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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Aug. 21, 1927)
V ,'a.itV.it;tr.w -i. "'.'-"-L'f J""", 11 In . ii il inn .11 i ..... ii r I, a,- - t jr. fr3B OIIKCOH STATESMAN 9 AtEM. OREGON BcMIIiS Blf STUBS With Ordinary Care Aviator May Mark Position To ' ' Within 35 Miles LONDON, (AP) A manlqa .long black robe with a colored tur ban on bis head stood In the pnl- ,t)lt of the City Temple and. with his fingers pressed to his ears, ut-! tered a long, weird cry. I .M was the Muezzin of the only t Mohammedan mosque in London, calling the-faithful to prayer Id. a Christian church- probably the first' time in years such a thing hai occurred. More an 3,000. persons heard the call to prayer, but there was no response. No one produced a , prayer rug, threw himself down upon hit knees and, facing Mecca. chaated "Great is Allah." But representatives of seven great world religions did expound jthe principles ot brotherhood held .b their respective . creeds. Their j aim was world wide agreement on essentials. This Is the first such meeting held Id London. After ; the call to prayer the speakers, were announced by Dr. F. W. Norwood, the City Temple 'pastor. . First came the Hon. Dr. W. A. de Sllva of Ceylon, representative of . Buddhism a white-haired Hin du, With a message "of love, aelf- .sacrifice and elimination of sel fish desire." ... . t Dr.' Sherwood Eddy of America ' urged as the teaching of Christ "reconciliation to thy brother, the resistance of evil, jaot with evil, butwithtfoo:,,s ' ' The message of Dr. Wei-Chang Che'n, charge d'affaires at the Chl nese Legation, was read in his ab sence. It said the teaching of Con lucius "centered in a fulfillment of obligations to one's fellows." Maharajadhiraja Bahadur of Hurd wan, India,, contended that 'Hinduism Insisted on the catholi city of brotherhood. A. Dr. Moses Gaster, claiming the oldest religion tor. the Jews, laid ithey knew no difference between faith and faith, br race and raire. Abdnl TOajid and Maulvi A. R. Dard proclaimed Mohammedanism to be the religion of "dping good to others who have not done good o yott." , Dr. Annie Besant, for the Theosophisti, urged "the ivis dom and beauty of toleration." ApVERTlSlNd kEYr TO FARM SUCCESS (Continued from page 1) orchard , , v jneyard and vegetable tracts. . "Sew" MetkbtU Xdedcd The optimists claim Justly that the remarkable success of Calif ornia's leading., cooperative asso ciations of growers' prove tha victory" ckn be snatched 'from de feat apd that other farm products tan be handled successfully and . profitably if the methods followed by the growers of citrus fruits, ratstnl.' grapesY walnuts.' rice and a few other products are adopted. !:;;In the-operation of, auch or ganizations, dVertlslrir "has been a saviin-'ahd. fias 6ecn proving its worth'tfof many years. One of the greatest 'tributes', to" the benefits frpm extensive advertising in this connection, was given by the late O: Harold Powell, manager of the Calif brtla ; Fruit' Growers' Ex change who' said s" ' "AJdve,rtisttij2io the -consumer is fati'damn'taf n increasing the consunjptlon of UlI rapidly increas ing prpductlon of fruit.; It in creases" 'the4 ' 'pVrcapHa4 consump tion' anA "develops 'new customers. It widens. the f growers', -markets ana proqaces a consumer demand which - helps the , Jobber - and the THE KEY TO EDUCATION ' TfBURtetlbrp not 5 only opens up stores of knowl edge Xfe develops the alert mind. The chief glory of modem science ipt i, , THq Scientific Spirit " , Higher eduedtion in the field of applied science" '"combines' technical study with: the fundamental train -' lag fesssntlal to citizenship. Its degrees open the way not dhl-4 td leadership in "the several pursuits and prof essfohs n Jife" but 'also to a larger community service , I precox State Land-Grant College Maintainsschools of Engineering (civil, electrieal, mcchitnical, 'chemical), r Mines Forestry; Agriculture, x Pharmacy Hotna? ECbnomics,! Vocational Education, 1 Gbriihrercfeahd Military Science, all offering accredited cHcireiw6Tki The-School of Basic Artsnd' Sciences, Indnstrfal olirhalism, Library Practice, Physical Ed ilcatfonV'iiitl Music afford sound basic and specialized training,., , r6rCataIdgUe and 'Other Information Address f ' lhc Registrar i i'Am&N STATE : retailer, who are primarily orde