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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Dec. 31, 1937)
i i : PAGE TEN The OREGON STATESMAN, Salem, Oregon, Friday Morning, December 31, 1937 -.. ef this REMARKABLE COLLECTION OF orld-f amous Masteroieces for Your Home "2" "-. i A 'Ntoifa.. I ::::.: .V: The Most Famous Picture in the World MONA LISA by LEONARDO DA VINCI (1452-1519). Hanging in the Louvre, Paris, this picture has probably been seen by more people than anv other painting. The Mona Lisa was stolen in 1911 and for two years the whole world searched for it. In 1913 it was found in the home of an obscure workman who carried it out of the Louvre under his coat. It is alleged he stole it for the Italian poet'Gabriele d'Annunzio who had fallen in love with the lady's haunting smile. The pleasing, fleeting smile has defied descrip tion through the centuries. . . . Da Vinci, is said to have had the finest mind yet given to man. He was an architect, engineer, mathematician, anatomist, scientist, inventor, sculptor, poet and musician. He invented an army tank and made drawings of aeroplanes. . . . History says there was ' " no romance in his life. There is no mention of a beloved in his "Notebook." READ THE DETAILS OF THIS EXCITING OFFER "If phonograph records of the classics could be put out at 25 cents, it would be equally revolutionary!" aid a famous musician when told of this amazing new plan to bring great art to millions of 'American homes. This NCAA program is really revolutionary. It brings you perfect "records" of the finest art of five centuries not for $1.00 to $3.00, as color; prints of this size heretofore had cdst, but for less than ten cents ' o picture And in such exquisite reproductions that you get the full color and "feeling" of the original. What the phonograph and the radio have done for music, what books nave done for great literature, this , program does for the world of art. What You Get The NCAA plan offers you 48 Famous Paintings, beautifully reproduced in full original colors, with a color surface of approximately 11 by 14 inches. The aeries is divided into groups of four, in a sequence which illustrates the development of art through the -five centuries since the Italian Renaissance in the 1500's. See the list to the right of the. page. : ; j 12 Lessons in Art Appreciation Free . With each week's set of four pictures, you receive : free aa eight-page lesson in Art Appreciation, by . Dr. Bernard Myers of the Fine Arts Department of New York University. These lessons are generously. illustrated, and tell in a simple informal style why T these pictures and artists are great. Handsome Portfolio Free You will want every one ef these 48 pictures as a ' permanent part of your library. A specially designed Collectors Portfolio, bound attractively in brown, . large enough to hold pictures and lessons, will be pre sented free to those who complete the entire series ef 43 Paintings, (Send 15 cents if ordered by mail.) ' Copjrrlsht 1MT - Teachers! Parents! Women's Clubs! It's smart to talk art these days, and every young ster and grown-up, too, will find this plan gives him just the material he needs to keep up in any conversa tion. Teachers, use the pictures and the lessons in your classes. Parents, get them; for decoration and ' conversation in the home. Women's Clubs, have your program chairman plan a series of fascinating dis cussions with this plan as a basis. Frame as Originals These prints are so fine they deserve the best possi ble framing. Frame the reproductions of watercolors with mats as you would a real watercolor. Varnish (with dull finish) those which are reproductions of oils and frame them close, as you would a canvas. Shift the Pictures with the Furniture "Women love to change the furniture around. I the family gets bored with the idea, try changing the pictures, too. Even lather will sit up and take notice as these beautiful paintings pass in procession on the walls of your home. ' - ,S . - .-. - -:. - i - . ' j - ' - -' ' -.' - : - - . - ' i -. . j4n exclusive offer by Tine Ore tatemae In collaboration vntb the NATIONAL COMMITTEE FOR ART APPRECIATION 7D) amous iramnngs exquisitely reproduced in their full original colors-r-selected by a committee of distinguished art authorities as significant examples of the GREATEST ART of FIVE CENTURIES A T last it his come the day of art for your sake! As part of a nation-wide program sponsored by the Rational Committee for Art Appreciation, this newspaper is rjroud to offer you this truly unprecedented opportunity to gather a col lection of the world's finest art for your very own. j These pictures have been selected by a committee of art and educational authorities as representative works of the world's great painters, to illustrate the development of art through the past five centuries from the golden age of Michelangelo to modem American art of today. ' - - - I A Wonderful Gift for youf Children All children have a natural love for art. Encourage yours to absorb during their early formative years a knowledge of truly great paintings which will mean so much to them in later life. Not Ordinary Prints! Art critics have written us to say how amazed they were at the remarkable excellence of these reproductions. Educators