bfBuyers
sistOn
baiity :
LfiNUID FROM PAOe
, ...ta atstlooe.
"f.'.IL. of '" ".
f .. the dependability
faf,?cy.fr..on.tfvfor
Mr ct. B P"'-
the individual
Htat nd plumbing .bop,
Fweo electric .nd t.4l
r k.rdw. and
.V. fifth in tie eee
Kt ,oe,'f !
lrw . .,om. and
"". if women'. Prel
J .' furnishing .tore.
. of preference.. de,k
n ' ..k. fifth wn
PliV.nt only to bett.ry and
w-r- .,. ennarei
THE B EGISTER. GUARD, EUGENE, OREGON
Page- Nine
TABLE L
REASONS TOE STORE PREFERENCES IK EUGENE
Rmmm fer Prefer
ht ?''
fc The location f the
rfSefereuce. for .rt type, of
" p.L.j nf It i nnmarlly
and grocery .tor proprie
fc'tb.r types .tore op.-
it relatively unimportant as
,tortl will
Frkiiihlr ' 8vtli
5,?Ti!ii. to seventh place when
&ions .re emaUttti 1 to
, Tkh reason. however, le of
Lwe sienificauce to battery
"ores, hardware and p6rt ng
k stores, ana pai ,
LeliTeaesi of the store ranks
to u a reason ir
L hmbi toe frequences of the
r,sont. It mourns
..- ... ...f irSen all stores
ltd Q.M P" , ...
r mart store. It nv
Prr. ef. Utile importance.
hi not-"1 - " !
,women' apparei ?np, .u.u.
atd jevelry .tor.,
um'leta importance tb
L .v.,mt ii a rea.on for .tor
ItKt ifflon ill tl frqJ
Lftalttk with Mt'Ot f 8-w
Ltt It ! of moat itnifio.
IttMt ana rocry
iTto la tocie can io
ji,(rj nH tenia ib
in for ill atore. eombined. It
l3.3 per eent. It 1, bowerer,
im taportance to jrocery atores
iK-kii It taod In fourth place.
I Dutnnked only by price d
it f eoode and the location of
liote. For other type, of .tore.
iriH bat little weight.
I SlialflMiie. of FM1. - iFfl.nd.hlp
GEXE merchant, might . rn.Ve
Hit ctor. more reaponsiv. to the
i o their cuetotners if they will
r Ike remit, of thl. umy. By
tie retailer, might inert...
Mt profile and at the ..me tim.
more .ertiee to the public,
might be ehown by ex.mpl..
tit let m take the quality of
!. Ai its already been noted,
minis empbaeize the quality of
pirrhmdiee more th.n it. priee,
ike exeeptlon of groceries and
.,... a I Frl.wd.hlp
t tbjn price. By tmpha.liing
fir more in their aales promotion
, merebants should get more
per dollar spent for advertising,
ti and other forms of selling.
in hirn iKnulit. tf nthT thinsa ft.
Br fnorable, increase net profits Dvry
bit the reduction of selling eet
til increase of business.
WeuM Cut Price War.
rreatfr emphasis on .quality
i ilso, reduce price.wars among
runts. A reduction in pricewars
e decrease the number of article. I
u Ion leaders and tend toward .
stabilized retail price level. One
i ihonid be arenter net oroflta
'be merchant. Another result
N be a tendency to produce more
qmiity foods. The production ol
high quality merchandise should
(im employment. Tbi. is gen-
P tree, because it usuallr takeB
Ubor to turn out high grade
ika shoddy merchandise. Now
most consumers are also oro-
E". Ibe public might be benefited
V. The extent of the benefit.
!,er, onld depend upon whether
l ia employmeot would be off
J i Ion thmuab the payment of
"prieesfor merchandkie.- At ny
lumer, nreferrinr hirh nal-
poa to inferior article, at low
r-m to think they gain tb.w
W alter all, it is the eon.umr
f t retailer in the end muat
" rest emphasis placed on .
important to the merchant
I" ""we to Mlnw this coutHBer
l of Eugen. as well as in My
win disclose men, women
"mini, uv,m. Kl OT1B
Fi etotllTi tnil . v. m
FMittn, la two respect.. Firet,
2J " oer in i,rje 0T to aaall,
k!.il. V ' " ot n vae
f ,- nrong cnlored clothe.
J worn by rwople here, there.
"nu e! .hoes. Butth. gte.ter
" in tv. ....
the Injury to the feet. In
tl. ","mted that TS per cent
Pe oeni. i. n : .
