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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 28, 1957)
Littlest Queeriof Toyland Ths miniature doll is reign-, Ing queen of 1957 toylands. San ta'i pack is filled with a record number of curvaceous, diminutive beauties who not only are en dowed with muscular agility and other human talents but also have more clothes than people all of them stylish. Furthermore -each elegant cos tume is fashionably accessorized from lower and feather hats to spindle heels. The year 1957 also will be not able for the year of elegant doll coiffeurs,, reporta Mejvta Freud, president ef Toy Guidance Coun cil, noting the extra play value provided by dolls' sturdy synthetic hair. The emphasis on fashion co-ordination and wardrobe variety is broadening the age interest in dolls, he says. Many teenage girls now are doll collectors, ' taking in terest in designing additional wardrobes for their "best dressed" beauties. Teach Good Grooming The variety of the new doll wardrobes provides a complete education in basic fashion prin ciples. Matching accessories with proper costume for every con ceivable social occasion also help make doll mothers aware of the essentials of good taste avid good grooming. Notable are the doll kits which re geared to inculcate good grooming habits early. Cleaning routines get special attention right down to tooth brushing. Doll kits supply miniature sizes of fa mous brands. Doll furniture designers are ear tering to the high incidence of and 10 inch dolls. Makers of matched toy luggage, ranch houses and even convertibles alsp appear to keep dimensional re quirements of the tiny glamour eirl doll in mind. v -The thorough detail o(r th4ash--j lonable doll accessories is sure to astonish the younger set this Yuletide. A wardrobe of stockings and shoes suitable for all occas ions from ballroom appearances to a ski jump rendezvous are bas ics. Sleep, wear" cavers . all the re-' quirements from warm flannels to the filmiest shorties. Bouffant petticoats get special attention glamorous props for luscious floats of chiffon in the latest Parisian recipe for evening elegance.' The shiny black sheath silhou ette with stockings are in evidence for elegant dolls in line with the newest fashion dictates for grown up winter fashions. Jewel Cases Also A hint, too, of a slightly accen tuated bosom is noted in some of the doll fashion queens and some have wardrobes of bras to suit different necklines. It will be good news to mother that the new version of doll ward robes are realistically designed to make it easy to stow away gowns, undies, accessories and shoes in proper order. Dolly even has her own jewel case to which mother can add gradually an assortment of her own costume jewelry creations via use of ingenious new pearl and bead sets keyed to high style designs. The influence of America's larg er family units is evidenced by doll families which include baby dolls, pony tail dolls and glamour girls all with a marked family resemblance. A ir" HIGH FASHION COSTUME note strack by dolls for Christmas, Is ebvloos above. She eomes with matched luggage. 6MARTLT STYLED JILL, from a family ef mlnlatar dolls, for smart young girls eight te UUr- Statesman, Salem, Ore, Thurs., Nov. 28, 157 (Sec. ll)23 i i L MS I k w V 711 IV 1 1 III I W c-l iftJm.tb4p.rri. LOLLIPOPS AND Olfis fRSB MONTGOMERY WARD SALEM Phono EM 3-3191 Yes, tomorrow's the big day . . . Ihe day lhal Sanla comes lo Wards! He'll have lollipops and comic books for every lift le boy and girl. He'll arrive al Wards Basemen! Toyland a! 12:00 Noon lo awaif your visit. Come and see him. Wards will be open Friday nigh! 