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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (Sept. 26, 1948)
Eugene Furniture Fashions Fashions LAN?. COUNTY'S HOME NEWSPAPED EUGENE, OREGON, SUNDAY, SEPTEMBER 26, 1948 Phone 6300 rro - I Home Fashions festival Week Opens in Eug L ene Today Styles in Furniture fori Public ign.s lEstabhshments v".'Jr I is 'answer Le set aside. by it- - brican women homes more beau. l-we""!'.;, .i .inps that has L since before the ivwlves to inspect these new and modern fashions from America's greatest fac tories. Plan to visit your favorite store now. You will find it ex citing, interesting and worth while, for the Fall Home Fashions Festival is pointing the way to new beauty and new comfort in your home. Here's a grand chance to get fascinating new ideas in your home ... to make it the lovely, livable place the en tire family will enjoy, and friends will admire. Amid the pressure of world is greater contented, events, the need than ever for happy, and inspiring homes, bulwarks against the confu sion and strife which threat ens all established institu tions. There is a deeper signifi cance this year in American resolve to permit no halt in the steady improvement of the average family's living condi tions. "Enjoy Living at Home" is the slotran of the 1948 Fall Home Fashions Festival, spor- jj'' sored bv the National Tipfail i& Furniture Assn. Here Set lie Show notions ol the fur- ftfi art, representing dtn furnishings of all h presented to the .-.miker for her in- approval from Sept. Enen Ewe wm first annual r an Uval. Thousands of ceast to' coast are co i, this period to Latest galaxy of new iecorauon ratas 17 purpose of this gin-wide style show is to ion on the home and new styles wnicn developed, as well as to Wen in solving their femrion problems. luennlly ' modern id Industry has been Jtt task of making the' more beautiful and it. Furniture design, Idtr the Influence of trend haa become Ictfcal more thought riven to comfort and k ever before. ite changed, improve- been effected. All of fa-minute trends and bti will be featured Fall Home Fashions borru, ensemble group- kcoration ideas form an put of the exhibit in P:a Room planning i aid in budgeting i room or the entire :o!fered visitors during looking for ideas, you pur favorite furniture fm gold mine. M tew ways to make pi comfortable new K-arranging your frahrnlnt: them nn Hen or new fnrnf- kth. t Of a Charmlnn tin. tmi alone on the money snent (or ih M Me money lnvest W Planned fiirnichi.t fill work wonders in re al Md fashioned home. develoniniT m. . E dation program P show will be tne N furnishings which M during the fash tn arrived In ir.i.. f be shown here Fofth. -., "as selected by Z Ke"t 'urniture 'he nation's centers, reveals furnished a , f s much out of --toi i Ford, F'foom She r( n imoortan. T8"? roomi. - 72.0f'tsw "till at " lne "'"Wear u I. , ",e l!We'u""turewith t!&!the Good Desmninr. Nnr Decorator Touch' Easily Gained In Any Room Occasional furniture the small pieces give life and interest to a room. An occasional piece isn't a poor relation and shouldn't be treated as such. It should have the same social standing as the large pieces, which are, after all, only the skeleton of the room. Give your room shape and form with large pieces, but use occa sional pieces to fill in the details and round out Hs proportions. Furnish a room with sofas, chairs and chests and it will look bare. Tables are needed, not only 10 make it livable, but to make it whole. A lonely sofa should be flanked by two tilt tables or lamp stades. Wall space at the side of a door won't look so naked if you place a commode there with a mirror above it. Regardless of the dimensions or type of your house, you can find appropriate tables to meet your practical and decorative needs. End tables, chairside tables, coffee tables, magazine tables, consoles and card tables not all of these, of course, but a well selected few j wil make a room iook more in viting. Many of the tables on the mar ket today have been faithfully fashioned after original models. You can get them in rich mahog any, oak, walnut, pine, and any of the fruitwoods. Monroe's New But Growing One of the newest furniture businesses in Eugene, Monroe's, at 666 Willamette St., was found ed two years ago by Mr. and Mrs. Frank Monroe. The Monroe's, Frank and Betty, originally hailed from Nebraska. They expanded operations three months ago and opened up a branch store in Oakridge under the managership of Mr .and Mrs. Joseph Kocer. The furniture line consists of Karpen products, Rose City, and B. P. Johns models. In addition, there is a radio and appliance de partment. Radio models include Sparton, General Electric, Admiral and Farnsworth. A complete supply of General Electric and Admiral ap pliances are featured. Mr. and Mrs. Monroe are active in operating the store and have a sales force of nine persons to as sist. Lloyd Bradshaw, assistant to the owners, is in charge when they are out of town. m Sgsssr-- .' iir .JLx . , i , - It's a magic room I By careful choice o! furniture and accessories, the above illustration proves that It M possible to combine living-dining-sloeping quarters and still have an attractive well-appointed room. Radios Have Double Duty A radio is no longer just a radio. Today it frequently combinej a variety of other features. For instance, there is a hand some new piano which is not only a fine musical instrument, but also a radio and phonograph! This triple duty instrument has built in drawers on either side. Pull out one drawer and you have a radio, pull out the other and you get' a phonograph. Tired? Crawl into bed with a good book, and turn on the bed lamp attached to the headboard. Just twist a dial on the Imip and you can also listen to the radio. Yes, it's a combination bedlamp and radio. The light is at the best angle for reading without eye strain. If you've got jangled ' nerves from a jangling alarm clock, there's a radio-alarm clock that's the answer to your prayers. Sim Ply set the clock in your radio to your favorit program, and you can be awakened by the velvet notes of soft music. Or, If you like, by your early morning news pro gram. To answer the ash-tray prob lem, one radio now includes a smoking stand. For small apart ment dwellers there's a radio-bar combination on the market. And m Hollywood, where they don't ro things by halves, they're fond of a half pint-sized radio, no larger than a cigarette case. It's built (ike a hearing aid, and plugs right in the ear so