. iu toe LBiteo Ktatea
1e, tu ,, , j1M
KbV, worn, mm
tit foiD prob-
setts . . r.,..
hs,, ivwo mercaanajae.
to procnr
luLt?"- l!" TP'opriat. col-
Mia. .. nt """
VnL 'uh trite. TS.
h W T""' ""fort, in-
Preferences Within Given Start Groupings
All Types of j Women'. Ap- Department ilen'i Furalaji. Grocery Drug Furnltsra Jewelry Httwa. Sport- Electrla t Battery & gt ! Paint t Plamb
Store. I pars! Store. Store Ibj Star. Store. Store. Store. Store. lac Stqret Radio Store, i vice Statloqa j tag Store.
No. Per No. Per No, I Per No. Per No. I Per No. I Per No. ! Pr No. 1 Per No. ! Per No, t Pr No, ! Per No. I Per
Time. Cent Time. Cent Time. Cent Time. Cent Time, j Cent Time. Cent Time. ( Cent Time. Cent Time, j Cent Time, f Cent TSt. j Ceat Time. Cent
OtTo.n Given Given I OWea Given I Given Gtrtn Given Given I Given Given j Olveg Given j Given Given j Gtv.a Gtreg j Given Given i Given Given ) Given Given Given
Low Price o! Good!... JS63 18.S 343 ? .18.4 Ut 1,5 jSTiTs- 4M li.J I 320 I 20.1 ! t ! IM m t U.T I 19.0 JSS ! 1S.1 13 i I0. ISO t 11
Hilh Quality of Good. 3579 21.0 4S2 24.? 3ST I 19.1 441 t M.O 351 I 13.8 27 J j 17.1 I 330 i 8M 2S3 ( 2S.S SiS 1 34.3 '283 ! 23.4 S8S i 13.4 35 JS,
L6CU0 tt Store 1345 I 7.9 58 3.1 13 I .l 43 t.t 373 t 14.7 ! 21 1S.S SS i J S 28 1 3.5 IS ( 4.7 tt ( 5.5 224 i 1.4 45 i 4
AttrecUveoeas of Store 914 5.4 143 I 7.7 154 I 7.5 1 .5 lit t 5.0 ! 62 j 3 87 I ( S 98 ! 8.8 49 ( 3.( 44 I 3.8 42 ! 3.1 30 I 2.7
Dependability Of Store 1574 10.3 1SS 7.8 198 I .7 108 I T.2 258 1 10.1 i 158 98 144 10.4 104 I t.t 121 t 9.0 17 ! 14.8 Ml ! 118 193 17.3
Wl4e Choice of Good. 1844 10.8 271 14.5 , 329 1 1J.2 ! 194 13.2 179 I 7.0 f 108 I 8.8 lit I 181 144 ( lt 111 I 14, 125 ( 10.1 ( 50 1 J.T "it t t.4
Clerk Service ,.. 1534 I .4 227 i 12.1 ; 200 I 8 ; 143 10.1 ( 232 I .l f 128 I 8.1 78 t M 78 I 1 103 I T. 108 i .t 318 t 1 78 ( t ?
Chff Account ...... 87 J 5.1 110 I 5.9 158 ( 7.7 ; 78 5.4 198 I ?,S , 42 i J.t 11 I 5.8 34 i t it S.2 ! IX ti, 5.1 ! it
Dltvry lg 3.8 35 1,9 . 79 8.t 14 1.0 263 1 10.4 41 2.S 70 it S .5 JT i 3.0 15 t it 25 ! 1, 4 3.0
FrlMdehip 1093 .8.4 3 I 3,4 53 I '' 3.8 111 7.5 134 i 5.3 ISO I 8.1 TI i 5.1 87 ! 7.8 10S ( T.8 tt 5.7 191 14.0 Tt 7.1
No lMtleuli Reteoa. 681 3,3 j. 21 I . 1.1 17 I 4 29 2.0 T .8 43 2.7 47 t J.4 83 I T.4 4 f ,T 79 1.5 54 t 4.0 US I 10.t
Price ef Coed..
Dependability
Ster. Attr..tlv.n...
No particular re.iefi
Clark'a Servle. .
Loe.tlen ef Store
Ch.rpe Account
Delivery
Qu.Hty ef Good..
Price of God.
OepenrJablllty
Clerk'. Service
Ne particular reason
Charge Account
more frequently than Unwanted good..
It i. equally wall knows that frequent
turnover In the case ef perishsblea,
atyle goods end other article, subject
to early obaoleecenc. yield more pro
fit ia any market th .low turnovers.
The ..me thing is true of other goods
on atationary, falling or .lightly ris
ing price level. Most merchants will
thereby profit by keeping well, bal
anced stock. '
In a similar manner certain retail
er, might profit and yet render more
public service by following other re
sult, of this eurvey. The grocer, the
druggist and the service station opera-
tor might fe.ther their nests through :
better location.. Simultaneously, the..
merchant, could save the consumer
considerable time and energy. Like
wise, lest grocer., furniture men sad
service station proprietor might en
large their profita and satisfy custom
ers better through a higher degree of
dependability. For example, by a
more careful fulfillment of promises.
