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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 22, 1955)
Statesman, Salem, Ore., Tues., Nov. 22j 55 (Sec. TJI)-)5 Berg' s Open? !S!ey JSalem Supermarket To day Latest Design Spotlighted in Large Store Salem newest .supermarket. Berg's downtown food store at Marion and. North Church streets, will- open today at t a.m. No . Special ceremony is being planned, said ewner Elmer Berg. A month-long opening observance, at the end of which a new car and other prizes wiH be given away, will get underway. ' "This new store," said Berg, features the latest in design, equip ment; service and Mocks. It also will include a restaurant. In addi tion to regular food stocks we also will handle a complete line of froz en foods, barbecued meats, bever ages and bakery products." Third Store . I This is the third Berg store to open in Salem. ' Berg operates a fourth in Portland. Manager is Robert Peterson, un til recently manager of the Keizer store. His assistant in the grocery department is Gerald Jed John son, a Berg veteran of 17 years standing. '.!!. Other Maaager ' ' Other department managers are Donald Drees, meats; Dick Van Osdol. vegetables A. AI Ben son restaurant; Kate Gilbert, bak ery, and Dick Eckley, advertising and promotion. All are long-time employes of Bergs and Salem resi dents. v ' - -- Store hours will be t a.m. to 10 p.m. daily, including Sundays. The store will not be open holidays, including Thanksgiving. The build ing is adjacent to a large off-street parking area and is across the street from the new Meier .and Frank store, which owns the store site. ; , -' ' .V- r Gooey, Rich Buns Always Popular Date Honey Bun are the sticky, "gooey kind that everybody loves for Sunday breakfast. And they're so easy (made with biscuit mix), that you'll have plenty of time to bake them before the kids take off for Sunday school. The luscious filling, made with fresh dates and pineapple, is spread over the bis cuit dough; then rolled up and J Berg's glistening new supermarket (shewn above) at Marion and I parking area. Camera view looks northeast with North Church North Church streets, will open Its doors this morning. Worker Street at lower left. (Statesman photo.) , Is shown putting finishing tenches on store sign overlooking large " . "' 1,.yj,J;.it.ull.i.....i,,,!.. iiv. ... .... ... "u. Hi '.. " i ' v r ", - - " " -i. .-'M i w "... s 4 .0 ...... ... ' ..- . stjrr . . n-.:42ia- .. . rj(l . U' ' - 1 0r i-.t" aff I I 111 I l' ' 1 I M 1 aaT ' m i Sixteen thousand square feet of merchandising space is shown inltrict Self-help meat, vegetable and frozen food bins are arrayed the above view of the main floor of the new Berg's store, which j around edge of floor. View was taken from upstairs office area, opens today on the northern edge of the downtown business dis-1 (Statesman photo.) sliced like a jeu rou and baked High Stack of Fowlr Vegetables in muffin pans about 20 minutes, i . ' The sugar glaze goes on when they come out of the oven, piping hot and smelling luscious. : DATE HONEY BUNS . Vk cups biscuit mix cup milk ; - 3 tablespoons butter or marg- : arine H cup honey Vi cup well-drained crushed : pineapple J Vt cup pitted, .fresh dates Vt cup powdered sugar Blend biscuit mix and milk, thor oughly. Turn out onto,, floured board and roll to-, rectangle about 9x12 inches. Cream butter and honey together. Blend in pineapple and dates. Spread over dough and roll as for jelly roll, to 'make 12 inch roll. Cut into 1-inch slices and place cut-side down in greased muffin pans. Bake in moderately hot oven (37S degrees F.) 20 to 25 minutes, until well browned. Turn out at once. Mix sugar with a few drops hot water and spread over top of buns while hot. Serve warm, Makes 12 buns. You can let your autumn fan cies soar to new heights with a skyscraper v arrangement of Fall Fancy Chicken made with broiler-fryer chicken, eggplant, onion, tomato, cheese and bacon. These foods are sucked one on top the other before baking. Each stack makes a filling entree-vegetable combination for one person. The dish is colorful, and simple to prepare and it's bound ; to strike your fancy for hearty luncheons or suppers with 1 a minimum of effort. " 7' . ' i To obtain the cooked meat. broiler-fryer chicken may be sim-' mered in seasoned water for about 40 minutes. If stewing chicken is used, allow 2Vi to 3 hours. Chicken may be cooked in advance and refrigerated until you are ready to make it - FALL FANCY CHICKEN ' 4 slices , unpeeled eggplant, Vi to inch thick ' Salt ' : . . i 8 slices tomato, about Vx Market 1120 S. 12th St. ROAST lb. inch thick ' '. . 