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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 11, 1937)
Tia OXYGON STATES2IAN, Salens Oregon, Thursday! Blorniaff, llarclrlllSST - Coat Story of VariedLength So Iany Styles q Will Be Easy to Suit Desires Of Each Shopper There' both a long and a short to the fashion story of coats this spring and with such a gratifying variety of styles to choose from ItH be easy to find exactly what you want on your very first shopping trip, sieemy slim silhouettes, as neat as a pin, predominate In the coats that go full length, although once in a while some folds of fullness are concentrated at the back or front, or the skirts may bell out bit at the hem. You're going to hear ir. any a nice compliment for the nrw "parachute coats, Typical of these models with the aeronautical name is .a coat with thirty-eight little gores in the skirt trimly sewed together- so that they give the impression of being fluted. The tiny gores make indented ridges which gire the larger ones placed between them m. rounded look, hence the de scriptive term "parachute. A pleasantly, new feature of many of the long coats ts their tailored square necks cut straight across below the throat, and per fect to be filled in with a bright ly coatrasting scarf. As likely as not the coat that appeals to you most this spring maybe collar less with a built up cardigan clos -Ine. Then there is Vionnet's in te resting style with a collar in ' front only. If you are still fond of revers. bow about those crisply fresh ones of pique which you'll see many a smart groomed "woman wearing on her coat? Sometimes these immaculate pique collars and facjngs (extending even the full length of the coat now and then) can be buttoned in and how , you'll thank the -designers for this new feature, which will spare you all the bother of sew lag ia the freshly starched one Reefers and Swaggers . As beloved as ever is the tail ored simplicity of the reefer type of coat. The revers are wide, the shoulders squarish, waistlines fit ted, and the skirts swing out in buoyant fashion. They are en livened, too, by such dashing de tails as spanking white pique col lars. filigree ball of policeman's brass buttons (perhaps in double breasted arrangement), fabric bows occasionally, perched high on the shoulders. Knee length coats are I usually ' marked by "slender elegance, al though the graceful silhouette floating backward In easy full ness was too good to give up en tirely. So here and there youH see swaggers with a circular back cut right along with-" the more popular casual coats of straight boxy lines. To bring new dis tinction to the circular back styles some tailors are making them of rich rustic plaids cut decidedly on the bias. - As In every spring there are armies of coats in black and navy. But the Easter parade this year Is going to bring forth quan tities of lovely models In honey and beige toned fabrics and In soft grege shades. And once In a while you'll spy such tender 'StuL-Smiled - - - ki r'"'""" l ' -m x V-" " 7 lr c wrS 'f ': V ' Ski - r; - Several Blouses Necessary One for Each : Suit Type; Shirtwaist Style Now - Stronger Than Ever -I With suits as predominantly smart as they are proving (his spring. It Isn't enough to Just go out and buy a blouse,, becauso thera , are specific blouse types tor aach of tho salt types, and It Is a wis woman who has Tar led collection of them to giro her new Interest OTery 1 1 m she wearr It. " '' ' ' Even the ubiquitous shirtwaist blouse Is with us stronger than ever, but now In' more feminised Tersions, giving softer Impression as to collar, pockets, seams and pleated details. This shirt blouse Is ' perfect to wear with . man tailored suits, a It 1 with, the more rugged country suits in tweeds and shetlands. Another typo of blouse to wear with tho tailored s a 1 1 Is the waistcoat version, -which however Is a far cry from the usual waist coat conception. It features high tailored . neeltllno, and the waistcoat separation at the bot tom; but tho sleeves are Invar iably short and puffed, and there Is soma sort -of tucked or shirred detail near tho throatllne. Dressier Type . With tailleurs. and the softer casual suits, tho ' soft blouse is first choice, particularly in pep- "Xow with this!hat!we give an accident policy that pays 50O0 for the loss of an eye." V It's' not. as far ks we know, insured for eye strain, but men stare on in admirationf at their own risk. These little berets are protrud ' ing themselres more and more on our range of vision. This one's the "forward" kind, anyway. Of navy felt, the ornament in particu " lar distinguishes it from former berets you've known and Is no mere "trimming detail," "either in effect or fashion Importance this season. The deadly weapon is a "whip." here stuck through straw coils nt, the bend of the brim. The Jacket's thistle colored that rosy lavender shade which is a favorite contrast with navy. Simply cut but dramatized by exaggerated lapels with a margin of top-stitching, pocket flaps (two more below the waist) and square, coned buttons. A 'narrow leather belt repeats "the blue theme of dress and hat. Copyright 1937, Esquire Features, Inc. "Up-Swing of Harmonious Curls of Waves From Neckline Is Theme for Newest Coiffures; 'Two-Time" Uses THE theme of the newest coiffures, regardless of how they are achieved is the "up-swing," with elegantly sweeping waves or curls in a symphony of .movement from the neckline. There are scores of clever ways in which the lovely sculptured effect is obtained, a soft roll turned across the brow, with two rolls turned back at the sides of the face is one of them. Another hairdress designed by Charles of the Ritsj shows vague little curls combed high and. very close to the head with ears com pletely revealed One of the "two timing" coif fures, named because they do for first for day-time, then are comb ed out for formal evening wear, begins with a sleek crown, then ends softly puffed and compact little curls clustered on the brow for the daytime version. For eve ning the same coiffure is made more dramatic by fluffing up the center curls into frivolous ring lets, with a suggestion of a bang, and the hair combed upwards shades as lime yellow, dusty pink and Delft blue,; as sturdier . rust and colors. ; ! well as the olive green with a sweeping line throughout. Another daytime arrangement allows the hair to be coif fed In a sweeping tilted pompadour for evening, with a luxurious roll at the neck. For daytime the hair is brushed up away from the neck line, the sides converted into off-the-f ace rolls, the front hair brushed back to form little crests that rise over the forehead and presto, the coiffure has the sleek, trim, practical lines of the smart daytime dress. ; Colors Should Harmonize Colored poles for hanging both drapes and curtains are consider ed very smart, but should always be chosen with an eye -to the dominant color expressed In the room itself, as well as the drapes. i : s - VF W F w in the PR I NG a young maid's A N c y turns, of course, to do We're tired of somber ,win ter fashions and all set1 now to inject lots of new notes of gayety in "our tired wardrobes. And believe you lis, the sparkling new fash ions at Shipley's are some thing to turn to! You'll. see yourself in the simple classic things you like so well . ; . but you 11 find them enlivened, with touches that mark any costume as definitely SPRING for 1937. I ' I A- : Paris, to dress you smartly thi season, has drawn on the world ... on Spain for hats, on Persia for prints, on England for glorious color.1 It's an exciting world ... and these clothes are the most exciting you ve ever worn ! ! n m I 1 PL E 409-15 COURT STREET ; Hi, f o M j to clL V: :!'". i ' , I SPRING FAS1 lunt styling. Althouga not really a dreasyj trimmed blouse, it Ukes to mre! interesting buttons and buckles, 'repeated rows of stitch ing, more childlike sleeve and col lar details, and Is a generally weariblsj -blouse type. ; ; ro tie dressiest suit type of all, tie costume blouse should be choseh, either to bo worn tucked In. 14 civerbloser or In peplum styles. This is the . blouse that makes the most of sheer fabric, lingerie trimmings, tiny tucks and pleats, ; and youthful aleeve ef fects. Crepes, matelasses. satins and prints, are all available aside from tho many newly favored sheers in these dressier blouses. -whereas In , the more tailored types crepes and linens, are al most exclusively seen. So far as colors are concern ed, white seems to be the big favorite, but dusty pink and a range of blues, maize and beige are close seconds. Red, grey,, brown, and black, continue to bs classics particularly effective with the lighter suits.- We Preisent the Newest Things Created Both in New York and Paris ' STYLE COMES FIRST Only the finest materials are used in pro ducing each article offered to our gelect clien telle. Each month's increase in new customers drawn from all oyer the state is our guide in selecting our stock for the coming season. DRESSES COATS SHOES SUITS HATS Lucien (i J r- r . ' If - ' ' ' . I ' " I - - , - - " -a - i . LINGERIE v. - L corsets r';; ' ; --, ' y : - - . BAGS V ;:h.'irl . ; ; . Lelong Perfumes iSvhis .1 l5svf' -.'.MM j j rvi I V ' -A ' - ' w '1' " THE; PRICE SHOE COMPANY