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About East Oregonian : E.O. (Pendleton, OR) 1888-current | View Entire Issue (Sept. 25, 1914)
Page Three Love of Primitive Strife Draws Crowds Publicity Work for the Round-Up is Easy Because of the Show$ Natural Appeal; W. C. E. Pruitt, Publicity Manager ln'il:-ririli:illf mii,PII!Iii:i.'. i lu ;;i.n:.:.l,. r..;i...l.,mi"..'.I..M ' I!-n . 'I ' I - t WW' East Oregonian Round-Up Souvenir Edition llll'l.'HIH'HIM v. ivi 'i iKct'-i . - vac A sail e.. jr i II II . .1 illU....ii.M..lt'IH Mi'. , , . 'J i , netting publicity for the Round-up 1m not all jam but there is a modlcom of sweetness in it. To advertise a how and secure an attendance of sixty thousand people In three days without spending any money might be looked upon as a. phenomenki publicity proportion but It la not so with the Ttound-up. There Is noth ing phenomenal about It excepting the good look of the publicity man and the ability with which he can work a typewriter. Those two things are the prlnclpul assets in this game. Of course, publicity to a certain xtent Is like chewing tobacco, ex cept that you do not spit qjulte so much. It all depends upon how the public: looks upon the Hound-up. A a -general thing the public under stand what the Round-up Ls, what Its purposes are and very naturally they are a strong friend of the Insti tution. Anything they can do they will du Kindly and without charge. To these people go ull the glory for the fame of the Hound-up. When the show ls over the first thing to see to Is that all newspapers and magazines huve a full and com plete report of the big show togeth er with pictures and Illustrations of the same. This done, .the advertis ing mun has a little time In which to hunt Juckrabblls and shoot arouse and rescue predates from the stren uous season just closed. And along about the first of November he be gins aguln. This time he deals with the Hound-up from an entirely dlf lelent point of view. Throughout all the rent of the year he ts getting pub licity for the Hound-up as the great est frontier exhibition ever staged. iiv bus no other thought lu mind ex cepting wbut Ananias might have said hud he been publicity man. iiul la November the special article which are written for the Christmas und New Year s editions for the mag azines deal with the Kound-up as an industrial institution, as a commer cial asset to TenJIeton. Umatilla county and the state of Oregon and entire northwest at large and this Is the real meet of the Hound-up ad vertising. Through these articles the country, lu resources and devel opments are elaborated and the In fluence of the Hound-up upon the migrating homesteaders and settlers Is demonstrated- Perhaps there ne. er was an event In the world which had In It so strong an appeal to all clashes of people as has the Hound up. The glamor and aroma of the annual festival seems to become a call to the homesteader and the homeseekers. He comes to ee the liound-up and he remains to be come a part of the country and great northwest This Is lu Industrial and commercial value. After the Christmas and New Years stories are disposed of the liubllclty man must get busy on his Jlterature for next Hound-up. The copy for the folder must be written, the pictures selected, the advertising campaign for the year outlined, sub iM..i m the board of directors and approved. The folders are printed! In January and distributed In Feb ruary to all eastern railroads, com mercial club and tourist bureaus. This Is Just about at busy a time with the publicity man as In July when the literature Is being distrib uted throughout the northwest, with the exception that he Is not so busy fighting flics and complaining about the hot weather. As soon as the eastern avenues for publicity are supplied, the, worn turns to the local field Just about th. time the fishing season opens. It Is then one continual fight In the soul of the publicity man a to whether he shall give his time and attention to the Hound-up or go. fishing. If the call to duty prevails he begins to collect pictures for the summer ad vertising canfpalgn. The cowboys :and cowgirls which are to participate 1n the coming Kouqd-up are acat tered all over the world. Their pic ture are absolutely necessary- Of course there are plenty of old pic ture but the newspapers demand ab olutly new pictures, hence his troubles begin again but he survives, at lenst he always has and probably SOME VIEWS OF ROUND-UP BUCKERS THK IIOIND-IP HAS M.IDK THE OUTLAW OF VAU'E (Continued From Page Two) will until about the first of July when. lie takes off his coat and gets down j to the real work from July until the Hound-up it is one continuous mill. To all the northwest advertising lit erature must bo mailed out within two or three weeks and this year the publicity department mailed out seventy-three thousand separate pieces of mail to the northwest. So taking It all toKether It is not all 1 Jam but there are sweet tastes in It and (t now und then when you can go fishing and hunting. The pub licity man has to attend to all the of fice work the year around, keep track of the horses, the steers, the l.ukuroos and the buckaresses, but th ink heavens there Is one thing he 'lies not have to do and that ls to ride Sharkey. HOW SHARKEY TREATS HIS RIDERS 41. TWO FAMILIAR ROUND UP FIGURES f(lmxm:' - 7,,-:,-. an T. D. Taylor, President of the Round-up. In the Rear. The Other Mah Is "Jinks" Taylor, Brother of the Sheriff. falling far over to one side, catching himself and whirling half around' In to the leap again. The ridr 1 gen erally thrown' in less than ten sec onds. Whlstllngi Annie has a move ment which has never been clasMified, some calling it' a tango dip, some a Nelxcn hreak-away and others vari ous terms. Her movement is all from lie sin ulders.' She will give Stbout two jUiiipr straight forward, dip her shoulders and head and literally spring from under the rider. The movement Is so quick and unexpected ihat t-tne out of every ten men will faM for it Tangle 1 Just what his narne !:uplies. He gets his feet Into so many Innumerable and almost im P'liiiHe