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About Eugene register-guard. (Eugene, Or.) 1930-1983 | View Entire Issue (July 8, 1934)
THE EUGENE REGIS TER-GTTARt) Page Two Come on, summer: M I'M READY ... With These Ureat LEONARD Hot Weather Conveniences PLENTY of room (or all of the deli cious foods we enjoy most in sum mer I Plenty of cold to keep them at their best! Dainty salads, from vegetables kept fresh and crunchy in the vegetable crisper- Frozen desserts, made in a jiffy in Leonard fast freezing trays. Cool, tinkling drinks always plenty of ice cubes. Meats kept indefinitely in the cold chest A special compartment for dairy products and bottles. These are only a few of the special features that double your enjoyment of Leonard in summer time. There are many others that save time, steps, work and money. A $5 Appliance Free with Every Leonard (old during . July. Payments aa lew aa 20 eente a day. CASTELLOE and STOCKER (Formerly Bailey Eleetrlo Co.) 1027 Willamette - Phone 234 lee tie mm Laeaanh at eur 11 beautiful Ma (5 att-psreelafa) 11 Mil THE COMPLETE REFRIGERATOR WEBBS tomA 1 CVUNOCRS MIRMiTICAU.Y SCALED " oil i r'"'1f W - FREEZING M ' 1X WHILE PirVTil 17 'l Jm yV)0E,:HOST'N It-lf (4 'wuj p?P pi if II CORNERS V-J3 lf II ,.. RUBBER NEW 11 A PWSTOE 1,111 FlA BASKET HARD. W AMPLE DOOR 1 U AR "SEAL1 IjTJ ICS CUBES OPENER J SHELVES w- -SEALS WARE PRICES ANYONE CAN AFFORD There! a CIImoo lo ti any, and vrry home requirement al prim hat .nil any LuilK, o antler bow email. See I be new Gibson to elay al our slore. Our Euy.To-0n I'lao will Intern! you. Cilisou provides everything yon want In a refriperalor.158 yrars of exclu sive refriprrallonVxjM-rirnee is your gunrniitrcfVMuni investment llnit will bring you a lifrlime of rfli. cionl service. A $5 Electric Appliance Free with . Every Gibson sold during July. Payments as low as 20 cents a day. Sigwart Electric Co. 956 Willamette Phone 718 ITI With the slogan "Buy lour He-, frlgerator in July," the month, of July hta been deslenated "Refrlgerat. or Month" In F.ugene and dealers are making special Inducetnenti on re frigerator purchases during this month. Recent sdentiflc improvements in modern refrigeration have resulted in vastly improved individual electrkl refrigerators, it has been pointed out. These improvements have been in cluded in all the well known makes and Eugene dealere will be conduct ing apecial demonstrations and exhi bitions of the new innovations in re frigerators during July. Following out their policy of ape cial Inducements for the purchase of refrigerators during July, Eugene dealers have decided upon a apecial offer which they believe will enable every Eugene home to enjoy modern electric refrigeration. These four dealers, Rubenstein Furniture company, Sigwart Electric company, Caatelloe and Stocker and Eugene Home Appliance company, are offering absolutely free an electric appliance worth $5 with every house hold refrigerator sold during July. An easy budget payment plan will be in effect during this sale, payinenta be ing as low as 20 centa a day on many models. Metered teats of many makes show that operating costs of only three cents a day or leaa. When the beauty and efficiency of the new models are considered it ia felt that no home will want to go through the hot summer without an np-to-the-minute electric refrigerator. The budget terms have been made so low that it is estimated that pay ments and operating cost will be less than the saving in food and ice. An inspection of the new models convinces one that household refrig eration has Just about reached per fection. Mechanisms have been per fected until they are practically noise less, Interiors havs unusual conven ience features, and beautiful styling is apparent In ell models. Refrigerator By Leonard Complete In Various Details This year Leonard presents what seen it are accepting it as Just that, they choose to call "The Complete Refrlcerator." And women who have according to Tracy Stocker, of Cos tellne