t :
l ;
. - '
:..!. . .. ".. 1 . '
.4
mteammi
Section Two,
of New
's Women s AppareHStofe
in Salem
Section 2
Salem. Oregon. Thursday Morning. March 20, 1941
Pages l .to 8
Sutty'
to
m
K: . -
Marking the. Completion
Sally
Celebrate Op.
mew
t-X-X-X-X-
x-xx-X
fx-x-x-x-x
I -
:-:-X:x:!
ExXxXx!
e-x-x-x-x-:
xxSx!
Kxix:
fcvX-fX
:X-X:x::::
X;X;.;-'!
t"--" -X
-X-M-X
tx"X"XXx
t-X-X-Xx-;
fcxXv
x-X-XX"!
rX-X-XXv
xWx-sx-a
Xxxx
&x&3
fcXvXx-X'
SX-X-X-Xv
ftwX-Xv-X
Xv.v.v.V
PW3
Ixxx
la
i
i
j
Fx&xSS
llxil
SxWSxS
Xx-X-X-X
Strife
?lSx?w
CX' """"XI,1
cX."-
Pxsi
rc-KxWx-
It's Spring 1941V
Greatest Thrill
SHOPPING SALLY'S ULTRA
MODERN AIR-CONDITIONED
MEZZANINE . . . . . FOR
COATS
i -
f SO
."1 '.." X'X-.X-i XX-X".v.J i
SPECIAL GROUP $9.95
Only in America can you find such stun
ning, well-made Coat Fashions for such
modest sums! Sally's salutes the manu
facturers who produced these really beau
'tiful clothes for you, and invites you to see
the important Coat silhouettes, colors and
fabrics here in super-abundance at our new
store I '
Created by Foremost Manufacturers
as aaveruseu iu vogue , xxixpc& a
and "Madamoiselle"
BONNIE JUNIOR
LASSIE TWEEDS
HIRSCH-MOORE
JUNIOR DEB
vi,
1 4
j
1 1
.4
1,1
1
YVHAT does the new Sally's store for women look like on the Inside? This photo rives you s rood Ides. Note the attractive coat department
in the balconi, the dress division below. Excellent Ufhtinr, furnish lnrs that combine beauty and utility are hishlichts of the interior.
New Ad Ideas?
Statesman Is
Place to Look
i
As new to Salem as the Sal
ly's store itself, Is the larre
sized coat illustration on the
left-hand side of the double
pare ad for Sally's elsewhere in
this issue.
!
The effect achieved technic
ally described as a cut reversed
against a half-tone background
is a triumph of The States
man's enrraviiir and mechani
cal departments. Heretofore
used only in the advertisinr of
large metropolitan stores, and
then infrequently because of
the high cost involved, the at
tractive effect is obtained by a
new shortcut process.
The addition of this process
to The Stateanan's unusually
complete art land advertisinr
layout facilities, together with
attractive new type faces, as
sures the merchants of Salem a
kind of advertising that eas
ily parallels the best that is
done by big metropolitan
stores.
Chic Styles in Both Clothing
And Accessories Are Stocked
Style-minded women who shop the new Sally's store will find
clothing and accessories colorful and complete. Every important new
fashion, from coats and suits to lingerie and costume jewelry is ade
quately represented. Many of the new spring styles find their Inspira
tion in the. American motif. Red, white and blue colors and other
variations of the patriotic themes are everywhere evident.- i
! I In ready-to-wear emphasis Is
Service as Well
As Beauty Is
Watchword
Although no expense was
spared to achieve new pinnacles
of beauty and ultra-modernity in
the design of the new Sally's
store, the functional aspects of
effective retail service and mer
chandising have been augmented
rather than impaired, the owners
of the new store pointed out.
"Everything in our new store
has been planned ; to combine
beauty and practicability," Mr.
Sol Blomberg, manager, stated.
"All the latest innovations in
he field of retail ' design have
been incorporated into the new
Sally's store."
on clothes employing a flag color
scheme. Navy blue, with white
and red for accent is a popular
combination while blue and red
accents are apparent on many
numbers with grays and beige
as their key colors.
The military incluence comes
in for its share of the spring
fashion limelight, with military
shoulder styling and chevron
decorations. Among the favored
suit and coat fabrics, twills are
extremely popular.
In costume jewelry and other
accessories the patriotic theme
runs rampant. Flags in pll kinds
of sizes, the American eagle,
beads in red, white and blue are
a few of the versions of this motif.
Look NatiiraL
Rule for Suit
Selections
Strive for naturalness in your
suit this season is Fashion's edict.
And the new Sally's toes the, line
with a collection of i casual- and
strikingly smart suits that are
the epitome of American design
ers and manufacturers'. genius.
Colors in suits were never
more diversified and are sure to
give a real lift' to the woman
who steps out in one
of them.
' There are dressy suits with rich
trimmings, ideal fori afternoon
wear and informal dinner occa
sions. Soft fabrics,
with the feminine
in keeping
mode, are
widely used. Shoulders have "been
gently rounded to far; outdo last
year's heavily padded models in
the interest of greater feminine
appeal.
COME CARNATIONS
Newest development is the j
hand-painted flower button. There
are carnations, asters, dahlias, ti
ger lilies and a dozen, other gar
den flowers. They come in both
large and small sizes With match
ing lapel sprays.
I 2
Masterpieces fS
i l In FUR TRIMMED Qfe-v M 11
M COSTUME SUITS . f.. s A ' - M
m Pring Fashion 'MUST A Cil'pj
I SALLY'S j 7 A jmL MM
N ,. foronly Ir1 r m m
.... , ' " " " ' '''' :X-X-:-:;':-;.;.;.X-::'.:X
. , - ' ' - -v- ' , - - " , ' ; . - .
t.;K j ; . - ' ! . , ' i - t ' - . f .
BRILLIANT FASHIONS HI
c; T T
s
AT THE INCOMPARABLY
BEAUTIFUL NEW SALLY'S
- pill
- S czf&t s i v fe$x5
"
-TV 1
jm ou to ; --ui ou teii
. ;ix : mm
. Scdly's hcdls the new Suit season . ... with
its clean cut silhouettes, crisp fabrics and'
luscious colors truly masterpieces of the
. American suit manufacturers skill! Sally'B
' has a suit style to flatter every figure! And '
- at Sally's you can be well-dressed wiih
s. out spending a fortune! . '
Sally's "Famous Maker" Suits
LEICESTER SQUARE ..
'JUNIOR -DEB,
GALAXY -
COliEN
D. R. A.
in
?:S:X:XxS
illl
ixx-x-zvu
t:Xx:
::::
fr'-X;: