Eugene register-guard. (Eugene, Or.) 1930-1983, June 21, 1935, Image 11

Historic Oregon Newspapers

Eugene register-guard., June 21, 1935, Image 11

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Newspaper Page Text' PART II Society, Suburban News Sports, General News PART n Society, Suburban News Sports, General News I LANS COUNTY'S HOME NEWSPAPER. EUGENE, OREGON, FEIDAY, JUNE 21, 1935. NO. 172 TcgPERATION IN BKDIOADVERTISIIUG D BY MR. IMS .. .filiation 01 me won 01 me IT. jrlde Commission was given lr . . -AArtia hpforfi the an- !tf n " F,ant of broadcasters, adver ..j .tenev men In Chicago by lr . A.mttf FticpnA resident jidJDls, , dnirnun 01 ure the estabUshment of the Jr tct of congress in 1914, Mr. went on iu imvoo - i". .ml advertising. .now . , . i idil body, vested with Hie power fiT,.! with the duty of finding f mi from aU the evidence. It is b 0f tie Commission to give EiMiiht and credit to the evidence .t it be the opinion-evidence Zfttt witnesses or factual evidence If, lips of laymen as common uaiCHlt-a ,i. ........... , Mi nid. His talk in part follows: a. rvimmission has access to all Laboratories, libraries, and scien Jji any and all of the many di of the federal government. Ila, iadu.de the burenu of standards, l public health service, the food j jrit administration, department jculwre, the army and navy, etc. 1 addition to this the Commission se puntJiral and othor scientific in tuition opinions from the beet hos pf,dinic. and laboratories in the G States ... the FTC is not IBtititic laboratory, and should not l It ii a judicial body. Most peo a mfer to have their troubles b7 a fair-minded judicial com pel without traditions to uphold titnriei to serve. There are ap promitely 20.000 periodicals pub )M in the United States and ap pmiiltl; 600 radio stations in op am Approximately one billion kjiti per year is expended for ad esifll. This means an income of ikHion dollars per year for pub Ua and radio stations. This money iwMsary for the survivnl of many rtficals and radio stations. The mrtttion is always present to over- m exaeseTOtions that nifly mislend p birint; public, and to destroy the jefftnee of the rending and listening hew m representations made in nd triiar. IKfilse advertising had continued 41 ame speed and in the same jcwmi it was going 25 years ago, it ma not now be profitable to use ad Nanrai a method of selling goods. I . , There is no value in advertis akit the reader or listener De lhi what be is told in the advertisc- K. . . Several Tears nsn. the Njoted Publishers of this country Sinn was coming . . and re I all thnt would offend or de pr ant renders. . . . There are Pit few, however, in the member ! every association who will not ne the rules, regulations, and wlioni of an association to which jMon'.. . . That is why some ranwt agency must be empow ud directed to make those who ra e controlled by association coniorm to proper methods wnpetition in mmm,,,. publishers rejected advertising J ieil questionable products and - k -"iV ot:ii r prwucts, many of such advertls nsj to the radio stations. . , . I jKradio stations needed the reve udnost of them were not famil "W the efforts of reputable pub- to keep their advertising col omh. Th roo.it t . . "w mat uiuun k.L r""s,ns has gone out over as, i.!, lhe ,im hos com 'or the J mdtutry to clean house. . . . I,!"..h"rd p,ace tor managers "tations. If they secured the lnii . listener confidence. Irr tn turn. wnnM ,.-; t iw , " adrtUing medium. J rejected the copy and the UHL LAXATIVE WINS NATION tojW's All-Bban Helps "w to Regular Habits lv6 f0nd Kellogg ,JT. ,hroughly satisfactory WEsW ..I ,pons"Ption due to T ' buIk m meals. l"Mouon to it. poptaar ap-CjAll-Bran has been ac II J? R'ence. Research shows fflild "bulk" to aid elimi-r- Also vitamin B and iron. American Medical Assocla- twi . eo " r ooas nas Srf.Ke"re's. All-Bran its Acceptance- This delicious 1 11 also nnrimvoA Viv flntA IU1B1 Inefiftrta i, " ay, all-bran iorma k iL2S hich leara kittT I?1 wastes. More effec w"the ulk" in fruits and does not break food better than patent -Unlike cathartics, it re N, JS6 continued use. Wfc?Ponfuls daily are Dau Chronic cases, with jooTj : not "Ueved this way. YAWL THOUGHT WITH OCEAN! "Never again!" Twenty days on the rolling Atlantic In a 15-foot yawl cured