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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Aug. 11, 1929)
Ghiysler Introduces M Advanced Design Shown in new Cars and Many Mechanical Imnrovements Pre sented for First Time o Walter P. Chrysler today an nounces the Introduction of -three new lines of -cylinder cars bear ing his name. The thre new Chryslers haTe leen christened the "77," the -70" and the "C." The "77" has a price range from $1,595 to $1,- 795: the "70." from $1,245 to $1,395 and the M6" the first six under $1,000 to bear the Chrys ler name, from $985 to $1,065. -" Many noteworthy engineering advancements have been embod ied in the new cars. Among the wholly original features introdu ced by the "77" and "70" are: The Multi-Range gear shift, an entirely new principle in power control; the synchronized power system, engineered as a unit from radiator to rear axle; downdraft fuelization, a scientific advance ment in carburet ion; larger and more powerful engines, for In creased speed and wider perform ance possibilities; Paraflex spring - suspension and chimney-type rub- ber shock insulators, affording the last word in comfort; Archi tonte bodies, new in the science of their design and construction; new smartness and style that transcend all existing ideals and new inter ior luxury and elegance with true Chrysler finesse. These outstand ing features are in every sense oi appearance for the first time in - the new "77" and -70." --, The ?Architonic" principle of body construction is an exclusive Chrysler development that revolu ; ' tlonizea the science of body fcuiM- ing. This structure of lireadiut' ' strength, braced and rebraced with pillars and joints of weltl-d steel, possesses Immeasurably in creased safety. Longitudinal and lateral jAlftlng action of the body have beea redoied to-a minimum. and the elimination of metal eon- tacts and the use of hardwood throughout disposes of all annoy ing squeaks, rattles and rumbles. The new synchronized power : system, completely balanced and . engineered as a unit from the ra- - diator to the rear, axle, attains the effect of one scientifically un ified mechanism. All models are powered with engines of the fa mous Chrysler silver uome rrln- ciple, which gives high compres sion power with ordinary fuel. In the "77" and the "70" the large crankshafts are fully counter weighted and supported by seven interchangeable main bearings of generous size. They have alumin um aloy pistons with Invar-struts and tongue-and-groore piston rings, a rigidly webbed crank case, full-force feed lubrication, im pulse neutralizes oil filter and cores of other refinements. - The "77" develops a maximum of S3 H. P. at the brake. It has a bore of 3 3-8, a stroke of 5 in ches and displacement of TC?.4 cubin inches. T!?e "70'' has a bore of 3 1-8, a stroke of 4 3-4 inches and displacement of 21 8. C cubic inches. It develops 75 H. P. An important element of the synchronized power system, the exclusive Chrysler-built MuUi range gear shift, unlike any other gear shiftln use today, Chrysler engineers say, renders the control of a car far more simple,. more ef fective and safer 'than ever- be fore. It has four forward speed ranges: .. heavy duty start ins accelerating and driving .range. The accelerating range permit"? unequalled, pick-up-and hill Climb ing:, while the driving range is a direct drive and allows high car speed with comparably slow en gine speed. The shifting arrange ment is standard, the starting, ac celerating and driving range po sitions being located the same as first, second and high of the or dinary transmission. The heavy duty range is intended solely for very hard pulling in deep mud or sand. It is latched out of the shifting quadrant by a strong spring and is located to the left of the starting range. Chrysler presents for the first time the revolutionary Downdraft Carburetion, a principle of fueliz ation new in automobile engineer- Many Innovations in Three New Chrysler "Sixes" the word original and make their ing. The carburetor is mounted above the engine instead of at the side, permitting the fuel to flow downward aided by the force of gravity. In the Updraft type, the fuel mixture must always be lifted against gravity. This simple, fun liu&iental difference produces an amazing gain in horsepower. Contributing to the greater rid ing comfort of Chrysler cars, is another striking advance t h e Paraflex spring suspension, de signed to absorb torsional strains, control rebounds at the cars' ex tremities by checking the impul ses of unsprung weight, and dead en road impacts before" they can be imparted to the car body. An added feature is chimney type rubber shock Insulators In place of metal shackles doing away with all need of lubrication and adjustment. Externally, the new Chrysler models have no counterpart