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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 21, 1957)
Black-White, Color Video '. Baffle Looming y WAUZNKCNNITT NEW YORK, j Tbt unes r driwn for what appears to be major battle in the tele wwi industry over U (utura of color TV. As leading companies unveiled thflr 1 line the last few weeks. i(tr another itood firmly for black tod whit television against color. Most quoted television pioneer Dr Allen B. Da Mont that until a tr quality, lower cost color set h developed, h would be wis to Mick Is black and white. Opposed to them - virtually alone - is David Sarnoff, board chairman of the Radio Corp. of America. H you had to pick a lone man gainst the field, you probably couldn't do better than the man who at 15 started ai office bov for the Marconi Wireless Tele fraph Co. at $5.50 a week SI years ago. Sarnoff it a practical, 5 tool 4 bundle at energy who ha sparked ideal more colorful than any of his lamed spectaculars. And RCA. in whick he played a master hand, has become a 1 -billion-dollar corapany-the General Motors of the electronics field. Bed laresitaewt "We have more than 1M million dollars invested in color TV." Sarnoff said "I'm confident this 100 million is the best investment we ever made." "Nothing on God's green earth can stop the advance of color TV," he said. "My faith hain't been shaken by anything that hap pened recently. "The only disappointment If you want to call it that, is dis appointment to time. It is true our prediction that 'color would get off the round.' made to 1954 and repeated again early (Ms year, has not turned out. The Urn lug has been delayed year or two. The reason we sre so slow with color is that we are alone. "1 don't like that. But at as, I've one year or two in lot marcn of dviliiatioB?" "Any new product that Is signlf. leant faces many obstacles some natural, others man-made," be said. "What is so different now about the opposition of black-and-white TV manufacturers to color' It is simply the classic pattern of the vested interests being sgainst something new." Sarnoff swept a hand Impatient ly over his big mahogany desk, as if to brush aside the old argu ments "Balk-la Eagteear" "Oh. I know what they say. That you need a built-in engineer with every set to keep the color ad Justed. Change a word or two and it i precisely the same thing they used to say about early radio, early sound movie early TV." The RCA executive admitted that one of the bottlenecks today is the lack of affective exposure of color lo the public. He said the company was going to do some thing snout that. At Milwaukee. RCA staged a five-Week saturation tent that was so successful, it will be s big-time promotion in every major market this fell In Milwaukee, color TV sales were boosted almost MO per cent, from an average of 11 a week to If a week at the end of the test Local stations sveraged 74 hours of colorcasts s day. more trans missions thaa ever be tors Home demsntlrstions of color TV result ed in sales in every two-out-of-three cases, compared with a one-out -of -three for home appli ances Sarnoff said another myth the test exploded Is the one about price. Seven out of every It Mil waukee buyers passed up the M5 model for sets up to fM. He estimated there were about KM ,000 color TV sets in the hands of the public At five to the ever age family, that means one mil Iran viewers With neighbors drop ping ta constantly, raise that esti mate to about three million, he suggested. j we are oraoarea w m many color sets as the public will buy,'' he is id Statesman, Salem, Ore., Sun., July 21, "57 (Sec. m)-!!-" Cover Up of Secret Loss Costs Major KAISERSLAITERN. Germany July M u-A l' S Army security affuw has been convicted of falsifying s document to cover up the toss of s top-secret letter A general court-martial ordered Msj Harry G TWpe of Arling ton. Vs , dismissed from the sen tre with fnrfetture of all pay and Itowswes He was specifically convicted of making a false off! rial statement and conduct inhe com nig an officer. The Chief witness against Thorpe was Sgt Dan Burns, who tok) e cowl a document known as TS3a. 7th Army letter of m ttrurtxtti ea emergencies ' was missing la an inventory m April. 19M Thorp, who was sup secret eon trd eftkwr far the Army's West on Area Command in Germany at the time, made an hvtenae search far the missing paper bat U.ied to tad M, fct. BorMlsatJ. fM Shortly More e major was ebWerred as ether oVy In Or- ho stiwee a rwiincwie or to flte I hi ptort the tost lefHr rw aeneaat tohi the ewsrt. TWj twideaj earn to lat whoa Tkwrprt rm!ti LT Barns to fat BfwMsea of fat coats by Country Tweeds J u A downy-toft Wend of 80 wool for beauty and re- siliency and 20 nylon for strength aM wear. An' exclusive fabric loomed for the greet Einiger Mills for Country Tweeds. A Kashmoor coat will look at Handsome when you're senior on the campus as if will your very first year. Blue, beige, red, black in perte i ne j 6 to 16 and regular sizes 6 to IB. 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