Eric Johnson (right) and Carl Holms of maritime bravado for all time, they insisted on docking at New York, enroute from Bermuda to Toronto. They were blown into the ocean, the yawl was capsized, and they outrode a two-day storm during the perilous crossing. checks, it misht moan suspension for want of operating money. "The Federal Trade Commission can help materially to assist managers of radio stations in rejecting bad ad vertising copy. They can serve adver tisers by compelling a revision of the advertising copy before broadens ting. With the desire in mind of helping the radio industry . . .the Federal Trade Commission Inst year initiated a procedure to restrain advertisers over the radio from misrepresenting the goods offered for eale, or in any other manner deceiving and misleading lhe buying public. It is to the ever lasting credit of the rndio industry that it has cooperated with the Commis sion one hundred per cent. . . . "As wc have heretofore said, the FTC is empowered and directed to prevent unfair methods of competition in commerce. The courts have uni formly held that fatee and misleading advertising is one of such unfair methods. ... In the early part of 1920. the CommistMon urea ted a special board of investigation to aid the com mission in handling false and mislead ing advertising. . . . The courts have now defined' and applied practic ally every provision of the FTC. The Commission knows its powers of limi tation and now the formal Procedure of the Commission is as prompt and rapid as Che procedure of any court. . . . The object of all procedure is to prevent unfair methods in the fu ture, and experience teaches that this can be accomplished by stipulation even more effectively than by cease and desist order. . . . "If many radio stations expect to survive, they must respect, promote, and protect listener confidence. The Programs must be clean and the repre sentations by advertisers must be re liable and truthful. The FTC during recent months has received many re quests from radio stations for advice and information concerning certain nd vertisers and their products. It is with regret that the Commission can not in many oases give the information requested even though it may have it at hand. It is the fixed policy of the Commission to treat all proceedings confidential prior to the acceptance of a stipulation, or prior to the issu ance of a complaint. After that, pro ceeding aro for the public record. The FTC is pleased to give radio man agers all the information possible, but it can not disclose information secured during the preliminary stages of in vestigation and it can not pre-judge a caso in advance of giving the advertis er an opportunity to fcc heard in jus tification of his claims. All the infor mation is available to anyone who may request it, after stipulation has been Accepted and approval or complaint issued." Upper Camp Creek TITER CAMP CRKKK, .Tune 21. (Special) The baseball team prac ticed Tuesday evening at the ball field on the George Fisher plnce. The men of the community also met thnt evening for a conference about their program to be given at the school house Friday evening, June 2S. The proceeds of the socinl are to be spent for equipment for the baseball team. Marietta Ituth and Mnttie Ruth Montgomery invited the young people of the neighborhood to a weiner roast Friday evening. The group met on the banks of Camp creek where they roasted weiners and played games. Most of the members of the Sunday Bchool are planning to attend the annual Sunday school convention, which is to he held at Donna the coming Sunday, June 23. George AVilian, whose mill has been closed for the past few weeks, has put a logging crew into the woods preparatory to starting sawing again. I'm the "doctor for tired feet ! .CLOROX PROTECTS ... IT DISINFECTS One part Clerox le ten parts w.ter maktt lodium hypochlorite solu tion equivalent in ditinfectinj prop erties to LMKin solution. Because Clorox is a germieidepure,safe and dependable-it has many important personal uses. Clorox provides a germicidal mouth wash and gargle; an antiseptic dressing for cuts, scratches and burns; a helpful treatment for poi son oak, ivy, sumac and Insect bites. See the label for these and many other uses. FOR HE- TORONTO, Ont., June 21. CU.R) Welfare