Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 7, 1938)
400 Dead In Kobe Flood Five Foreigners Listed as 'Dead; jAnierican9 inuGrave Danger (Continued from page 1) American casualties. Most Ameri cans lire on the lower slopes of the hili3, some jot which'rise sharply i more: than a half-mile In height. ; ;' ' . Rain continued throughout the night and frightened residents nought safety on higher ground. "The best information shows between 400 and 480 4ad but so many- buildings . have been smashed that nobody can be cer tain," Frederick Taylor, native of Sacramento, Calif., told the As sociated Press by telephone. A businessman, Taylor, has lived in Kobe for 15 years. : "It's still raining and I am heading for higher ground before morning, he said. "I will try to get out by launch tomorrow. ' Three days of rain brought con tinuous landslides, he explained. Hills behind Kobe were described as slipping. "The slides seemed to advance like moving mountains, right up to, the residential districts," he continued "They came within a few feet of my place. You can bear low'rumbling and then trees crashing."' ". Taylor told of how a solid wall of water, five or six feet high, came down from the hills so fast that few in its path could escape. It smashed houses like match boxes. . '"Where houses and buildings stood a day ago there is now a corridor about aaj wide as the Sacramento river,? Taylor said, "and there is" a river going through." Housing Program Is Working Well WASHINGTON, July 6 -JP)-, President Roosevelt received some cheering business news to day on the eve of his departure for an ambitious transcontinental speaking tour..( The federal housing adminis trator, Stewart"" McDonald,, re ported to the chief executive that new ' government-insured home construction would total about $1,000,000,000 this year, or more than double last year's figure. The president, holding a round of last-minute conferences, had a final word f advice for officials " administering the spending-lend-Ing program, discussed the mo nopoly investigation with Chair man William O. Douglas of the securities commission and made ready to appoint an administrator for the new wage-hour program tomorrow. , ' - ' . -- Young Stars in "Lord Jeff" r -. 1 The OREGON STATESMAN, Salem, Oregon, Thursday Morning,. July 7, 193S Qiaplin Will Act - Analgesics Harm ' v srv m-m ' m m sw i - - InlalkingMovie JnfantS) Claimed uui a.vcc u aiicuiuc . : . . ' A- ; i . t .'. 'j " Pictured above are Freddie Bartholomew, Mickey Rooney and Charles .Cobura in "Lord Jeff now featured at the Klsinore theatre on a doable bill program, "Daager On The Air with Donald Wood. Passenger Increase Granted WASHINGTON, July 6.-;p)-Eastern railroads won permission from v the interstate commerce commission today to raise passen ger coach fares j 25 percent ran increase estimated to yield . $30, 000,000 of additional revenue annually.- ,; ' -i . ' The raise, from 2 to 2.5 cents per mile is permissive . rather than mandatory and will be ef fective only, for an 18 months' test period. Railways may put it into effect on 10 days' notice. ; Railroad experts Interpreted the; increase as another government attempt to strengthen the finan cial condition of some of the car riers. The ICC itself, which turned down the original application for the increase in April on grounds it was not justified, said today there "can be no doubt" the car riers "are in serious need of addi tional revenue." i Wilson Stamp to Be Dollar Affair WASHINGTON, July 6.-P-Pniir new stambs bearinz like nesses of Presidents Jackson, Van Evren, William Henry Harrison and Wilson will be released here August 4, 11, 18 and 29, respect ively. The first three will cost sev en, eight and nine cents each, but the Wilson stamp will cost $1. A three-cent stamp commemor- ''ating the 100th anniversary of. - Iowa's first adoption of territorial government will go on sale at Des Moines August 24. ' Council Will Meet Next Monday, Leaders Decide Gilmore Defeated In Quarter-Finals PORTLAND, July 6 i -(TV Ed Amark, San Francisco, seeded No. 1 in the . Oregon state tennis tour nament and" favorite since the elimination of Sam Lee,, defend-" log - champion, 'moved into the quarter-finals today with a slash ing 6-0, 6-2 - defeat of Tom Brown, jr., Portland. Others, who emerged into high er brackets included Harold Wag- ner, San Francisco; Howard Morehouse, California Junior ace; Emory Xeale, Oregon interschol astic champion, and Spencer Ehr-man-, Yale university freshman. Brown entered, the semi-final round of the junior men's singles by defeating Bud Gilmore, Wil lamette university. Hughes to Start Flight Saturday NEW YORK j July 6-(yP)-Asso-clates - of Howard Hughes, mil lionaire flier and one-time Hol lywood mmovie producer, said to night he and a crew of four would take off from Floyd Ben nett airport' ''probably on Sat urday" for a flight to Paris. The trip may be the start of a 'round-the-world flight, long planned by the inheritor of a fortune established in the oil well tool business in Texas. Jefferson Citizen Dies by Own Hand ALBANY, July,: 6 Arthur Northcutt. 