end Stocker, Leonsrd dealers in Eugene. They claim, that in all their years selling end eerriclng re frigerators, none have measured up to this year's Leonard. Aa they aay In automotive parlance, "they looked under the hood and they like It." When one looks at alt the new fea tures, dosens of them, one can't help wondering how they will be able to bring out a new model in 11)33 that will he an improvement on the cur rent offerings. There la the Len-A-Dor, beautiful hardware, electric light, folding ehelf, sealed-ln ire compartment, all-porcelain cooling unit, vegetable crisper, the Chll-Om-Eter, Stesrty-Kold de froster, ice tray lifter, easy culw rub ber tray, flexible rubber grids, the Leonard service tray, the Leonard dairy and bottle basket, scientifically planned food compartment, sliding shelf, waist high food compartment, the Leonard cold chest, greater shelf area, arched front, Integral legs, re frigerated shelf, rubber shelf sup porters, flush door strike, black door trim, flat table top, strong round bsr shrives, stainless porcelain, easily cleaned, heavily Insulated, rust proof steel frame, floating power. And many other features besides Leonard's In comparable beauty of design. , Sigwart Company Has Refrigerator With Big Guarantee Sigwart Electric company, one of the oklest electric appliances houses in Eugene, is the first In Eugene to offer an electric refrigerator with a ten-year guarantee. I Q. Sigwart says that the her metically sealed mechanism of the new tiibson Is one of the most re markable refrigerator mechanisms that he has ever seen. Were It not for tho alight bins of the fan It would be practically Impossible to hear the (libson's super-quiet mechanism run. he declares. One may wonder how a manufac turer can aafely guarantee a house bold refrigerator for ten years when only a few years ago refrigerators were la their experimental stage. Rut Gibson's experience datea back further than one might suppose. They have had 88 years exclusive refrig erator experience, and during all these years they have been perfecting and eliminating the parte that give trou ble, end today are able to offer their ft8 years of experience In a refrigera tor that might reasonably be ex pected to last a life time. When Gibson decided to build so fine a mechanism, they realized that the cabinet and appointments must oe of the most advanced design, if purchasers were not to find them selves with a refrigerator out-of-date In appearance bnt with perfect-working mechanism. So they designed the Gibson for the future, and they built In convenience features that will stand the test of time. The Sigwart Electric company pre aent the new 1034 Gibson to their many customers as a refrigerator that may be bought with absolute confi dence. Mr. Sigwart gives his own personal guarantee to back up that of. the factory. Refrigerator Recipes Many interesting items for the table may be prepared in electric refriger ator Month" during July. Following are suggestions that may be followed out with electric refrigeration: Data Nut Refrigerator Cake lb. graham crackers 1 cup dates, chopped 1 cup thick aweet cream . 1 cup marshmallows, cut into bits 1 cup nutmeata, chopped 4 teaspoon salt. Crumb crackera rather fine, add other ingredients, cream last and mix thoroughly until cracker crumbs are all moistened. Pack into square tin or mold lined with waxed paper and let atand in electric refrigerator 12 hours. Slice and serve with or with out whipped cream. Tuaa Flih Salad 1 tablespoon gelatin 2 tablespoons cold water 2 cupa tuna fish V4 cup chopped celery 4 cup pickle relish teaapoon salt 4 teaspoon paprika cup mayonnaise dressing 1. Soak gelatin In cold water fire minutes and disaolve over boiling water, 2. Flake the tuna fish in pieces, add the celery, relish, salt, paprika, and mayonnaise. S. Add the dissolved gelatin, mix well and put Into individual molds (or one large mold) which have been dipped in cold water. 