Minister David Croll, chief guardian of the Dionne quintuplets, has disclosed thnt when he visited Cal lander, home of the babies, to partici pate in celebration of their first birth day. May 2S, he outlined to Oliva Dionne a government plan to reunite the quintuplets with their parents and brothers and sisters. The government proposed to rejoin the entire family by building a largo new home. Croll said he nsked Dionne to take a few days to consider the offer and then come to Toronto to dis cuss it. Receiving no word from Dionne, Croll wrote him June 5, he said. Only two conditions were made by the government, Croll said, control of the business nf fairs of the quintuplets by the government, and retention of Dr. Allan Roy Dnfoo as tho quintup lets, physician. All he received In answer to his verbal and written offer was "a threat ening letter from Leo Kervin, Oliva's manager," Croll said. U. S. Democracy Is Target of British LONDON, June 21. W) Demo cracy especially the American brand was denounced in the House of Lords yesterday during debate on the bill to give a constitutional govern ment to India. The bishop of Exeter, white-bearded and 72, cited ' China and the United Stntes in describing democracy as "prey to the disease ot corruption." RUMMAGE SALE Sat., June 22742 Willnmette St. Dr. Townsend Sues Michigan Men For Misuse of His Plan DETROIT, June 1. U.R) Dr. Francis K. Townsend, author of the Townsend old ago pension plan, haa filed suit for injunction In federal court against five persona who alleg edly used his name in promotion of a statewide organization. More thnn 250,000 persons in Mich- j ignn have been enrolled In the Michi-1 gnu federal Townsend old ago revolv- j ing pension fund, Inc., in the belief! they were associating with the Town- j send plan the suit charged. Defendants in the action are J. C. ' George Ruttmann, Dr. Banks B. Dun can, George Pletflch, Fred C. Feira bend and Frank R. Watson, directors. They will appear before Federal Judge Edward J. Moinet Monday on an order to show cause why an injunction pro hibiting the use of Townsend'a name should not be issued. A ... The fastest-growing tree known is i the balsa. The seed is little larger than a pinhead, yet the tree often : sprouts to a height of 75 feet and j diameter of 25 inches within fire . years. When alligators are fishing, they " flap their tails on the water and ere ate a noise that can be heard half a mile away. M "MIS! MIUIAMUhr'W IdMLIMUH 1 4 Times Daily TWO Stores TO DEPENDABLY . . . . SERVE YOU ! Broadway at Olive Broadway at Oak Phone 1815 Phone 218 MACARONI Fine For Salads 3 Pounds .....15c RAISINS Thompson's Seedless 4-Lb. Pkg. ... .21c D E L I V E R Y Prices Effective Sat. and Mon., June 22 and 24. WALNUTS- Fancy Large Oregon POUND 15' No Need To Hurry! Our Larger, Cleaner, Brighter, Completely Stocked, Mod ern Food Markets make it possible for YOU to do your shopping Leisurely, Economically and Pleasantly Anytime of the day or week. Kellogg's n . WHOLE WHEAT 5C BISCUIT Package 1 Pkg. FREE with Each Packag Purchaaed Bring Your Coupon PRESERVES- CC 2!-Lb. Jar Peet's Granulated Soap 4QC 3Lg.Pkgs. 4? WHITE KING TOILET SOAP 5 Bars . . . 22c CHEESE Oregon Cream 1912 Pound' C At Your Service Until 9 P. M. Every Evening SALT 0 0 Maximum, i 2 Lb. Shaker 7 FLOUR Pride of the West Hardwheat AQu, H 35 Bag PIMENTOS- Dromedary a 2 Cans . . . 3 MALT- Blue Ribbon 3-Lb.Can 69c SUGAR Purest Cane 10 Pounds 491SIRIMP SAFEWAY FINER QUALITY MEATS Steaks ,5" 221 Ground Beef 2 n. 25c Picnics 1 19V2C No Cereal or Water Added Small 8lze SHORTENING XX 4 lbs. .49c Veal Roast .SV2c Veal Steak I8V2C Choice Milk Fed Lean Tender . 1935 SPRING LAMB LEG 0 LAMB ss Lb I8V2C Lamb Chops 17V2C Lamb Roast w13V4c LOIN RIB CHOICE CUTS FRESH FISH BOLOGNA c 1 LIVER SAUSAGE Snup ,7 Lb IT FRANKFURTERS Quallty II C HALIBUT Ei? L 12V2C LING COD 1012C Large Cans 10 Watermelonpound Tomatoes' 3 poundsi6 New POTATOES No. 1 Whites 9 Pounds! Lettuce Lsr3 Heads io Cantaloupes LbVs 13c CARROTS POTATOES CABBAGE Golden Red Deschutes No. 2's Solid Crisp Heads. Big Bunches Guaranteed Locally Grown 4 For.. He 50bag49c Poundlc S0 Mmi mm '."""d-green package CLOROX PKOTECTS...IT DISINFICTS ALL-BRAN is w"w? "tisfactorv ! hv IT n" PfoductS. k'Horg in K.,ie rTTTTli-W:3'lnni,te.1i:m...lil:t.ll.T1,,,1,