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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (March 17, 1954)
1:ah Bosom, Molded Midriff, V . .. M., C Register-Guard, Eugene, Ore. Wed,, Mar. 17, 1954 leek nips n MCW ruunuanons J 95 4 Fabrics Go Smooth and Light ,,,:- garments for spring ""i nr the "Mile middle" regular brassieres are lifted high aim tui low. The sarin? fabric storv is lisht ished broadcloth and chambrays and embossed cottons are news for spring-thiough-summer, along with metallicizcd plaids and ribbon-striped sheers. Active sportswear coltons are important for their washability, sturdiness and affinity to bright color. Separates are shown in poplin, twill, denim and sailcloth. Noteworthy also, in this day of travel, are the wrinkle-resistant suitings, such as tweeds, knits, cords and seersuckers. . All fea ture washability and comfort; all are adaptable to soft and feminine styling. Cotton coats appear in a sumptuous variety of weaves and textures. Dress fabrics in the newer syn thetic fibers offer an unusually broad choice. Sheers, tricots, surahs and puckers afford airy appearance and easy care. Nylon takes on a fresh look, combining texture interest with print for a rich, dimensional effect. inn .iiim n on. cacKS are stranneil .1.,.. i. ly told in a smooth and polished manner. The Innlr will he aav the waist for the new low-backed and feminine in crisp fabrics that P'riine the young, school- lasnions. snouwer straps slanted outward or widely spaced allow for SCOOD or hatean nonkll... re smooth and glossy or subtly textured, Eiwk of fas"'0"' '""mill"0"8 P-i hlh, rounded bosom; There are straps which can be Cottons, havine Droved them 5 . midriff, and sleek 5hlpS. Both strapless and convened 10 natter or shoulder- selves equal to all occasions, take up siyies or removes completely, Moderately hich.tnnneri on a rich aspect in lustrous and colorful tapestry weaves, dam- L Story contribute to a natural look with isks ana cnunxy piques, motions innear in the tniise nf shinine easy control and supple linos. The idea is to whittle the middle as well as the hins. In nla of k (Iking shorts should be chos--.1 nns Herat on for satins and failles, straw-like tex tures and luxurious brocades. Glass milk bottles were first developed about 70 years ago. "? .( the items in the en- ing, clever panelling and criss. Cotton lacos and chiffons, pol- 11 Usually the accompany Pi;'., .hmild be in the short cross design are used in satin elastic, power net and nvlnn IScams stitched with elastic tape give firmness and freedom. .:. Svle with convertible col li the shorts arc in a plain ,u ehirt mav he. nat- 100 nylon fleece ltd, figured, checked or strip-; I fik wage innovation ty available are portable ... wheels that can be at- led to any 'arSe cse. tyciet embroidery, dainlv ruf fles, tiny, flat bows or floral em bossments appear on most stylos. Chin-Deep in fur Girls' dresses wear rabbit fur collars this spring as the ju venile facsimile of fashion's mink trims. n Own AT FRAGE Why till 9:01) V Don't miss this year's "bumper crop." The finest selection yet....S6.95 to $14.95 Buy Several . . , and Layaway Ike easy FRAGER-WAY 829 Willamette TWO HEADY ways to look this spring. Left, basket-weave pillbox of shiny straw, forefrontcd with a silken rosebud and rhincstone-flccked ostrich tip; by Walter K. marks. Right, forward-tilting postillion in satin with jeweled flower motif, swathed . with malincs; by Jacques Fath. Casual Dresses Soft, Mobile This Spring Dressmaker details makp news in spring casual dresses. Mobility, softness and more fit than sports wear is accustomed to. make the casual dress a main feature in 1954 fashion presentations. Linen dresses, highly import ant, feature side-pleated skirts with a good deal ot flare. Glazed chambrays and broadcloths or soft pima cottons further the "schoolgirl" look with their waist nipping bodices and full gored skirts. Tissue-weight wools arc new In spring casuals, but they take on all the youth and feminin ity ot customary balmy-weather wear. The empire look is present by dint of high waist molding, fuller shoulders and much top interest. A fashior ford will be the linen, cotton and feathery tweed dresses with contoured skirts and deep bib seaming or piping that comes under the bust to give a high waisted look'. These usually have belts for those who prefer them, but suggest an unbroken, bcltless line. The princess is another casual favorite. In polished cottons and smooth synthetic blends, the style features a skirt fulled by soft box pleating or bias-cut gores. The bodice is snug and simple, sometimes with white lingerie touches about the neckline. Gay prints are most often used small geometries, Danish modern de signs and bright peasant florals predominating. Ice-cream colored knits and Jerseys make attractive spring sheath casuals, with simple de fail limited to the neckline area Sncctatrir dresses abound in tai ilk mlf : f FILL IN NECKLACE of pastel Venetian beads and mock pearls. Square but ton earrings. Suggested by Jewelry Industry Council. RHINESTONE "HERR ING" earrings attached by a sparkling headband, can be worn as a necklace. lored linen and sailcloth styles. Many have their own sporty jackets, cut on the square and featuring straight vertical trim. Linen-like rayons are new with satin trimming: light little wool dresses have pull-over or waist- length jackets, The pull-overs show off notched necklines, while the shorties feature natural shoul der curving and soft' fullness draped in from the shoulders. Multicolor stripes, solid pas tels, dark crepes and tiny prints are slated for casual dress popu larity this season. Linen is newly printed. And surprisel burlap makes a fashion appearance, treated luxuriously with simple styling and attractive block prints in gold and Oriental colors. The Peasant Is Present Laced bodices, typical nf peas ant costumes, are "in" for '54. THDPftl0JEAOUR LEGS CAN'T FEEL Pantie fan or not, this vastly different new GOSSARD is for you! It combines three kinds of elastic to give complete leg freedom with fine figure control. Of , nylon tissuenel, satin elastic front panel, and lacy elastic finish at ihe legs. S-M-L. While. Paneled to it month) your turn my -unbelievably! ' Sealed low so U holds you in -beautijully! Curved and hey fti ii never, never binds your legs! Y ' ft THE EUGENE Gossard Shop Phont 5-5232 VffOEIUCK AND CO. J jo COLLINS Big Boy Bait! The Little Boy Look! BIICIMINID ! What's the little) boy look mads 61? A two-lo-go-steady shirt and skirt . . . jp COLLINS' timely de sign . . and Bates fine disci plined cotton! The "thin man" print is accented by a detach able boy tie . . . the skirt flares freely from drawn-to-the-side fullness. Sizes 7 to 15. Bue or Ginger Print SHIRT with matching tit and SKIRT $10.35 tum, 1198 WILLAMETTE Open Friday Eves. washable topper complete with Vinylite plastic bag you just can't buy a finer quality topper at this amazing low price So washable you just dip it in lukewarm suds . Use an automatic washer or wash by hand . . no pressing needed . . just hang out and wear 100 nylon lining, tapes and threads, shoulder pads Shi ink-proof, mothproof, mildewproof Watcr-rcpcllcnt , , , sheds rain Unbelievably lightweight and luxurious Snowy white, pink or blue Misses' sizes 10 to 20 t feu mmty Ate4 JIHlW CORNER 10th A CHARNELTON PHONE S-lSIl 2HRS. FREE PARKING 110 East Broadway
