PAGE FOl'R
DAILY EAST OKEGOX1AN. FENDLETON. OREGON. TUESDAY, ATRIL 6,
ETGIIT PAGES
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One nf the great scenes of this pic
ture is that of the riot when John
StoinVs proteses turn acainst him
and attempt to murder him.
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Performances 2, 4, 7, 9 P. M.
Stupendous 8 Reel Production of Hall Caine's Famous Novel
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99
MOST TALKED OF IOVE STOKY KVKIl WHITTEX.
Everyone of the thousands who have read this masterful love
story from the pen of Hall Caine will want to see this Vitagraph
filmed production of the great story. The thousands who have
not read the book, but who know it by its world-wide fame, may
see the story, depicted with all its gripping and intense emo
tional scenes, portrayed by the greatest movie characters today
at the Alta.
A photo-play that revolutionizes motion picture productions
8 filmed acts.
A IiOVK STOKY SO 111 MAN IT WILL UOl.I) YOl? KKOM BE
GINNING TO END vSTl TEXDOI S IN ITS TREAT
MENT OF A TENDEIt THEME.
It is the story of an actress and a preacher the old anti
pathy of the pulpit for the stage. It is a vital, gripping story
that breaks away the prejudices of man and lays bure the heart
and soul of the man and the woman. It teaches the moral, In
an entirely logical and natural manner, that neither the stage
or the religion is greater than love, their love for each other
and the selfishness of man is the all-powerful emotion In our
breasts!
EARL WILLIAMS as John Storm EDITH STOREY as Glory Quayle
ADMISSION 25. CHILDREN 15
r .
' . . s
THK11E AKE TWO SCENES THAT STAND OCT IN KTltONa KE
L1EF A OA INST THE OTHERS THE DEHBY DAY RACKS AND
THE THEATRE THE NIGHT GLOHY MAKES IIEK DElil'T A3 A
STAR.
THIS PLAY IS COXSIDEKED EOl'AI, TO IF NOT STItONtJER
THAN "THE SPOILERS."
AN lNDKl'KNllliNT NEWSPAPER.
rabllehed Dally and Seml-Weeklj at Pen-
dlewn. Oregon, by the
AST OUbtiO.NlA.N I'liiUsUlNG CO.
Entered at the ptotflce at Pendleton,
Oregon, u aecood-claaa Bail mattar.
ffeiepbone 1
Official County Paper.
Member United i'reaa Association.
ON 8ALK I.N OTHER CITIES.
Imperial Hotel Nti Stand, Portland.
Ura-oB.
tSowaaa Xewa Co., Portland, Oregon.
ON FIL8 AT
Chic ire Bureau, Dotf Security Building.
Washington. I). C, Bureaa 601, Four
ImbU itreet, N. W.
HCBSCRIPTlON RATES
15 ADVANCE)
Dally, on year, by mall S3 00
Dally, u montha, by mall 2.SO
DaUy, Uree months, by mall 1.25
Dally, one montb, by mail 50
Dally, one yaar, by earrleb 1
Daily, six mootiu, by carfer S 74
Dally, three montba, by carrier I K
DaUy, one monlh, by earner V
beml Wfk!y, one year by mall...... l.!M
Heml-Weekly, all months, by mall T5
Bern! Weekly, four months, by mall... .60
AS TO THE RAILROADS
jV HERE are people who ob-
ject to hard surface roads
to the Columbia river on
the srround such action will
hurt the railroads. They class
those who support good roads
as "fighting the railroads."
It is silly to say such things.
There is not the slightest ani
mosity towards the railroads
on the part of anyone. Nor is
it unfair to the railroads to
work to bring thi3 county the
advantages of the open river.
They expect people to do that
very thing.
It is natural that commerce
Khali follow the easiest and
cheapest routes. If through
building roads to the Columbia
the people of the inland em
pire can provide cheaper trans
portation and can force dovm
rail rates it is up to them to do
o. Those who oppose such ef
forts attempt to fight nature
and the economic prosperity of
this district.