shapes and conditions, that he gets all tangled up and his buck ing is sometimes fierce under those circumstances for the horse himself J:en't know what he Is going to do r.crt and the rider can't guess It. Teddy HooKevelt, the old original Teddy 1'orse, Is no longer. He was a great Mhagg in his day but that class are getting old and cannot be counted upon to work every time, but they are outlaws, game to the last, giving all that is In their old, feeble bodies, resenting the saddling and still stepping out into the arena with the same old class, grace and beauty of rovement, the -same fire kindles in their dim old eyes, their nostrils ex pind, they snort, throw back their t:tads and defy the whole world of risers to mount and stick them, rid !np straight up, slick and scratching liom shoulder .to flank.' They are fine, proud old demons, although their glory is that of Athens, their fame that of Rome and their spirit that of the undying Spartans. The Hound-up belongs to Pendle ton. It Is now a gala day of world wide fame and its slogan of "Let 'er buck' has been heard In every land where the English language Is spok en. To Its annual staging thousands of people come from all parts of the United States, Mexico, Canada and the Islands, even from Australia and F.r.gland. Pendleton, a town of les Mian six thousand people, entertains filty thousand visitors for three days. It's grandstand and bleachers will seat 35.000 people and they are always filled to overflowing. It taxes the equipment of the O.-W. R. & N. and Northern Pacific's entire lines to move this throng In the latter part of September of each year. Fifty spec ial Pullman trains, sleepers and din ers, are parked in the local yards pro viding eating and sleeping accommo dations for their passengers. The entire town Is turned into a mam moth hotel, beds, cots and tents be ing placed In spare rpoms, ea porch es. Id yards, woodsheds, garages and even on the roofs of the business houses. A corps of trained young men handle every phase of the Hound-up from the providing ot quarters for visitors to the staginr of the- show. Eleven directors handle- this and they draw not one cent of pay. The Round-up pays no dividends because at one time speculators executed a coup and almost secured control of the stock. After that the- lands and properties were deeJed to the city of Pendleton and all proceeds over and above expenses go towards Improv ing what Is known as Round-up Park. And all these millions of dol lars which have been spent because there -was and is such a thing as an outlaw horse. Without the outlaw, without Long Tom, the sleek, pranc ing' Incarnation of wlltlness and free dom there would be no Round-up, there would be no Joorneylngs from the uttermost parts ef the earth to this little hamlet nestling In the saga brush, bunch grass plains of a desert country that the Maker almost for got, there would be-no hoarse vaunted cry of "Let "er bock," there would: be no reversion of the wild, stone aga, a casting off 'of tft whitewash of clvr llization and standing forth anwaff J5.010 other wiM men in our natural spiritual nakedmras. Long Tomi Am- ' ' - 1- -:-A v-S ij 1 k f. f ' I f A I W J x .; . ,'V" '. t.. r. J- r RIGHT NOW IS THE TIME TO GET YOUR WINTER nn UVL A UUVJ WisJom suggests immediate buyinar. Our assortments now are complete, selection h there fore easy, and prices are within reach of everyone. Why wait Munsingwear is the best under wear investmeift we know of; its. perfect, fit, great durability, washability and. moderate price make it so. Get yours early. " Women's "Munsingwear Vet?, Kith high neck, long sleeves, half open front; shown in vari ous weights, all sizes; also pants, with ojien gore, ankle length, in same weights and size; price 75 AVomen's Munsing Union Suits with half low ueck, ellow sleeves, half open front, ankle length; choice of Ijglrt und medium weichts, all sizes; priced .At.L. $1.25 to $2.25 Girls' Unnsingwear Vests and Pants, vests high neck and long sleoves, pants with closed gore and ankle length ; medium and heavy weights, sizes ; prices 75 to ?2.00 Girls' Munsing Union Suits with high neck, . lung sleeves, half open front, drop seat, ankle length ; choice of several winter weights, all allsizes; prices 65 to ?1.50 OTHER MUXSIKGWEAK STYLES AND QUALITIES FOR WOMEN. "MISSES' AND CHILDREN". Alexander Departm't Store Agency for Women's and Children's, Munsingwear PENELETON, - OREGON gH. Rambling Sam, Whistling Annie. IVar Cat, Hot Fhot. Casey Junes, worth only a tlluussand dollars a piece! Bah, they cause people to spend millions-. SMI L (W1N XKEIm. The Indian ts not a humorist by deposit Sen bot sometimes Ms way a-e miith provoking as is shown oy the fci;twing tale of an incident that actually hi.pper.ed here. A ver large and very wtll known In.ilnn of tne Umatilla reservation had the misfortune one night, while tarr?ng too much Buor aboard, to le tlruck by an CK-W. R & N. train. The result was more disaifroua to the Indian than to the trun. In fact the eld fallow was chopped to rag ments, 1'he next day the mourning rela Uvea of the deceased appeared at a l-Miul undertaking establishment to makfc the purchase of a coffin pre rarntory to the burial of the victim. Ater stating in a preliminary way v hat they sougnt the spokesman for :hs family said: "Jusf li'tle box; only few pieces. Mathews9 Stock Foods mft Prices aire Wiraers ' 3 stir. 5 Matthews Poultry Supplies THE Bound-Up City's SIS FEED ST OS You Always Get What You're After Here. m&ke your hens healthy, robust, and j lay more Carries an Enormous Stock of Hay, Grain, Pou'iry and Sleek Foods Don't think of sending elsewhere for your stock and poultry supplies when you can save time and freight by buying in Pendleton, the central distributing point east of the Cascades W?SU.yhe famoa Lee's, Conkey 's, Jter No order too large for us to fill. Wholesale and retail. Get our figures on carload lots ''The Bank is not bach of ust but we're back of the bank". -next to the Alta Theatre and vpp. city hat' Stock and Poultry Foods, Tonics and Remedies of All Kinds A T MATTUFWQ miMPAMV 'AHas EGGS