59. a resident of Jef ferson, died at the Albany general hospital shortly after noon today as the result of a self-inflicted bullet wound. State Police Officer Benninxhoff investigated the case. Northcutt,1 who was an employe of a Jefferson meat market, failed to report for work, and a search was made for him. The investiga tion by the officer showed that he had apparently backed his car from, his garage at his home on the Green's Bridge road, about a mile from Jefferson, had placed a .22 calibre rifle -against his fore head and pulled the trigger. It is believed despondency was the cause of Northcutt's act. He had been employed at the Jefferson market the past three years as a butcher. Funeral arrangements will be in charge of the Lowe Funeral Home at Jefferson. It is under stood that several sons survive.: u eiense up iens In Arson Case Original Confession Is Hanuded Over but May " j ' not Be Read Jury i (Continued trom page 1) said last February Rosser was not implicated, were successful late today when the prosecution willingly turned It over to.Van derveer. ; For three days Judge Walker has denied defense mo tions to force the state to pro duce the confession. However af ter the defense obtained the con fession today. Judge Walker sus tained a state objection against it being introduced as evidence by the defense. The state rested Its case at 10:10 a.m. after. Paul Mompow- er, Portland detective, and Clar ence Potts, Multnomah county deputy district attorney, testified that officers did not force Moore to confess. Moore bad testified that Mumpower hit him In the face 12 times. The first defense witness was Custer E. Ross, Salem attorney who saw Banks in jail here when he was arrested. Ross said . that Banks did not implicate Rosser. After the state rested its case, Vanderveer asked that Banks be recalled by the state, but his re quest was denied. His request that the state be forced to reopen its case also was overruled, as were several motions to strike out parts of .testimony of Banks and Moore. . HOLLYWOOD, Calif., July -(-Charlie Chaplin will, appear fa a talking picture. J But, very likely, the talking .will be done by the other charac ters. ; Tim Durant, a "scenarist ' who has been working with Chaplin at : Pebble Beach, Calif.; for the last six months, i said today the ."silent" comedian's future plans Include a four-reel talkie. 'The story is written around the character he plans," said Du rant, "and he believes now that it Iwill : be best for ; him : not to 'break the silence be has main tained in his previous sound films.";, " -; ,. " . . . 1 City Power Voted At Cascade Locks CASCADE LOCKS, Ore., July 6 (jpAt a special election today this municipality approved, 173 to 17. a charter amendment em powering the common council to acauire and use an electrical en ergy distributing system, paving the way for use of Bonneville dam The; voters approved a $12,000 bond issue to handle the distribu tion. Lines have been Installed and lights will go on. Saturday. A second bill, providing lor a $3,000 bond Issue to cover former indebtedness, was approved l&z to 35. Prince Given Degree Factory Adds More Men CAMDEN, N. J., July 6.-(JP)-George K. ' Throckmorton, presi dent of the RCA manufacturing company, announced today more than 1,200 new employes were added to the normal employment of 8,500 last month. He said the increase was due to the great gain in orders over recent years. Retail Sales Drop In Month of May WASHINGTON, July 6-P)-A decline of 26 per cent in dollar volume occurred in the retail sales of' 473 Independent stores in Oregon in May, compared to a year ago, the commerce de partment said today. May sales also were off eight per cent from April. The smallest decrease oc curred In Eugene, where the loss was 18 per cent, while the de cline -was sharpest at Klamath Falls with a 41; per cent loss. AIR CONDITIONED COOL TODAY - FRI. - SAT. 2 ACE FEATURES ; "Wives Under Suspicion Warren .William Gail Patrick Geo. O'Brien In : 'Border G-Man" ri.iiATi nf wldcntnf of the main runway at tha airport. Previously oitr the smaller 10-passenger Ubipa landed, here. The Malnliners carry 21 passengers. CHICAGO, July .