Here is another point If
roads are built to Wallula, to
Cold Springs and to Umatilla
thoRe roads will have a direct
connection with rail lines as
well as with the river. If the
railroads can meet the river
rates they will have an equal
chance at the business. They
Qan ask for nothing more. It
is not obligatory on the shipper
to see that high railroad rates
are maintained. The railroads
are capable of attending to that
end of the game. The ship
per's business is to reduce rates
wherever he can do so.
The plea that this county
should refrain from road build
ing to the Columbia because
such action will reduce freight
rates and thus affect railroad
earnings is the richest thing
yet offered on the subject.
MODERrTADVERTISING
iff" EE business of advertis
ing has undergone re
markable changes with
in the last 10 years. Advertis
ing has become more truthful,
more specific, more interesting
and more effective.
Advertising is nothing more
nor less than making your bus
iness known. It is a dignified
method through which a busi
ness house may communicate
directly and speedily with its
patrons. The value of adver
tising is based on the fact that
other things being equal a pat
ron will, deal with the house
with which he is the best ac
quainted.
Modern advertising deals
more in specific facts than gen
eral statements and there is
less boasting than formerly. It
has been found that mere brag
ging is not effective advertis
ing.
A very good authority on ad
vertising has offered the fol
lowing suggestions to those who
would advertise effectively:
1, Advertising should be
reckoned as part of your busi
ness. It is as necessary as the
sign over your door. It is not
an occasional nor an outside
matter, it is essential. How can
the public do business with you
unless they know about you?
2. It should be regular and
constant. People trade with
the firm whose name is familiar
to them. The newspaper ought
to be your partner. If you are
in business permanently let
your advertising be permanent.
3, The newspaper, going
daily into the hands of the peo
ple, is the best medium for ad
vertising. It's where the pub
lic naturally turn when they
want to see where to buy,
whether bonds or beans.
4. Advertising should be at
tractive. The most attractive
thing you can put in it is some
thing that appeals to the self
interest of the reader. If you
can show a woman where she
can save 10 cents, or where
fehe can buy stuffs that last
longer and wear better, ' it is
much more to your advantage
than to crack jokes.
5. Be human. Make your
advertisement as live and warm
as you can. Don't be too cold
and precise.
6. Tell the truth. When
customers come to your store,
do a little more for them than
you said you would in your an
nouncement The prosperity
of the liar is brief.
SOME OFFICIAL JITNEY
DATA.
OUSTON supplies the
first official data on the
jitney bus. The figures
indicate clearly why traction
interests deem the jitney a ser
ious menace to their prosper
ity. Earnings of the street rail
way system were $12,000 less
in November, 1914, than in No
vember, 1913. In January,
1915, earnings fell $34,000 be
low January, 1914; in Febru
ary, 1915, the loss was $31,000,
and in the first 28 days of
March $32,000. The traction
company's usual comfortable
margin of profit was in 1914
turned into a net operating loss
of nearly $100,000. Traction
officials inform the city that if
jitney competition continues
their loss for 1915 will be
$400,000.
On March 11, 656 jitneys
carried 23,000 passengers a to
tal of 25,000 miles, earning $1,
180. Forty-three jitneys ran
on regular routes; the others
operated at will, most of them
only in the morning and night
rush hours. These figures are
given in the traction company's
annual report to the city; jit
ney men say they did much
better.
With city governments as a
rule steadfastly refusing to leg
islate jitney cars Out of busi
ness with an apparently ex
haustless supply of cheap second-hand
motor cars to recruit
the service, with summer's
coming sure largely to increase
jitney patronage, and with
every added mile of paved
street opening up new jitney
routes from downtown direct
to the passenger's home, trac
tion men begin at last to see
that the jitney is no joke. St.
Louis rost-Dispatch.
That $7000 stage robbery in
Baker county has all the marks
of the early day hold-ups now
generally perpetrated only by
motion picture actors.
Tomorrow the Celilo canal
boosters will open the Dardan
elles to Pilot Rock. Weather
man please withhold water
spouts until sojourners- return
home.
