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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 18, 1954)
oude lie -Jti adliiond for (Nomina Jc Statesman, Safcm. Oregon, Sunday. Juy 18, 1934 (Sec 2)$' eadon 4 -' r . . vi i i i .1 NEW LOOKS FOR FALL.". . The Housed' silhouette Is the big news for .icdL sketched axa details of the new fall fashions shown .recently by New York designers. " By DOROTHY BOE : . Associated Press Women's Editor - , . -It win be easy to recognize i new fall suit, dress or coat this falL There's a completely new , feeling about fall fashions which have been shown -in New York and are now on order for delivery to shops throughout the country. i , Most important change is the relaxing , of the corseted silhouette to a new, free-and-easy line which allows the wearer room to breathe, and will be welcomed with cries of pure joy by those ; women who have been trying to cram rubber-tire -midriffs info boned cinchers and long bras, to fit the skin-tight fit of the princess or Empress sil houette. The corseted midriff is still present in many lines, but this fall women'will have a choice, and the Moused top dress or suit is the newest thing on the fashion horizon. " ' The costume is more important than ever for fall, consisting1 of dressy, low-necked "wool dress covered up by a matching jacket or coat It is ' shown in a variety of fabrics and colors, is the versatile dawn-to-dark kind of outfit beloved by most busy women. - Tweeds in every color and many weaves and weights are big news in the fabric lineup. Often they are combined with satin for a dressed-np look. A satin hat and blouse 'transform a tweed suit from a workaday costume to one dressy enough for a cocktail date. One designer shows Also matching or contrasting satin linings and weskits with high-color tweed suits. ' - The loose-jacket suit is newly important, some times with semi-fitted front, loose shirttail back, j Longer jackets also are new for suits. These are wrist-length, semi-fitted and carefully shaped. - The barrel jacket which is loose and rounded above, casually hugs the hipline, also is important in the fall lineup. , . Necklines makes news for fall Many suits and coats have wide, flat collars, often standing away from the neck all the way round. The sailor collar is seen on suits, coats and dresses, some times even done in fur on a cloth coat j i Low, wide, open necklines are frequent on dresses, especially those teamed with matching suits or jackets as costumes.' These are achieved . by various methods of skillful drapery, wide portrait collars, upstanding cuffs and so on. j High colors are seen frequently in suits as well as dresses, with purple newly important in all tones. Charcoal gray and charcoal brown also are top style. Combinations of fawny brown with black are shown by many houses. Evening gowns may be either long or short, with the full skirt seen on the shorter versions, draped sheaths for long formals. - Skirt lengths for daytime are the same or slight ly shorter, and daytime skirts are usually slim in effect, although the pencil line has been somewhat eased to give room for walking. - . : ! 4 ?..r.-: t-v v Itemed FT I I I J 1 s Also- t Many ... I Other .f i Dan ; I Girtsman I Skirts I for N- Fall! ; J : The perfect pair to buifd new fall wardrobe... our window-pane flecked plaid jacket boxed and brief, to complement ' n everywhere everwear slim flannel skirt with hand-picked pockets. Jacket and Skirt O CALIFORNIA 2ND FLOOR SPORTSWEAR DEPARTMENT 9 f DOWN RESERVES YOUR SWEATER UNTIL SCHOOL OPENS! Hundreds of New Jantzen Sweaters For Your School Wardrobe! Come in and See the New . Ones Now . Have Your Choice' Placed in Layaway For Only 50c Down y ' '-.-. -ft A' - m C3I siODuPDimg SC-nE .DK13lU!AKl(SE with tttsxtry power A- d Etettk NkM ia lb kro...m Lot- f t -fcWTfc tfii lllhlp.Q-tt.K3a. ft trJ ! 1: 1 :y a bocfy asa Janfzen I F J(iIUt&. .. ; ;.:F " :!'F I . ' - F-i: -' 'F;'lV:: -F''FF' :F ': 7- - " ''' ; '": : -:''': -' :-.-V-v! f-; .. ... .. 'V'.F,' IF.; ")' ';F--,':-.F-FF-v;;-F;; Fjv-' - ; -"-''I'.-'. . ;F., '. i. '' k;,. :FF-'r"..;v V--- .- -' F''FF' . " - ! i .) 'i "., '..-! - '- ,, :" . -" - ' ..' miracle - " ' : : : - : : ' ,' v --:VF- F - ,; . : PeltodV ; f new - cmve-diapins, - enrve-keepmg Peflon does it all, casfly, comfort- abfy, beautifuDy. For the first time, long, flexible Nylon, Acetate and cotton fibers are bonded chemo tfaermicaDy and shaped into a bra finer that pdknms mixacies. Ex clusively m-Jantzen 2ND FLOOR (7V-53) with PalkMi in NyM Cri USE OUR SIMPLE, CONVENIENT CHARGE ACCOUNT - NO INTEREST CHARGE nothing does as much for ..... . SALEM'S LEADING DEPARTMENT STORE - i v K t I . t vNV. ' 1- T-' VST" - T4 4- i: - 1 I. -v F . V.