takers! sell thVtrult ft strength ens the relation between the grow er,'' the' tfade;ntrthe consumer. It makes it possible for the Jobber and retailer to sell quicker at low1 er margins for turnover, and to live the consumer a product uni formly, distributed a a lower eost of distribution." j Under, the able administration of C, C. Teague, president, the California Fruit Growers' Ex change expends in advertising for the benefit, of its 11,000 growers of oranges and lemons, a million or more dollars annually. Tfle fruit Is grown under Intelligent mi.hoda: packed and handled carefully, shipped and distributed under approved plans. The Ex- change "pushes the button" and advertising does the rest. RaJslns Recuperate Sales of California citrus fruits are now nearly 30,000,000 boxes annually. . One of the greatest victories in the history of Ameri can agricul-iure has just been won by the raisin growers of Calif ornia. Almost swamped in 1924 by a terrific carry over of raisins, the reorganized Sun Maid Raisin Growers Association and its Sun land Sales cooperative, under the vigorous management of President Ralph P. Merritt, inaugurated a comprehensive campaign covering packing and marketing, and ad vertising on a basis of about XI, 500,000 per year. They quickly expanded domestic sales and op ened up new markets in Europe and the Orient. The carry, over has been disposed of and sales are Mow being made from this year's production. Consumption of raisins in the United States has been about doubled since 1916.' Tho total now" for' both California and iinj ported iVover 400,000,000 pounds annually.' California growers of rice, wal nuts, almonds and some other crops also have strong associa tions and operate successfully to the 'advantage of their members. Many millions of dollars would be saved each year by unorganized growers of the state, if they would cooperate effectively and advertise their goods. The great canning and packing companies of California handling peaches and other deciduous fruit, asparagus, peas and other vege tables, expend large sums annually for advertising to Increase sales. They prove, that it increases con sumption and is profitable for all concerned. Follow State's Lead What California's old estab lished cooperative organizations have accomplished has been an object lesson to other states. Be cause of this, the United States congress this year established the cooperative : marketing depart- 'ment, now functioning, Through Its .operations, it is hoped . that California's well tried methods will he adopted more rapidly by the growers in other states where the lack of effective organization has been responsible for heavy losses. Do farm land agents benefit umf Allf le.icuAiw PENCIL with the tfREDBAND y r " AW from an this? They certainly do. Scientific agricultural methods. f stabilization of Prices profitable jales of fruit, grapes, vegetables, poultry, cattle, hogs, dairy prod ucts, all mean money making, sat isfied farmers and ranchers who are boosters, encouraging home seekers Instead of knockers to dis courage people looking fpr new homes. And the well written advertise ments with pictures of luscious fruit, etc. telling stories of our mild climate, diversified crops, electricity for farm and home, and delightful living conditions gen erally in Sunny California, con stantly read by hundreds of thous ands in other states where condi tions are unfavorable, certainly mean a great indirect influence creating a desire for a new home in this favored land. Advertising creates business. It is "selling talk" and ''mass selling, and is known by many other names. K means "to turn the attention of others to;" "to announce; publish," says the dic tionary. Good advertising is good publicity and a good news story is often good advertising. . Importance of the Frews' Ileal estate men know that ad vertising worTss miracles and they know ithat the newspapers are their .best business friends, boost ing the community and therefore protecting and advancing the land business. For the farmer, good agricul ture and good advertising win out. Science in agriculture-is just as Important and effective as In oth er lines of, industry. Advertising 160 N. LIBERTY foSTf Tr m Bacldng Every Statement With Values Is Our Idea of Makiher Good! 25tf 'Anniversary Men's Suits vtb Cbaracter If You Look Youll Find Qur Prices and Our Quality Meet Competition and Go It Several Points Better; y its what you get that counts most Shaving Needs "2 falnotHw m4 WiUUaa Crcn 29c WUliaiM EkTint Stick . 