Eugene register-guard. (Eugene, Or.) 1930-1983, July 26, 1936, Image 21

Historic Oregon Newspapers

Eugene register-guard., July 26, 1936, Image 21

Image provided by: University of Oregon Libraries; Eugene, OR

About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (July 26, 1936)

Prev Page of 55 Next Prev Issue Next Text PDF JP2 (2.4 MB) Clip/Print Image

Return to Top

Prev Page of 55 Next Prev Issue Next

Newspaper Page TextbfBuyers sistOn baiity : LfiNUID FROM PAOe , ...ta atstlooe. "f.'.IL. of '" ". f .. the dependability faf,?cy.fr..on.tfvfor Mr ct. B P"'- the individual Htat nd plumbing .bop, Fweo electric .nd t.4l r k.rdw. and .V. fifth in tie eee Kt ,oe,'f ! lrw . .,om. and "". if women'. Prel J .' furnishing .tore. . of preference.. de,k n ' ..k. fifth wn PliV.nt only to bett.ry and w-r- .,. ennarei THE B EGISTER. GUARD, EUGENE, OREGON Page- Nine TABLE L REASONS TOE STORE PREFERENCES IK EUGENE Rmmm fer Prefer ht ?'' fc The location f the rfSefereuce. for .rt type, of " p.L.j nf It i nnmarlly and grocery .tor proprie fc'tb.r types .tore op.- it relatively unimportant as ,tortl will Frkiiihlr ' 8vtli 5,?Ti!ii. to seventh place when &ions .re emaUttti 1 to , Tkh reason. however, le of Lwe sienificauce to battery "ores, hardware and p6rt ng k stores, ana pai , LeliTeaesi of the store ranks to u a reason ir L hmbi toe frequences of the r,sont. It mourns ..- ... ...f irSen all stores ltd Q.M P" , ... r mart store. It nv Prr. ef. Utile importance. hi not-"1 - " ! ,women' apparei ?np, .u.u. atd jevelry .tor., um'leta importance tb L .v.,mt ii a rea.on for .tor ItKt ifflon ill tl frqJ Lftalttk with Mt'Ot f 8-w Ltt It ! of moat itnifio. IttMt ana rocry iTto la tocie can io ji,(rj nH tenia ib in for ill atore. eombined. It l3.3 per eent. It 1, bowerer, im taportance to jrocery atores iK-kii It taod In fourth place. I Dutnnked only by price d it f eoode and the location of liote. For other type, of .tore. iriH bat little weight. I SlialflMiie. of FM1. - iFfl.nd.hlp GEXE merchant, might . rn.Ve Hit ctor. more reaponsiv. to the i o their cuetotners if they will r Ike remit, of thl. umy. By tie retailer, might inert... Mt profile and at the ..me tim. more .ertiee to the public, might be ehown by ex.mpl.. tit let m take the quality of !. Ai its already been noted, minis empbaeize the quality of pirrhmdiee more th.n it. priee, ike exeeptlon of groceries and .,... a I Frl.wd.hlp t tbjn price. By tmpha.liing fir more in their aales promotion , merebants should get more per dollar spent for advertising, ti and other forms of selling. in hirn iKnulit. tf nthT thinsa ft. Br fnorable, increase net profits Dvry bit the reduction of selling eet til increase of business. WeuM Cut Price War. rreatfr emphasis on .quality i ilso, reduce price.wars among runts. A reduction in pricewars e decrease the number of article. I u Ion leaders and tend toward . stabilized retail price level. One i ihonid be arenter net oroflta 'be merchant. Another result N be a tendency to produce more qmiity foods. The production ol high quality merchandise should (im employment. Tbi. is gen- P tree, because it usuallr takeB Ubor to turn out high grade ika shoddy merchandise. Now most consumers are also oro- E". Ibe public might be benefited V. The extent of the benefit. !,er, onld depend upon whether l ia employmeot would be off J i Ion thmuab the payment of "prieesfor merchandkie.- At ny lumer, nreferrinr hirh nal- poa to inferior article, at low r-m to think they gain tb.w W alter all, it is the eon.umr f t retailer in the end muat " rest emphasis placed on . important to the merchant I" ""we to Mlnw this coutHBer l of Eugen. as well as in My win disclose men, women "mini, uv,m. Kl OT1B Fi etotllTi tnil . v. m FMittn, la two respect.. Firet, 2J " oer in i,rje 0T to aaall, k!.il. V ' " ot n vae f ,- nrong cnlored clothe. J worn by rwople here, there. "nu e! .hoes. Butth. gte.ter " in tv. .... the Injury to the feet. In tl. ","mted that TS per cent Pe oeni. i. n : . . iu toe LBiteo Ktatea 1e, tu ,, , j1M KbV, worn, mm tit foiD prob- setts . . r.,.. hs,, ivwo mercaanajae. to procnr luLt?"- l!" TP'opriat. col- Mia. .. nt """ VnL 'uh trite. TS. h W T""' ""fort, in- Preferences Within Given Start Groupings All Types of j Women'. Ap- Department ilen'i Furalaji. Grocery Drug Furnltsra Jewelry Httwa. Sport- Electrla t Battery & gt ! Paint t Plamb Store. I pars! Store. Store Ibj Star. Store. Store. Store. Store. lac Stqret Radio Store, i vice Statloqa j tag Store. No. Per No. Per No, I Per No. Per No. I Per No. I Per No. ! Pr No. 1 Per No. ! Per No, t Pr No, ! Per No. I Per Time. Cent Time. Cent Time. Cent Time. Cent Time, j Cent Time. Cent Time. ( Cent Time. Cent Time, j Cent Time, f Cent TSt. j Ceat Time. Cent OtTo.n Given Given I OWea Given I Given Gtrtn Given Given I Given Given j Olveg Given j Given Given j Gtv.a Gtreg j Given Given i Given Given ) Given Given Given Low Price o! Good!... JS63 18.S 343 ? .18.4 Ut 1,5 jSTiTs- 4M li.J I 320 I 20.1 ! t ! IM m t U.T I 19.0 JSS ! 1S.1 13 i I0. ISO t 11 Hilh Quality of Good. 3579 21.0 4S2 24.? 3ST I 19.1 441 t M.O 351 I 13.8 27 J j 17.1 I 330 i 8M 2S3 ( 2S.S SiS 1 34.3 '283 ! 23.4 S8S i 13.4 35 JS, L6CU0 tt Store 1345 I 7.9 58 3.1 13 I .l 43 t.t 373 t 14.7 ! 21 1S.S SS i J S 28 1 3.5 IS ( 4.7 tt ( 5.5 224 i 1.4 45 i 4 AttrecUveoeas of Store 914 5.4 143 I 7.7 154 I 7.5 1 .5 lit t 5.0 ! 62 j 3 87 I ( S 98 ! 8.8 49 ( 3.( 44 I 3.8 42 ! 3.1 30 I 2.7 Dependability Of Store 1574 10.3 1SS 7.8 198 I .7 108 I T.2 258 1 10.1 i 158 98 144 10.4 104 I t.t 121 t 9.0 17 ! 14.8 Ml ! 118 193 17.3 Wl4e Choice of Good. 1844 10.8 271 14.5 , 329 1 1J.2 ! 194 13.2 179 I 7.0 f 108 I 8.8 lit I 181 144 ( lt 111 I 14, 125 ( 10.1 ( 50 1 J.T "it t t.4 Clerk Service ,.. 1534 I .4 227 i 12.1 ; 200 I 8 ; 143 10.1 ( 232 I .l f 128 I 8.1 78 t M 78 I 1 103 I T. 108 i .t 318 t 1 78 ( t ? Chff Account ...... 87 J 5.1 110 I 5.9 158 ( 7.7 ; 78 5.4 198 I ?,S , 42 i J.t 11 I 5.8 34 i t it S.2 ! IX ti, 5.1 ! it Dltvry lg 3.8 35 1,9 . 79 8.t 14 1.0 263 1 10.4 41 2.S 70 it S .5 JT i 3.0 15 t it 25 ! 1, 4 3.0 FrlMdehip 1093 .8.4 3 I 3,4 53 I '' 3.8 111 7.5 134 i 5.3 ISO I 8.1 TI i 5.1 87 ! 7.8 10S ( T.8 tt 5.7 191 14.0 Tt 7.1 No lMtleuli Reteoa. 681 3,3 j. 21 I . 1.1 17 I 4 29 2.0 T .8 43 2.7 47 t J.4 83 I T.4 4 f ,T 79 1.5 54 t 4.0 US I 10.t Price ef Coed.. Dependability Ster. Attr..tlv.n... No particular re.iefi Clark'a Servle. . Loe.tlen ef Store Ch.rpe Account Delivery Qu.Hty ef Good.. Price of God. OepenrJablllty Clerk'. Service Ne particular reason Charge Account more frequently than Unwanted good.. It i. equally wall knows that frequent turnover In the case ef perishsblea, atyle goods end other article, subject to early obaoleecenc. yield more pro fit ia any market th .low turnovers. The ..me thing is true of other goods on atationary, falling or .lightly ris ing price level. Most merchants will thereby profit by keeping well, bal anced stock. ' In a similar manner certain retail er, might profit and yet render more public service by following other re sult, of this eurvey. The grocer, the druggist and the service station opera- tor might fe.ther their nests through : better location.. Simultaneously, the.. merchant, could save the consumer considerable time and energy. Like wise, lest grocer., furniture men sad service station proprietor might en large their profita and satisfy custom ers better through a higher degree of dependability. For example, by a more careful fulfillment of promises. Finally, improved services on the part of salespeople in some women's ap parel shops, department etorea, men' furnishing shops and service etatlona might enlarge profits through a great erpublic patronage. Eugene Drug Store Preference 100 Price of Coed 20.1fsssTsss Location of Store 18.3MsssssstJttM Quality of Oeod 17.1 8saTT4TesTaasssT Depend.- ,ty 9.8lTssssssTasssff friendship . 8.1 rsttteTssTsMB Clerk's Service t.OaTssssssss'M Choice ef Good t.8sesssstJaTsl Store Attractiveness l-SaTssssM No particular reason ........... fHtM Delivery Z.esTst'SI Charge Account . a.8tasaT" Eugene Furniture Store. Preference . ' 10O Qu.Hty of Good. 23tftMfIj8atjstM Pfts ef Goede ' 1l8MPll!PBjIBjiIM ChMce of Good. Offered ....... U.tfsMTlaMtprtMsM Dependability 10-4W8isssst,ssl , Store Attractlven... .3atMtiptM Clerk' Service s-eBffm9-R Crura Aceeunt a3j,l, , Delivery t.lijjsWtM Friendship ,18Mas ( No p.rtlcular re.eon ........... 3.4tlljtt Lectlen of Store.... 3a Eugene Jewelry Stores Preference 100 Quality of Goods. 2S.5I Choice of Goods Offered. 16.71 13.0! ...;2.3I 8.8aTsw3rsw3i 7.88MTiaai 7.4sjTswM 7-Otsssssws. ' Eun HreTVri Sporting Goods Prfrne 1 Chele of Coed Offsrsd. 2j,.3sssTsM8aT'aw2raT IIKOMilrsis H.ZaTaTasssssssMBfa Uocatlen of Store 4- Store Attr.ctlv.nw 3.21 2.0 Eugsn EI.etrle And R.dlo Stor Prfrne iooy. Quality ef Good. 23.4! Price f Goods. 16.1 Dependability 14,8 Chele of Good Offered 10.3 Clerk' Strvlce 6J! 5.7" No p.rtlcular reaaon Friendship Location of Store 5.51 Store Attractiveness Char Account Delivery 2.11 Thank You Lane County The past year has shown remarkable in creases in the business of the Metro politan. New departments have been added making the store a virtual mcoca for thrifty shoppers. We appreciate your patronage. You have inspired us to seek over the entire land for new merchandise that we might pass it on to you at a saving. See our new selec tions that ar now arriving daily. It will pay you. Metropolitan 5e to ?1J&0 Store T35 WiVmtit sm . Eugen Paint And Plumbing Concern Preference : : 1 Quality of Good... 23.21 DeendablHty t7.3sMsssssssssssSfj Price of Good le.lssasasassssaassssft Ne particular reason ........... 10,tnselsnw, Friendship , 7,1jastJiim Clerk's Service .7asMasll " Choice of Good Offered ,41MSf3ss 4.0sJasssl Location f Stor .. Delivery Charge Account Stor Attrsctlvsnss Location of Store.. 3.01 "2.7 Eugene Battery and Ssrvles Station. Prafarana 1004 1,4asssssssssssssl Clerk' Service 10.0sssssssssssssstM.sst Friendship 14,0ssasasaaaaaaa Quality ef Goods 13.4stassssssl ' " ' Dependability It-SsMasMasaslMl Price of Goods. ........ ........ 10.2sssjsffffssfsj Chsrgs Account S.5assasTBEI No particular rssaon 4.0asasi Choice of Good. Offered 3.7sssl Store Attractiveness 3.18ass! . Delivery t.gi food In 1SSS tod the resulunt large crop of good Quality beef that has moved to 5arket thl year. Wheat auoution. wets slashed dur tog; the period. Larger plantings and a better winter wheat yield outlook foreshadowed crop considerably abov normal reoairasient tils year. The serious mottture ahorug in the Dakota largest apriag wheat state. has acted to turn wheat price op in the pact So days, although this crop normally sccousi for less than 20 per cent of total wheat harvest. Other percentage decline. Included: Turpentine down 22, hid. IT, flour 20, butter 1V gs M, eilk IS end lard IL Cotton doth slipped back 18 per cent, with large mill stocks and no ap parent let-up in production schedule responsible. Sera. Steel Sean Steel scrap price, roae to the high est level In .Ii year daring March, with steel mill, booming. Quotation have been giving ground steadily w three months, however. Alto is the toeing column Were fin. oath cotton, cement, bituminous coal. Unseed oil and burlap. Five of the eeren commodities reg istering largest advance foe ta pe riod are imported cocrta, aurar, rub ber, antimony and coffee. Th prac tical reason la each instanc ha tact the producing countries have taken a firmer grip on output thin previoutiy. Other commodities showing im