Statesman, Salem, Ore., Tues., Nov. 22j 55 (Sec. TJI)-)5
Berg' s Open? !S!ey JSalem Supermarket To
day
Latest Design
Spotlighted in
Large Store
Salem newest .supermarket.
Berg's downtown food store at
Marion and. North Church streets,
will- open today at t a.m.
No . Special ceremony is being
planned, said ewner Elmer Berg.
A month-long opening observance,
at the end of which a new car and
other prizes wiH be given away,
will get underway. '
"This new store," said Berg,
features the latest in design, equip
ment; service and Mocks. It also
will include a restaurant. In addi
tion to regular food stocks we also
will handle a complete line of froz
en foods, barbecued meats, bever
ages and bakery products."
Third Store . I
This is the third Berg store to
open in Salem. ' Berg operates a
fourth in Portland.
Manager is Robert Peterson, un
til recently manager of the Keizer
store. His assistant in the grocery
department is Gerald Jed John
son, a Berg veteran of 17 years
standing. '.!!.
Other Maaager ' '
Other department managers are
Donald Drees, meats; Dick Van
Osdol. vegetables A. AI Ben
son restaurant; Kate Gilbert, bak
ery, and Dick Eckley, advertising
and promotion. All are long-time
employes of Bergs and Salem resi
dents. v ' - --
Store hours will be t a.m. to 10
p.m. daily, including Sundays. The
store will not be open holidays,
including Thanksgiving. The build
ing is adjacent to a large off-street
parking area and is across the
street from the new Meier .and
Frank store, which owns the store
site. ; ,
-' ' .V-
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Gooey, Rich Buns
Always Popular
Date Honey Bun are the sticky,
"gooey kind that everybody loves
for Sunday breakfast. And they're
so easy (made with biscuit mix),
that you'll have plenty of time to
bake them before the kids take off
for Sunday school. The luscious
filling, made with fresh dates and
pineapple, is spread over the bis
cuit dough; then rolled up and
J
Berg's glistening new supermarket (shewn above) at Marion and I parking area. Camera view looks northeast with North Church
North Church streets, will open Its doors this morning. Worker Street at lower left. (Statesman photo.) ,
Is shown putting finishing tenches on store sign overlooking large " . "'
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Sixteen thousand square feet of merchandising space is shown inltrict Self-help meat, vegetable and frozen food bins are arrayed
the above view of the main floor of the new Berg's store, which j around edge of floor. View was taken from upstairs office area,
opens today on the northern edge of the downtown business dis-1 (Statesman photo.)
sliced like a jeu rou and baked High Stack of Fowlr Vegetables
in muffin pans about 20 minutes, i . '
The sugar glaze goes on when they
come out of the oven, piping hot
and smelling luscious.
: DATE HONEY BUNS
. Vk cups biscuit mix
cup milk ;
- 3 tablespoons butter or marg-
: arine
H cup honey
Vi cup well-drained crushed
: pineapple J
Vt cup pitted, .fresh dates
Vt cup powdered sugar
Blend biscuit mix and milk, thor
oughly. Turn out onto,, floured
board and roll to-, rectangle about
9x12 inches. Cream butter and
honey together. Blend in pineapple
and dates. Spread over dough and
roll as for jelly roll, to 'make 12
inch roll. Cut into 1-inch slices and
place cut-side down in greased
muffin pans. Bake in moderately
hot oven (37S degrees F.) 20 to 25
minutes, until well browned. Turn
out at once. Mix sugar with a few
drops hot water and spread over
top of buns while hot. Serve warm,
Makes 12 buns.
You can let your autumn fan
cies soar to new heights with a
skyscraper v arrangement of Fall
Fancy Chicken made with broiler-fryer
chicken, eggplant, onion,
tomato, cheese and bacon.
These foods are sucked one on
top the other before baking. Each
stack makes a filling entree-vegetable
combination for one person.
The dish is colorful, and simple
to prepare and it's bound ; to
strike your fancy for hearty
luncheons or suppers with 1 a
minimum of effort. " 7' . ' i
To obtain the cooked meat.
broiler-fryer chicken may be sim-'
mered in seasoned water for
about 40 minutes. If stewing
chicken is used, allow 2Vi to 3
hours. Chicken may be cooked
in advance and refrigerated until
you are ready to make it -
FALL FANCY CHICKEN
' 4 slices , unpeeled eggplant,
Vi to inch thick
' Salt ' : . . i
8 slices tomato, about Vx
Market
1120 S. 12th St.
ROAST
lb.
inch thick ' '. .
8 thin, slices onion
4 thin slices American .
. Cheddar cheese, 3 to 4
inches square ,
4 servings sliced cooked
chicken
4 slices bacon
.Arrange slices of eggplant in
greased shallow baking pan.
