Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 4, 1954)
2 (Sec 3) Statesman, Salem, Ort Sua April C 1954 JP pcLcticctiy Siim s4re dd Pop Ok id m 7 : Spring Styles Stress Comfort "Paris this spring has design ed clothes that can be worn easily by busy and professional women the world over and particularly in th,e United States," reports ace designer Belle Saunders. Miss Saunders, who has just returned to this country after viewing the top couturier lines In Paris, states that the new silhouette this year is based on wearable and supple lines. She sights examples from the new Jean Desses collection which stresses soft and wearable tailoring. There were comfort able and easy sew armholes, controlled pleating, 'mock tail ored suits, coats derived from a man's overcoat and lots of shirtwaist dresses made in a wide variety of fabrics and col ors. This is the type of clothes that can be worn by foe busy Ameri can woman who works harder and plays harder than any other woman in the world. Double-Duty Clothes 'mrh Km Dressmaker suit in tissue worsted, meticulously tail ored, shows a Chesterfield touch via its blcck velvet collar. Contour silhouette features tiny envelope flap pockets molded to the hip. Scroll detail on lined jacket is centered with pearl and rhinestone cluster. "After all, states Belle Saun ders, "more than half of the working women in the United States are married, and there fore need dovble-duty clothes. Perhaps that explains why we women in America wear the greatest percentage of clothes in the world, and can count more changes of costumes in our wardrobe than any other group, in any other country.' Other examples of functional designs can be found at Jacques Heim. M. Heim has evolved a theme which he terms the Trumpet line. This graceful line is derived from a slightly wider shoulder, soft natural bustline and a long molded belt less body, which achieves height and slimness of silhouette, breaking at the garterline into either pleats, gathers, tucks, or godets. This dancing line gives an overall slim line but becomes appealingly full at he hemline, allowing for the rapid pace that American women are so accus tomed to. Dior Blonson Then, of course, there is the new sensation in the fashion world, the Christian Dior Blouson. This is a short jacket which fits in at the waistband, slightly bloused front and back. It vaguely resembles the old Eisenhower jacket. This com fortable short jacket is delight fully teamed with low cut dresses and makes an excellent and wearable daytime throught evening ensemble. Jacques Fath can also be cited as going along with this trend. He has designed a group of ex citing fitted suits. Albeit, his suits have been boned just a trifle too much for the freedom loving American woman, but the proper execution and adap tion by American designers can make this slim and sleek, suit line a great favorite this season. Miss Saunders contends that the Parisian designeft have de signed an uncluttered, unadorn ed look for Spring. There has been little or no dependence on trimmings. The fashion story can be told in design, cut and fabric. T ,L. j . .... I ' . - v . " - - ' f 1 s fr - . "v;?. 1- . ... s.-,Ht ,J y i '-,-5 i - -- II.. j ' "I ' ' '''' t ; - , . -i -- - - - - r -T, , . I ' e l 1 i ; ; , , r,- 1 r- . a - l - . . ' , . - 1 ; Vir t i ! ' - ; I - - . 4 : - f .... . 1 . . " ' i yr ; v" v L i- Yellow roses etched in black form the background for this spring and summer cotton dress. The yellow roses are traced with the black outlines modern painters taught us to like. Cotton broadcloth is the material with black velvet tufting to point up influence of modem art on teen age clothes. Reflects Glowing Quality NEW YORK New spring fash ions show the strong influence of modern art. Cotton nrinti roflat the glowing qualit and flicker- 1 i: i . . . . jug ugm oi impressionist paint ing. Spring sportswear in harle quinade prints might have step ped right from one of Picasso's cubist paintings. The new abstract prints, bold stripes and vivid col ors seem to take their cue from painters like Piet Mondrian. Pointing up these influences, Hew dresses and sportswear in "paint-box colors" and art-inspired patterns are featuredln a na tional teen-ager magazine against the backgrounds of paintings by Matisse, Mondrian, Picasso and Klee. An off-the-shoulder cotton dress shown is printed in yellow roses, each outlined in black as modern painters like to do. In the cubist vein, the maga zine selects a flared skirt pierced with gray, gold and white tri angles. Domino-nrinti tarMrt trousers are topped with a gold jacket that's hooded and ltbed with the domino print. The vivid yellows and oranges, sectioned-ff in black, of a Mon drian painting, might have in spired a striking haltered outfit of cotton with vertical stripes on the bodice and horizontal ones on the wide skirt. by Frances Denney Leather Leaders Declared Smooth Goatskin, capeskin and kidskin lead in smooth leather fashions this season 1 because of their flu ency, affinity to color and easy cleaning qualities. Noteworthy, toe, is a new plas tic that looks like leather and tak es well to new colors and combi nations. It can be wiped clean with a damp cloth. LUGGAGE INNOVATION Newly available are portable luggage wheels that can be at tached to any large case. Pampers your beauty Protects your skin Performs as promised Viva it the exciting cosmetic that does more in 30 min utes than the cream you leave on overnight. See and feel the difference in your skin. Lines, little and not so little vanish. Viva soothes and smooths dry or sensi- uve skin. in cream 4.50 - 7.50 in liquid 5.00 pins tax 4. I ill iluise no; ouisfNic m coiMH OUn ft COMHHOM ft III MO JU0ICA1 CfNTI SIANCM ftU MAI (T1HT Km hw mm m.jm J y Mr m ' f fit S A it cperate s at L I Easter Apparel of Distinction For Smart Women Smartly dressed women follow fashion's path to beauty. Wearing these styles that reflect good taste and charm you'll took your best at the head of the Easter Parade. We've "selected the finest suits, dresses, coats and millinery to set you brightly on your way. Dashing Little Topper.... The smartest coat you're likely to see anywhere. The shortie coat to top your Easter outfit. Styled by famous maker's: Young Set Sycamore Paul Nisson Just $25.00 to $59.95 29 Lucky Suit Buys! DOWNTOWN MERCHANTS SPECIAL At only $54.00 A big pre-Easter buy for you. Suits of woncjerful styling and fabrics. Priced at savings to over 50. 4 r f- W See ... I ; . . . To Head the Easter Parade A dash of straw ... blended with the touch of flowers . . . our recipe for a glorious Easter. $12.95 to $24.95. Exquisite Suits For Easter, navy and pastels: So new; so different $59.95 to $110.95 " The Easter ' Parade of New Dresses AT THE VOGUE: Running the gamut of prices From $12.95 through $49.95 For the very loveliest . Something New in - - .... . Cotton Suits ' ' i Made by a famous wool suit maker, attractively pri ced, just $31.00. Should be much more. ! . ' I r