ia present day design. A higher and wider radiator makes the frontal area more impressive than ever. Beautifully molded "air wing" fenders have arcs that are in per fect accord with the arched tie rod; curved bumper and graceful slender-profile radiator shell. The large headlamps are of new de sign. Attractive sconce-type lamp are located on the front pillars just below the windshield visor.1 All bright work is chromium plated. Viewed from the side, the de-1 i-: SfcSa-: a C Pennon lonvers-enggestive of wings in flight give the Chrysler hood an original and distinctive appearance. Fleetneae ii further emphasized by the exrbrd tie-rod, slender nrefilc radiator and foil crown fenders. orwni and wuag service, there is no ear so smart or ae comfortable as the Boadater. Chryskr, who established several years ago the vogne for this type of car, introduces now on the l7. ehaesis a fleet-appearing Roadster of entirely new design, with the new Malti-Range Gear Shift. The rakish eiterior ia dis tinswisbed by nniqae pennon lowers and a depressed "stream tine' moulding. In addition to the rnmhie seat, there spacious golf compartment on the right side. The driver's seat is adjustable. THE ROYAL COUPE on the "70 chassis, with the new Hulti-Ranao Gear Shift, m- veals a high degree of beauty and luxury.) Spacious rumble seat, golf compartment, adjustable driver's seat and a rear window, that may be lowered for conversation with ' passengers in the rumble, are some of its features. ' The rear quar ter light of the 77" Crown and Town Sedans strikes a smart note in design that is far from conventional. ML The beautiful Instrument panel of the 77" models, executed by Csrtler, Is original and modernistic in concep tion, furnishing an interesting motif which is carefully incorporated in the design of every interior appointment. LOW IN PRICE and economical to eper ate, the new Royal Sedan is lew and fleet in appearance, with ample spaco for Ave adult passengers. This body typo reflects typical Chrysler craf tsnmanshlp in the dynamic symmetry of Its lines and proportions, as well as food taste in appointment. mm Pennon louvres, entirely new and modern in conception, add a re freshing and spirited decorative touch to the side of the hood. In outline, they adhere to the general contoyr of the fenders, contribut ing further to the harmony of the assembly. The attractive appear ance of the hood is further en hanced by an embossed V-shaped section, painted to contrast with sign is equally inGlvldualistic. the surrounding portions of the hood. No cowl band la used on the "77" and "70" bodies in order that the full "streamline" effect may be maintained. On thetown and crown sedans a dashing touch is added by a chromium-plated girdle band extending completely around the bodies, parallel' to the belt moulding. Chromium plating also appears in another new fea ture the Architraves just in side the "77" window reveals and (Age On, iJtaL Business f,065 sJct&J Remarks llio PRICES AS LOW AS AT T11E FACTORY De Soto Six one year old Angus! 4, 1929. During the past twelve months, 81,065 De Soto Sixes were sold breaking all records for a first-year ear in the entire history of the industry. It is not surprising that a car so handsome, so comfortable and responsive and ae safe and easy to drive aa De Soto Six should find a ready market, Bat it i significant that even such a car as this ahonld aet a new sales record for the industry in the first year of its existence. This unprecedented public ac ceptance ia your assurance that no matter what model you may choose for your own, yon will possess a car whose distinction and quality will afford yon lasting pride and satisfaction inch as no other ear at its price can offer. Test De Soto Six in any way that yon desire drive it yourself. A demonstration will enable yon to confirm for yourself the popular judgment that has made the De Soto Six a record-breaker in its first year. " 3m SdDTO Six CHRYSLER MOTORS PRODUCT Wo Lo Anderson InCo 350 Marion St. ASSOCIATE DEALERS Telephone 928 J. W. Berkey Woodham, Ore. Wallace Sumpter Mill City, Ore. also in the rims of tbe wheels and along the edge of the running hoards. Over the arched tie-rods. are chrome numerals designating the model number, "" "70" or "77." ,'IIE SKL'01 OF DESERT IMS PUT.'E SALT LAKE Once upon a time many summers ago, a steaming team of eight unhurried mules trudged forward slowly over a tortuous obstructed near-road in to the limitless desert waste of Nevada. The skinner of this freighter, loaded high with needed and an ticipated supplies, was a young man.'impatient yet helpless against the dragging miles and hours. Scorched by unbroken sun. parch e dby heat wares and hard-bitten by whirling waves of alkaline dust. he chafed against the inevitable tediousness of wasted time, the retarding superiority of