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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (April 6, 1915)
PAGE FOl'R DAILY EAST OKEGOX1AN. FENDLETON. OREGON. TUESDAY, ATRIL 6, ETGIIT PAGES - i I(v' r' One nf the great scenes of this pic ture is that of the riot when John StoinVs proteses turn acainst him and attempt to murder him. t 2 n i i I u ill) n i i ' . inn in J Li w V, J Li Li ii n Hi ? . i u ,. Performances 2, 4, 7, 9 P. M. Stupendous 8 Reel Production of Hall Caine's Famous Novel o 99 MOST TALKED OF IOVE STOKY KVKIl WHITTEX. Everyone of the thousands who have read this masterful love story from the pen of Hall Caine will want to see this Vitagraph filmed production of the great story. The thousands who have not read the book, but who know it by its world-wide fame, may see the story, depicted with all its gripping and intense emo tional scenes, portrayed by the greatest movie characters today at the Alta. A photo-play that revolutionizes motion picture productions 8 filmed acts. A IiOVK STOKY SO 111 MAN IT WILL UOl.I) YOl? KKOM BE GINNING TO END vSTl TEXDOI S IN ITS TREAT MENT OF A TENDEIt THEME. It is the story of an actress and a preacher the old anti pathy of the pulpit for the stage. It is a vital, gripping story that breaks away the prejudices of man and lays bure the heart and soul of the man and the woman. It teaches the moral, In an entirely logical and natural manner, that neither the stage or the religion is greater than love, their love for each other and the selfishness of man is the all-powerful emotion In our breasts! EARL WILLIAMS as John Storm EDITH STOREY as Glory Quayle ADMISSION 25. CHILDREN 15 r . ' . . s THK11E AKE TWO SCENES THAT STAND OCT IN KTltONa KE L1EF A OA INST THE OTHERS THE DEHBY DAY RACKS AND THE THEATRE THE NIGHT GLOHY MAKES IIEK DElil'T A3 A STAR. THIS PLAY IS COXSIDEKED EOl'AI, TO IF NOT STItONtJER THAN "THE SPOILERS." AN lNDKl'KNllliNT NEWSPAPER. rabllehed Dally and Seml-Weeklj at Pen- dlewn. Oregon, by the AST OUbtiO.NlA.N I'liiUsUlNG CO. Entered at the ptotflce at Pendleton, Oregon, u aecood-claaa Bail mattar. ffeiepbone 1 Official County Paper. Member United i'reaa Association. ON 8ALK I.N OTHER CITIES. Imperial Hotel Nti Stand, Portland. Ura-oB. tSowaaa Xewa Co., Portland, Oregon. ON FIL8 AT Chic ire Bureau, Dotf Security Building. Washington. I). C, Bureaa 601, Four ImbU itreet, N. W. HCBSCRIPTlON RATES 15 ADVANCE) Dally, on year, by mall S3 00 Dally, u montha, by mall 2.SO DaUy, Uree months, by mall 1.25 Dally, one montb, by mail 50 Dally, one yaar, by earrleb 1 Daily, six mootiu, by carfer S 74 Dally, three montba, by carrier I K DaUy, one monlh, by earner V beml Wfk!y, one year by mall...... l.!M Heml-Weekly, all months, by mall T5 Bern! Weekly, four months, by mall... .60 AS TO THE RAILROADS jV HERE are people who ob- ject to hard surface roads to the Columbia river on the srround such action will hurt the railroads. They class those who support good roads as "fighting the railroads." It is silly to say such things. There is not the slightest ani mosity towards the railroads on the part of anyone. Nor is it unfair to the railroads to work to bring thi3 county the advantages of the open river. They expect people to do that very thing. It is natural that commerce Khali follow the easiest and cheapest routes. If through building roads to the Columbia the people of the inland em pire can provide cheaper trans portation and can force dovm rail rates it is up to them to do o. Those who oppose such ef forts attempt to fight nature and the economic prosperity of this district. Here is another point If roads are built to Wallula, to Cold Springs and to Umatilla thoRe roads will have a direct connection with rail lines as well as with the river. If the railroads can meet the river rates they will have an equal chance at the business. They Qan ask for nothing more. It is not obligatory on the shipper to see that high railroad rates are maintained. The railroads are capable of attending to that end of the game. The ship per's business is to reduce rates wherever he can do so. The plea that this county should refrain from road build ing to the Columbia because such action will reduce freight rates and thus affect railroad earnings is the richest thing yet offered on the subject. MODERrTADVERTISING iff" EE business of advertis ing has undergone re markable changes with in the last 10 years. Advertis ing has become more truthful, more specific, more interesting and more effective. Advertising is nothing more nor less than making your bus iness known. It is a dignified method through which a busi ness house may communicate directly and speedily with its patrons. The value of adver tising is based on the fact that other things being equal a pat ron will, deal with the house with which he is the best ac quainted. Modern advertising deals more in specific facts than gen eral statements and there is less boasting than formerly. It has been found that mere brag ging is not effective advertis ing. A very good authority on ad vertising has offered the fol lowing suggestions to those who would advertise effectively: 1, Advertising should be reckoned as part of your busi ness. It is as necessary as the sign over your door. It is not an occasional nor an outside matter, it is essential. How can the public do business with you unless they know about you? 2. It should be regular and constant. People trade with the firm whose name is familiar to them. The newspaper ought to be your partner. If you are in business permanently let your advertising be permanent. 3, The newspaper, going daily into the hands of the peo ple, is the best medium for ad vertising. It's where the pub lic naturally turn when they want to see where to buy, whether bonds or beans. 4. Advertising should be at tractive. The most attractive thing you can put in it is some thing that appeals to the self interest of the reader. If you can show a woman where she can save 10 cents, or where fehe can buy stuffs that last longer and wear better, ' it is much more to your advantage than to crack jokes. 5. Be human. Make your advertisement as live and warm as you can. Don't be too cold and precise. 6. Tell the truth. When customers come to your store, do a little more for them than you said you would in your an nouncement The prosperity of the liar is brief. SOME OFFICIAL JITNEY DATA. OUSTON supplies the first official data on the jitney bus. The figures indicate clearly why traction interests deem the jitney a ser ious menace to their prosper ity. Earnings of the street rail way system were $12,000 less in November, 1914, than in No vember, 1913. In January, 1915, earnings fell $34,000 be low January, 1914; in Febru ary, 1915, the loss was $31,000, and in the first 28 days of March $32,000. The traction company's usual comfortable margin of profit was in 1914 turned into a net operating loss of nearly $100,000. Traction officials inform the city that if jitney competition continues their loss for 1915 will be $400,000. On March 11, 656 jitneys carried 23,000 passengers a to tal of 25,000 miles, earning $1, 180. Forty-three jitneys ran on regular routes; the others operated at will, most of them only in the morning and night rush hours. These figures are given in the traction company's annual report to the city; jit ney men say they did much better. With city governments as a rule steadfastly refusing to leg islate jitney cars Out of busi ness with an apparently ex haustless supply of cheap second-hand motor cars to recruit the service, with summer's coming sure largely to increase jitney patronage, and with every added mile of paved street opening up new jitney routes from downtown direct to the passenger's home, trac tion men begin at last to see that the jitney is no joke. St. Louis rost-Dispatch. That $7000 stage robbery in Baker county has all the marks of the early day hold-ups now generally perpetrated only by motion picture actors. Tomorrow the Celilo canal boosters will open the Dardan elles to Pilot Rock. Weather man please withhold water spouts until sojourners- return home. The comer always has ad vantages over the man who is there as Jack Johnson found out five years ago and again yesterday. Public vs Private Ownership It was a buckaroo who did it. THIS MA Y ENTERTAIN MEN. A little girl WTOte the following composition on men: Men are what women marry. They drink, and moke, and iwear, but don't go to church. Perhapa, K they wort bon net, they would. They are more logical . than women and alao more zoological. Both men and women aprung from monkey, but the wom en sprung farther than the men. Talcum powder aa well as gunpow der being aubject to the war tax, a babe In arms might be conaUued technically to conatltute a unit of the military eatabliahment Infantry, of course. (From the San Francisco Examiner.) Recently we were all greatly inter ested by the telephone monopoly' achievement in linking the Atlantic coast cities to the Pacific Coaat cities. An organization, styling Itself the Postal Progress League, has used this achievement of private ownership to belittle public ownership. Through Its vice president one Fillette, the Postal Progress League compares the telephone monopoly's management of the parcels post b) the government, and asserts that pri vate ownership has proved its super iority over public ownership of public utilities. Now, every well-informed man knows that had the United States government, Instead of. the Bell tele phone monopoly, been operating the telephones, the Atlantic coast wou.d have been talking to the Pacific coast long ago. Compare the government enterprise with private corporation enterprise In this very parcel post matter. The express companies, established for half a century and earning enormous dividends, would not deliver express packages anywhere except in the lar ger cities and towns. The national government, within three years after Its entry upon the parcel post busi ness. Is carrying express packages to the remotest villages and . han.lets, where no express companies, however large and prosperous, would think ol delivering a package. Who built the Panama canal? Ths national government. Who failed to build It? Private enterprise. Who built the first great railway that opened up the Western plains and reached the Pacific? The na tional government Who built all our great canals? The national and state governments. What money built nearly all our railroads? The money appropriated by cities, states and towns. Everybody who knows the history of our railroads knows that they have rarely benefited the men who built them. The inventor rarely received any advantage from his Invention. The public money which enabled the construction of these railroads was stolen by fraudulent reorganizations, out of which have been built up the great fortunes which threaten this re public today. The process