provement were petroleum, lamber, rayon, wool, eggs, lamb, rye and co?. PRUNE BEER TO 8E TR1X& HOLUSTEB, Ctl. fliR At last another nutlet for prune ha. ba found. Eiierhard A. Siepper ha, ob tained patent on precent for mak ing beer from them. Wholesale Commodity Prices Reach 78.17 On February 14 By A. A. PATTOV (Associated Free Statistician) MEW YORK. ") The hovering threat of increased supplies bore down en commodity prices is the firt half of 1936. When AAA was supreme-courted out of existence, removing a prop from farm prices, the logics! market reaction wa a drop in quotation. The tnevttaw tendency in that direction waa postponed, however, by shortage in some etsple. resulting from trans portation snarls throughout the snow bound middle west, bringing sharply higher prices tn mid-Fehrusry. R.aotlo Come Let The Associated Press weighted in dex of wholesale commodity prices reached a peak of T8.1T on February 14, more than SO day after the AAA overturn. Largest gainer, during the period were egg, ootfee, rubber, bog, rye, ateel .crap and lumber,-"- Curtailed production of the nation.' major staples snder federal control in 1935 stimulated prices. With the brake released by the supreme court, the high levels then existing led pro ducers to plan larger output, for 1636. - These impending supplies resulted is a steady chipping away at value during the next three months, driving The Associated Pre. Index to Tl Si tae low for the year to date .i&esi O per cent under the year' high. Draught Sneyt Market Price stahUxed from My 11 to June 15, the Index swinging between 71.08 nd T1.81. Drought condition. prsvalHng over Urge .ectlon. of the country finally acted to buoy quotations the index breaking out of its narrow range and crossing the 72 mark June 18. The extent of the ralnfeU deficiency this year is indicated by the fact that Texas, Iowa, Illinois, Minuter. Ohio, Nebraska, Wisconsin and Indiana largest farm income producer Is the middle west & had subnormal rain. Non-ferrous metals constituted the only group In the index able to chalk up a gain during the first six months. Livestock price indices declined 13 per cent, fond 11, textile. 10, agri cultural 8 end laduetrUl 3. Cattl. Pries. Off ATTLB price stomped mere than one-third daring th half. Underly ing the setback was cheap corn for Eric Merrell Clothes for Men & Boys EUQENE , FOR HIGH QUALITY GOVERNMENT IHSPE0TEB MEAT - CALL US Telephone 38 or 39 WHOLESALE ANB RETAIL Eugene Packing Co. 875 Willamette Street REMEM1ER WI 81VB H 8KEEN STAMP PBEl OEUVERY All Year Around Correct shoe art a Important a correct feet to your health. 6e a;et your .hoes from experienced: shon fitter, who have these proven make to .how you for both, .tyls and comfort. Selby Arch Preserver Selby Style-Eeze Rice O'Neill Foot Delight Moulton Bartley Gotham Gold Stripe Hose See the new Gotham crepes, for real .heer beauty that wilt jiv remarkable aervice. WE ARE WELL UNDER WAY IN THE 9th YEAR OF OUR HISTORY Every year has been one of prog ress. Not alone ia volume but al ways in a succession of advances in the high standards of our merchan dise and service. The first year we wondered how we would fill tip our space of 4000 square feet. Ia our 9th year we are wondering where we can find room for on& more article of merchandise. The past 3 years, our volume has in creased beyond our fondest expec tation, ( And so we wish to thank you, OUR PATRONS and FRIENDS, for making all this possible. The com ing Fall Season, you may expect to find in our store complete stocks of DRY GOODS READY-TO-WEAR DRAPERIES INFANTS AND CHILDREN'S WEAR AND ALLIED LINES Quality Always Prices Consistently Loir P BROADWAY wearing apparel -dry goods 30 Em Bread way The store of the thrifty For these who pay as they go, vr sTtt r 'ohm iT.,.. .i. v . "in ?KlTWST STOIS IS TOWH uicicaaatuac tun