Sprinkle with salt In the order
listed top each slice of eggplant
with 2 slices tomato, 2 slices
onion, 1 slice . cheese, 1 serving
sliced chicken and 1 slice bacon
(cut in half). Bake in moderate
oven (350) for 40 minutes or
until bacon is done. 4 servings.
BIB -
mil
lb.
BEEFr;
RIBS : M M
Fully Cooked
PICNICS ,
locker Beef
1)7
Qu
it
Bubbly Casserole
Little Oriental
A bubbly hot casserole during
crisp fall weather will rate Number
One on your family's hit parade for
there's nothing more warming than
to come in from the nippy outdoors
to a hearty dish like "Ruth's Mock
Chow Mein." Everyone will heap
their plates more than once be
cause the Haver of ground beef,
shiny ripe olives, fluffy rice and
added seasonings is. so tempting.
No lagging appetites here.
RUTH'S MOCK CHOW MEIN
Vi cup uncooked rice -
2 teaspoons salt - I
1 cup boiling water
1 cup ripe olives
1 pound ground lean beef
1 chopped onion
1 cup sliced celery
1 can tomato soup
S teaspoons Worcestershire
sauce
Stir rice and Vi teaspoon salt
slowly into boiling water. Cover
closely and cook over very low
heat 25 minutes. Meanwhile cut
olives in large wedges. Brown beef
in hot skQet Add onion and celery,
and cook until transparent. Stir in
cooked rice and olives. Turn into
well-greased baking dish. Combine
undiluted tomato soup and Wor
cestershire sauce, and pour over
meat mixture. Cover and bake in
moderate oven (330 degrees) about
45 minutes. Makes 4 to C servings.
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Mako Most of
Unusual Ideas
Using a little ingenuity takes i
your cooking out of the ordinary
and into the realm oi gourmet
food. Here are some hints for at
taining that goat
Some cooks like to add tiny
cubes of American cheese to a
can of baked beans before heat
ing in the oven. Then they sea
son the combination with Wor
cestershire sauce and mustard.
Slice tomatoes, sprinkle with
salt and minced fresh basil; douse
with French dressing and refrig
erate until serving time. Use
about two tablespoons of dress
ing for each medium-sized to
mato.
If you have a swivel-blade veg
etable parer that is , razor-sharp,
you can make attractive carrot
fancies for a salad garnish. Pare
the carrots - and cut paper-thin
lengthwise slices from them; re
frigerate the slices, covered wun
Iced water. The carrot slices will
curl up into , attractive shapes j
after a while and may be drained
and used. Besides being used
aton a salad, they are also at
tractive perched over black ol
ives in, a glass bowl.
. Grow basil in a pot on your j
kitchen window. Keep the soil
mnist and ninch off the small!
leaves so the herb will "spread.'
Basil is. of course, a must for to-
matoe sauce; it is also delectable
in green salads and in vegetable
souds. If you use it in the soup,;
mince it and add at the moment
before, serving. ! i
Ever add a little finely chopped
nninn to that cabbage slaw? It
gives tangy flavor.
Quick Bread Has
Whole Bran too
This ouick bread is quickly
made and quickly consumed. It
is a delicious accompaniment for
soun or salad luncheons and
Miiallv eood served as a break
fast bread.
Made with grated American
cheese, caraway seeds and whole
bran cereal. . !
Preoared according to the quick
method, the bread requires few
steo in Dreoarauon ana com
paratively fast baking time.
CARAWAY CHEESE MUFFINS
1 cups sifted flour !
3 teaspoons baking powder
' H teaspoon salt
cup sugar i
1 cup grated American j
cheese
1 cup whole bran cereal '
2 teaspoons caraway seeds
1 egg, slightly beaten j
2 tablespoons melted
shortening . " -. - j
k cud milk
Sift together flour, baking pow
der. salt and sugar. Add cheese",
bran - and caraway "seeds; fctir
lightly. Combine, egg melted
cooled shortening and milk; add
to dry ingredients, stirring only
until -combined. Fill greased muf
fin pans y fulL Bake in moder
ately hot- oven (400 degrees)
about 20 minutes. Yield: 12 muf
fins, 2Vi inches in diameter.
Elmer Berg (right), Salem food market operator, and Robert Peter
son, manager of Berg's Downtown Market talk over plans for
the new store's grand opening today. They are shown above
examining section of food bin. one of many modern features in
store. (Statesman photo.),
Cool Dessert For Nice Affair
Fresh Dates in ;
Numerous Dishes
Add dates to your grocery list
and these ideas to your book of
recipes:
Spicy cinnamon apple rings
topped with sliced fresh dates
and cottage cheese , would make
an eye-catching salad for a fall
menu. Mix the dates with well
drained cottage cheese.
