1:ah Bosom, Molded Midriff,
V . .. M., C
Register-Guard, Eugene, Ore. Wed,, Mar. 17, 1954
leek nips n MCW ruunuanons
J 95 4 Fabrics Go Smooth and Light
,,,:- garments for spring
""i nr the "Mile middle"
regular brassieres are lifted high
aim tui low.
The sarin? fabric storv is lisht
ished broadcloth and chambrays
and embossed cottons are news
for spring-thiough-summer, along
with metallicizcd plaids and ribbon-striped
sheers.
Active sportswear coltons are
important for their washability,
sturdiness and affinity to bright
color. Separates are shown in
poplin, twill, denim and sailcloth.
Noteworthy also, in this day of
travel, are the wrinkle-resistant
suitings, such as tweeds, knits,
cords and seersuckers. . All fea
ture washability and comfort; all
are adaptable to soft and feminine
styling. Cotton coats appear in a
sumptuous variety of weaves and
textures.
Dress fabrics in the newer syn
thetic fibers offer an unusually
broad choice. Sheers, tricots,
surahs and puckers afford airy
appearance and easy care. Nylon
takes on a fresh look, combining
texture interest with print for a
rich, dimensional effect.
inn .iiim n on.
cacKS are stranneil .1.,.. i.
ly told in a smooth and polished
manner. The Innlr will he aav
the waist for the new low-backed
and feminine in crisp fabrics that
P'riine the young, school-
lasnions. snouwer straps slanted
outward or widely spaced allow
for SCOOD or hatean nonkll...
re smooth and glossy or subtly
textured,
Eiwk of fas"'0"' '""mill"0"8
P-i hlh, rounded bosom;
There are straps which can be
Cottons, havine Droved them
5 . midriff, and sleek
5hlpS. Both strapless and
convened 10 natter or shoulder-
selves equal to all occasions, take
up siyies or removes completely,
Moderately hich.tnnneri
on a rich aspect in lustrous and
colorful tapestry weaves, dam-
L Story
contribute to a natural look with
isks ana cnunxy piques, motions
innear in the tniise nf shinine
easy control and supple linos. The
idea is to whittle the middle as
well as the hins. In nla of k
(Iking shorts should be chos--.1
nns Herat on for
satins and failles, straw-like tex
tures and luxurious brocades.
Glass milk bottles were first
developed about 70 years ago.
"? .( the items in the en-
ing, clever panelling and criss.
Cotton lacos and chiffons, pol-
11 Usually the accompany
Pi;'., .hmild be in the short
cross design are used in satin
elastic, power net and nvlnn
IScams stitched with elastic tape
give firmness and freedom.
.:. Svle with convertible col
li the shorts arc in a plain
,u ehirt mav he. nat-
100 nylon fleece
ltd, figured, checked or strip-;
I fik
wage innovation
ty available are portable
... wheels that can be at-
led to any 'arSe cse.
tyciet embroidery, dainlv ruf
fles, tiny, flat bows or floral em
bossments appear on most stylos.
Chin-Deep in fur
Girls' dresses wear rabbit fur
collars this spring as the ju
venile facsimile of fashion's mink
trims.
n
Own
AT
FRAGE
Why till 9:01) V
Don't miss this year's
"bumper crop." The finest
selection yet....S6.95 to $14.95
Buy Several . . , and Layaway
Ike easy FRAGER-WAY
829 Willamette
TWO HEADY ways to look this spring. Left, basket-weave pillbox of shiny straw,
forefrontcd with a silken rosebud and rhincstone-flccked ostrich tip; by Walter K.
marks. Right, forward-tilting postillion in satin with jeweled flower motif, swathed
. with malincs; by Jacques Fath.
Casual Dresses
Soft, Mobile
This Spring
Dressmaker details makp news
in spring casual dresses. Mobility,
softness and more fit than sports
wear is accustomed to. make the
casual dress a main feature in
1954 fashion presentations.
