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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Aug. 11, 1949)
l 7 SEARS SECTION S3tb YEAB 3 . . -it Beauty; Modern Styling - ' JT ' """"" " ' " " '" """ ' f 1 ' 4 -- f I "' mr,' -"' ' I Sears Service Station 'within Parking Zone Convenient automobile parking la byword with Sears, Roebuck and Co. officials who today are opening the big new Salem store on North Capitol street in the Cap itol Shopping center. ' From the first, plans for the de .; veloprnent included facilities to - park shoppers' cars by the hun dreds. In aU, the area has a ca pacity of 800, cars. Including the largest off-street parking area In the city of Salem. The parking lot is located be j hind and alongside the Sears - building, with entrance from Mar , Ion street Angle parking spaces art marked off. On the parking area side of the 1 Sears building is a large entrance way, as well as a special loading platform for customers who wish to drive up their cars to take on larger Items they have purchased. . Separate from the store building and located conveniently within - the parking, area is the new-type Sears service station where auto mobile accessories can be install ed while you wait Manager James Mosolf of the Sears store has announced that the policy will be to exclude em ployes' cars from the parking lot so that the maximum number of spaces will be available to shop- pers. Sears Ready For Television One feature of the new Sears, Roebuck Sc Co. store which opens today is so new, it's way ahead of timeC t It's a sound-proofed room in the radio department especially built for demonstration of tele vision sets. -. - Only catch is that not within the regular range of telecasting Hundreds of Chicks to Add Peeps to Opening Chicks by the hundred will be adding their "peeps" to the grand opening festivities at the new Sears. Roc-buck & Co. store at 550 U. Capitol st today. The chicks will be comfortably and correctly Installed In an elaborate brooder, house display unit ts the store. ! 7- : r- , i, ' :- - - iv- I - : Y;;--!-.;".:.'!-' - I- -. . i . f. V -f " ! . .., : ;:l ' i 1 ' : - . : . ' ;;.::-:: .11 : : !-. . : ' ' . - -; J ' V'.' ? f f V. vttwiv Kvfr .V-'- V ". - .'.V.V -v. ' V .'j . ft. V . f if . . y i - -- i. ' " " " -. ' ' ' ' f i i . ? ; x POUNDDD 1651" -"V I " . i 12 PAGES J If i Parking Area Directly Adjacent fllefrjesJreshee 4, J if j ! ui 1 ' - f - - i ' i r Big rest eoncentrafien ef automobile parking area for some 500 ears In the new Capitv sppmg center ls4be See -car parkins 11 partially pictured above. Located la the rear ef the new. Sears store which epens today, the lot is approached from Marion street, has easy-angle parking and convenient access routes. i . A i . j : . .j Music System at Sears' Hep s Find f An advanced type of indoor musical broadcasting will soon be in cperatipn, it was announced by James Mosolf, manager of the near Sars Roebuck store opening today on North Capitol street i Cofistitutiini a radical departure from all previous types of public addresi aynem and "piped' music, th Sears sound system was de signed r MMspaar engineers to prfd aoeihlng and pleasant music at a iOt el. j, Mot viul feature of the S-stemj is the Use let multiple speakers evenly spaced through Out the store.., .tch one with a newly designed dispersion baffle which Sends the music out evenly in all directions. Visitors will be able to see the (baffles on the Eeilir.g4 but the music is at such ow volume and so! evenly dispers ed that it is difficult to tell where it is coming fromi . Unusual fidelity! and tonal qual ities are obtained from a library of 1,200 transcriptional A scientif- (Q)PE rn Combine in ace -vMvaiilabie suns v a, Lost Gliildren icaUy planned program plays suit able music for different times of the day. j :The system may also be used for making announcements of in terest to shoppers in the store as there are microphones in the man ager's office and elsewhere. The moment that anyone begins to speak over one of the microphones, automatic relays take over and the music fades to the background. Lost children axe no longer a problem, as Johnny and Mary are a close to Mother as the sound lystemX v i . The Oregon Statesman, Salem. Oregon, Thursday, August mm Salem's New " ' lfW' " r ' Tr to Sears Store . 