The non-sticky fresh dates are
easy to. pit and chop when you
want to Use them in a tempting
dessert or salad. Slit date down
one side and remove pit with
knife. ; Then chop or slice the
dates.
Crushed pineapple and chopped
fresh " dates- are perfectly delic
ious in oatmeal cookies. They
make a tasty treat to pack in a
school-going lunch or to pass
with hot tea to afternoon callers.
Here's a cool dessert your fam
ily will love; light, refreshing, and
particularly right to serve after a
heavy meal. Its tang is in the fla
vor of lemonade and grape juice
two fruit juices that, good as they
are by themselves "Combine into
something really special.
Best of all, this is an easy des
sert one you can make in the
morning and chill in the refriger
ator until serving time. Frozen
lemonade, is pure juice already
frozen with sugar, and gives de
lightful flavor to this recipe. Here
it is:
LEMONADE-GRAPE DESSERT
1 (6-oz.) can frozen concentrate
for lemonade
cup grape juice
3 tablespoons cornstarch
4 tablespoons sugar
Vt teaspoon salt '
Dissolve the cornstarch in
cup of the grape juice. Combine
concentrate for lemonade with re
maining grape .juice in small
saucepan, and bring to a boil. Add
sugar andfsalt Stir in the dis
solved cornstarch. Continue to stir
until the pudding thickens. Pour
into molds, sherbet dishes, or a
small, shallow bowL Dust the top
lightly with granulated sugar.
Chill well. Serve with plain or
whipped cream.
Cheese Sauce
Recipe Handy
Have a good cheese recipe close
at hand and" you've something to
whip onto most any vegetable. '
CHEESE SAUCE
2 tablespoons butter
1 tablespoon flour
Vt cup milk
fi cup grated American cheese
Few drops of Worcestershire
sauce
Dash of pepper
Melt butter in saucepan over
low heat. Add flour and stir until
blended. Then add milk gradually,
stirring constantly. Add cheese,
Worchester sauce, ' and pepper,
Cook and stir over medium heat
until cheese is melted and mixture
is smooth . and thickened. Serve
hot. Makes about 1 cup sauce.
Shellfish Time j
Features Shrimp
Shrimp Jambalaya is one of the
most practical and therefore
popular of al hot shrimp dishes:
SHRIMP JAMBALAYA
' pound cooked shrimp . f
V cup chopped bacon
3 tablespoons chopped onion
3 tablespoons chopped green
pepper
clove garlic, finely chopped
tablespoon flour
teaspoon salt
Dash cayenne
Dash paprika
teaspoon Worcestershire
sauce i
2 cups canned tomatoes
2 cuds cooked rice
Cut large shrimp in half. Fry
bacon until . crisp. Add onion,
green pepper, and garlic; cook
until tender. Blend in flour and
seasonings; add tomatoes and
cook until thick, stirring eonstan
ly. Stir in rice and shrimp; heat
Serves 6.
1
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I Finish Hardware by Ml
Oregon Builders
Hnrrlvinro. Inr
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- ' 611 N. Copitol,
After Jan. 1: 465 So. 12th ;
I Salem's Leading Builders Hardware Headquarters
'
I Congratulations
I Salem Sand &
I Gravel fnJ I
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W i 1405 N. rronf St. I t
;;:- -Salem , . j- I
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CRISP COAT
You can make a delicious coa
ing for chicken you are frying in
shallow fat by mixing a quarter
cup of flour with a quarter cup
of grated Parmesan cheese plus
salt, pepper and paprika to taste.
GOOD ACCOMPANIMENT
Cook whole crab apples (un
cored and with stems left on) in
a light sugar syrup. Drain and
serve them with baked ham,
spoon bread and a green salad.
CONGRATULATIONS
and
BEST WISHES
to
3
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mn DOiiTora marketI
DU- KANE
'A
Wide Range Sound System by
UNIVERSAL SOUND CORPORATION
Louis du Buy . ' Salem, Oregon';
NUTS FOR BEANS
Melt a couple of tablespoons of
butter with a few - slivered i
blanched almonds until the nuts
are golden-brown; serve over
green asparagus (frozen or
canned) or eooked fresh snap
beans.
YUMMY
Delicious dessert any time:
Vanilla ice ; cream served with
maple syrup and; salted pecans
or almonds.
- -
Lonrratulati
o
BERGS
ons:
FUTURE INSULATING CO
Horihveslx Largest Applicators
of Fibreglas Insulation
129514 Shady Lone, Salem
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onaratuiallond
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TO
BERGS
Vieslco & Post
General Contractors
Salem .
T