lingering distance. To this man. Pen F. Redman, came the age old wish to conquer the elements, to outdistance dist ance, to leap into the air in es cape of wasted hours, heat, thirst, delayed delivery. He longed for the clear trail. Then came, after many years, man's conquest of the air, to Mr. Redman the clear trail of the air, the spurning of the. desert, the surmounting of mountains, the elimination of time and distance. IJe knew the waste of time. As aviation's most ardent cham pion, he urged the building of an airport, supported commercial companies, and served as civic leader for promotion of aviation. For many years chairman of the aviation committee of tbe Cham ber 'of Commerce, Mr. Redman has guided public consciousness into the Interclub aviation committee, of which he is chairman. When the first Western Air Ex press passenger plane sped to Los Angeles in May, 1926, Mr. Red man was the first passenger. And a few days ago. when the Western Air Express plane lifted itself in to the clear trail of the air, both Mr. and Mrs. Redman and their two grandchildren, Betty and Billy Flothow, 14 and 11. children of Dr. and Mrs. Max Flotbow, Oma ha'were passengers. 0 G RECEIVES EUU F (Oregon has received $14,443, 245 for Federal-Aid.) There has been a total of $14, 443,246 apportioned to Oregon for federal-aid highways since IS 17. according to Dr. E. M. Mc Daniel, president of the Oregon state motor association, which Is affiliated with the America a a toiaobile association. Dr. HcDanlel bases his state, meat on a survey made by the A. A. A. research department, which gives in detail the figures tor each of the several states. "Oregon's appropriation amounts to approximately one ai d one-quarter million dollars each, year and contracts are now under way on the Roosevelt highway, the Willamette and Fremort highways, the Canyon City-Bums road, Salmon river cut-off, Drain Reedsport road, central Oregon highway and several others, all being paid for in part from fed eral aid funds. "The total amount spent by the federal government for federal-aid since 1917 is 1888,552.972 or less than one-half of the nation's high way bill in 1928," he continued, "which is a btrong argument for an increase in the annual appro priations by thegovernment for this work. "The American Automobile as sociation is now- waging an inten sive campaign for an Increase ia federal-aid appropriations from the present amount of S75.00C, 000 yearly to a maximum of 1 125, 000.000." The A. A. A. club executive a'd that the federal-aid highway sys tem which has contributed in ro small way to national prosperity. is only about one-third completed. It costs $20.60 per month more to operate a car 1000 miles over low type roads than it would cost to operate the same car over high type roads. In a year this addi tional tax that the motorist pays for poor roads amounts to $247 - 20 quite a tidy license fee to yy to operate one's car over unim proved roads. Oregon Motorist- Outstanding, by Any Measure of Value (Two door Sabs t factory, spdl eqiupmerd extra) fiAAAAM 1PAI& BECAUSE it represents our earn est endeavor to give you more than an average dollars worth of real value for every dollar invested we ask you to make a critical in spection of Model 612 before select ing any car in or near its price class. Lift the hood and see the big 62 horse power motor with a seven-bearing crankshaft. Not only in the motor, but all through the 612 (which weighs 3,125 pounds, ready for the road) you will find extra size, extra weight, and extra strength. Experi ence has convinced us that every pound of this greater weight is es sential to fine performance, comfort, long life and safety. The four wheel hydraulic, internal expanding brakes are larger than usual in a car at this price, and fully protected from dirt and water. Ser vice and emergency brakes are en tirely separate to provide the safety to which we believe every motor cat buyer is entitled. Examine the 612, the completeness of its equipment and appointments then make your own comparisons (139S-4 LODER BROS. 445 Center St., Salem Phone 450 Grahr.nFa!e Sales and Service for Marion and Polk Cocxties WHIPPET SIX S1YLE IS SALES FACTOR The more sweeping lines of the superior Whippet six cylinder models, made possible by a long er wheelbase and a heavier frame, give the car an appearance and style appeal that has greatly add ed to its popularity this year and played an important part In in creasing production of six cylin der cars by the WIHys-Overlard company. The fenders, hood and radiator have a higher and longer appear ance while the chassis and body are obviously longer. The front seat is longer and deeper which gives the driver an even greater degree of comfort while driving. The latest models develop seven horsepower more on a brake test and will travel considerably faster.