1 Lih'r s t Sprinklers to Protect Store Against Fire Sears new store in the Capitol Shopping Center will be well pro tected against j fire, according to the Grinnell Company cf the Pa cific, manufacturers of ; automatic fire, protection systems. A network of sprinkler heads has . been installed in the new building. These sprinkler heads are designed j to' automatically turn on anytime a' pre-determined temperature is reached, . quickly extinguishing any fire. ; Grinnell company reports In stallations of the same design have been installed! in the Fairview home as well as the Marion and Senator hotels.' v w . .... W Sears Store , . 4 aft Sesiirs Employes of Sears Stores Share Profits Sears, Roebuck and Co. employ es have a special interest in the business prosperity of Salem, ac cording to James F. Mosolf, man ager of the new Sears store which opens here Thursday. Mosolf explained that most of the employes are actually share holders in the company through the Sears profit sharing and pen sion plan. This plan which was initiated in 1916 enables employes to invest a part of their salary each week in the company.' This is more than matched by the com pany and it has now developed to where Sears employes in their profit sharing and pension fund own the largest single block of snares in the company. At? the present time they own approximately 19 per cent of all outstanding stock. "Our people," said Mosolf are all independent business men and women. They want to see Salem grow and prosper and they can be depended on to do. their utmost In that regard. They will translate that into topflight service for their customers and our store. Most of the Salem employes are home owners in the Salem area." Sears Catalogues Serve Historian It Is a story of historical import that when Mark Sullivan, for his "Turn of the Century," sought some manner of reenactment of the habits and customs of the peo ple of the United States over a 25-year period he turned to Sears' catalog files." Later he wrote a lengthy let ter to the company in which he stated. "Nothing 1 have received from any other source gave me more valuable information for my book than the Sears catalog." Tempting Sweets On Sale at Sears Tempting candies of all descrip tions will be sold in a new de partment of the Sears, Roebuck & Co. Salem store which has a grand opening today in its com pletely new building in the Capitol Shonsing center. The candy counter is located on the street level floor near the entrance' from the parking lot 11, 1949 I k. - - IB ,Jlfa i i - i . ' . , Gala Opening Celebration to Last Through Saturday at New Capitol Street Trading Center Sears, Roebuck & Co. today will open to the public its new department store on North Capitol street- one of the most modern retail establishments in the west. j ! ' The ultra-modern store building dominates the new Capitol Shopping center which has been under development for many months on North Capitol between Center and Union streets. " f Cost of the Sears store as largest unit in the shopping center has been es timated at well over $600,000. The building measures some 320 by 120 feet and has a full basement. The entire shopping center represents a $2,000,000 invest ment of the Pacific Mutual life; Insurance Co. James Mosolf, manager of the new Sears store, said late Wednesday that all is in readiness for the grand opening which is expected to attract a record -crowd today.' - is For the grand opening festivities and shopping, special store hours of business will be 10 a. m. te 9 p. m. today, 8:3Q a. m. to. 9 p. m. on Friday and 8:30 a. m. to 9 p. m. on Saturday. ' Among principal speakers of the Sears store, in addition to several brand new merchandising de partments, are its enormous air-conditioning system and its extensive off-street parking' area whith : ixiuui parking 01 same suu cars wiinin me snoppmg center area. ; The huge store is air-conditioned throughout, with special regulating features to account for vary ing needs in parts of the store, like ample ventilation-cooling for the lamp fixture department where the scores of lighted display lamps throw off considerable heat . , - Space in the store adds up to some 80,000 square feet distributed on three levels the basement, the street level floor and the second floor, i Maximum Efficincy pne of the outstanding features of the store's interior is the ingenious manner in which the various ' departments have been planned and laid out so as to achieve efficiency without sacraf icing eye appeal. Mosolf reported, "This type of store layout rep resents a new and original ap proach to ! the art of displaying merchandise," the manager said. "The cleverly planned display fix tures, the attractive decoration and the effective use of lighting in the modern structure provides harmonious and highly pleas ing effect At the time the 'mer chandise is king' theme is predo minant and the customer will find the new store not only attrac tive but a convenient place to shop." Departments Added Some of the departments which have been added to the Sears' Sa lem store as it opens in the new location include the complete ser vice station, the camera shop and a candy department At the service station, located in the parking area near the store building proper, auto owners may drive up their cars for actual in stallation of seat covers, batteries, tires and other equipment handled by this Sears department Al though no gasoline is sold here, the service station has the equip ment and personnel to install speedily, items purchased by the customer. The camera department on the street level floor, near the center. offers a wide variety of cameras and equipment including movie cameras, projectors, film and oth er supplies. Variety ef Candies The new candy department, al so on the main floor, will feature a , wide variety of chocolates, creams, hard candies, gum, nuts and popcorn. All the familiar departments of a Sears store are there, too, all of them with substantial Improve ments in display facilities and customer convenience. Disnlavs of kitchen sink equip ment including garbage disposal units for ; example, are installed as actual working units with run nina water connected. Water pumps too are displayed in actual operation. la Basement Store The saddle shop and farm equip ment departments are found in the basement store. The saddle shop is set aside against a band some knotty pine paneling, with ample roorr for effective displays. .The farm section of the lower floor includes among its featurees an operating brooder bouse with hundreds ' of chicks. . Both the women's wear and men's wear departments on the main floor, have been expanded, with new lines of merchandise added and more room available for display and dressing rooms. A Store la Itself The Sears furniture department has become virtually a store in itself, occupying the center sec tion of the second floor where many of the most modern display techniques are- employed. For the opening of this new store, some specially new mer chandise has been obtained. For example, the latest-styled kitchen cabinets. I fully installed in one display nook of the furniture floor, are so new they will not appear In advertising until the fall Sears catalogue comes ou.t few Sovk(i 1 1 Mosolf Heads New Store :-- . , .; - '' r . '-..'":".. ,: "-it i v " " X " ' ' ' ' ; v ' - " i . I ' r.r iM :; :r J I I f fj ' 7 I ; ! 1 ! ' t James F. Mosolf (above); snanager of the aHra-modersi Sears, ue bock Si Co. store opening here today, was formerly a big leagva baseball player. New a veteraa Sears executive, Mosolf is iaa enthusiastic Willamette valley businessman. ; " '! : ' ' ( Manager of New Sears Store f Former Bii Friends of James F. Mosolf, once a nationally known big league ball 'player, . are congratulating him on the opening of the new Sears, Roebuck and Co. store here Thursday. Now manager of the Salem Sears store, Mosolf played with the Los Angeles Angels and in 1929 was transferred to . the ' Pittsburgh Pirates. Other big league berths were Chicago Cubs in 1933, Bos ton Braves in 1937. In 1938 Mosolf started an equally successful car eer in Tacoma with the firm of Sears, Roebuck and Co. Shortly after going to work in the Tacoma store, he was promot ed to the Seattle district office as Pacific Northwest retail, district supervisor of furniture and flmr SEARS SECTION i :.. 1 No. 149 coverings. Frim this position he was promoted to manager of the Aberdeen, Wash-, store. ? ' . ' Mosolf has retained his keen Interest in baseball and during his stay in Aberdeen conducted a baseball school, under the "Bench Warmers Organization.", f Speaking of his new ; business adventure, Mosolf stated, "I am very familiar with Salem and the Willamette Valley, and; I know that it Is a city with a great future promise. I am confident that out new investment here in Salem Is mora than Justified." ! - Mosolf heartily invited his friends and the baseball bugs of this and the surrounding territor ies to be his guests at i the new store openina toda l League Ball Plave i - v. Y