(iP)-Tbe use of drugs to moderate pain in childbirth was listed today by Dr. Herman N. Bundesen, president of the Chicago board of health. and four associates, as a con t rib-! uting cause In the; deaths of new born infants. ; . Their conclusions were based on a study of the cases of 2,260 infants who died i within two weeks after birth. I Writing in the July 9 issue of the journal of the American Medi cal association, the j Investigators reported: the use of analgesics "may be. important in the deaths due to asphyxia." They added:. "Physicians ; should bear in mind the threat to the life of the infant produced by the injudicious use of analgesics and not permit the mother's demands for 'pain less childbirth' to ovrweigh their good -Judgment to' the degree that they " employ drugs; to alleviate pain at risk to the infant's life.' . . i Mainlinerg May and At Med ford Airfield MEDFORD,"Tuly" j 6.-(P)-Of fflc lal sanction for the landing of United Air Lines Mainliner places here , was given today by )ihe bureau of air commence with com- Orey Reports on Jig Title Scrap The Louis-Schmeling heavy welght title fight was worth trav eling across the continent to' see despite Its brevity, George Orey declared here yesterday. He re turned Sunday with Mrs. Orey and Rupert Mage from a 29-day automobile rbundtrlp to New York City. I "The audience wasn't disap pointed because the man who won was the' one the crowd wanted to win." Orey satd. "And Louis sure ly; hit hard." j j The Orevsiand Magee visited Yellowstone nark. Chicago, De troit. Niagara; Falls and Washing ton, D. C. as well as spending a week in New York City. V Bill POWELL Z I "i BIG ANNABELLA HITS! "Baroness and ' the Butler" Delores Del Rio Mat. June Lang Eve. .Geo. Saunders "International Settlement" Alii COXDITIOXKD COOL TODAY - Fill. - SAT. TWO SMASH HITS Those grand ikipmatai of "Captains Court- oeous". . . la evenmor thrilling adventure I And 2nd Hit "DANGER ON THE AIR" With Donald Wood r Beer Joints Mi$ Taxi Council Calls Cur fete 'ASTORIA. July 6.-(r)-Because' of the failure of most retail and wholesale beer dispensers to. pay . . i A At.. ia an occupational iax, iuo cuy council ordered the city attorney today to draw up an ordinance closing the estabiisnments at p. m., msieaa oi i . Paralysis Fund Swelled NEW YORK, July 6.-(7TVTIie 1938 national campaign for funds to fight infantile paralysis netted 11,160.366, Keith Morgan, chair, iran of the committee for the -el-ebratlon of the president's birth day, announced today. lid fiUnl t . I : "52nd Streer with Ina Hunter I Zasu PHt Leo Carrillo Kenny Daker Gail Patrick Aklni 1 Tamiroff Anna May Wong "Dancer- !, ous to " Know" ;l ALso - Cartoon and News (TH Two Features WIlllAM tOYO A And 2nd Fea t u re 100,000 LEGIONNAIRES ON A MAN HUNT! nim i fir OIL DON TERRY MARY RUSSELL Th e Story o OD and AD wanted to go into business for themselves. They decided to open retail stores. But they had different ideas as to how they shouJd get customers. This is the story of what happened. and the Z STORES How OD and AD Opened their Stores NEW YORK, July 6.-P)-Crown Prince Gustaf Adolf of Sweden and J. Sigf rid Edstrom, chairman of the royal Swedish new Sweden commission, today received honorary degrees of doc tor of laws from Lafayette col lege of Pennsylvania. j Too Late to Classify I WILL NOT be responsible for debts contracted by anyone but my self. Bert D. Bailey. . SILtVERTON Law and order won out at Silverton and the July council meeting will be held Monday night in spite of state tournament. It had been sug gested that as the regular meet ing night fell on July Fourth the meeting be held Tuesday night Instead of the following Monday as the charter suggests. The Gall Board GRAND Today Double bill. "Man Hunters of the Caribbean" and Smith Ballsew in "Ha- wailan Buckaroo." ELSIXORE Today Do tfble bill, "Lord : Jeff with Mickey Rooney and Freddie Barth olomew and "Danger On The Air" with Donald Wood. CAPITOL Today -- Double bill. . ' "Wives Under Suspician". with Warren William and George O'Brien in "Border G-Man." v ' , STATE Today Double bill, liam Powell and Annabella In "Baroness and the But- ler and Dolorea DelRlo and George Saunders in "Inter- national Settlement." Friday Warner O land -in "Charlie Chan at Monte Carlo" and on the stage, four acta eastern circuit vaudeville. - t ' Saturday midnight preview Sonja Henlt in "Happy Landing." . I . ' HOLLYWOOD Today Double bill,- "Fifty Sesnd Street" with S Jan Hanter and Leo Car- r.Uo and "Dangerous To Know" with Gail Patrick, Akim Tamiroff and Anna H&d Wons' "''- ?. "' Friday Double bill, William Boyd a "Cassldy of Bar ? ,20" and the American Le- gion "Squadron of Honor" with Don Terry and Mary , Rnssell. " li'Vill !. i i - JS ASZ21 ROOSEVELT i Sara '. . as possible in fixing ftp his store. He said he was not going to "waste" money on "trick lighting" and a "fancy front." He: bought large quantities of a jno lines of merchandise, because that way he got them cheaper. Then he put an assortment, ol his OD believed that the way to get cus- goods into the windows, but because he tomers was to sell at low prices, and that ' had done so UttU to make his store at the wayto sell at low prices was to keep . tractive, jew people noticed that it was his expenses dowrvSo he spent as little a new store, and jeto came in to buy. AD decided that the first thing he must do was to make his (tore attractive to customers: So he had it painted throughout' in cheerful colors. He completely changed the windows and front, and he put in fixtures that flooded the whole store with light. . j He chose merchandise well-lhown by name to the public, and bought smaller quantities cf many lines, thus giving customers a greater selection. He arranged his stock in the store to make shopping convenient. He, put in win dow displays of his most interesting merchan diseand changed them frcquently. Because his windows and his tore were so attractive, many people stopped to look, and enough people came in to buy so that AD't goods sold quickly and he was soon ordering more of many items. j . . 1 How OD and AD went after Customers OD soon found that he could not get the customers he needed from those who fassed by his store. So he had circulars printed and hired boys to distribute them fronv house to house. Sometimes they put ther under the door or into the mail box but often they threw them on the porch or into the yard, and many were blown away. Also, OD found it was a slow and costly way tq tell his story, as in a whole day a boy could cover only a few hundred homes. I OD was disappointed to find that after all this work . and expense only a few more people came to his store. AD decided that the more people he 'could tell about his merchandise, the more people would come to his store. So he put advertise ments into newspapers read byi many thou sands of people every day. le knew that peo ple were eager to get their newspapers to read ; the news. Therefore, his advertising was more likely to be seen in a paper people wanted to read. Also, the newspapers were delivered all over the city as soon as they were printed. AD found that the mors he advertised, the ' more people came to his store and the mar goods he fold and the less it cost him to handle eafch sale. So he passed on the greater part of these savings in lower prices and better values to all his'customers. . ' j How OD Failed and AD Succeeded OD found that so lew people came to his store that his goods moved very So he decided to have a clearance sale. He had big signs painted for the front of his store. He had circulars printed and sent boys out. to put them into parked Cars and distribute them at homes. But the people who came saw so little they wanted that his sale was a failure. At last, he disposed of all his remaining stock to an out-of-town bargain store at less than half what he had paid for it. OD had had a very unhappy experi ence, but because he had never adver tised in the newspapers, few people in all alowlyv He could buy very little new , the dry ever knew that his ; store had stock because his money was tied up. ' opened or that it had closed. He concluded that since people bought news papers to read the nrxs, he should tell tlkem the news about his merchandise and his store. As a result, AD'i advertisements were read as eagerly as any other part of the newspaper. Soon every one in town knew that AD had the newest things, i J . AD did not make exaggerated-Statements in his advertising. He just made the truth interest' ing. Repeatedly AD had to enlarge his store, and employ more people to take care of his increasing business. And, although his expenses ' were now very much greater, he sold so much AD found that with more and more people merchandise and turned his stocks so rapidly now coming to his store, his stocks moved very ; that hs store was very successful and was quickly. As a result, he was constantly able to known far and wide for the values it gave its have fresh, new merchandise for his customers, customers. AD Tells OD How Advertising Serves the Store and Its Customers "But these are not sufficient without AJvertisint to tell the people about them. So we-continuously publish interesting, informative, truthful news about our service and our merchandise. And weftell it in the way that reaches the larg est possible number of people quickly-through newspaper advertising. v One day OD came to AD and applied for a po sition. He asked AD how he had built such x fine business and obtained so many customers;' AD said, First, by making the store an attractive and convenient place to shop, j "Second, by having the kind of merchandise our customers want. ' The G regon Sta tesman