4. Place In electric refriger ator to chill nntil ready to nerve. S. Serve in nests of lettuce and garnish with celery curia and rlnga of green pepper. Peppermint toe Cream W pound red and white peppermint atirka 2 cupa milk l'cup whipping cream 1 tablespoon gelatin 2 tablespoons cold water Soak gelatin In cold water. Scald milk and dissolve peppermint sticks. Add gelntln. Cook until it thickens and then whip until fluffy. Whip cream stiff nnd fold into peppermint mix ture. Freeze in tray about 5 hours. Oate Cookies , 2 egga 1 cup butter 2 cups brown sugar 1 teaspoon salt 1 cup nntmeats 1 cup datee 3H cupa flour 1 teaspoon aoda Cream the butter and augar and add the well beaten eggs. Mix well. Add the nuts and dntea which have been put through the food chopper and then the flour mixed and sifted with 'the salt and sods. One teaspoon of vanilla may be added if desired. Toss on a floured board and form Into three long rolls. These rolls should be a little smaller than the de alred aiie of the cookies. Wrap in oiled paper and atore in electric re frigerator. To bake, slice thin and bake in hot oven (875 degrees) about ten minutes. Makes about 8 dozen small cookies. Iced Chocolate 2 tablespoons chocolate syrup 1 glass milk Have milk end ayrup thoroughly ! rnmea ana acta syrup to glsss of milk and stir until thoroughly blend ed. . Pineapple Panch 1 heaping tablespoon crushed pine apple 2 maraschino cherries 1-3 cup foundation punch 1-3 cup ginger ale . 2 Ice cubes. . Combine all Ingredients In tall Blase. Serve with sprig of mint, j Mrs. W. C. Austin of Nevsds City, ! Cal., ears she hes a clock which has he.n running continuously since 1S50. ' HOBBll An Interesting story of success and growth of a local manufacturer is that of the . J. O. Olsen Manufacturing company, manufacturers of commer cial refrigerators. The J. O. Olsen Manufacturing company commenced business in March, 1924, building trailers and slip-on bodies for the Simmons Auto compsny. Later in this year more machinery was purchased and larger buildings were erected and general mill work manufacture was begun. The first contract for mill work was on the residence being erected by Soren Jensen, contractor," on Madison street. Since that time many large and beautiful homes, apartment houses and buildings have been furnished with quality mill work. In addition to mill work the J. O. Olsen Manufacturing company hare manufactured hundreds of freezer cases and cold storage rooms, that have been shipped to every part of Oregon, Including Portland. In 1028 they purchased from Hulda McClanahan the business and equip ment known aa the McClanahan I cubator company. This plant was later dismantled and moved to the preseut factory, which at that time was enlarged for this added machin ery. In July, 19.12. they became the commercial Frigidalre dealer for Lane county, with offices and sales rooms st 787 Willamette street, Eugene. This made it poible to equip all cases and coolers manufactured in the plant with the best of refrigera tion machinery obtainable anywhere, giving their many customers a service not obtainable from out-of-state firms. In addition to the products men tioned, the company also make hop baskets and incubators. Associated with J. O. Olsen are hie two sons, E. M. and R. A. Olsen. E. M. Olsen has charge of the manu facturing, and R. A. Olsen has charge of the refrigeration, sheet metal and paint departments. At the downtown store a full line of household Frlgidaires are carried. Mrs. Hope is in charge of this de partment. Mr. Hope ia in charge of the aerrice department. 