Ghiysler Introduces M
Advanced Design Shown in new Cars and
Many Mechanical Imnrovements Pre
sented for First Time
o
Walter P. Chrysler today an
nounces the Introduction of -three
new lines of -cylinder cars bear
ing his name.
The thre new Chryslers haTe
leen christened the "77," the
-70" and the "C." The "77" has
a price range from $1,595 to $1,-
795: the "70." from $1,245 to
$1,395 and the M6" the first six
under $1,000 to bear the Chrys
ler name, from $985 to $1,065.
-" Many noteworthy engineering
advancements have been embod
ied in the new cars. Among the
wholly original features introdu
ced by the "77" and "70" are:
The Multi-Range gear shift, an
entirely new principle in power
control; the synchronized power
system, engineered as a unit from
radiator to rear axle; downdraft
fuelization, a scientific advance
ment in carburet ion; larger and
more powerful engines, for In
creased speed and wider perform
ance possibilities; Paraflex spring
- suspension and chimney-type rub-
ber shock insulators, affording
the last word in comfort; Archi
tonte bodies, new in the science of
their design and construction; new
smartness and style that transcend
all existing ideals and new inter
ior luxury and elegance with true
Chrysler finesse. These outstand
ing features are in every sense oi
appearance for the first time in
- the new "77" and -70."
--, The ?Architonic" principle of
body construction is an exclusive
Chrysler development that revolu
; ' tlonizea the science of body fcuiM-
ing. This structure of lireadiut' '
strength, braced and rebraced
with pillars and joints of weltl-d
steel, possesses Immeasurably in
creased safety. Longitudinal and
lateral jAlftlng action of the body
have beea redoied to-a minimum.
and the elimination of metal eon-
tacts and the use of hardwood
throughout disposes of all annoy
ing squeaks, rattles and rumbles.
The new synchronized power
: system, completely balanced and
. engineered as a unit from the ra-
- diator to the rear, axle, attains
the effect of one scientifically un
ified mechanism. All models are
powered with engines of the fa
mous Chrysler silver uome rrln-
ciple, which gives high compres
sion power with ordinary fuel. In
the "77" and the "70" the large
crankshafts are fully counter
weighted and supported by seven
interchangeable main bearings of
generous size. They have alumin
um aloy pistons with Invar-struts
and tongue-and-groore piston
rings, a rigidly webbed crank case,
full-force feed lubrication, im
pulse neutralizes oil filter and
cores of other refinements.
- The "77" develops a maximum
of S3 H. P. at the brake. It has a
bore of 3 3-8, a stroke of 5 in
ches and displacement of TC?.4
cubin inches. T!?e "70'' has a bore
of 3 1-8, a stroke of 4 3-4 inches
and displacement of 21 8. C cubic
inches. It develops 75 H. P.
An important element of the
synchronized power system, the
exclusive Chrysler-built MuUi
range gear shift, unlike any other
gear shiftln use today, Chrysler
engineers say, renders the control
of a car far more simple,. more ef
fective and safer 'than ever- be
fore. It has four forward speed
ranges: .. heavy duty start ins
accelerating and driving .range.
The accelerating range permit"?
unequalled, pick-up-and hill Climb
ing:, while the driving range is a
direct drive and allows high car
speed with comparably slow en
gine speed. The shifting arrange
ment is standard, the starting, ac
celerating and driving range po
sitions being located the same as
first, second and high of the or
dinary transmission. The heavy
duty range is intended solely for
very hard pulling in deep mud or
sand. It is latched out of the
shifting quadrant by a strong
spring and is located to the left
of the starting range.
Chrysler presents for the first
time the revolutionary Downdraft
Carburetion, a principle of fueliz
ation new in automobile engineer-
Many Innovations in Three New Chrysler "Sixes"
the word original and make their ing. The carburetor is mounted
above the engine instead of at the
side, permitting the fuel to flow
downward aided by the force of
gravity. In the Updraft type, the
fuel mixture must always be lifted
against gravity. This simple, fun
liu&iental difference produces an
amazing gain in horsepower.
Contributing to the greater rid
ing comfort of Chrysler cars, is
another striking advance t h e
Paraflex spring suspension, de
signed to absorb torsional strains,
control rebounds at the cars' ex
tremities by checking the impul
ses of unsprung weight, and dead
en road impacts before" they can
be imparted to the car body. An
added feature is chimney type
rubber shock Insulators In place
of metal shackles doing away
with all need of lubrication and
adjustment.
Externally, the new Chrysler
models have no counterpart ia
present day design. A higher and
wider radiator makes the frontal
area more impressive than ever.
Beautifully molded "air wing"
fenders have arcs that are in per
fect accord with the arched tie
rod; curved bumper and graceful
slender-profile radiator shell. The
large headlamps are of new de
sign. Attractive sconce-type lamp
are located on the front pillars
just below the windshield visor.1
All bright work is chromium
plated.
Viewed from the side, the de-1
i-:
SfcSa-: a C
Pennon lonvers-enggestive of wings in
flight give the Chrysler hood an original and
distinctive appearance. Fleetneae ii further
emphasized by the exrbrd tie-rod, slender
nrefilc radiator and foil crown fenders.
orwni and wuag service, there is no ear so smart or ae
comfortable as the Boadater. Chryskr, who established several
years ago the vogne for this type of car, introduces now on the
l7. ehaesis a fleet-appearing Roadster of entirely new design,
with the new Malti-Range Gear Shift. The rakish eiterior ia dis
tinswisbed by nniqae pennon lowers and a depressed "stream
tine' moulding. In addition to the rnmhie seat, there
spacious golf compartment on the right side.
The driver's seat is adjustable.
THE ROYAL COUPE on the "70 chassis,
with the new Hulti-Ranao Gear Shift, m-
veals a high degree of beauty and luxury.)
Spacious rumble seat, golf compartment,
adjustable driver's seat and a rear window,
that may be lowered for conversation with '
passengers in the rumble, are some
of its features. '
The rear quar
ter light of the
77" Crown and
Town Sedans
strikes a smart
note in design
that is far from
conventional.
ML
The beautiful Instrument panel of
the 77" models, executed by Csrtler,
Is original and modernistic in concep
tion, furnishing an interesting motif
which is carefully incorporated in the
design of every interior appointment.
LOW IN PRICE and economical to eper
ate, the new Royal Sedan is lew and
fleet in appearance, with ample spaco
for Ave adult passengers. This body typo
reflects typical Chrysler craf tsnmanshlp
in the dynamic symmetry of Its lines
and proportions, as well as food taste in
appointment.
mm
Pennon louvres, entirely new and
modern in conception, add a re
freshing and spirited decorative
touch to the side of the hood. In
outline, they adhere to the general
contoyr of the fenders, contribut
ing further to the harmony of the
assembly. The attractive appear
ance of the hood is further en
hanced by an embossed V-shaped
section, painted to contrast with
sign is equally inGlvldualistic. the surrounding portions of the
hood. No cowl band la used on the
"77" and "70" bodies in order
that the full "streamline" effect
may be maintained. On thetown
and crown sedans a dashing touch
is added by a chromium-plated
girdle band extending completely
around the bodies, parallel' to the
belt moulding. Chromium plating
also appears in another new fea
ture the Architraves just in
side the "77" window reveals and
(Age
On, iJtaL
Business
f,065 sJct&J
Remarks
llio
PRICES AS LOW AS
AT T11E FACTORY
De Soto Six one year old
Angus! 4, 1929. During the past
twelve months, 81,065 De Soto
Sixes were sold breaking all
records for a first-year ear in the
entire history of the industry.
It is not surprising that a car
so handsome, so comfortable and
responsive and ae safe and easy
to drive aa De Soto Six should
find a ready market, Bat it i
significant that even such a car
as this ahonld aet a new sales
record for the industry in the
first year of its existence.
This unprecedented public ac
ceptance ia your assurance that
no matter what model you may
choose for your own, yon will
possess a car whose distinction
and quality will afford yon lasting
pride and satisfaction inch as
no other ear at its price can offer.
Test De Soto Six in any way that
yon desire drive it yourself. A
demonstration will enable yon to
confirm for yourself the popular
judgment that has made the
De Soto Six a record-breaker
in its first year.
" 3m SdDTO Six
CHRYSLER MOTORS PRODUCT
Wo Lo Anderson InCo
350 Marion St.
ASSOCIATE DEALERS
Telephone 928
J. W. Berkey
Woodham, Ore.
Wallace Sumpter
Mill City, Ore.
also in the rims of tbe wheels and
along the edge of the running
hoards. Over the arched tie-rods.
are chrome numerals designating
the model number, "" "70" or
"77."
,'IIE SKL'01 OF
DESERT IMS PUT.'E
SALT LAKE Once upon a time
many summers ago, a steaming
team of eight unhurried mules
trudged forward slowly over a
tortuous obstructed near-road in
to the limitless desert waste of
Nevada.
The skinner of this freighter,
loaded high with needed and an
ticipated supplies, was a young
man.'impatient yet helpless against
the dragging miles and hours.
Scorched by unbroken sun. parch
e dby heat wares and hard-bitten
by whirling waves of alkaline dust.
he chafed against the inevitable
tediousness of wasted time, the
retarding superiority of lingering
distance.
To this man. Pen F. Redman,
came the age old wish to conquer
the elements, to outdistance dist
ance, to leap into the air in es
cape of wasted hours, heat, thirst,
delayed delivery. He longed for
the clear trail.
Then came, after many years,
man's conquest of the air, to Mr.
Redman the clear trail of the air,
the spurning of the. desert, the
surmounting of mountains, the
elimination of time and distance.
IJe knew the waste of time.
As aviation's most ardent cham
pion, he urged the building of an
airport, supported commercial
companies, and served as civic
leader for promotion of aviation.
For many years chairman of the
aviation committee of tbe Cham
ber 'of Commerce, Mr. Redman has
guided public consciousness into
the Interclub aviation committee,
of which he is chairman.
When the first Western Air Ex
press passenger plane sped to Los
Angeles in May, 1926, Mr. Red
man was the first passenger. And
a few days ago. when the Western
Air Express plane lifted itself in
to the clear trail of the air, both
Mr. and Mrs. Redman and their
two grandchildren, Betty and Billy
Flothow, 14 and 11. children of
Dr. and Mrs. Max Flotbow, Oma
ha'were passengers.
0 G
RECEIVES
EUU
F
(Oregon has received $14,443,
245 for Federal-Aid.)
There has been a total of $14,
443,246 apportioned to Oregon
for federal-aid highways since
IS 17. according to Dr. E. M. Mc
Daniel, president of the Oregon
state motor association, which Is
affiliated with the America a a
toiaobile association.
Dr. HcDanlel bases his state,
meat on a survey made by the
A. A. A. research department,
which gives in detail the figures
tor each of the several states.
"Oregon's appropriation
amounts to approximately one ai d
one-quarter million dollars each,
year and contracts are now under
way on the Roosevelt highway,
the Willamette and Fremort
highways, the Canyon City-Bums
road, Salmon river cut-off, Drain
Reedsport road, central Oregon
highway and several others, all
being paid for in part from fed
eral aid funds.
"The total amount spent by the
federal government for federal-aid
since 1917 is 1888,552.972 or less
than one-half of the nation's high
way bill in 1928," he continued,
"which is a btrong argument for
an increase in the annual appro
priations by thegovernment for
this work.
"The American Automobile as
sociation is now- waging an inten
sive campaign for an Increase ia
federal-aid appropriations from
the present amount of S75.00C,
000 yearly to a maximum of 1 125,
000.000."
The A. A. A. club executive a'd
that the federal-aid highway sys
tem which has contributed in ro
small way to national prosperity.
is only about one-third completed.
It costs $20.60 per month more
to operate a car 1000 miles over
low type roads than it would cost
to operate the same car over high
type roads. In a year this addi
tional tax that the motorist pays
for poor roads amounts to $247 -
20 quite a tidy license fee to yy
to operate one's car over unim
proved roads. Oregon Motorist-
Outstanding, by Any
Measure of Value
(Two door Sabs t factory, spdl eqiupmerd extra)
fiAAAAM
1PAI&
BECAUSE it represents our earn
est endeavor to give you more
than an average dollars worth of
real value for every dollar invested
we ask you to make a critical in
spection of Model 612 before select
ing any car in or near its price class.
Lift the hood and see the big 62 horse
power motor with a seven-bearing
crankshaft. Not only in the motor,
but all through the 612 (which
weighs 3,125 pounds, ready for the
road) you will find extra size, extra
weight, and extra strength. Experi
ence has convinced us that every
pound of this greater weight is es
sential to fine performance, comfort,
long life and safety.
The four wheel hydraulic, internal
expanding brakes are larger than
usual in a car at this price, and fully
protected from dirt and water. Ser
vice and emergency brakes are en
tirely separate to provide the safety
to which we believe every motor cat
buyer is entitled.
Examine the 612, the completeness
of its equipment and appointments
then make your own comparisons
(139S-4
LODER BROS.
445 Center St., Salem
Phone 450
Grahr.nFa!e Sales and Service for Marion and Polk Cocxties
WHIPPET SIX S1YLE
IS SALES FACTOR
The more sweeping lines of the
superior Whippet six cylinder
models, made possible by a long
er wheelbase and a heavier frame,
give the car an appearance and
style appeal that has greatly add
ed to its popularity this year and
played an important part In in
creasing production of six cylin
der cars by the WIHys-Overlard
company.
The fenders, hood and radiator
have a higher and longer appear
ance while the chassis and body
are obviously longer. The front
seat is longer and deeper which
gives the driver an even greater
degree of comfort while driving.
The latest models develop seven
horsepower more on a brake test
and will travel considerably faster.