OREGQNIAN, PENDLETON, OREGON, MONDAY EVENING, JANUARY 17, 1021.
h-A. t 1 IMMMMM i I wi i H if- ii I' . r ,tr-
eat Stefx, except 'contract Goods Is
JNJ i .r-. i i Li t 1 i u l It (' . . V jN. J3lJ L.....1
v-fc -. . i - . . i i i
A Urn -'-Trm "fc. "i "I W A. S 1 ' rm - E 'TV a
hvimle In Our r
THIS IS THE GREATEST SALE WE'VE EVER HELD, GREATEST IN AMOUNT OF STOCK
OFFERED, GREATEST IN UMBER OF SALES, GREATEST IN NUMBER OF PERSONS WAITED
ON, GREATEST IN QUALITIES AND VALUES OFFERED. . ;
It's a slaughter of Prices on the finest stock of new, choice merchandise
ever shown in Pendleton. Every article is a bargain. ...No unknown, "take-a-cliance" trash here. The
best makes in the country are none too good for our stock. .Merchandise with a reputation priced lower
(quality considered) than unknown brands are priced in many so-called "cheap" stores. Come and in-
vestisrate for yourselves and be convinced.
uy JNow and
I VISIT JHIS SALE AS OFTEN AS YOU;
CAN, a3 new bargains are brought forward
'every day. I
MAKE THIS STORE YOUR STORE. Use
our post office sub-station, it'll save you many a
step. .... . ' - "
MILADY OF GOTHAM TAKES TO
SNAKE SKIN SUPPERS WITH
FLAMING SCARLET TONGUES
... BY "M.VKJORIK"
NEW TORK, Jan. 17. The snakes
"in the grass" are now found upon
Milady's feet. .For. according to the
really swagger Gotham boot shops,
putting one's best foot forward means
stepping out in footgear made of
snake skin. These shoes of the ani
mal kingdom are made of soft reptile
skins, often gilded or silvered. It Is
only the scales that tell the secret, for
the ireneral effect is very much like
that of gold cloth slippers. Another
rt-ptllian fancy as found in the sea
son's footgear la the use of fringed
scarlet tongues, combined with white
They Work while you Sleep"
Via you feel "upset today. It's
your liver and bowels! Tou're Mllious
constipated, unstrung, and what you
need is Cascarets tonight sure. Wake
up with your head clear, eyes bright,
step elastic, nervws steady, cold gone,
your stomach, tongue and breath
right. No griping no inconvenience,
fhilrtren love Cas carets too. ,10, 25,
and light soft leathers. The effect is
meant to resemble an adder's or dra
Shoes have never been so conspicu
ous as this year. With the waning of
popularity in the head dress, women
seem to have concentrated upon the
feet, and the glitter and hue which
used to shine from the hair now twin
kles from the feet. There are a hun-di-ert
variations of the gold and silver
slippers which were the height of shoe
chicness and elaborateness but a few
years ago. Tinsel cloths, hectic bro
cades, soft plushes and velvets, silks,
satins, and broeedfs are all found in
the shoe shops. These fabrics make
evening pumps with long vamps and
high French heels.
But color jnd luxury is not found in
evening shoes alone. Brilliantly dyed
leathers abound upon the streetin the
hotel and theater, and in the exclusive
shopping districts. It Is no uncom
mon sight to see Vermillion kid slip
pers or walking shoes upon the street,
while henna, blye. and green shoes are
being worn by 'the leisure crowd, as
much as nigger browns and black Is
worn by the working woman.
Henna is the -very latest shade and
is found in a soft antelope leather. An
telope, by the way, is being used as
much as kid for the lighter weight
shoes. Copper kid slippers is its near
est rival, and red calf is devoted mn
ly to sport oxfords with the fringed
tongues in a contrasting co.'or.
Shoe dealers sweepingly declare
that there has never before been a
year when high shoes were so utterly
out of the running and walking. A
few high Kussian boots of white,
brown, copper and scarlet leathers,
with collars at the top of the lacing,
are sold. But, barring these, the only
high shoes which are in demand are
those of ten or twelve straps with
nothing between the strap apper
ures. It is the two-strap sandals with a
semi-French vamp and very low heels
that is selling best for southern wear,
and New York women are flaunting
gray suedes with two straps as much
as anything else. Some have metal
straps and others straps of contrast
ing color and fabric. Black or brown
patent kids, with brass straps and
buckles are vei'y chic just now, and
combination patent leather, with suede
or a soft pile cloth, Is extensively used.
The inset under a cut pattern still
holds good. One house is now show
ing afternoon slippers of scarlet kid.