The comer always has ad
vantages over the man who is
there as Jack Johnson found
out five years ago and again
yesterday.
Public vs Private Ownership
It was a buckaroo who did
it.
THIS MA Y ENTERTAIN
MEN.
A little girl WTOte the following
composition on men: Men are what
women marry. They drink, and
moke, and iwear, but don't go to
church. Perhapa, K they wort bon
net, they would. They are more
logical . than women and alao more
zoological. Both men and women
aprung from monkey, but the wom
en sprung farther than the men.
Talcum powder aa well as gunpow
der being aubject to the war tax, a
babe In arms might be conaUued
technically to conatltute a unit of
the military eatabliahment Infantry,
of course.
(From the San Francisco Examiner.)
Recently we were all greatly inter
ested by the telephone monopoly'
achievement in linking the Atlantic
coast cities to the Pacific Coaat cities.
An organization, styling Itself the
Postal Progress League, has used
this achievement of private ownership
to belittle public ownership.
Through Its vice president one
Fillette, the Postal Progress League
compares the telephone monopoly's
management of the parcels post b)
the government, and asserts that pri
vate ownership has proved its super
iority over public ownership of public
utilities.
Now, every well-informed man
knows that had the United States
government, Instead of. the Bell tele
phone monopoly, been operating the
telephones, the Atlantic coast wou.d
have been talking to the Pacific
coast long ago.
Compare the government enterprise
with private corporation enterprise In
this very parcel post matter. The
express companies, established for
half a century and earning enormous
dividends, would not deliver express
packages anywhere except in the lar
ger cities and towns. The national
government, within three years after
Its entry upon the parcel post busi
ness. Is carrying express packages to
the remotest villages and . han.lets,
where no express companies, however
large and prosperous, would think ol
delivering a package.
Who built the Panama canal? Ths
national government.
Who failed to build It? Private
enterprise.
Who built the first great railway
that opened up the Western plains
and reached the Pacific? The na
tional government
Who built all our great canals? The
national and state governments.
What money built nearly all our
railroads? The money appropriated
by cities, states and towns.
Everybody who knows the history
of our railroads knows that they have
rarely benefited the men who built
them. The inventor rarely received
any advantage from his Invention.
The public money which enabled the
construction of these railroads was
stolen by fraudulent reorganizations,
out of which have been built up the
great fortunes which threaten this re
public today.
The process of building a railroad
and wrecking it is fully understood
by men who have studied the history
of these enterprises. Cities, counties
and townships appropriate money to
j ay the cost of constructing the road.
Unscrupulous men get Into Its man
agement, deliberately run ths road co
badly that It shows a loss, the stocks
which represent the money tliat built
the road begin to fall, and thes dls
honert manipulators and speculators
quietly buy the stock at bargain
prices. When they have thus stolen
th road, they begin to run It more
efficiently and to pour water into tne
stock, thus making their millions by
a transaction as dishonest and ten
thousand times more harmful than
any for which the worst thief is now
confined In state prison.
Poverty, insanity and suicide have
followed In the wake of this railroad
wrecking by manipulators and stock
gamblers. The American people to
day are paying hundreds of millions
of dollars every year In rate and
fares on stock which Is as fraudulent
as any counterfeit bill. 1
!
Our . American public Me has been
corrupted until we have almost ceas
ed to have confidence In the hones' J
of anybody. Many of our business
men have been mads cowards and
our courts have been cause to for
feit purllc confidence, anl thoughtful
men made to fear lor the existence of
ths lepubllc Itself by reasou of the
unequal dlstrlbltlon of wealth ' anl
pewer through the prlV Deration
cf our railroads and other public ser
vice corporations.
In Germany, where the government
owns nearly all the public utilities, we
have seen wonderful progress In
nearly every direction. ' Switzerland
was the most corrupt country In Eu
rope when in desperation she adopt
ed the Initntive and referendum, and
through this means the people acquir
ed the railroads. Since then Swltz
erland Is acknowledged to be the
purest republic the world ever saw
The more shame to America, whtcn
had a better start.