Finally, improved services on the part
of salespeople in some women's ap
parel shops, department etorea, men'
furnishing shops and service etatlona
might enlarge profits through a great
erpublic patronage.
Eugene Drug Store Preference
100
Price of Coed 20.1fsssTsss
Location of Store 18.3MsssssstJttM
Quality of Oeod 17.1 8saTT4TesTaasssT
Depend.- ,ty 9.8lTssssssTasssff
friendship . 8.1 rsttteTssTsMB
Clerk's Service t.OaTssssssss'M
Choice ef Good t.8sesssstJaTsl
Store Attractiveness l-SaTssssM
No particular reason ........... fHtM
Delivery Z.esTst'SI
Charge Account . a.8tasaT"
Eugene Furniture Store. Preference
. ' 10O
Qu.Hty of Good. 23tftMfIj8atjstM
Pfts ef Goede ' 1l8MPll!PBjIBjiIM
ChMce of Good. Offered ....... U.tfsMTlaMtprtMsM
Dependability 10-4W8isssst,ssl ,
Store Attractlven... .3atMtiptM
Clerk' Service s-eBffm9-R
Crura Aceeunt a3j,l, ,
Delivery t.lijjsWtM
Friendship ,18Mas (
No p.rtlcular re.eon ........... 3.4tlljtt
Lectlen of Store.... 3a
Eugene Jewelry Stores Preference
100
Quality of Goods. 2S.5I
Choice of Goods Offered.
16.71
13.0!
...;2.3I
8.8aTsw3rsw3i
7.88MTiaai
7.4sjTswM
7-Otsssssws.
' Eun HreTVri Sporting Goods Prfrne
1
Chele of Coed Offsrsd.
2j,.3sssTsM8aT'aw2raT
IIKOMilrsis
H.ZaTaTasssssssMBfa
Uocatlen of Store 4-
Store Attr.ctlv.nw
3.21
2.0
Eugsn EI.etrle And R.dlo Stor Prfrne
iooy.
Quality ef Good.
23.4!
Price f Goods.
16.1
Dependability
14,8
Chele of Good Offered 10.3
Clerk' Strvlce
6J!
5.7"
No p.rtlcular reaaon
Friendship
Location of Store
5.51
Store Attractiveness
Char Account
Delivery
2.11
Thank You
Lane County
The past year has shown remarkable in
creases in the business of the Metro
politan. New departments have been
added making the store a virtual mcoca
for thrifty shoppers. We appreciate
your patronage. You have inspired us
to seek over the entire land for new
merchandise that we might pass it on
to you at a saving. See our new selec
tions that ar now arriving daily. It will
pay you.
Metropolitan
5e to ?1J&0 Store
T35 WiVmtit sm .
Eugen Paint And Plumbing Concern Preference
: : 1
Quality of Good...
23.21
DeendablHty
t7.3sMsssssssssssSfj
Price of Good le.lssasasassssaassssft
Ne particular reason ........... 10,tnselsnw,
Friendship , 7,1jastJiim
Clerk's Service .7asMasll "
Choice of Good Offered ,41MSf3ss
4.0sJasssl
Location f Stor ..
Delivery
Charge Account
Stor Attrsctlvsnss
Location of Store..
3.01
"2.7
Eugene Battery and Ssrvles Station. Prafarana
1004
1,4asssssssssssssl
Clerk' Service 10.0sssssssssssssstM.sst
Friendship 14,0ssasasaaaaaaa
Quality ef Goods 13.4stassssssl ' " '
Dependability It-SsMasMasaslMl
Price of Goods. ........ ........ 10.2sssjsffffssfsj
Chsrgs Account S.5assasTBEI
No particular rssaon 4.0asasi
Choice of Good. Offered 3.7sssl
Store Attractiveness 3.18ass! .
Delivery t.gi
food In 1SSS tod the resulunt large
crop of good Quality beef that has
moved to 5arket thl year.
Wheat auoution. wets slashed dur
tog; the period. Larger plantings and
a better winter wheat yield outlook
foreshadowed crop considerably
abov normal reoairasient tils year.
The serious mottture ahorug in the
Dakota largest apriag wheat state.
has acted to turn wheat price op
in the pact So days, although this crop
normally sccousi for less than 20 per
cent of total wheat harvest.
Other percentage decline. Included:
Turpentine down 22, hid. IT, flour
20, butter 1V gs M, eilk IS end
lard IL
Cotton doth slipped back 18 per
cent, with large mill stocks and no ap
parent let-up in production schedule
responsible.
