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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Sept. 8, 1954)
Upaen's el Solera Grand Opening Stcfon Sclent Ortsron, VVtdneidoy, Sepiember 8. 1S54 3 xecuuve uue. . . nlig hie ned Se If- In ie r est oi icy or an s i Guides P Lipm - T ' - President Sets Community Service For, Store . . 1 i, Example; Of That trout, fit rand spry and fit to fry, out of the Willamette. river near Portland recently did more than make headlines. ( It made Harold WendeL presi dent of Lipman Wolfe k Company, a happy man that day. For, as chairman of the State Sanitary Authority since its es tablishment in 1938, Wendel has devoted a great deal of thought and time and effort to the plight of the trout and other fish, in the waste-polluted streams of Oregon. That the "'beautiful Willamette" was now becoming safe for : the finny ones was a major triumph. Success itself was not new for Harold Wendel, a man ' who has had the plaudits of his peers and the respect, and affection of his associates for a long time. Gov ernors from Charles A. Sprague (who first appointed Wendel to the sanitary authority) to . Paul Patterson have spoken well of the Portland executive and re-ap pointed him, . ) : G West, Young Maa Oregon .is Wendd's . adopted home. He was born in Piqua, Ohio, and began his merchandising career at Sears It Roebuck in Chi cago after graduating . from the University of Michigan. After World War I Wendel came out of the army with a lieuier-"- bar and a hankering for faraway daces. In 1919 he went to Port land where his Uncle Adolphe Wolfe welcomed him as credit i manager i for Lipman Wolfe : k Company. He served ia various capacities, learning the 1 business from stem to stern, - until in 1928 he was ready to take the helm as manager of the firm. The Greatest God . . We intend to create a depart ment store directly allied with the best interests of the community," said Harold Wendel last fall when plans for Lipman's of Salem were announced. - t Reflecting its president's r own civic mindecness, Lipman s nas been -a leader in community serv ice and in far-sighted employment policies.' f t , Lipman a, for example.' was the first department store in Portland to hire personnel without discrim ination as to race or creed. . Lipman's is Oregon sponsor for the National Scholastic Art Awards contest - i The firm devotes one day a year to the students of-the University of Oregon business administration scnooL . . J Ever since Lipman's turned over an entire floor to the .Red Cross in World War I. the firm has taken part in philanthropic ac tivities. It serves now! as state headquarters for CARE, f Lipman's participation) in Port' land i annual Rose Festival is part of the - firm's ' booster pro gram, as is its annual special promotion of Oregon products. Mr. Wendel himself fathered Portland's Christmas Fairy Tale Parade, the first in the land and a feature that has spread through out the country. Pater FamOias He is the father, too, of two sons and a daughter. Mrs. Wendel, the former Elise Fleishner? is a member of . a pioneer Portland family.! Son Jim, possessor of a Ph.D. in mathematics, is teaching at Louisiana State University. Son Tom recently gave up teaching history at the Putney School, (pri vate co-educational prep ; school) in Vermont to return to the firm as a department head at the Salem store; Daughter Susan is a recent graduate from Mills Col lege.! I' :- l'l . He is also a trustee of : Reed College; and a member of Ore eon's Air Pollution Control Com- mission Other civic posts he has held arer president of Portland Community Chest lor two years and campaign chairman for that organization; director of the Port' land Civic Theater, the Portland Symphony, Waverly Baby Home, and the United Fund; president of the Retail Trade Bureau; di rector and, treasurer of the Port land Chamber of Commerce and of the Boy Scouts, director of the National Retail Dry Goods Assoc ation. j i I : A I 'i ! PRESIDENT HAROLD WENDEL Lipman's Chose Salem; For Future Promise ; Salem is "the most beautiful city I have ever seen," said Harold Wendel, president of Lipman Wolfe, at a luncheon last December where the firm was welcomed to the city by lecaT eminent! and ia torn expressed its pleasure at being here. 1 But Oregon's capital is more than a delight to the eyes of Lip man's executives; it is also a delight to their more practical senses. It is a city with an estimated 250,000 potential customers ia the trading area; according to Salem Industrial Development Council's figures. It is a city that has shown sound, steady growth since I860, with no tremendous booms and no heartbreaking basts to npset the fairly even tempo of its econtfmic pattern. - j ' ; Besides, Salem "is the greatest place ia the world to live," ac cording to its most famous native son, Douglas McKay. Its fine pub lic, schools, Willamette University, the state buildings, parks and recreation facilities, cultural, activities, churches, excellent health record and hospitals, evidence of long-range civic planning, good city government make it the sort of community ia which people want to bring np their children; , i And the fact that suburban living, decentralization of cities, and the establishment of outlying retail outlets by the great merchan dising leaders In New York, San Francisco, Los Angeles, Seattle, is a growing trend did not escape the attention of Lipman's own seers and prophets, either. . - , " Obviously, Salem is going to grow some more. So Lipman's decided to become a part of that expansion. - The executives study facts and figures and statistics. They pon dered market reports and population surveys. They took note of the birth rate. They consulted local businessmen and Chamber of Com merce officials. They sent teams to investigate the baying habits and wants of the Salem pifblic The Interests of this community are of primary concern to the firm right now, the executives stress. Lipman's of Salem is determin ed to become an integral part of the community a SALEM store, not just a "southern branch" and, as President Wendel said, Lipman! wants to be a "good neighbor of all" and to "assume oar share of the community's problems and burdens. , I 'i THE STORE THAT BRINGS ! YOU THE BEST OF - EVERYTHING COATS OF LUXURIOUS "KASHMOOR" ARE MILJUMLINED ;v. . by COUNTRY SHjL , U THAT BRlNGStYOU THEBEST OF-EVERYTHING . . ' . ' :j pM x TWEED . . m . m t - i ' ' m i. i l ar ' a a- jw i i . a - . , . ' w . - s . - . . : - , - . a :( , J IT COSTS So MORE TO SHOP THE STORE " ; -1 - . J! 1 THAT BRINCS YOU THE BEST OF EVERYTHING " '-. :,7f i x xy. ,: : : .riBSI 'l : f-T'l , J.- v.u, xx. x - ' L Ji3 hT I';.;.L..L.-; ' libarr and Chenleketa Streets ' Phona 448V , . " ' v 1 ' ' " ' ' . 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