We shall never have honest public
servants, we shall never have legis
latures which are free, we shall nev
er have an Independent Judiciary,
we shall never be able to enjoy the
full fruits of the advance of the arts
and sciences and the Improvement of
labor-saving machinery and the
growth of population and the lncreas
ed efficiency of labor, until we dry
up that greatest source of corruption
and extortion which now exists in ths
private ownership of our public ser
vice corporations.
IXCILE THE WAITRESS.
"What d'ye think?" said Lueile the
Waitress, as she handed her custom
er a napkin. "A feller comes In here
a while ago and says he's wrote a
acng and desecrated it to me,'1
"Weren't you pleased?"
"Me pleased? Say, he wrote a song
one called 'Mother Was a Lady ami
Don't You Say She Wasn't' and gave
me a copy. I tried it over on my pi
ano and next day my father sold the
piano."
"Waltz song the new one, I
mean?" asked the customer.
"No. His name's Henry, not Walt
But what do you think of the title
'Lucile, I Know Tou'rs Real?"
The Jew
Gosy Theatro
TODAY
Special Feature
mm
(linos
i
in
TilQ
liiooEioot
2 REELS 2
IMAR THE SERVITOR
Featuring
WM. GARWOOD.
2 REELS 2
MUTUAL WEEKLY
Latest news at home and
abroad told in pictures.
Adults 10c. Children 5c
THE NEW COST THEATEB.
Under Now Management
Souni's like as if there was some sus
picion about my figger or cotnpUx
lon. Don't you Interpolate it that
way ?"
"I don't know." '
"Well, I know. So I says to him:
'You needn't to make me the victim
of any of your songs.' He says:
'Why, It's Just a harmless ditto.' Then
he says he'll have some ox-tall soup
and some tongue. At that I hands
him one. It was an old one, but I
Just couldn't resist. 'What you trv
Ing to do make both ends meet?' I
asks.
" 'Aw. be nice he says. 'Say some
thing soft, So I glares nt him Si d
says: 'Custard pie!' And away I
goes."
"You're a bright one," said the
customer.
"Say, kid," replied Lucile, "some
times I'm so bright I'm almost a
shine."
Cheer up, girls, lesp year Is only
a few months off; and girls will mar
ry then who never married before.
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I FITS FOR I
YOUR FEET I
That's the kind of Shoes WE sell, and they
will give you the biggest "money's worth" you 1
ever received in Pendleton.
Men's mule skin work shoes for 91.10 E
S Men's all leather soles work shoes for 91,03
I Mens work shoes', black and tan, Goodyear welts for 5
s ? 2.65 and 2.95.
E Men's heavy crome tan double soles and double stitched E
5 soles, Goodyear welts, regular $5.00 shoe for 3.95
E Men's button and lace dress shoes, Goodyear welts for S
2.65, 2.95, 3.45, 3.65, 3.85. ,
E Men's oxfords, black and tan, button and lace, Goodyear E
S welts for 1.95. 2.85 S
E Our entire line of Oxfords to be told at these prices: 1
S Ladies' sample oxfords and pumps for $l.i)o, 2.45, E
S 2.65, 2.95 ; all late spring styles.
S Ladies Mary Janes, colonial styles for 1.85 E
5 Children's- Mary Janes, colonial styles for 95 and 1.45
E Children's 2 strap pattent pumps tor $1.45 S
S Infants' shoes, all colors for 25
S Ladies' sandals, all sizes, for 1-95 I
5 Ladies' mercerised hose, regular 25c value for. lOf E
Ladies' lisle hose, regular 50c value for 20 ; 3 for 50 S
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FOR ITSELF
;Ve'-
WHEEL BASE 110 INCHES
lOBGi ilOTilOS
T.IOTOR CAB
Fully equipped with extra tire, tube and tire chains, de
livered to you all ready for the road for
8900
Pendleton Auto Co.
Phone 541 812 Johnson Street