A cutwork pattern of fleur de lis bands
the toes and wide straps, and brown
suede underlays the cutwork. The
same house is emphasizing evening
shoes with contracting heels. Thus
white antelope slippers have byack
heels and black beaded tips, and a
pair of nobby black satins have car
men red heels and red buttons.
general good and thai it is their own
iaTerest, if nothing else, that they
should enlist themselves In your
camp- The way to accomplish this
result Is not to make the mere state
ment that it is your intention to give
good service, or to submit to the pub
lic a large indigestible volume of sta
tistics and then sit down and wait for
the millannium." The thing to do ia
to explain your situation in under
standable 'terms to just as many folks
as possible. If you have a good case
and will tell the whole truth about
ciwrrving ofnvilr.tlnn through the best
available advertising medium you are
certain to rally the public to your sup
port. "Every man desires good electric
railway, gas, light telephone and
telegraph service, 'and he will help
you give it to hit If con show him
that his help is needed to accomplish
this very desirable end."
Beating Around (lie Bnsli.
, "My latest customer was a diplo
matic man," said the prosperous boot
"In what particular?" asked the tre-
nl.il prohibition officer.
"He opened negotiations by asking
me if I had anything In stock that
would create ft little Interest In a
mince ple."-T-Birmingliam, Ager-Her-aid.
I.ngTOt'Y TAISIIT VRGUI,
Kl, PAKO. Jan. 15.-tA. P.) En
actment of tariff for protection of the
livestock Industry, and gradual estab
lishment of the municipal retail man
ufacturing In cities and enactment by
congress. of constructive federal leg
islation regulating the packers, com
mission men and traders was reeom
meded in resolutions presented to
American Nutional Livestock kssociu-
. IHmmod Jia Lamps,
"You say the glare of his hendllghUi
confused you. Weren't his lamps dim
"They wort after I nt through with
him," said the man wJio bad th nar
row escape. "1 gave him such it tilNi
pair of black eyes that he could hardly
see out of them." Boston Tra nscrtpt.
There is nothing so good asa good cup of coffee
these cold days. We haya a real bargain in good
coffee at 3 pounds for ?1.00. This brand was 50c
per pound originally, which ehows to you a S3 1-2
per cent drop
k U. S. Inspected meats, a guarantee to you of qual
ity and sanitation.
'ADVERTISE AND TELL .
THE TRUTH;' MICE
GiVEN TO UTILITY MEN
President of the American Kail
way Association Says Peo
ple Are Entitled to Know All
About Public Business.
I.N'DIAXAPOLJS, Jan. 17. "Bo
frank and advertise." was the advice
given public utility companies tonight
by P. H. Gadsden, of Philadelphia,
President of the American Klectric
Railway Association, at a meeting of
the Indiana Public Utility Association.
By this method, Mr. Gadsden said,
public understanding ot utility pro
blems can best be obtained and nec
essary rate adjustemcnt and credit re
"It is absolutely necessary," he said,
"if public utilities are to continue to
function that they create a flow of
new capital into their securities. The
the granting of rates to public utility
companies which will insure the r
trun to the security holders that will
induce them to Invest. Nothing less
than this sort of an arrangement will
save the utilities from ruin.
"Adjustment of public utility rates
last that will attract new money into
the field -will be hastened by a
thorough public understanding of the
public problems utility problems.
' "The Itest to bring about that un
derstanding is to be frank and ad
vertise. , ,
"Frankness must go hand and
hand- with advertising elBe advertis
ing fails. 'pnvrctiiTe, be prepared,
w hen you begin presenting your story
to the public, to tell tie whole truth
about your business to everyone. As
the only customer f the public utili
ties, the public is entitled to know .
all 'about fbe'r bti-(t-j and in pub
lic utility which cannot stand the
searchHsbt of honent public inquiry
cannot hope to obtain help through
fnvorable public pentinsent. Put your?
house in such order that you will fear i
tht; i:i' of no man.
"A'U ( by pverv possible f hail- '
nel and hit tm lm hard. Tell Tour
!'tory everywhere !hsf there ih Imtnk
V M- I. ; .'l !l Tf i.
.v.-. i; j ; . 'i ;h it Die p j: i.' ii-
tv pi:lt-$t j?? Prr'em it every-
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i i .' !p v t!r .k ffri5i; , f X
e ..vm'-e ' t.l t rl p
t.i ii i i'.- I . i. . - 1 r 1 1
,Yes9 They- Read Them
The "Buyer" is Abroad in the Land,
Armed Willi Some Clipped Want Ads.
He'll look you up if his scissors have encduntered
your "for saje" ad.
He'll be clipping and answering ads . tomorrow,
too, and yours ought to be there when he reads the
papeV if you have ANYTHING TO SELL.
"Used tilings," always find buyers if they're still
USEFUL THINGS if, to SOMEBODY, they are
nnnja .y, ,.. fU tnm, tmm . '
W asit Ads for Resells
TLone 1S7 r.d 155 --rt
CHA5. D. & CHAS. W. GOODYEAR
r . Proprietor!