'til 9 P.M. and Sanla will be Ihere all (he time! r VALUES UP TO No one, not tven Santa himself, knows what's in it! Delights the kids! Get several! "Surprise" package tickets available' at any cash register. 22 SHOPPING DAYS . LEFT UNTIl CHRISTMAS r-Santa Claus Will Be Here At Wards Fri., 12 Noon to 9 p.m. & Sat., 10 a.m. to 4 p.m. miifi wmm ammm mm m mmwm m m Tot phono 6 records Hoysot7RPM,mon. Q QF vol changing, electric 7.7osf motor. Records ind. wire SACK Black and White slate set Reversible 'slote with chalk, erasable crayons, pictures to copy. ne. S Colorful Humming Top Push plunger several Qftc times... top spins away, OO humming softly, lie. fee Furnished doll hoost Roll-edged metol A QO house with plastic fur- "T.O rwtvra...3-pc family. s-eooM Tot Campbell Lunch Set Canned goods and toy utensils to pre pare lots ef meals. WAS 1.0. Toy Plane Model Kits 98c Easy to build all plas tic parts . . . plus display stand Included iach in Toy Boat Model Kits .Easy to buildall plastic parts . . . plus J! I I f. I J mnp.aj nm nova. IACH StT 1.98 Toy Dial Typewriter 3.44 Just dial the letter end press te print. Educational end fun. Me. (.ft Steel wind-up tractor 1.66 Shoots sparks, climbs rubber grip treads move en any surface. lie. i.te Air Force Transport Truck Sturdy steel body 4) ZZ' rubber grip tires, re- XeOO movable torp cover. tie. s.M Remote Control Police Car 1.55 Plastic body moves forward,backwardM turns, lattery op or. lie. 1.7. Apprentice carpenter set 16 smoll-slied tools I) AA .ally de the job. ZeU ox,manual,inckided. , msuai s.. Electric Robot with baby He moves on wheels, f" A J lights up and buzzes. Jaf "T Flaitic; battery op. lie. i.e. 4- Tricycles for boys, girls 9.95 12-in. wheel.. 10.9S 16-k. wheel.. 1195 Sparkling Combat Tank ' Machine gun shoots J AA harmloM sparks as It VtO mils along, latt. op. SArtf Toddler's Play Tools AM. 92 pieces. Tools, I TO deslge parts modeo 1. (I IgWiemWeM plOfliC. BoM. 1eM wi mm mm w mil m aimma GO mi mm mm 3 CD COHD QflX? 11 i Lcmbswool tipped gift vests Snug warmth, handwme colors Including char coal. Tipped in contrast color. 3-button style. Electric "ShaveKaster famous Sunbeam quality! 95 Same shoving speed thru the years no stow dowe with esel Black leather zipper case. Men's Rock 'n Roll wool jacket ' Crisp Dea RiVcr Pleld Boys' Sport SL:rt amow"Wrinkl-Shed" with "Dri-Don" fabric little or no Ironing. Neat ginghams. Ing. si. Reg. 10.98 Nylon Reversible RscHine wash! I0YS' 10-11 Hwdton ley stripes. nylon fleece reverses te style. tofJete. Rich colon. Gift-perfectl 4p;V TV swivel rocker . . . 1 H. ' isssssHsszer quaury! PUUT Warm all-wool Molton, smart longer length. Heavy ihaker knit cuffs, collar. Big valuel ' 0 T v mart welted-b.ck treatment, brets-fer-ruled legs I Limed Oak, Ebony er Walnut finish. SI I. . m f s novciiy UTCigsas si Embroidered Orion 198 S-SX Charming cardigani for little girls. Nood no blocking, dry In e jiffy. Assorted colors. Clipper-Sox for all the family 98ctol.90 Colorful, comfortable, H-wool. Sises for tod dlors, children, me. end women. Save now. ft. Reg. 19.95 tobies finish choice! 88 Blonde walnut, Amer ican Walnut, Roiowood Mahogany. Brou-for-rulod logs, bran bant 60 Yard Bouffant! Oct fullest ever! fir Tiers and tiers of nylon net, nylon tricot hip lection. White, pink, maize, blue, red, black. Boxed Nylon Slip of Bur-Mil tricot Washes, dries in a wink. Never needs Ironing, loco, embroidery trim. White, pink, blue, beige. Daisies and bows! Swirling nylon! . 498 Picture-pretty nyion pa per taffeta, sheer oyer. skirt, tricot top. 1-3. 1.M i-6X,a.M 3 t 1 " " iisi .mmmmw Sanla in Person al Wards Friday, 12 P.M. Till 9 P.M. and Saturday, 10 A M. f o 4 P.M. i 8