13-YEAR-OLD VALEDICTORIAN HUMBLE. Tex. W) Doris Bahr, 13 yeara old. was valedictorian of the graduating class of 36 finishing high school at Humble tots year. Her scholarastic average waa above 9S. If 1 Sparkling Beauty Polished Chromium Fitting Hsndy-Litch Door Opener Convenient Buffet Top Graceful Broom-High Leg ElectriC'LIghted Interior Acld-Reatstlng Interior Sanitary Porcelain Interior Micarta Door Trim Balloon-Type Door Flat-Ribbon Shelves Scientific Shelf Spacing Kitra Bottle Space Selective Temperature Control Dual-automatic Protection Economatic Defrosting BeonomaUe Operating Cycle Hermetically-Sealed Mechanism Mechanism Oiled for Life Pertnanentl;Oiled Cooling Pari Select a-Cub Ice Trays Triple-Service Dessert Tray Eitra Ice Cube Capacity Noo-Sptash Defrosting Tray Big, Fait-Freeiing Froster Thick Super -Staled Insulation Welded, AU Steel Cabinets Removable Ice Tray Shelves Overilxc Storage Capacity Lifetime Quality Finish ' Mechanism Mounted In Top Low Operating Cost Many electric re frigerators have a few of these important ad vantages., .a few re frigerators have many of them. But only Westingh'ouse com bines them all! ' That's why Westing house owners have been proved to be more loyal and better-satisfied than the owners of any other make. That's why any owner will tell you "You'll be happier with a Westinghouse!" Come in . . . let us demonstrate these definite reasons for Westinghouse popular ity. Terms are liberal, prices no higher than ordinary makes. WESTINGHOUSE GIVES YOU 5 YEARS PROTECTION ON EVERY REFRIGERATOR MECHANISM v FURNITURE COMPANY , CORNER EIGHTH & OLIVE STS. T-$f OA-410-S00 'JJtjJ'? I t'l f ;i wi1 n m . 1 1 ' , i m ; n ; mim i Individual metered tests of different makes of refrigerators show that it should not cost over 3 cents a day to operate an elec tric refrigerator. We believe these figures to be conservative, and that you are justified in planning your budget on this basis. "Buy Your Refrigerator In July" -fIv I (HlA KlJl AMI pcragnoj Come in and tee the 1994 General Electric models . . , the aristocrats of modem styling. They are the finest refrigerators General Electric crer built. Monitor Top or flat-top model, you will find the refrigerator to exactly suit you in the General Electric line. Terms arc modest and r ricei it . . owa. .. $138 G-E Protects ytu tthh i. standard 1 year uarrnL PLUS 4 addiiion.lVS protection against mni able replacement test ili failure of the sealed-i,. Monitor Top mecbanhmZ mbtS ... de4ia7T G-E Features that mean grtttti I convenience ana economji All-steel cabinet, porcelain It side and out. Stainless steel freezing chambu Automatic interior lighting, Foot pedal door opener. Sliding shelves. Automatic defrosting. Control for fast or slow frem'ti Container for fresh vegetable Quiet operation and lesson, rent consumption with-folj refrigerating capacity for era unusual demands. You can buy a G' for as little as 20c a day Remember the $5 Electric Appli- ance Free with every G-E Refrig erator sold during July. tt July is the month to buy your Refrigerator EUGENE Home Appliance Co. 856 Willamette Phone 14 F r i g i d a i r e Co m mercial Refrigeration and Air Conditioning for Grocers, Meat Dealers, Creameries, Food Handler!, Dairies, Restaurants, Hotels, Apart ment Houses, Drink Parlors, Office, Homes and Farms. We are) manufacturers of reMfe"1 meat and grocery cases, cold storage roC reach-In coolers, milk coolers, atoraee eci era for the farm, and other refrlgertK equipment. We can furnish you all of the manufactured In your own Lane county.'' men who live here and spend their noif here, so It Is to the advantage of evrr that you buy these articles at home, pr"1 and quality being equal. We maintain office and dlspUT rWEI at "87 Willamette, Eugene, and an PI date plant three miles west of EufteH'l the Coos Bay railroad. .. . .. . we are me, only aumontea r- Frlgidalre dealers for Lane countr. wnen you nuy Frlgidalre you are i oi me nest money can &uy in rcwip- built by General Motors Corporation, I t... ,.,r fori' I tuiuiiany inai nas ouill remnuio,"'- I years and are able to back up their pro""' I We have been building refrlgcralon " the present location for 10 years " owner has been a resident of Eu?"" p 14 years. We are here to serre you. and aa references the First National Ban. I rhamhor nt fannurra nd any "a' I house In Eugene that we have dons & ness with. The J. 0. Olsen Manufacturing Factorv Phnno dSfifl.W 787 Willamette St. Office Phone