Upaen's el Solera Grand Opening Stcfon
Sclent Ortsron, VVtdneidoy, Sepiember 8. 1S54 3
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Guides
P
Lipm
- T ' -
President Sets
Community Service For, Store
. . 1 i,
Example; Of
That trout, fit rand spry and fit
to fry, out of the Willamette. river
near Portland recently did more
than make headlines. (
It made Harold WendeL presi
dent of Lipman Wolfe k Company,
a happy man that day.
For, as chairman of the State
Sanitary Authority since its es
tablishment in 1938, Wendel has
devoted a great deal of thought
and time and effort to the plight
of the trout and other fish, in the
waste-polluted streams of Oregon.
That the "'beautiful Willamette"
was now becoming safe for : the
finny ones was a major triumph.
Success itself was not new for
Harold Wendel, a man ' who has
had the plaudits of his peers and
the respect, and affection of his
associates for a long time. Gov
ernors from Charles A. Sprague
(who first appointed Wendel to
the sanitary authority) to . Paul
Patterson have spoken well of the
Portland executive and re-ap
pointed him, . ) :
G West, Young Maa
Oregon .is Wendd's . adopted
home. He was born in Piqua,
Ohio, and began his merchandising
career at Sears It Roebuck in Chi
cago after graduating . from the
University of Michigan.
After World War I Wendel came
out of the army with a lieuier-"-
bar and a hankering for faraway
daces. In 1919 he went to Port
land where his Uncle Adolphe
Wolfe welcomed him as credit i
manager i for Lipman Wolfe : k
Company. He served ia various
capacities, learning the 1 business
from stem to stern, - until in 1928
he was ready to take the helm as
manager of the firm.
The Greatest God . .
We intend to create a depart
ment store directly allied with the
best interests of the community,"
said Harold Wendel last fall when
plans for Lipman's of Salem were
announced. - t
Reflecting its president's r own
civic mindecness, Lipman s nas
been -a leader in community serv
ice and in far-sighted employment
policies.' f t ,
Lipman a, for example.' was the
first department store in Portland
to hire personnel without discrim
ination as to race or creed. .
Lipman's is Oregon sponsor for
the National Scholastic Art
Awards contest - i
The firm devotes one day a year
to the students of-the University
of Oregon business administration
scnooL . . J
Ever since Lipman's turned over
an entire floor to the .Red Cross
in World War I. the firm has
taken part in philanthropic ac
tivities. It serves now! as state
headquarters for CARE, f
Lipman's participation) in Port'
land i annual Rose Festival is
part of the - firm's ' booster pro
gram, as is its annual special
promotion of Oregon products.
Mr. Wendel himself fathered
Portland's Christmas Fairy Tale
Parade, the first in the land and
a feature that has spread through
out the country.
Pater FamOias
He is the father, too, of two
sons and a daughter. Mrs. Wendel,
the former Elise Fleishner? is a
member of . a pioneer Portland
family.! Son Jim, possessor of a
Ph.D. in mathematics, is teaching
at Louisiana State University. Son
Tom recently gave up teaching
history at the Putney School, (pri
vate co-educational prep ; school)
in Vermont to return to the firm
as a department head at the
Salem store; Daughter Susan is a
recent graduate from Mills Col
lege.! I' :- l'l .
He is also a trustee of : Reed
College; and a member of Ore
eon's Air Pollution Control Com-
mission Other civic posts he has
held arer president of Portland
Community Chest lor two years
and campaign chairman for that
organization; director of the Port'
land Civic Theater, the Portland
Symphony, Waverly Baby Home,
and the United Fund; president
of the Retail Trade Bureau; di
rector and, treasurer of the Port
land Chamber of Commerce and of
the Boy Scouts, director of the
National Retail Dry Goods Assoc
ation. j i
I
: A
I
'i
! PRESIDENT HAROLD WENDEL
Lipman's Chose Salem;
For Future Promise
; Salem is "the most beautiful city I have ever seen," said Harold
Wendel, president of Lipman Wolfe, at a luncheon last December
where the firm was welcomed to the city by lecaT eminent! and ia
torn expressed its pleasure at being here. 1
But Oregon's capital is more than a delight to the eyes of Lip
man's executives; it is also a delight to their more practical senses.
It is a city with an estimated 250,000 potential customers ia the
trading area; according to Salem Industrial Development Council's
figures. It is a city that has shown sound, steady growth since I860,
with no tremendous booms and no heartbreaking basts to npset the
fairly even tempo of its econtfmic pattern. - j
' ; Besides, Salem "is the greatest place ia the world to live," ac
cording to its most famous native son, Douglas McKay. Its fine pub
lic, schools, Willamette University, the state buildings, parks and
recreation facilities, cultural, activities, churches, excellent health
record and hospitals, evidence of long-range civic planning, good
city government make it the sort of community ia which people
want to bring np their children;
, i And the fact that suburban living, decentralization of cities, and
the establishment of outlying retail outlets by the great merchan
dising leaders In New York, San Francisco, Los Angeles, Seattle, is
a growing trend did not escape the attention of Lipman's own seers
and prophets, either. . - , "
Obviously, Salem is going to grow some more.
So Lipman's decided to become a part of that expansion. -
The executives study facts and figures and statistics. They pon
dered market reports and population surveys. They took note of the
birth rate. They consulted local businessmen and Chamber of Com
merce officials. They sent teams to investigate the baying habits and
wants of the Salem pifblic
The Interests of this community are of primary concern to the
firm right now, the executives stress. Lipman's of Salem is determin
ed to become an integral part of the community a SALEM store, not
just a "southern branch" and, as President Wendel said, Lipman!
wants to be a "good neighbor of all" and to "assume oar share of
the community's problems and burdens. , I
'i
THE STORE
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COATS OF LUXURIOUS "KASHMOOR"
ARE MILJUMLINED ;v. . by
COUNTRY
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'-. :,7f i x xy. ,: : :
.riBSI 'l : f-T'l , J.- v.u, xx. x
- ' L Ji3 hT I';.;.L..L.-; ' libarr and Chenleketa Streets ' Phona 448V ,
. " ' v 1 ' ' " ' ' . ' ' ' " : . i, . . ; , ,,-,;;., ,,. , . , r
i n it 'vmiin nnii ni . - i - . , -it , -. , u open Friday 9:30 A.nto 9;oo p.:i. !
; IL Iri x N HI1 rlr. X I'. ' - U . :! - Si-ill Hi,' - --h other Vcclcday8,9:30ta5:30 v: ;
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' New in Salem, and exclusively at lipman'a . ?
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' wear comfortably through nippy (all and icy winter.
V . T "
V
You'll find a haVidsome' style by
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- . ': - i
whether you are short, or tall, we've a
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8 to 18, and petite sizes 8, to 16.
r See these coats now!
Coat Salon, second floor