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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Feb. 11, 1940)
Thm OBEQOM STATESMAN, Satan. Ongoo. Bandar Kotmsg. February 1L 1940 PAGE OTOT Fluid Drive's Use Extended Chrysler Puis in System . In Additional Models In "Eight" Lines Chrysler's famous "Fluid Drive," an entirely new principle of transmitting power from en gine to rear wheels, is now avail able on all of . the company's tight-cylinder models, according to an announcement by Charles L. Jacobson, y ice-president and general sales manager of the sales division, Chrysler Corporation. On the Traveler, New Yorker and Saratoga lines. It is listed as ex tra equipment. On the Crown Im perial, it continues as standard equipment. First introduced on the Chrys ler. Custom Imperial in 1939, the success of "Fluid Drive" has been amazing. Although only a little more than a year has elapsed since It made this, its first ap pearance on any American pas senger car. It has won the favor of hundreds of owners and the percentage of car orders on which It is specified la rapidly increas ing. Now that It is available on this low-priced eight, this percent age Is bound to be further aug zn en ted. The outstanding advantage of "Fluid Drive" is that the car may be driven in high gear under all ordinary conditions, with the clutch, and gear-shift as complete ly forgotten as If they did not ex ist. This advantage particularly appeals to women drivers, who find It a relief to be able to con eentrate their attention solely on the throttle, brake and steering wheel. Another .advantage is that while clutch and gear-shift are not needed except under excep tional conditions, the driver nev ertheless retains complete control over the action of the engine and also retains the ""feel" of the car. It might be said that the "Fluid Drive" provides all gears yet eliminates all gear changes, man ual or mechanical. The action is exactly like that of steam or elec trie power in its flexibility and smoothness, with the entire drive mechanism responding instantly to the pressure of the driver's foot, a personal and constant con trol. Added smoothness of perform ance and a great reduction in wear and tear on the drive train and engine, through the absorp tion of all engine Irregularities in the fluid which transmits the power, are additional benefits claimed. Old Postoffice Sold AURORA The Aurora Com munity club has bought what Is known as the old postoffice on the corner of Main street near the railroad which will be used as a club room. This building was owned by Hugo Muecke of Port land and was one of the old land marks of Aurora. New Master Sedan Shown t n i r-r - m urn wM' u . : t T :Iftr.vy- - Here's the new 1040 Chevrolet Master 85 sport sedan, with roomy lines, new features. Smart Lines Shown In New Cars f -JiS - J5 - I " -nUstan, n mmr I Smart and flowing are the lines of this 1940 Oldsmobile custom eight cruiser four-door touring sedaa. Auto Color Preferences Changing; Black as Car Finish Losing Favor The national automotive color scheme is undergoing decisive change. No longer is the industry culpable of the criticism: "You can have any color automobile you want as long as it is black" In fact, according to records of the Buick division of General Mo tors, only one out of three Buick cars purchased in these modern times is Dlack. The other two may be various shades of blue, green, grey, maroon, brown, cream or two-tone combinations of two or more of these colors. That is the ratio in which buy ers of new Buick cars have taken their colors since introduction of the 1940 models last fall. Analy sis of customer color options on 112.569 cars, covering 1940 mo dels entered in production through January 1, shows a substantial increase in the preference for col ors with a corresponding drop in demand for black cars. While black still predominates, with 23.9 per cent of all cars so specified, it has steadily yielded position. Only a few years ago vir tually 80 per cent called for black. Last year the percentage had dropped to 40. This year an other 7 per cent of Buick custo mers have gone over to the bright er side, and the trend is being watched with interest by design students. Along with the reduction in de mand for black is a trend away from the darker hues. While dark grey continued to be the second color choice of Buick purchasers, it accounted for only 9.7 per cent of output as compared with 14 per cent a year ago. Dark blue and dark green at this time last year accounted for 10 per cent each of Bulck's output, while this year these colors represent 5.1 per cent and 8.7 per cent, respectively. Coming up in the color scale are the vwo-tone combinations of fered for the first time this year on a production basis. These paint combinations are available only In the new streamlined series 50 super and series 70 Roadmaster Buicks, yet they account for 14. per cent of total output and are demanded by 22.8 per cent of the purchasers of these two series of cars. In the same series, black was optioned by 25.4 per cent of the buyers. Color preferences vary accord ing to locality, the analysis show ed. On the Pacific coast the heavy demand is for color. Returns to Rickreall RICKREALL Mrs. Clarence Bice returned Tuesday from Mil waukee, Wis., where she had spent nine weeks caring for an ill sis ter who is improving. While there her father had a paralytic stroke 4 vt- v::-n-.