Sera. Steel Sean
Steel scrap price, roae to the high
est level In .Ii year daring March,
with steel mill, booming. Quotation
have been giving ground steadily w
three months, however.
Alto is the toeing column Were fin.
oath cotton, cement, bituminous coal.
Unseed oil and burlap.
Five of the eeren commodities reg
istering largest advance foe ta pe
riod are imported cocrta, aurar, rub
ber, antimony and coffee. Th prac
tical reason la each instanc ha tact
the producing countries have taken a
firmer grip on output thin previoutiy.
Other commodities showing im
provement were petroleum, lamber,
rayon, wool, eggs, lamb, rye and co?.
PRUNE BEER TO 8E TR1X&
HOLUSTEB, Ctl. fliR At last
another nutlet for prune ha. ba
found. Eiierhard A. Siepper ha, ob
tained patent on precent for mak
ing beer from them.
Wholesale Commodity Prices Reach
78.17 On February 14
By A. A. PATTOV
(Associated Free Statistician)
MEW YORK. ") The hovering
threat of increased supplies bore
down en commodity prices is the firt
half of 1936.
When AAA was supreme-courted
out of existence, removing a prop
from farm prices, the logics! market
reaction wa a drop in quotation. The
tnevttaw tendency in that direction
waa postponed, however, by shortage
in some etsple. resulting from trans
portation snarls throughout the snow
bound middle west, bringing sharply
higher prices tn mid-Fehrusry.
R.aotlo Come Let
The Associated Press weighted in
dex of wholesale commodity prices
reached a peak of T8.1T on February
14, more than SO day after the AAA
overturn. Largest gainer, during the
period were egg, ootfee, rubber, bog,
rye, ateel .crap and lumber,-"-
Curtailed production of the nation.'
major staples snder federal control in
1935 stimulated prices. With the
brake released by the supreme court,
the high levels then existing led pro
ducers to plan larger output, for 1636.
- These impending supplies resulted
is a steady chipping away at value
during the next three months, driving
The Associated Pre. Index to Tl Si
tae low for the year to date .i&esi
O per cent under the year' high.
Draught Sneyt Market
Price stahUxed from My 11 to
June 15, the Index swinging between
71.08 nd T1.81.
Drought condition. prsvalHng over
Urge .ectlon. of the country finally
acted to buoy quotations the index
breaking out of its narrow range and
crossing the 72 mark June 18.
The extent of the ralnfeU deficiency
this year is indicated by the fact that
Texas, Iowa, Illinois, Minuter. Ohio,
Nebraska, Wisconsin and Indiana
largest farm income producer Is the
middle west & had subnormal rain.
Non-ferrous metals constituted the
only group In the index able to chalk
up a gain during the first six months.
Livestock price indices declined 13
per cent, fond 11, textile. 10, agri
cultural 8 end laduetrUl 3.
Cattl. Pries. Off
ATTLB price stomped mere than
one-third daring th half. Underly
ing the setback was cheap corn for
Eric Merrell
Clothes for Men & Boys
EUQENE ,
FOR HIGH QUALITY
GOVERNMENT IHSPE0TEB
MEAT - CALL US
Telephone 38 or 39
WHOLESALE ANB RETAIL
Eugene Packing Co.
875 Willamette Street
REMEM1ER WI 81VB H 8KEEN STAMP
PBEl OEUVERY
All
Year
Around
Correct shoe art a Important a
correct feet to your health. 6e
a;et your .hoes from experienced:
shon fitter, who have these proven
make to .how you for both, .tyls
and comfort.
Selby Arch Preserver
Selby Style-Eeze
Rice O'Neill
Foot Delight
Moulton Bartley
Gotham Gold Stripe Hose
See the new Gotham crepes, for
real .heer beauty that wilt jiv
remarkable aervice.
WE ARE WELL UNDER WAY
IN THE
9th YEAR
OF OUR HISTORY
Every year has been one of prog
ress. Not alone ia volume but al
ways in a succession of advances in
the high standards of our merchan
dise and service. The first year
we wondered how we would fill tip
our space of 4000 square feet. Ia
our 9th year we are wondering
where we can find room for on&
more article of merchandise. The
past 3 years, our volume has in
creased beyond our fondest expec
tation, (
And so we wish to thank you, OUR
PATRONS and FRIENDS, for
making all this possible. The com
ing Fall Season, you may expect to
find in our store complete stocks of
DRY GOODS READY-TO-WEAR
DRAPERIES INFANTS AND CHILDREN'S
WEAR AND ALLIED LINES
Quality Always Prices Consistently Loir
P BROADWAY
wearing apparel -dry goods
30 Em Bread way
The store of the thrifty
For these who pay as they go,
vr sTtt
r 'ohm iT.,.. .i. v .
"in ?KlTWST STOIS IS TOWH
uicicaaatuac tun