you can listen while you work. Nobody else can hear. Modern radios offer a lot of surprises for those who want to be different! Colors to be Gayer The trend toward bright colors will be even more pronounced during the coming season. Bold use of color in all home furnishings is apparently here to stay, and suppliers, keenly aware of trends in popular taste, are making available furniture, rugs, fabrics and accessories that make it easy for,the average homemaker to be her own decorator. firm m ( in'ini n iv z z&i i i i Headboard Beds Growing Again In Popularity Dramatic displays of headboard beds will be featured in retail bed ding departments during the Fall Home Fashions Festival. Shown in a wide range of colors and de signs, t h e variety of headboards includes attractive styles for all types of bedrooms. Materials used in upholstering the headboards range from deli cate satin and taffeta to service able leatherette and chintz. Flor als, stripes and plaids as well as plain colors of every hue in the rainbow offer an interesting basis for bedroom color schemes. Seme headboards are shown with matching draperies, bedspreads and dressing table skirts. The headboard upholstery should set the decorative keynote for the entire bedroom. For ex ample, a delicately scrolled head board done in velvet, taffeta or ni lon, in a dainty shade of green, pale blue or sunshine yellow would very nicely set the stage for a very feminine room. Plans for a smartly s;ophistica ted room might start with a cher ry red faille headboard with an edging of red and white stripes, a bedspread to match, and red and white striped draperies. For masculine taste, a heavy, rectan gular headboard covered in leath erette, twill or corduoroy in bottle green, dark red or a rich brown would probably appeal. The use of headboard beds makes possible the a la carte se lection of other furnishings, too. For example, as many or as few sectional storage pieces as are de sired can be chosen to fit the room and the needs of the occupant. I Drawer chests, cabinets, book cases, dressing taoies ana aesKs may be chosen from any period because the versatile headboard bed harmonizes with all. This bed style, once exclusively decorator s item is now avail able in almost all furniture and specialty stores. It is particularly popular with young and newly married couples planning budget apartments or small homes. They can start with the mattress ,and spring-on-legs, a chest and floor covering, and add the headboard and other pieces later. The lorely Uno ol this modem Lawson ofo blend fieaullfully wilh modem chain and at the nin time offer a wide, deep two cushion seat and back unit that U made for luxurioiu comfort. Mahogany Of the imported woods used, mahogany is the best known. Sir Walter Raleigh's crews, the story goes, repaired the deck ol a ship with light, reddish brown wood secured on a West Indian island. Upon their return, Queen Elizabeth was so delighted with the beauty of the material that the. gallant Sir Walter ripped the heavy planks from the decks, had them made Into furniture, and presented them to the sovereign. 'Modern' Tops In Furnitures Style Parade If your home is furnished In modern, you're at the peak of the fashion, for that style is now firm ly entrenched as America's num ber one preference, a survey con ducted by the National Retail Fur niture Assn. discloses. Its popu larity has skyrocketed to such heights during the last year that more modern is being purchased for American homes than any other single style, and shows no signs of diminishing Walnut appears to be the fa vorite wood for the modernists, and the trend to the new simpli fied designs is particularly notice able in dining room and bedroom suites. It should not be construed, however, that modern la "run ning away" with the American home, although this new fledged style accounts1 for 50 per cent of all living room suits sold. It is unlikely, according to style, authorities, that modern will per manently replace the traditional period styles for all time. The modern influence will creep into even the traditional designs, but these established periods are so well founded through long use and intrinsic esthetic value that it is unlikely any new style will drive them completely from even the modern home. As one designer puts It, "Modern if disappearing as a definite and sharply limited but expanding simply as good design with modern feeling. There will definitely be more of this as time goes on." Hence, while the contemporary influence is more manifest this season than at any time in the past, it is not the bizarre weird moderne of several years ago, but rather a much modified modern more adaptable to the aver? re home, and more in harmony with the established periods. . Nearly 75 per cent of the bed room furniture sold in California last year was modern in design, while New England still clung to the elegant, traditional 18th cen tury bedroom suite. Thirty-five percent of sale in New England were traditional and only 26 per cent modern. Hahogany leads in the 8-peice dining room suite category in all parts of the country, but ties for first place with walnut on the West Coast. Although the nation1! homemakers seem to prefer mod ern furniture in the living room, there is an overwhelming prefer ence for 18th century dining room suites. Snored. . ... uie who Expensive Anymore wod design and durability are necessarily dependent upon not titrn T sure the rcw 1 j mass proaucuon metn- '!fuMC,"'erm ""BS accu U5 make the finpst furniture available at moderate prices. Fabrics are produced in such vumme as to sell at reason ed ,aImar, c . . ut your b . ?a has such a wide selection of v e iurntitre i j - 1 . , nU Uiapci; Ilia' Iteriali been offered by itorei. VISIT YOUR FAVORITE FURNITURE STORE DURING J4ome adliion Jestiuai The following home furnishings stores of Eugene and Springfield will present a panorama of . the new furniture and furnishings designs during the week of September 26 through October 2nd. Here is a chance for you to see lovely, practical new things designed for better living. The festival affords you an opportunity to get new ideas for making your home more beautiful and more comfortable. It is the home event of the year organized and planned for your benefit. Don't miss this exciting fall event. THE FALL HOME FASHIONS FESTIVAL IS SPONSORED BY THE FOLLOWING FIRMS: In Eugenes JOIINSO FlBiMTUHE CO. LYO.VS FLTtMTURE CO. RUBENSTEIN FURNITURE CO. STERLING FURNITURE CO. STAR FUKiilJLtUE CO. In Springfield! WRIGHT'S