8 thin, slices onion 4 thin slices American . . Cheddar cheese, 3 to 4 inches square , 4 servings sliced cooked chicken 4 slices bacon .Arrange slices of eggplant in greased shallow baking pan. Sprinkle with salt In the order listed top each slice of eggplant with 2 slices tomato, 2 slices onion, 1 slice . cheese, 1 serving sliced chicken and 1 slice bacon (cut in half). Bake in moderate oven (350) for 40 minutes or until bacon is done. 4 servings. BIB - mil lb. BEEFr; RIBS : M M Fully Cooked PICNICS , locker Beef 1)7 Qu it Bubbly Casserole Little Oriental A bubbly hot casserole during crisp fall weather will rate Number One on your family's hit parade for there's nothing more warming than to come in from the nippy outdoors to a hearty dish like "Ruth's Mock Chow Mein." Everyone will heap their plates more than once be cause the Haver of ground beef, shiny ripe olives, fluffy rice and added seasonings is. so tempting. No lagging appetites here. RUTH'S MOCK CHOW MEIN Vi cup uncooked rice - 2 teaspoons salt - I 1 cup boiling water 1 cup ripe olives 1 pound ground lean beef 1 chopped onion 1 cup sliced celery 1 can tomato soup S teaspoons Worcestershire sauce Stir rice and Vi teaspoon salt slowly into boiling water. Cover closely and cook over very low heat 25 minutes. Meanwhile cut olives in large wedges. Brown beef in hot skQet Add onion and celery, and cook until transparent. Stir in cooked rice and olives. Turn into well-greased baking dish. Combine undiluted tomato soup and Wor cestershire sauce, and pour over meat mixture. Cover and bake in moderate oven (330 degrees) about 45 minutes. Makes 4 to C servings. ". ( : r i v K .'.V . .1 Mako Most of Unusual Ideas Using a little ingenuity takes i your cooking out of the ordinary and into the realm oi gourmet food. Here are some hints for at taining that goat Some cooks like to add tiny cubes of American cheese to a can of baked beans before heat ing in the oven. Then they sea son the combination with Wor cestershire sauce and mustard. Slice tomatoes, sprinkle with salt and minced fresh basil; douse with French dressing and refrig erate until serving time. Use about two tablespoons of dress ing for each medium-sized to mato. If you have a swivel-blade veg etable parer that is , razor-sharp, you can make attractive carrot fancies for a salad garnish. Pare the carrots - and cut paper-thin lengthwise slices from them; re frigerate the slices, covered wun Iced water. The carrot slices will curl up into , attractive shapes j after a while and may be drained and used. Besides being used aton a salad, they are also at tractive perched over black ol ives in, a glass bowl. . Grow basil in a pot on your j kitchen window. Keep the soil mnist and ninch off the small! leaves so the herb will "spread.' Basil is. of course, a must for to- matoe sauce; it is also delectable in green salads and in vegetable souds. If you use it in the soup,; mince it and add at the moment before, serving. ! i Ever add a little finely chopped nninn to that cabbage slaw? It gives tangy flavor. Quick Bread Has Whole Bran too This ouick bread is quickly made and quickly consumed. It is a delicious accompaniment for soun or salad luncheons and Miiallv eood served as a break fast bread. Made with grated American cheese, caraway seeds and whole bran cereal. . ! Preoared according to the quick method, the bread requires few steo in Dreoarauon ana com paratively fast baking time. CARAWAY CHEESE MUFFINS 1 cups sifted flour ! 3 teaspoons baking powder ' H teaspoon salt cup sugar i 1 cup grated American j cheese 1 cup whole bran cereal ' 2 teaspoons caraway seeds 1 egg, slightly beaten j 2 tablespoons melted shortening . " -. - j k cud milk Sift together flour, baking pow der. salt and sugar. Add cheese", bran - and caraway "seeds; fctir lightly. Combine, egg melted cooled shortening and milk; add to dry ingredients, stirring only until -combined. Fill greased muf fin pans y fulL Bake in moder ately hot- oven (400 degrees) about 20 minutes. Yield: 12 muf fins, 2Vi inches in diameter. Elmer Berg (right), Salem food market operator, and Robert Peter son, manager of Berg's Downtown Market talk over plans for the new store's grand opening today. They are shown above examining section of food bin. one of many modern features in store. (Statesman photo.), Cool Dessert For Nice Affair Fresh Dates in ; Numerous Dishes Add dates to