29e. . ....... Moil S9 lis Dress Shirte . VS Fr Men-, , Broadcloth and Madrai hiru in many patterns. At, $1.98 V - j 25th Anniversary A telU th farmer of Improved ma chinery. of mode rti methods of soil culture, of new markets op ened Jap. of the success of farm organizations. It spreads the in formation gathered by the agri cultural colleges and experiment stations. It helps to sell fresh or, canned and drjed fruits as well' as automobiles and chewing gum; melons and berries as well as soap and perfumes; dairy products, poultry and eggs as well as church services "and excursions ; farm lands and city lots as well as gnas or fishing rods or trips to'Catalina Island, or Del Monte or Coronado. If there is a danger of tempor ary ' over-production of any crop, good advertising, at the . right time, will create the necessary de mand to. absorb the surplus and show the farmer -the advisability of substituting Borne other crop instead of following in the foot steps of his grandfather who be lieved, in raising only wheat or potatoes or something else that he and his neighbors had been losing money on. Agricultural engineers and chemists arc among the farmers' real friends today. Proper plan ning of fields and orchards, good irrigation and drainage as well as the proper handling of crops are essential and the utilization of jfey-products as taught by the chemist often turns a loss from waste to a handsome profit. Many a farmer has . received a useful tip from reading an advertisement telljng of the;merits of an article produced from an" ordinary farm product. ' f " The standard of living , on the A NATION-WIDE xiNsrmmQN Em 1KB Value and Individuality in One V Here, Men, is a suit with Character, em bodying as it: does Individuality of Style with Pewaaheucy of Values. A Fall fea ture that reflect! the Immensity of our Natlon-Widt Buying Power. Three 'button, lingle-breaited, . notch lapel. Serges and worsteds in single -and fancy grouped stripes in medium, light and dark shades f-'Wael-.brown and, gray.'. , ; Extra pant to match i $6.90 Belts, Suspenders, Garters pur.Own "Majestic" Make,Staunch, Durable arid Well Made Men. Majestic Garters, single grip. . . -.23c M Majesbc Garters, silk elastic. . . v.39c fli,3??e,u nuinc leather. V, j 49c Men Wde Belts, extra heavy quality . , 98c Men s Press Svspendsrs, good quality. . 39c v!", HT S?p.ndera, very durable. . 49c Vqs Work Suspenders, staunch. 39c&'49c 25 A Anniversary 4-Piece Suits For School Boys Single and double breasted models, with 2 fcmckerg and vest; or long pants, knickef and vest. In blue cheviot and cm simeres. At - 69.90 it 701'' Ho Cornea ,; . - ; Of pure threid siTk, with fnrcerized yarn foot. A Paiiv40e Business Shoe For Busy Men 'Treat your feet to. s pair " of these stylish Gun Metal 1 Calf Oxford for early Fall Genuine Goodyear welt with rubber heels.. Low priced. farm has advanced rapidly. Prob ably over 5,000,000' autqmobfles and motor trucks.' ace now owned by the farmers of the country, and the radio is almost a necessity in the . farm house. California farmers lead in electrical equip ment and other modern improve ments and home comforts. The farmer today can ride in a ma chine and plant 20 acres a day. He can ride a tractor and plow six - acres where he' formerly plowed two. He does not shy these days at the high brow bul letin from the agricultural col lege. He wants ,to know about bacteria, nitrogen?, etc., and he listens "to the farm advisor. Cal ifornia fanners are leaders among the nation's agricultural organiza tions, .California is a marvelous state, gaining population and wealth rapidly. The world's greatest business men, bankers, merchants; manufacturers and promoters are interested in the state's securities, its agricultural resources, land, mines, timber, oil, chemical de posits and the possibilities for the development of electr power Great reservoirs and plants are now being constructed to care for the power needs of agriculture and manufacturing for ten or more years in advance.' Probably over $150,000,000 is pledged for the construction campaign now under way by the great power com panies of the state. The agricultural output of Cal ifornia is now on an annual