are thrilled at this plan to bring art within the reach of homes of modest means. j Do not make the mistake of judging the prints by their low price. This is made possible only through nation-wide distri bution in hundred-thousand quantities instead of ihe usual few hundred lots. Have your own Art Collection Never before has their been such a program of "ait for the public's sake." You will find it a fascinating feature to follow. Read the details of the program, below. Watch for the pictures each week. Come in and see the prints in color. Clip the cer tificates regularly and get this beautiful art collection as a fit ting companion to your finest books and furnishings. COMPLETE LIST of the 48 FAMOUS PAINTINGS One group each week "in the order named GROUP 1 Modern American Painting Bvmtr .. Bahama Tornado Smkint Woman with Setter CtLtftt . Mother and Chili Benton . Lassoing Hones (GoinK back to traca Art through fir centuries) 2-Italian Renaissance (16th Century) D Vinci. : 3Iona Lisa Titian , Tiilt of Ferrara. Mtiklm.fflt C.mtinn of Adam Btpktl i ... Madonna Tempt 3 Renaissance in Northern Europe (16th Century) Brtuokil , .Feasant Wedding; Hnlhrim , AnB Of CleTCB Durtr ,. .., . , ,,,,, View of Trent Httsya, , ,.. Banker and His Wife 4 Baroque Painting (17th Century) El Grteo ,, ' , , View of Toledo Carapapgto . . : The Lute Flayer terrain , , .The Fori VUqueM Infanta Margarita Teresa in Red 5 Flemish and Dutch Painting (17th Century) Vermarr. . ...-Toons; Woman with Water Joe HaU The Bohemian Girt Jiembmndt b. - The Noble Slav Bubnt Fox and Wolf Host 6 English Painting (18th Century) Turner Grand Canal. Venice Geinaborttugh ,,,, Mrs. Elliott fieynoUa , ... CoL George Conssmaker Bontngton.. .. .' Seacoast 7-French Rococo Painting (18th Century) "w" Mm, de Pompadonr Grtnte ., Broken EffKS FrnoanMri Girl with Marmot Wattemm Le Mexzetin Z-Classicitm. and Romanticism (18th-19th Century); eii. . . ...JBle. Charlotte do Val D'Oirnes DtleeniM . Hamlet and Horatio Cent . Ji Wheelwright's Yard MiOet . . Antomav 9 Realism and Impressionism (Late 19th Century) Caurbet. .,.., : After the Hunt Cir , , ....Third Class Carriaco Monet- i n ,., ; The Seine near Arrenteuil Degne Two Dancers 10-Post-Impressionism (Late 19th Century) tfeneir . . By the Seashoro Ceseane The Blue Vaso un Geo .. The Draw Bride eugum TaWtM. Wocaem U-SOth Century European Vetieee " ' , ; : .-...odalisqoo f2f ... Motherhood - The Bine Oak rrtmm Mars Blue Horses 12-tOtk Century American Cwtn . JJae Storm Arbor Day irlff ' Jteofa oa Cobb's Barm . - I - Eqnionr ART, EDUCATIONAL LEADERS PRAISE THIS PLAN I am much impressed with the value that may be derived from this program of wide educa tion in art appreciation and I wish to com mend the discernment exercised in formulat ing the plan. c , c WlLLIAMS( President Lehigh University The quality of the reproductions and the les son far surpass my fondest hopes and expec tations. Congratulations. Thomas C. Colt, Jr., Director t Virginia Museum of Fine Arts I want to tell you that the reproductions ex ceed even my anticipations both in quality of color and in general excellence. Their gener ous size makes them ideal for a variety of uses and they lend themselves beautifully to artistic mounting. Leo T. Doherty, Director of Art Worcester Public Schools It is only through daily contact with the better works of art that a more discriminat ing taste may be formed. Bruce M. Donaldson, Chairman Fine Arts Department University of Michigan The process of reproducing these Famous Paintings is supervised personally by Herman J.Wechsler, director ef the Fine Art Reproductions Gallery ef Net York, and art director of the National Committee for Art Appreciation HOW TO OBTAIN THESE 48 MASTERPIECES Entire Series $4.68 ($4.95 by Mail), Here is Art Certificate No. 1. Hereafter you will find these Art Certificates on Page 2 each day. Each Cer tificate has a different number. Clip and save these Art Certificates. When you have six differently numbered Certificates, bring them to the office of this newspaper with only 39 cents (46 cents if by mail), which will entitle you to the first week's Set of Four Paintings and tht first Lesson in Art Appreciation. Do the same for 12 weeks to gel ' r entire collection of these 48 superb reproductiom . The Art Portfolio will be given tit to those who get the complete collection and who save the Portfolio Certificates one of which accompanies each week's set of four pictures. (Send 154 " ordered Dy mau.j Purchasers calling at The Statesman office may obtain any set of pic tures for 39 cents arid one certificate clipped from Page 2 of The States man. To obtain the portfolio, there is no extra charge but the "portfolio certificates" must be clipped from all 12 envelopes and turned in. By mail the price of each single set is 46 cents, but the entire series may He obtained by mail for $4.95, including the portfolio. Persons who have-' obtained some of the sets by mail and wish to get the remaining sets and the portfolio, should send in the "portfolio certificates" from the sets ' they have. In buying more than four sets at a time by mail, send 39 cents for each set plus 27 cents as a mailing charge. "We ought to form the habit of looking at a beautiful picture every day." - Goethe