Linen dresses, highly import
ant, feature side-pleated skirts
with a good deal ot flare. Glazed
chambrays and broadcloths or
soft pima cottons further the
"schoolgirl" look with their waist
nipping bodices and full gored
skirts. Tissue-weight wools arc
new In spring casuals, but they
take on all the youth and feminin
ity ot customary balmy-weather
wear.
The empire look is present by
dint of high waist molding, fuller
shoulders and much top interest.
A fashior ford will be the linen,
cotton and feathery tweed dresses
with contoured skirts and deep
bib seaming or piping that comes
under the bust to give a high
waisted look'. These usually have
belts for those who prefer them,
but suggest an unbroken, bcltless
line.
The princess is another casual
favorite. In polished cottons and
smooth synthetic blends, the style
features a skirt fulled by soft
box pleating or bias-cut gores.
The bodice is snug and simple,
sometimes with white lingerie
touches about the neckline. Gay
prints are most often used small
geometries, Danish modern de
signs and bright peasant florals
predominating.
Ice-cream colored knits and
Jerseys make attractive spring
sheath casuals, with simple de
fail limited to the neckline area
Sncctatrir dresses abound in tai
ilk mlf : f
FILL IN NECKLACE of
pastel Venetian beads and
mock pearls. Square but
ton earrings. Suggested by
Jewelry Industry Council.
RHINESTONE "HERR
ING" earrings attached
by a sparkling headband,
can be worn as a necklace.
lored linen and sailcloth styles.
Many have their own sporty
jackets, cut on the square and
featuring straight vertical trim.
Linen-like rayons are new with
satin trimming: light little wool
dresses have pull-over or waist-
length jackets, The pull-overs
show off notched necklines, while
the shorties feature natural shoul
der curving and soft' fullness
draped in from the shoulders.
Multicolor stripes, solid pas
tels, dark crepes and tiny prints
are slated for casual dress popu
larity this season. Linen is newly
printed. And surprisel burlap
makes a fashion appearance,
treated luxuriously with simple
styling and attractive block prints
in gold and Oriental colors.
The Peasant Is Present
Laced bodices, typical nf peas
ant costumes, are "in" for '54.
THDPftl0JEAOUR LEGS CAN'T FEEL
Pantie fan or not, this vastly different new
GOSSARD is for you! It combines three
kinds of elastic to give complete leg
freedom with fine figure control. Of ,
nylon tissuenel, satin elastic front
panel, and lacy elastic finish
at ihe legs. S-M-L. While.
Paneled to it
month) your turn
my -unbelievably!
' Sealed low so U
holds you in -beautijully!
Curved and hey
fti ii never, never
binds your legs!
Y '
ft
THE EUGENE
Gossard Shop
Phont 5-5232
VffOEIUCK AND CO. J
jo COLLINS
Big
Boy
Bait!
The
Little
Boy
Look!
BIICIMINID !
What's the little) boy look mads
61? A two-lo-go-steady shirt and
skirt . . . jp COLLINS' timely de
sign . . and Bates fine disci
plined cotton! The "thin man"
print is accented by a detach
able boy tie . . . the skirt flares
freely from drawn-to-the-side
fullness. Sizes 7 to 15.
Bue or Ginger Print SHIRT with
matching tit and SKIRT $10.35
tum,
1198 WILLAMETTE
Open Friday Eves.
washable
topper
complete with Vinylite plastic bag
you just can't buy
a finer quality
topper at this
amazing low price
So washable you just dip it in lukewarm suds
. Use an automatic washer or wash by hand
. . no pressing needed . . just hang out and wear
100 nylon lining, tapes and threads, shoulder pads
Shi ink-proof, mothproof, mildewproof
Watcr-rcpcllcnt , , , sheds rain
Unbelievably lightweight and luxurious
Snowy white, pink or blue
Misses' sizes 10 to 20
t feu mmty Ate4 JIHlW
CORNER 10th A CHARNELTON
PHONE S-lSIl
2HRS. FREE PARKING
110 East Broadway