-.,-:a':-:-X'v-:-:o?e f : . Record Broken By Hogg Bros. Two Carloads In Month Is Refrigerator Sales Mark Set Here Two solid carloads of Fririd- alre refrigerators in slightly more than one month Is the record es tablished by Hogg Bros., local distributors for the Fiigldalre line of refrigerators and electric ranges. "Public reception of the nev 1940 Frigldalre line has been overwhelming," stated Carl Hogg, co-owner and resident manager, "and we feel highly optomlstle about the ensuing year If the first month can be Judged as an indication." The new Frigidalres are slight ly lower in price, yet they have lost none of the outstanding thrift features of former models,! and have gained materially in style and beauty as well as la perfection of operation, Hogg said. The new "Deluxe" and "Im perial" models carry out the color combination of blue, gold and chrome on a background of gleaming white and the gold In signia Is 14-carat gold. This color combination Is a feature of both the "Standard" and "Cold-Wall" series. The "Cold-Wall" series oper ates on a new principal intro duced last year on some models. This new step in home refrigera tion was created to save the natural moisture and freshness of all types of foods and vegetables. With this system it Is no longer necessary to cover foods to keep them from drying out. The basic principal of this revolutionary new system Is a series of coils built Into the side walls of the cabinet. These are not directly connected to the compressor but work on a basis of evaporation In conjunction with the main freezing unit. The lower part of the refrigerator Is separated from the upper by a plate glass "Dewfresh Seal" which prevents evaporation. The new "super freezer" unit is placed In the upper left hand corner of the cabinet to allow for more storage room and more efficient operation. Directly un der the freezer is a large "meat tender" holding better than 15 pounds of fresh meat and so de signed to cover the meat and keep it In a perfect state of pres ervation. The shelving space is arranged in 8 sections of which ft are re movable for better cleaning and all metal shelves are made of stainless chromium. Two small glass covered hydrator pans are installed In the bottom of the cabinet to accommodate fresh vegetables and other fresh foods. The actual freezing unit is the famous "meter-miser ' that was perfected by Frigldalre using their own patented F-114 freez ing liquid. This liqul dls a non volatile type that is guaranteed non-toxic and safe. The cabinet Is constructed of one piece of steel using electric welding for all Joining ' work. This eliminates any bolted legs or top panels that would be subject to rattles as the machine becomes older. The new cabinets come in both porcelain and Du-Lux finish for simplicity of cleaning. Designed for de Luxe Hunting and Fishing STJUl fC3 smino Feast your eyes on the smooth-flowing lines and contours of this best selling Chevrolet for '40, with New "Royal Clipper" Styling.. . . Note that it's the longest of all lowest-priced cars, measuring 181 Inches from front of grille to rear of body. . . . Yes, eye it and convince yourself that it's the "star for styling" the outstanding beauty and luxury leader among all cars In its price range! 19'' Just touch Chev- rolet's Exclusive Vacuum-Power Shift and feel the hidden power cylinder supply 80 of the shifting effort auto maticallyt as no other steering column gearshift can do. . . . Step on the throttle and see how Chev rolet out-accelerates and out-climbs all other low-priced cars. Relax as you enjoy "The Ride Royal" f the smoothest, safest, steadiest ride known. . . . Yes, fry it and then you'll know that Chevrolet's the "star for performance" among all economy cars! fOn Spedmt Dm Lium mnd Matter D Lum Smim. STARfOR mWE It tfJgM See your Chev gCrP rolet dealer and learn how very little it will cost to own a new Chevrolet for '40 with your present car in trade. . . Yes, buy it , and you'll own the "star for value," because "Chevrolet's FIRST Again!" 