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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 20, 1941)
t : l ; . - ' :..!. . .. ".. 1 . ' .4 mteammi Section Two, of New 's Women s AppareHStofe in Salem Section 2 Salem. Oregon. Thursday Morning. March 20, 1941 Pages l .to 8 Sutty' to m K: . - Marking the. Completion Sally Celebrate Op. mew t-X-X-X-X- x-xx-X fx-x-x-x-x I - :-:-X:x:! ExXxXx! e-x-x-x-x-: xxSx! Kxix: fcvX-fX :X-X:x:::: X;X;.;-'! t"--" -X -X-M-X tx"X"XXx t-X-X-Xx-; fcxXv x-X-XX"! rX-X-XXv xWx-sx-a Xxxx &x&3 fcXvXx-X' SX-X-X-Xv ftwX-Xv-X Xv.v.v.V PW3 Ixxx la i i j Fx&xSS llxil SxWSxS Xx-X-X-X Strife ?lSx?w CX' """"XI,1 cX."- Pxsi rc-KxWx- It's Spring 1941V Greatest Thrill SHOPPING SALLY'S ULTRA MODERN AIR-CONDITIONED MEZZANINE . . . . . FOR COATS i - f SO ."1 '.." X'X-.X-i XX-X".v.J i SPECIAL GROUP $9.95 Only in America can you find such stun ning, well-made Coat Fashions for such modest sums! Sally's salutes the manu facturers who produced these really beau 'tiful clothes for you, and invites you to see the important Coat silhouettes, colors and fabrics here in super-abundance at our new store I ' Created by Foremost Manufacturers as aaveruseu iu vogue , xxixpc& a and "Madamoiselle" BONNIE JUNIOR LASSIE TWEEDS HIRSCH-MOORE JUNIOR DEB vi, 1 4 j 1 1 .4 1,1 1 YVHAT does the new Sally's store for women look like on the Inside? This photo rives you s rood Ides. Note the attractive coat department in the balconi, the dress division below. Excellent Ufhtinr, furnish lnrs that combine beauty and utility are hishlichts of the interior. New Ad Ideas? Statesman Is Place to Look i As new to Salem as the Sal ly's store itself, Is the larre sized coat illustration on the left-hand side of the double pare ad for Sally's elsewhere in this issue. ! The effect achieved technic ally described as a cut reversed against a half-tone background is a triumph of The States man's enrraviiir and mechani cal departments. Heretofore used only in the advertisinr of large metropolitan stores, and then infrequently because of the high cost involved, the at tractive effect is obtained by a new shortcut process. The addition of this process to The Stateanan's unusually complete art land advertisinr layout facilities, together with attractive new type faces, as sures the merchants of Salem a kind of advertising that eas ily parallels the best that is done by big metropolitan stores. Chic Styles in Both Clothing And Accessories Are Stocked Style-minded women who shop the new Sally's store will find clothing and accessories colorful and complete. Every important new fashion, from coats and suits to lingerie and costume jewelry is ade quately represented. Many of the new spring styles find their Inspira tion in the. American motif. Red, white and blue colors and other variations of the patriotic themes are everywhere evident.- i ! I In ready-to-wear emphasis Is Service as Well As Beauty Is Watchword Although no expense was spared to achieve new pinnacles of beauty and ultra-modernity in the design of the new Sally's store, the functional aspects of effective retail service and mer chandising have been augmented rather than impaired, the owners of the new store pointed out. "Everything in our new store has been planned ; to combine beauty and practicability," Mr. Sol Blomberg, manager, stated. "All the latest innovations in he field of retail ' design have been incorporated into the new Sally's store." on clothes employing a flag color scheme. Navy blue, with white and red for accent is a popular combination while blue and red accents are apparent on many numbers with grays and beige as their key colors. The military incluence comes in for its share of the spring fashion limelight, with military shoulder styling and chevron decorations. Among the favored suit and coat fabrics, twills are extremely popular. In costume jewelry and other accessories the patriotic theme runs rampant. Flags in pll kinds of sizes, the American eagle, beads in red, white and blue are a few of the versions of this motif. Look NatiiraL Rule for Suit Selections Strive for naturalness in your suit this season is Fashion's edict. And the new Sally's toes the, line with a collection of i casual- and strikingly smart suits that are the epitome of American design ers and manufacturers'. genius. Colors in suits were never more diversified and are sure to give a real lift' to the woman who steps out in one of them. ' There are dressy suits with rich trimmings, ideal fori afternoon wear and informal dinner occa sions. Soft fabrics, with the feminine in keeping mode, are widely used. Shoulders have "been gently rounded to far; outdo last year's heavily padded models in the interest of greater feminine appeal. COME CARNATIONS Newest development is the j hand-painted flower button. There are carnations, asters, dahlias, ti ger lilies and a dozen, other gar den flowers. They come in both large and small sizes With match ing lapel sprays. I 2 Masterpieces fS i l In FUR TRIMMED Qfe-v M 11 M COSTUME SUITS . f.. s A ' - M m Pring Fashion 'MUST A Cil'pj I SALLY'S j 7 A jmL MM N ,. foronly Ir1 r m m .... , ' " " " ' '''' :X-X-:-:;':-;.;.;.X-::'.:X . , - ' ' - -v- ' , - - " , ' ; . - . t.;K j ; . - ' ! . , ' i - t ' - . f . BRILLIANT FASHIONS HI c; T T s AT THE INCOMPARABLY BEAUTIFUL NEW SALLY'S - pill - S czf&t s i v fe$x5 " -TV 1 jm ou to ; --ui ou teii . ;ix : mm . Scdly's hcdls the new Suit season . ... with its clean cut silhouettes, crisp fabrics and' luscious colors truly masterpieces of the . American suit manufacturers skill! Sally'B ' has a suit style to flatter every figure! And ' - at Sally's you can be well-dressed wiih s. out spending a fortune! . ' Sally's "Famous Maker" Suits LEICESTER SQUARE .. 'JUNIOR -DEB, GALAXY - COliEN D. R. A. in ?:S:X:XxS illl ixx-x-zvu t:Xx: :::: fr'-X;:
