Littlest
Queeriof
Toyland
Ths miniature doll is reign-,
Ing queen of 1957 toylands. San
ta'i pack is filled with a record
number of curvaceous, diminutive
beauties who not only are en
dowed with muscular agility and
other human talents but also have
more clothes than people all of
them stylish.
Furthermore -each elegant cos
tume is fashionably accessorized
from lower and feather hats to
spindle heels.
The year 1957 also will be not
able for the year of elegant doll
coiffeurs,, reporta Mejvta Freud,
president ef Toy Guidance Coun
cil, noting the extra play value
provided by dolls' sturdy synthetic
hair.
The emphasis on fashion co-ordination
and wardrobe variety is
broadening the age interest in
dolls, he says. Many teenage girls
now are doll collectors, ' taking in
terest in designing additional
wardrobes for their "best
dressed" beauties.
Teach Good Grooming
The variety of the new doll
wardrobes provides a complete
education in basic fashion prin
ciples. Matching accessories with
proper costume for every con
ceivable social occasion also help
make doll mothers aware of the
essentials of good taste avid good
grooming.
Notable are the doll kits which
re geared to inculcate good
grooming habits early. Cleaning
routines get special attention
right down to tooth brushing. Doll
kits supply miniature sizes of fa
mous brands.
Doll furniture designers are ear
tering to the high incidence of
and 10 inch dolls. Makers of
matched toy luggage, ranch
houses and even convertibles alsp
appear to keep dimensional re
quirements of the tiny glamour
eirl doll in mind. v
-The thorough detail o(r th4ash--j
lonable doll accessories is sure
to astonish the younger set this
Yuletide. A wardrobe of stockings
and shoes suitable for all occas
ions from ballroom appearances
to a ski jump rendezvous are bas
ics.
Sleep, wear" cavers . all the re-'
quirements from warm flannels
to the filmiest shorties.
Bouffant petticoats get special
attention glamorous props for
luscious floats of chiffon in the
latest Parisian recipe for evening
elegance.'
The shiny black sheath silhou
ette with stockings are in evidence
for elegant dolls in line with the
newest fashion dictates for grown
up winter fashions.
Jewel Cases Also
A hint, too, of a slightly accen
tuated bosom is noted in some of
the doll fashion queens and some
have wardrobes of bras to suit
different necklines.
It will be good news to mother
that the new version of doll ward
robes are realistically designed to
make it easy to stow away gowns,
undies, accessories and shoes in
proper order.
Dolly even has her own jewel
case to which mother can add
gradually an assortment of her
own costume jewelry creations
via use of ingenious new pearl
and bead sets keyed to high style
designs.
The influence of America's larg
er family units is evidenced by
doll families which include baby
dolls, pony tail dolls and glamour
girls all with a marked family resemblance.
A ir"
HIGH FASHION COSTUME note
strack by dolls for Christmas, Is
ebvloos above. She eomes with
matched luggage.
6MARTLT STYLED JILL, from a
family ef mlnlatar dolls, for
smart young girls eight te UUr-
Statesman, Salem, Ore, Thurs., Nov. 28, 157 (Sec. ll)23
i i
L MS I k w V 711 IV 1 1 III I
W c-l iftJm.tb4p.rri.
LOLLIPOPS AND Olfis
fRSB
MONTGOMERY WARD
SALEM Phono EM 3-3191
Yes, tomorrow's the big day . . . Ihe day lhal Sanla comes
lo Wards! He'll have lollipops and comic books for every
lift le boy and girl. He'll arrive al Wards Basemen! Toyland
a! 12:00 Noon lo awaif your visit. Come and see him. Wards
will be open Friday nigh! 'til 9 P.M. and Sanla will be
Ihere all (he time!
r
VALUES UP TO
No one, not tven Santa himself, knows
what's in it! Delights the kids! Get several!
"Surprise" package tickets available' at any
cash register.
22
SHOPPING
DAYS .
LEFT
UNTIl
CHRISTMAS
r-Santa Claus Will Be Here At Wards Fri., 12 Noon to 9 p.m. & Sat., 10 a.m. to 4 p.m.
miifi wmm ammm mm m mmwm m m
Tot phono 6 records
Hoysot7RPM,mon. Q QF
vol changing, electric 7.7osf
motor. Records ind. wire SACK
Black and White slate set
Reversible 'slote with
chalk, erasable crayons,
pictures to copy. ne. S
Colorful Humming Top
Push plunger several Qftc
times... top spins away, OO
humming softly, lie. fee
Furnished doll hoost
Roll-edged metol A QO
house with plastic fur- "T.O
rwtvra...3-pc family. s-eooM
Tot Campbell Lunch Set
Canned goods and
toy utensils to pre
pare lots ef meals.