oasis of about $500,000,000, giving the state seednd-place among all the states of the union. ft f (Tmic Salem, Oregon 25 Anniversary With the new. sclN6gnred band and raw edge. Full, rich lining. , Shown in leading shade and low priced at- ' $3.98 j5A Anniversary Night Shirts ;;05For,Mn :'; - These garments are made of our own "Honor Muslin." Cut - -extra roomy, long sleeves, large arm hales; 54 inches long. At a real nv 98c 125 Anniversary English Pants For. Outing Weir j . Or for gen- ' crsl..Sununer... w e a rt Well : h s p e d models (or, m.ve, n a n young men.. .Fancies and f stripes tans, browns; greys ' Sfi.d sliver Protf! Fall Hate Here's the Oh Kmj s , mtk hum t'f : t There is no occaaiondterpesaini Ism ' because ' there : inayt6 eorn over-production of some ' crop in some district occasionally," or '. be cause there are probably two. mil lion acres of farm . land now in grain or used for grazing purposes that are ready to be offered for sale to settlers.r Market .Is -Aasmred Increased population sow com ing to the state, increased markets being opened up in other states and in other s countries for Cali fornia fruit vand other crops, a rapid increase in the production of ; mineral wealth, furnishing a splendid home market and hun dreds of new manufacturing plants being established, mean a steady Increase in the demand for food which the farmer alone can supply. And it should "be kept in mind that millions upon millions of dol- What's What in , i New Hose Ihill fashioned thread silk to the welt $1.50 "SHIPLEY'S - 98" a pure thread silk hose in the popu lar colors which fclend per fectly .with summer costume V 98c Gordon V line, pure silk, full fashioned X vv $2.50 KERCHIEFS KERCHIEFS KERCHIEFS Pongee, lawn Hand (tinted 1 Dainty little Crepe de Chine : and ; decorated ? fSfand Georirette with Georgette and trimmed with French lace trim. Crepe de Chine roses 25c 35c : 49c SQUARES SCAJIFS PURSES Silk Chiffon Squares Hand' Paiiited Silk 4 A new arrival is the and scarfs beautifully Chiffons -with, pequbt Hb;er. underaJtm u.r8e . decorated in cQlor aArra. ' ;9 0a finished in reptile design , combinations eages ,J to and tooled leather i ; $148. $3.98 $2.95 4 Oorsellets including and swanee cloth .. WAS to lara ; are -sent out of California Mehlmpnlh'tdpayfbr;poultry, porgbeefdiiry products, wheat, vegetables sugar and many other products shipped - in .from other states a ' Los : Angeles and San Francisco. Such; money should be kept at homr. J ! ' ' It's up to somebody to wake up! Advertising Is the key with: which to unlock the duor now holding back home industries. - Latin Found Foremost Language Studied SEATTLE. Wash., (AP) More pupils " in the high schools of the United1 States study Latm than all foreign languages'combined, Anna P. MacVey, vice-president of the American; Classical league, report ed at the league's convention here figured coutile $3.98 : V Entirely new in- our undie department are the silk and rayon vests and bloom ers of Mulberry, Nile; Flesh, Orchid an(J Peach. v . - Vests. 98c 'Bloomers $1.98 Gowns and bloomers featuring the applique trim. The very latest for wear . : Gowns' Bloomers $2.98 $1.98 I v BATHING ISUITS I Special Reduced Prices recently, The ieage Is a part or the National ' Education associatiou convention. Classical ; language professors ' f and teachers, too much absorbed in their own pursuits, long hell aloof Irom " the great association which concerns ' itself with the problems of national education, but ; the ? renaissance has come, she said. Today more pupils ia the high schools, of our country study Latin than all other foreign languages combined. 'As at least two-thircs of Eng lish being Latin and Greek, thj surest way to master our mother tongue is through the study of the classics." ' ' The victory of old man Dcmpsfv. was very popular with the boys who are beginning to age a little themselves. Correct to the Last Detail hi the chiffon arid light ser v i co or regular service weight oiie finds the sum mer shades to blend to most every attire Rose blush, Grain, French, nude, Mus kade, A lesan, Shadow, Ex tacey. Moonlight and Flesh. There are others, of course, but in these one is sure of getting just what is correct in silk hose. . $li5 . Garter belts and girdles so essential for dancing. 98c to $4.98 f . ii new Fal - , t I 1 i t ; C3.D0 - . - '3 ..-- I