of building a railroad and wrecking it is fully understood by men who have studied the history of these enterprises. Cities, counties and townships appropriate money to j ay the cost of constructing the road. Unscrupulous men get Into Its man agement, deliberately run ths road co badly that It shows a loss, the stocks which represent the money tliat built the road begin to fall, and thes dls honert manipulators and speculators quietly buy the stock at bargain prices. When they have thus stolen th road, they begin to run It more efficiently and to pour water into tne stock, thus making their millions by a transaction as dishonest and ten thousand times more harmful than any for which the worst thief is now confined In state prison. Poverty, insanity and suicide have followed In the wake of this railroad wrecking by manipulators and stock gamblers. The American people to day are paying hundreds of millions of dollars every year In rate and fares on stock which Is as fraudulent as any counterfeit bill. 1 ! Our . American public Me has been corrupted until we have almost ceas ed to have confidence In the hones' J of anybody. Many of our business men have been mads cowards and our courts have been cause to for feit purllc confidence, anl thoughtful men made to fear lor the existence of ths lepubllc Itself by reasou of the unequal dlstrlbltlon of wealth ' anl pewer through the prlV Deration cf our railroads and other public ser vice corporations. In Germany, where the government owns nearly all the public utilities, we have seen wonderful progress In nearly every direction. ' Switzerland was the most corrupt country In Eu rope when in desperation she adopt ed the Initntive and referendum, and through this means the people acquir ed the railroads. Since then Swltz erland Is acknowledged to be the purest republic the world ever saw The more shame to America, whtcn had a better start. We shall never have honest public servants, we shall never have legis latures which are free, we shall nev er have an Independent Judiciary, we shall never be able to enjoy the full fruits of the advance of the arts and sciences and the Improvement of labor-saving machinery and the growth of population and the lncreas ed efficiency of labor, until we dry up that greatest source of corruption and extortion which now exists in ths private ownership of our public ser vice corporations. IXCILE THE WAITRESS. "What d'ye think?" said Lueile the Waitress, as she handed her custom er a napkin. "A feller comes In here a while ago and says he's wrote a acng and desecrated it to me,'1 "Weren't you pleased?" "Me pleased? Say, he wrote a song one called 'Mother Was a Lady ami Don't You Say She Wasn't' and gave me a copy. I tried it over on my pi ano and next day my father sold the piano." "Waltz song the new one, I mean?" asked the customer. "No. His name's Henry, not Walt But what do you think of the title 'Lucile, I Know Tou'rs Real?" The Jew Gosy Theatro TODAY Special Feature mm (linos i in TilQ liiooEioot 2 REELS 2 IMAR THE SERVITOR Featuring WM. GARWOOD. 2 REELS 2 MUTUAL WEEKLY Latest news at home and abroad told in pictures. Adults 10c. Children 5c THE NEW COST THEATEB. Under Now Management Souni's like as if there was some sus picion about my figger or cotnpUx lon. Don't you Interpolate it that way ?" "I don't know." ' "Well, I know. So I says to him: 'You needn't to make me the victim of any of your songs.' He says: 'Why, It's Just a harmless ditto.' Then he says he'll have some ox-tall soup and some tongue. At that I hands him one. It was an old one, but I Just couldn't resist. 'What you trv Ing to do make both ends meet?' I asks. " 'Aw. be nice he says. 'Say some thing soft, So I glares nt him Si d says: 'Custard pie!' And away I goes." "You're a bright one," said the customer. "Say, kid," replied Lucile, "some times I'm so bright I'm almost a shine." Cheer up, girls, lesp year Is only a few months off; and girls will mar ry then who never married before. i!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniuiiiiiiiiiiiiiiiitiiiiiiiiiiimiiii I FITS FOR I YOUR FEET I That's the kind of Shoes WE sell, and they will give you the biggest "money's worth" you 1 ever received in Pendleton. Men's mule skin work shoes for 91.10 E S Men's all leather soles work shoes for 91,03 I Mens work shoes', black and tan, Goodyear welts for 5 s ? 2.65 and 2.95. E Men's heavy crome tan double soles and double stitched E 5 soles, Goodyear welts, regular $5.00 shoe for 3.95 E Men's button and lace dress shoes, Goodyear welts for S 2.65, 2.95, 3.45, 3.65, 3.85. , E Men's oxfords, black and tan, button and lace, Goodyear E S welts for 1.95. 2.85 S E Our entire line of Oxfords to be told at these prices: 1 S Ladies' sample oxfords and pumps for $l.i)o, 2.45, E S 2.65, 2.95 ; all late spring styles. S Ladies Mary Janes, colonial styles for 1.85 E 5 Children's- Mary Janes, colonial styles for 95 and 1.45 E Children's 2 strap pattent pumps tor $1.45 S S Infants' shoes, all colors for 25 S Ladies' sandals, all sizes, for 1-95 I 5 Ladies' mercerised hose, regular 25c value for. lOf E Ladies' lisle hose, regular 50c value for 20 ; 3 for 50 S riiniiiiimiiiHiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiii FOR ITSELF ;Ve'- WHEEL BASE 110 INCHES lOBGi ilOTilOS T.IOTOR CAB Fully equipped with extra tire, tube and tire chains, de livered to you all ready for the road for 8900 Pendleton Auto Co. Phone 541 812 Johnson Street