WAS 1.0.
Toy Plane Model Kits
98c
Easy to build all plas
tic parts . . . plus display
stand Included
iach in
Toy Boat Model Kits
.Easy to buildall
plastic parts . . . plus
J! I I f. I J
mnp.aj nm nova. IACH StT
1.98
Toy Dial Typewriter
3.44
Just dial the letter
end press te print.
Educational end fun. Me. (.ft
Steel wind-up tractor
1.66
Shoots sparks, climbs
rubber grip treads
move en any surface.
lie. i.te
Air Force Transport Truck
Sturdy steel body 4) ZZ'
rubber grip tires, re- XeOO
movable torp cover. tie. s.M
Remote Control Police Car
1.55
Plastic body moves
forward,backwardM
turns, lattery op or.
lie. 1.7.
Apprentice carpenter set
16 smoll-slied tools I) AA
.ally de the job. ZeU
ox,manual,inckided. , msuai s..
Electric Robot with baby
He moves on wheels, f" A J
lights up and buzzes. Jaf "T
Flaitic; battery op.
lie. i.e.
4-
Tricycles for boys, girls
9.95
12-in. wheel.. 10.9S
16-k. wheel.. 1195
Sparkling Combat Tank
' Machine gun shoots J AA
harmloM sparks as It VtO
mils along, latt. op. SArtf
Toddler's Play Tools
AM. 92 pieces. Tools, I TO
deslge parts modeo 1. (I
IgWiemWeM plOfliC. BoM. 1eM
wi mm mm w
mil m aimma
GO
mi mm mm
3 CD COHD QflX?
11
i
Lcmbswool tipped
gift vests
Snug warmth, handwme
colors Including char
coal. Tipped in contrast
color. 3-button style.
Electric "ShaveKaster
famous Sunbeam quality!
95
Same shoving speed
thru the years no stow
dowe with esel Black
leather zipper case.
Men's Rock 'n Roll
wool jacket
' Crisp Dea RiVcr Pleld
Boys' Sport SL:rt
amow"Wrinkl-Shed"
with "Dri-Don" fabric
little or no Ironing.
Neat ginghams. Ing. si.
Reg. 10.98 Nylon Reversible
RscHine wash!
I0YS'
10-11
Hwdton ley stripes.
nylon fleece reverses
te style. tofJete. Rich
colon. Gift-perfectl
4p;V TV swivel rocker . . .
1 H.
' isssssHsszer quaury!
PUUT
Warm all-wool Molton,
smart longer length.
Heavy ihaker knit cuffs,
collar. Big valuel '
0 T v
mart welted-b.ck
treatment, brets-fer-ruled
legs I Limed Oak,
Ebony er Walnut finish.
SI I. . m f
s novciiy UTCigsas si
Embroidered Orion
198
S-SX
Charming cardigani for
little girls. Nood no
blocking, dry In e jiffy.
Assorted colors.
Clipper-Sox for
all the family
98ctol.90
Colorful, comfortable,
H-wool. Sises for tod
dlors, children, me.
end women. Save now.
ft. Reg. 19.95 tobies
finish choice!
88
Blonde walnut, Amer
ican Walnut, Roiowood
Mahogany. Brou-for-rulod
logs, bran bant
60 Yard Bouffant!
Oct fullest ever!
fir
Tiers and tiers of nylon
net, nylon tricot hip
lection. White, pink,
maize, blue, red, black.
Boxed Nylon Slip of
Bur-Mil tricot
Washes, dries in a wink.
Never needs Ironing,
loco, embroidery trim.
White, pink, blue, beige.
Daisies and bows!
Swirling nylon!
. 498
Picture-pretty nyion pa
per taffeta, sheer oyer.
skirt, tricot top.
1-3. 1.M i-6X,a.M
3
t 1 " " iisi .mmmmw
Sanla in Person al Wards Friday, 12 P.M. Till 9 P.M. and Saturday, 10 A M. f o 4 P.M.
i
8