your grocery list and these ideas to your book of recipes: Spicy cinnamon apple rings topped with sliced fresh dates and cottage cheese , would make an eye-catching salad for a fall menu. Mix the dates with well drained cottage cheese. The non-sticky fresh dates are easy to. pit and chop when you want to Use them in a tempting dessert or salad. Slit date down one side and remove pit with knife. ; Then chop or slice the dates. Crushed pineapple and chopped fresh " dates- are perfectly delic ious in oatmeal cookies. They make a tasty treat to pack in a school-going lunch or to pass with hot tea to afternoon callers. Here's a cool dessert your fam ily will love; light, refreshing, and particularly right to serve after a heavy meal. Its tang is in the fla vor of lemonade and grape juice two fruit juices that, good as they are by themselves "Combine into something really special. Best of all, this is an easy des sert one you can make in the morning and chill in the refriger ator until serving time. Frozen lemonade, is pure juice already frozen with sugar, and gives de lightful flavor to this recipe. Here it is: LEMONADE-GRAPE DESSERT 1 (6-oz.) can frozen concentrate for lemonade cup grape juice 3 tablespoons cornstarch 4 tablespoons sugar Vt teaspoon salt ' Dissolve the cornstarch in cup of the grape juice. Combine concentrate for lemonade with re maining grape .juice in small saucepan, and bring to a boil. Add sugar andfsalt Stir in the dis solved cornstarch. Continue to stir until the pudding thickens. Pour into molds, sherbet dishes, or a small, shallow bowL Dust the top lightly with granulated sugar. Chill well. Serve with plain or whipped cream. Cheese Sauce Recipe Handy Have a good cheese recipe close at hand and" you've something to whip onto most any vegetable. ' CHEESE SAUCE 2 tablespoons butter 1 tablespoon flour Vt cup milk fi cup grated American cheese Few drops of Worcestershire sauce Dash of pepper Melt butter in saucepan over low heat. Add flour and stir until blended. Then add milk gradually, stirring constantly. Add cheese, Worchester sauce, ' and pepper, Cook and stir over medium heat until cheese is melted and mixture is smooth . and thickened. Serve hot. Makes about 1 cup sauce. Shellfish Time j Features Shrimp Shrimp Jambalaya is one of the most practical and therefore popular of al hot shrimp dishes: SHRIMP JAMBALAYA ' pound cooked shrimp . f V cup chopped bacon 3 tablespoons chopped onion 3 tablespoons chopped green pepper clove garlic, finely chopped tablespoon flour teaspoon salt Dash cayenne Dash paprika teaspoon Worcestershire sauce i 2 cups canned tomatoes 2 cuds cooked rice Cut large shrimp in half. Fry bacon until . crisp. Add onion, green pepper, and garlic; cook until tender. Blend in flour and seasonings; add tomatoes and cook until thick, stirring eonstan ly. Stir in rice and shrimp; heat Serves 6. 1 1 1 : mmm I - - V : : 1: H l 1 - - - aw aai m ..... al iSt r Anflratuiuur'- j xr i 1 to , RFRGb J 1 i 1 w i ; 1 ' TW WICiinM Tnl n nPlif Diiiwaii'ivucATipr; vtimiiTin'i l II rbUI'IWIIIW--IlkMIIItW ILIIIILMIIVil - j ' 3470 SilTerton Rood Salem j sonqratulauonS II r-vhf; I Finish Hardware by Ml Oregon Builders Hnrrlvinro. Inr i - ------ wf ---WW , - ' 611 N. Copitol, After Jan. 1: 465 So. 12th ; I Salem's Leading Builders Hardware Headquarters ' I Congratulations I Salem Sand & I Gravel fnJ I x-- wzzsr am aaa am bbb k t W i 1405 N. rronf St. I t ;;:- -Salem , . j- I i . ; ..... ... .. m CRISP COAT You can make a delicious coa ing for chicken you are frying in shallow fat by mixing a quarter cup of flour with a quarter cup of grated Parmesan cheese plus salt, pepper and paprika to taste. GOOD ACCOMPANIMENT Cook whole crab apples (un cored and with stems left on) in a light sugar syrup. Drain and serve them with baked ham, spoon bread and a green salad. CONGRATULATIONS and BEST WISHES to 3 '.VV I J mn DOiiTora marketI DU- KANE 'A Wide Range Sound System by UNIVERSAL SOUND CORPORATION Louis du Buy . ' Salem, Oregon'; NUTS FOR BEANS Melt a couple of tablespoons of butter with a few - slivered i blanched almonds until the nuts are golden-brown; serve over green asparagus (frozen or canned) or eooked fresh snap beans. YUMMY Delicious dessert any time: Vanilla ice ; cream served with maple syrup and; salted pecans or almonds. - - Lonrratulati o BERGS ons: FUTURE INSULATING CO Horihveslx Largest Applicators of Fibreglas Insulation 129514 Shady Lone, Salem i w 1 I i onaratuiallond a TO BERGS Vieslco & Post General Contractors Salem . T