Black-White,
Color Video '.
Baffle Looming
y WAUZNKCNNITT
NEW YORK, j Tbt
unes r driwn for what appears
to be major battle in the tele
wwi industry over U (utura of
color TV.
As leading companies unveiled
thflr 1 line the last few weeks.
i(tr another itood firmly for
black tod whit television against
color.
Most quoted television pioneer
Dr Allen B. Da Mont that until a
tr quality, lower cost color set
h developed, h would be wis to
Mick Is black and white.
Opposed to them - virtually
alone - is David Sarnoff, board
chairman of the Radio Corp. of
America.
H you had to pick a lone man
gainst the field, you probably
couldn't do better than the man
who at 15 started ai office bov
for the Marconi Wireless Tele
fraph Co. at $5.50 a week SI years
ago.
Sarnoff it a practical, 5 tool 4
bundle at energy who ha sparked
ideal more colorful than any of
his lamed spectaculars. And RCA.
in whick he played a master hand,
has become a 1 -billion-dollar
corapany-the General Motors of
the electronics field.
Bed laresitaewt
"We have more than 1M million
dollars invested in color TV."
Sarnoff said "I'm confident this
100 million is the best investment
we ever made."
"Nothing on God's green earth
can stop the advance of color
TV," he said. "My faith hain't
been shaken by anything that hap
pened recently.
"The only disappointment If
you want to call it that, is dis
appointment to time. It is true
our prediction that 'color would
get off the round.' made to 1954
and repeated again early (Ms
year, has not turned out. The Urn
lug has been delayed year or
two. The reason we sre so slow
with color is that we are alone.
"1 don't like that. But at as, I've
one year or two in lot marcn
of dviliiatioB?"
"Any new product that Is signlf.
leant faces many obstacles some
natural, others man-made," be
said.
"What is so different now about
the opposition of black-and-white
TV manufacturers to color' It is
simply the classic pattern of the
vested interests being sgainst
something new."
Sarnoff swept a hand Impatient
ly over his big mahogany desk,
as if to brush aside the old argu
ments "Balk-la Eagteear"
"Oh. I know what they say. That
you need a built-in engineer with
every set to keep the color ad
Justed. Change a word or two and
it i precisely the same thing they
used to say about early radio,
early sound movie early TV."
The RCA executive admitted
that one of the bottlenecks today
is the lack of affective exposure
of color lo the public. He said the
company was going to do some
thing snout that. At Milwaukee.
RCA staged a five-Week saturation
tent that was so successful, it will
be s big-time promotion in every
major market this fell
In Milwaukee, color TV sales
were boosted almost MO per cent,
from an average of 11 a week to
If a week at the end of the test
Local stations sveraged 74 hours
of colorcasts s day. more trans
missions thaa ever be tors Home
demsntlrstions of color TV result
ed in sales in every two-out-of-three
cases, compared with a
one-out -of -three for home appli
ances Sarnoff said another myth the
test exploded Is the one about
price. Seven out of every It Mil
waukee buyers passed up the M5
model for sets up to fM.
He estimated there were about
KM ,000 color TV sets in the hands
of the public At five to the ever
age family, that means one mil
Iran viewers With neighbors drop
ping ta constantly, raise that esti
mate to about three million, he
suggested. j
we are oraoarea w m
many color sets as the public will
buy,'' he is id
Statesman, Salem, Ore., Sun., July 21, "57 (Sec. m)-!!-"
Cover Up of
Secret Loss
Costs Major
KAISERSLAITERN. Germany
July M u-A l' S Army security
affuw has been convicted of
falsifying s document to cover up
the toss of s top-secret letter
A general court-martial ordered
Msj Harry G TWpe of Arling
ton. Vs , dismissed from the sen
tre with fnrfetture of all pay and
Itowswes He was specifically
convicted of making a false off!
rial statement and conduct inhe
com nig an officer.
The Chief witness against
Thorpe was Sgt Dan Burns, who
tok) e cowl a document known
as TS3a. 7th Army letter of m
ttrurtxtti ea emergencies ' was
missing la an inventory m April.
19M
Thorp, who was sup secret eon
trd eftkwr far the Army's West
on Area Command in Germany
at the time, made an hvtenae
search far the missing paper bat
U.ied to tad M, fct. BorMlsatJ.
fM
Shortly More e major was
ebWerred as ether oVy In Or-
ho stiwee a rwiincwie or
to flte I hi ptort the tost lefHr
rw aeneaat tohi the ewsrt. TWj
twideaj earn to lat whoa
Tkwrprt rm!ti LT
Barns to fat BfwMsea of fat
coats by Country Tweeds J
u
A downy-toft Wend of 80 wool for beauty and re-
siliency and 20 nylon for strength aM wear. An'
exclusive fabric loomed for the greet Einiger Mills
for Country Tweeds. A Kashmoor coat will look at
Handsome when you're senior on the campus as if
will your very first year. Blue, beige, red, black in
perte i ne j 6 to 16 and regular sizes 6 to IB.
'89.95
1, Raglan sleeve, tiny collar, button front' and new
side seam inverted pieats
2. Clutch style with Targe shawl collar and inverted t
Mad tnd phone orders
WOMfN? COATS-STBJCT PlOOt
(...: ... fl
,:
v : "'I ' KASHMOOR
AjilA m f r n )
!t )3
r l i f r a i if f
. P I J, L
. A V; V. Vr ftiW&rWv. L
-fx f J Y 14
For fall 1957 you can welcome back such classics at I .", ' t , mmmmt fkJV
' 1 tht '49-er jacket, the reverjible turn-abouf skirt and V ,
I meet the brand new additions to Pendleton's style 11 " l!
V j-V parade the pert P. K jacket and Mm Pendleton . iiiifc-jf V
i sheer wool shirt, light tan, light gray, dark brown, V
' 1 I navy, black, tartan rod, mauve, grenade, pine, eipen, I
I copper. V
1 J ' Jackets in sires 10-18 Skirts in tires 10-1 1
ill 1. Miss Pendleton shirt in red, while $17.95
My Turnabout' reversible skirt m promenade plaids, 11
tartans, ombre ttnpes $29.95 I
2. famous '49-er jaclret I
in promenade pl.d . . $17.95 I
Panel Pleat sk.rt $14.95 I f
J. 'P K ' lacket m pU.d gray or red $14.9$ I 1 i in hii.m1 1""
"Slim Jim' fly front ik, rt $14.95 I I ,
SI nil and phtme ordrn' If " 1 eBs
ipoitj sMOf-$Tir noo I
'Phu shipping roxl to area milntlr g i
Oft' regular truck drlnery nutrt I j Qjt jfl1flf ;
I
a
4
I
;
OTMCT DATIi t-tQ AJL TO i-.JP Jsi COMFORT 1:M?1KV aVik't(?l;5 UJlH: I Jj
e