85-H.P. VAIVE-IN-HEAD SIX - AND UP, nint. Michi gan. Transportation ha 4 stmt mnd (if 'my). aattionmM mmytiptnmnt mnd f Ban. Trantporu 111 on rail rata. " I Imeml tmmmt ambjad M chanf without A Gmnmrwl Mmtort VmJmm, 7 Culmination of the sportsman's dreams la thla ia-paaaeger hose trailer wsed by Biraey Ba ker, prominent truck transportation executive of Dee Moines. Ia for hasting and fishing trips. Pulled by a Ford V-8 95 horsepower cab-over-engine tractor-truck, the trailer was de signed by Baker and built in his own shops. It convenience include running hot and cold crater, gas range, sink and cabinet refrigerator, electric light plant and huHilated compartment fo iced fish. The Sb-foot unit Is pictured at top. Inset, Baker exhibits a big one that didn't get away. Monmouth History Discussed by Qub MONMOUTH The Civic club meeting Thursday afternoon was arranged around a theme titled the "Development of Monmouth," with Mrs. F. R. Bowersox as com mittee chairman. Mrs. Bowersox and the president, Mrs. I E. Forbes, held an Informative ques tion and answer discussion on Monmouth as it was remembered by Mrs. Bowersox SO years ago when she first came here to live. Mrs. C. C. Powell read a report on completed park improvements. Miss Eleanor Aspinwall, OCE stu dent, played a piano number. Mrs. C. W. Price and Mrs. Lowell Bris bane were hostesses at the re freshment hour. Announcement was made of a hobby show to be sponsored by the Civic club the night of Febru ary 16 in the Odd Fellows hall. Hobby collections will be dis played by many local people, and some Salem, Dallas and Indepen dence folk have promised to bring their unusual hobby material. Mrs. W. Li. Smith Is chairman of the hobby show. Ship Will Dock RICKREALL Frank Lehman, engineer on the Peter Kerr steam ship, will arrive In Portland Mon day, according to information, re ceived by his mother. Studebaker Inspects Boulder Dam " 1 "-w ' 3 f Studebaker Gominander for 1040 posed for iu picture, above, with Boulder dam in the background. Illl.lll.l ..MU.iiJJMlil.il If IHl I. III.UMIII.. ,l WMMJT'IIJPIUIIMII J.JILPI Jlllllll'lf I n 1 1 1 1 I " !' ..... '".'" . ,mwiii.miiiiii-ir - . ' X Riverview Club Has new Members RIVERVIEW The Thursday Thimble club met at the home of Mrs. Anna Ashford this week. Twenty-three members were pres ent. The club accepted Mrs. Wes ley Dunbar, and Mrs. Woods as nw members. The club will meet Thursday afternoon, February IS at the home of Mrs. Lora Piatt with Mrs. Dane Boshart as as sistant hostess. A baby daughter was born to Mr. and Mrs. John Hromas last week. Mrs. Frank Prokop returned to her home here Tuesday. She un derwent a major operation in Portland several weeks ago. Rev. Green of Oervals will hold church services at the Oak view school Sunday morning at 11 o'clock. Monday morning at 9:30 In the Riverview community, John Welbes, Smith-Hughes instructor in the Albany high school, will conduct a shrub pruning tour, which is being sponsored by the Riverview Flower and Garden club. The first demonstration will be at the Otto Yunker home. Everyone Interested is welcome and may bring flower and shrub problems, also a covered dish lunch will be served somewhere on the tour. Visitors Reported At Amity Homes AMITY Mrs. James Mott of Salem was a guest Thursday at the home of her sister, Mrs. Eva Purvine. Mrs. Kola McClellan of Salem was a guest this week at the home of her parents, Mr. and Mrs. Guy Mott of Amity. Mrs. Bert Torey of Amity Is employed as nurse at the General hospital In McMlnnville. Tbest flags wHI spell bit NEW for cotcruti Wmrtcb this utuspmpmr ? j howuch P1EE POTMD)? j 1; Tkt Jet itluttrmttJ is tht Boica SrtciAt tntJtl 41 or-Jr frnrimg ttJmn S996 JlnterJ mi Flint, MUh. Wkiu siJaumll tirtj mdJaUmml." AUTOMOBILE engineers talk a lot jTjl. about car weight and with good reason. They know that riding qualities hefht with enough road weight to bold you steady on your course they know that weight is often another measure of sixt above all, they know that weight means substance, strength, durability. So it's interesting to note that this trim Buick SPECIAL gives you mors weight Per dollar than almost any other car you can buy. With all its husky straight eight power power that's like velvet because en gines are balanced after assembly with all its room, and style, and com fort this Buick still has Htf? Fitmtmf Smftff Dimt Tmmr Ugkti MTJum Fatting- f lAficA.l I T'amfnttim mamd m mil mm, mam mad Utal MM (1 may), aftmmml ajuipmxnt mai astturin tatra. Prim jnt m ttamp milium Pi fix. one of the lowest costs-per-pound of any car on the market And newkers else will yon find valve-in-head power, all-coil spring ing, torque-tube steadiness and Butck's plussage in accessories at the figures that apply to the SPECIAL. So if a little extra money is keeping you out of a Buick, take an other look at those dollars. They buy more car to be gin with. More size and more substance. They buy some six dozen new 1940 features, includ ing many an "extra." And you'll get most of them back in longer life and higher trade-in value not to mention your fun and solid satisfaction! - 0 EXIMftAt Of OENtfAl MOTOtt VAtOI 430 N. Commercial St. Phono 3188 6