' PART II
Society, Suburban News
Sports, General News
PART n
Society, Suburban News
Sports, General News
I
LANS COUNTY'S HOME NEWSPAPER.
EUGENE, OREGON, FEIDAY, JUNE 21, 1935.
NO. 172
TcgPERATION IN
BKDIOADVERTISIIUG
D BY MR. IMS
.. .filiation 01 me won 01 me
IT. jrlde Commission was given
lr . . -AArtia hpforfi the an-
!tf n "
F,ant of broadcasters, adver
..j .tenev men In Chicago by
lr . A.mttf FticpnA resident
jidJDls,
, dnirnun 01 ure
the estabUshment of the
Jr tct of congress in 1914, Mr.
went on iu imvoo -
i". .ml advertising.
.now . , . i
idil body, vested with Hie power
fiT,.! with the duty of finding
f mi from aU the evidence. It is
b 0f tie Commission to give
EiMiiht and credit to the evidence
.t it be the opinion-evidence
Zfttt witnesses or factual evidence
If, lips of laymen as common
uaiCHlt-a ,i. ........... ,
Mi nid. His talk in part follows:
a. rvimmission has access to all
Laboratories, libraries, and scien
Jji any and all of the many di
of the federal government.
Ila, iadu.de the burenu of standards,
l public health service, the food
j jrit administration, department
jculwre, the army and navy, etc.
1 addition to this the Commission se
puntJiral and othor scientific in
tuition opinions from the beet hos
pf,dinic. and laboratories in the
G States ... the FTC is not
IBtititic laboratory, and should not
l It ii a judicial body. Most peo
a mfer to have their troubles
b7 a fair-minded judicial com
pel without traditions to uphold
titnriei to serve. There are ap
promitely 20.000 periodicals pub
)M in the United States and ap
pmiiltl; 600 radio stations in op
am Approximately one billion
kjiti per year is expended for ad
esifll. This means an income of
ikHion dollars per year for pub
Ua and radio stations. This money
iwMsary for the survivnl of many
rtficals and radio stations. The
mrtttion is always present to over-
m exaeseTOtions that nifly mislend
p birint; public, and to destroy the
jefftnee of the rending and listening
hew m representations made in nd
triiar.
IKfilse advertising had continued
41 ame speed and in the same
jcwmi it was going 25 years ago, it
ma not now be profitable to use ad
Nanrai a method of selling goods.
I . , There is no value in advertis
akit the reader or listener De
lhi what be is told in the advertisc-
K. . . Several Tears nsn. the
Njoted Publishers of this country
Sinn was coming . . and re
I all thnt would offend or de
pr ant renders. . . . There are
Pit few, however, in the member
! every association who will not
ne the rules, regulations, and
wlioni of an association to which
jMon'.. . . That is why some
ranwt agency must be empow
ud directed to make those who
ra e controlled by association
coniorm to proper methods
wnpetition in mmm,,,.
publishers rejected advertising
J ieil questionable products and
- k -"iV ot:ii
r prwucts, many of such advertls
nsj to the radio stations. . , .
I jKradio stations needed the reve
udnost of them were not famil
"W the efforts of reputable pub-
to keep their advertising col
omh. Th roo.it t
. . "w mat uiuun
k.L r""s,ns has gone out over
as, i.!, lhe ,im hos com 'or the
J mdtutry to clean house. . . .
I,!"..h"rd p,ace tor managers
"tations. If they secured the
lnii . listener confidence.
Irr tn turn. wnnM ,.-;
t iw , " adrtUing medium.
J rejected the copy and the
UHL LAXATIVE
WINS NATION
tojW's All-Bban Helps
"w to Regular Habits
lv6 f0nd Kellogg
,JT. ,hroughly satisfactory
WEsW ..I ,pons"Ption due to
T ' buIk m meals.
l"Mouon to it. poptaar ap-CjAll-Bran
has been ac
II J? R'ence. Research shows
fflild "bulk" to aid elimi-r-
Also vitamin B and iron.
American Medical Assocla-
twi . eo " r ooas nas
Srf.Ke"re's. All-Bran its
Acceptance- This delicious
1 11 also nnrimvoA Viv flntA
IU1B1 Inefiftrta
i, " ay, all-bran iorma
k iL2S hich leara
kittT I?1 wastes. More effec
w"the ulk" in fruits and
does not break
food better than patent
-Unlike cathartics, it re
N, JS6 continued use.
Wfc?Ponfuls daily are Dau
Chronic cases, with
jooTj : not "Ueved this way.
YAWL THOUGHT WITH OCEAN!
"Never again!" Twenty days on the rolling Atlantic In a 15-foot
yawl cured Eric Johnson (right) and Carl Holms of maritime bravado
for all time, they insisted on docking at New York, enroute from
Bermuda to Toronto. They were blown into the ocean, the yawl was
capsized, and they outrode a two-day storm during the perilous crossing.
checks, it misht moan suspension for
want of operating money.
"The Federal Trade Commission
can help materially to assist managers
of radio stations in rejecting bad ad
vertising copy. They can serve adver
tisers by compelling a revision of the
advertising copy before broadens ting.
With the desire in mind of helping
the radio industry . . .the Federal
Trade Commission Inst year initiated
a procedure to restrain advertisers
over the radio from misrepresenting
the goods offered for eale, or in any
other manner deceiving and misleading
lhe buying public. It is to the ever
lasting credit of the rndio industry that
it has cooperated with the Commis
sion one hundred per cent. . . .
"As wc have heretofore said, the
FTC is empowered and directed to
prevent unfair methods of competition
in commerce. The courts have uni
formly held that fatee and misleading
advertising is one of such unfair
methods. ... In the early part of
1920. the CommistMon urea ted a special
board of investigation to aid the com
mission in handling false and mislead
ing advertising. . . . The courts
have now defined' and applied practic
ally every provision of the FTC. The
Commission knows its powers of limi
tation and now the formal Procedure
of the Commission is as prompt and
rapid as Che procedure of any court.
. . . The object of all procedure is
to prevent unfair methods in the fu
ture, and experience teaches that this
can be accomplished by stipulation
even more effectively than by cease
and desist order. . . .
"If many radio stations expect to
survive, they must respect, promote,
and protect listener confidence. The
Programs must be clean and the repre
sentations by advertisers must be re
liable and truthful. The FTC during
recent months has received many re
quests from radio stations for advice
and information concerning certain nd
vertisers and their products. It is
with regret that the Commission can
not in many oases give the information
requested even though it may have it
at hand. It is the fixed policy of the
Commission to treat all proceedings
confidential prior to the acceptance
of a stipulation, or prior to the issu
ance of a complaint. After that, pro
ceeding aro for the public record.
The FTC is pleased to give radio man
agers all the information possible, but
it can not disclose information secured
during the preliminary stages of in
vestigation and it can not pre-judge a
caso in advance of giving the advertis
er an opportunity to fcc heard in jus
tification of his claims. All the infor
mation is available to anyone who may
request it, after stipulation has been
Accepted and approval or complaint issued."
Upper Camp Creek
TITER CAMP CRKKK, .Tune 21.
(Special) The baseball team prac
ticed Tuesday evening at the ball
field on the George Fisher plnce. The
men of the community also met thnt
evening for a conference about their
program to be given at the school
house Friday evening, June 2S. The
proceeds of the socinl are to be spent
for equipment for the baseball team.
Marietta Ituth and Mnttie Ruth
Montgomery invited the young people
of the neighborhood to a weiner roast
Friday evening. The group met on
the banks of Camp creek where they
roasted weiners and played games.
Most of the members of the Sunday
Bchool are planning to attend the
annual Sunday school convention,
which is to he held at Donna the
coming Sunday, June 23.
George AVilian, whose mill has been
closed for the past few weeks, has
put a logging crew into the woods
preparatory to starting sawing again.
I'm the "doctor
for tired feet !
.CLOROX PROTECTS ... IT DISINFECTS
One part Clerox le ten parts w.ter
maktt lodium hypochlorite solu
tion equivalent in ditinfectinj prop
erties to LMKin solution.
Because Clorox is a
germieidepure,safe
and dependable-it
has many important personal uses.
Clorox provides a germicidal mouth
wash and gargle; an antiseptic
dressing for cuts, scratches and
burns; a helpful treatment for poi
son oak, ivy, sumac and Insect
bites. See the label for these and
many other uses.
FOR HE-
TORONTO, Ont., June 21. CU.R)
Welfare Minister David Croll, chief
guardian of the Dionne quintuplets,
has disclosed thnt when he visited Cal
lander, home of the babies, to partici
pate in celebration of their first birth
day. May 2S, he outlined to Oliva
Dionne a government plan to reunite
the quintuplets with their parents and
brothers and sisters.
The government proposed to rejoin
the entire family by building a largo
new home. Croll said he nsked Dionne
to take a few days to consider the
offer and then come to Toronto to dis
cuss it.
Receiving no word from Dionne,
Croll wrote him June 5, he said.
Only two conditions were made by
the government, Croll said, control of
the business nf fairs of the quintuplets
by the government, and retention of
Dr. Allan Roy Dnfoo as tho quintup
lets, physician.
All he received In answer to his
verbal and written offer was "a threat
ening letter from Leo Kervin, Oliva's
manager," Croll said.
U. S. Democracy Is
Target of British
LONDON, June 21. W) Demo
cracy especially the American brand
was denounced in the House of
Lords yesterday during debate on the
bill to give a constitutional govern
ment to India. The bishop of Exeter,
white-bearded and 72, cited ' China
and the United Stntes in describing
democracy as "prey to the disease ot
corruption."
RUMMAGE SALE
Sat., June 22742 Willnmette St.
Dr. Townsend Sues
Michigan Men For
Misuse of His Plan
DETROIT, June 1. U.R) Dr.
Francis K. Townsend, author of the
Townsend old ago pension plan, haa
filed suit for injunction In federal
court against five persona who alleg
edly used his name in promotion of a
statewide organization.
More thnn 250,000 persons in Mich- j
ignn have been enrolled In the Michi-1
gnu federal Townsend old ago revolv- j
ing pension fund, Inc., in the belief!
they were associating with the Town- j
send plan the suit charged.
Defendants in the action are J. C. '
George Ruttmann, Dr. Banks B. Dun
can, George Pletflch, Fred C. Feira
bend and Frank R. Watson, directors.
They will appear before Federal Judge
Edward J. Moinet Monday on an order
to show cause why an injunction pro
hibiting the use of Townsend'a name
should not be issued.
A
...
The fastest-growing tree known is i
the balsa. The seed is little larger
than a pinhead, yet the tree often :
sprouts to a height of 75 feet and j
diameter of 25 inches within fire .
years.
When alligators are fishing, they "
flap their tails on the water and ere
ate a noise that can be heard half a
mile away.
M "MIS! MIUIAMUhr'W IdMLIMUH 1
4 Times Daily
TWO Stores
TO DEPENDABLY
. . . . SERVE YOU !
Broadway at Olive Broadway at Oak
Phone 1815 Phone 218
MACARONI
Fine For Salads
3 Pounds .....15c
RAISINS
Thompson's Seedless
4-Lb. Pkg. ... .21c
D
E
L
I
V
E
R
Y
Prices Effective Sat. and Mon.,
June 22 and 24.
WALNUTS-
Fancy Large Oregon POUND
15'
No Need To Hurry!
Our Larger, Cleaner, Brighter, Completely Stocked, Mod
ern Food Markets make it possible for YOU to do your
shopping Leisurely, Economically and Pleasantly Anytime
of the day or week.
Kellogg's n .
WHOLE WHEAT 5C
BISCUIT Package
1 Pkg. FREE with Each Packag
Purchaaed Bring Your Coupon
PRESERVES- CC
2!-Lb. Jar
Peet's Granulated
Soap 4QC
3Lg.Pkgs. 4?
WHITE KING
TOILET SOAP
5 Bars . . . 22c
CHEESE
Oregon Cream
1912
Pound' C
At Your Service Until
9 P. M. Every Evening
SALT
0 0
Maximum, i
2 Lb.
Shaker
7
FLOUR
Pride of the West
Hardwheat
AQu, H 35
Bag
PIMENTOS-
Dromedary a
2 Cans . . . 3
MALT-
Blue Ribbon
3-Lb.Can 69c
SUGAR
Purest Cane
10 Pounds
491SIRIMP
SAFEWAY
FINER QUALITY MEATS
Steaks ,5" 221
Ground Beef 2 n. 25c Picnics 1 19V2C
No Cereal or Water Added Small 8lze
SHORTENING XX 4 lbs. .49c
Veal Roast .SV2c Veal Steak I8V2C
Choice Milk Fed Lean Tender .
1935 SPRING LAMB
LEG 0 LAMB ss Lb I8V2C
Lamb Chops 17V2C Lamb Roast w13V4c
LOIN RIB CHOICE CUTS
FRESH FISH
BOLOGNA c 1
LIVER SAUSAGE Snup ,7 Lb IT
FRANKFURTERS Quallty II C
HALIBUT Ei? L 12V2C
LING COD 1012C
Large
Cans
10
Watermelonpound
Tomatoes' 3 poundsi6
New
POTATOES
No. 1 Whites
9 Pounds!
Lettuce Lsr3 Heads io
Cantaloupes LbVs 13c
CARROTS POTATOES CABBAGE
Golden Red Deschutes No. 2's Solid Crisp Heads.
Big Bunches Guaranteed Locally Grown
4 For.. He 50bag49c Poundlc
S0
Mmi mm
'."""d-green
package
CLOROX
PKOTECTS...IT DISINFICTS
ALL-BRAN is
w"w? "tisfactorv
! hv IT n" PfoductS.
k'Horg in K.,ie
rTTTTli-W:3'lnni,te.1i:m...lil:t.ll.T1,,,1,