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"'.'-"-L'f J""", 11 In . ii il inn .11 i ..... ii r I, a,- - t jr.
fr3B OIIKCOH STATESMAN 9 AtEM. OREGON
BcMIIiS Blf STUBS
With Ordinary Care Aviator
May Mark Position To
' ' Within 35 Miles
LONDON, (AP) A manlqa
.long black robe with a colored tur
ban on bis head stood In the pnl-
,t)lt of the City Temple and. with
his fingers pressed to his ears, ut-!
tered a long, weird cry. I
.M was the Muezzin of the only
t Mohammedan mosque in London,
calling the-faithful to prayer Id. a
Christian church- probably the
first' time in years such a thing
hai occurred.
More an 3,000. persons heard
the call to prayer, but there was
no response. No one produced a
, prayer rug, threw himself down
upon hit knees and, facing Mecca.
chaated "Great is Allah."
But representatives of seven
great world religions did expound
jthe principles ot brotherhood held
.b their respective . creeds. Their
j aim was world wide agreement on
essentials. This Is the first such
meeting held Id London.
After ; the call to prayer the
speakers, were announced by Dr.
F. W. Norwood, the City Temple
'pastor. .
First came the Hon. Dr. W. A.
de Sllva of Ceylon, representative
of . Buddhism a white-haired Hin
du, With a message "of love, aelf-
.sacrifice and elimination of sel
fish desire." ... .
t Dr.' Sherwood Eddy of America
' urged as the teaching of Christ
"reconciliation to thy brother, the
resistance of evil, jaot with evil,
butwithtfoo:,,s '
' The message of Dr. Wei-Chang
Che'n, charge d'affaires at the Chl
nese Legation, was read in his ab
sence. It said the teaching of Con
lucius "centered in a fulfillment
of obligations to one's fellows."
Maharajadhiraja Bahadur of
Hurd wan, India,, contended that
'Hinduism Insisted on the catholi
city of brotherhood.
A. Dr. Moses Gaster, claiming the
oldest religion tor. the Jews, laid
ithey knew no difference between
faith and faith, br race and raire.
Abdnl TOajid and Maulvi A. R.
Dard proclaimed Mohammedanism
to be the religion of "dping good
to others who have not done good
o yott." , Dr. Annie Besant, for
the Theosophisti, urged "the ivis
dom and beauty of toleration."
ApVERTlSlNd kEYr
TO FARM SUCCESS
(Continued from page 1)
orchard , , v jneyard and vegetable
tracts.
. "Sew" MetkbtU Xdedcd
The optimists claim Justly that
the remarkable success of Calif
ornia's leading., cooperative asso
ciations of growers' prove tha
victory" ckn be snatched 'from de
feat apd that other farm products
tan be handled successfully and
. profitably if the methods followed
by the growers of citrus fruits,
ratstnl.' grapesY walnuts.' rice and
a few other products are adopted.
!:;;In the-operation of, auch or
ganizations, dVertlslrir "has been
a saviin-'ahd. fias 6ecn proving its
worth'tfof many years. One of the
greatest 'tributes', to" the benefits
frpm extensive advertising in this
connection, was given by the late
O: Harold Powell, manager of the
Calif brtla ; Fruit' Growers' Ex
change who' said s" '
"AJdve,rtisttij2io the -consumer
is fati'damn'taf n increasing the
consunjptlon of UlI rapidly increas
ing prpductlon of fruit.; It in
creases" 'the4 ' 'pVrcapHa4 consump
tion' anA "develops 'new customers.
It widens. the f growers', -markets
ana proqaces a consumer demand
which - helps the , Jobber - and the
THE KEY TO EDUCATION
' TfBURtetlbrp not 5 only opens up stores of knowl
edge Xfe develops the alert mind. The chief glory of
modem science ipt i, ,
THq Scientific Spirit
" , Higher eduedtion in the field of applied science"
'"combines' technical study with: the fundamental train -'
lag fesssntlal to citizenship. Its degrees open the way
not dhl-4 td leadership in "the several pursuits and
prof essfohs n Jife" but 'also to a larger community
service , I
precox State Land-Grant College
Maintainsschools of Engineering (civil, electrieal,
mcchitnical, 'chemical), r Mines Forestry; Agriculture,
x Pharmacy Hotna? ECbnomics,! Vocational Education,
1 Gbriihrercfeahd Military Science, all offering accredited
cHcireiw6Tki The-School of Basic Artsnd' Sciences,
Indnstrfal olirhalism, Library Practice, Physical Ed
ilcatfonV'iiitl Music afford sound basic and specialized
training,., ,
r6rCataIdgUe and 'Other Information Address
f ' lhc Registrar i
i'Am&N STATE :
retailer, who are primarily orde
takers! sell thVtrult ft strength
ens the relation between the grow
er,'' the' tfade;ntrthe consumer.
It makes it possible for the Jobber
and retailer to sell quicker at low1
er margins for turnover, and to
live the consumer a product uni
formly, distributed a a lower eost
of distribution." j
Under, the able administration
of C, C. Teague, president, the
California Fruit Growers' Ex
change expends in advertising for
the benefit, of its 11,000 growers
of oranges and lemons, a million
or more dollars annually. Tfle
fruit Is grown under Intelligent
mi.hoda: packed and handled
carefully, shipped and distributed
under approved plans. The Ex-
change "pushes the button" and
advertising does the rest.
RaJslns Recuperate
Sales of California citrus fruits
are now nearly 30,000,000 boxes
annually. . One of the greatest
victories in the history of Ameri
can agricul-iure has just been won
by the raisin growers of Calif
ornia. Almost swamped in 1924
by a terrific carry over of raisins,
the reorganized Sun Maid Raisin
Growers Association and its Sun
land Sales cooperative, under the
vigorous management of President
Ralph P. Merritt, inaugurated a
comprehensive campaign covering
packing and marketing, and ad
vertising on a basis of about XI,
500,000 per year. They quickly
expanded domestic sales and op
ened up new markets in Europe
and the Orient. The carry, over
has been disposed of and sales are
Mow being made from this year's
production.
Consumption of raisins in the
United States has been about
doubled since 1916.' Tho total
now" for' both California and iinj
ported iVover 400,000,000 pounds
annually.'
California growers of rice, wal
nuts, almonds and some other
crops also have strong associa
tions and operate successfully to
the 'advantage of their members.
Many millions of dollars would be
saved each year by unorganized
growers of the state, if they would
cooperate effectively and advertise
their goods.
The great canning and packing
companies of California handling
peaches and other deciduous fruit,
asparagus, peas and other vege
tables, expend large sums annually
for advertising to Increase sales.
They prove, that it increases con
sumption and is profitable for all
concerned.
Follow State's Lead
What California's old estab
lished cooperative organizations
have accomplished has been an
object lesson to other states. Be
cause of this, the United States
congress this year established the
cooperative : marketing depart-
'ment, now functioning, Through
Its .operations, it is hoped . that
California's well tried methods
will he adopted more rapidly by
the growers in other states where
the lack of effective organization
has been responsible for heavy
losses.
Do farm land agents benefit
umf Allf
le.icuAiw
PENCIL
with the
tfREDBAND
y r "
AW
from an this? They certainly do.
Scientific agricultural methods.
f stabilization of Prices profitable
jales of fruit, grapes, vegetables,
poultry, cattle, hogs, dairy prod
ucts, all mean money making, sat
isfied farmers and ranchers who
are boosters, encouraging home
seekers Instead of knockers to dis
courage people looking fpr new
homes.
And the well written advertise
ments with pictures of luscious
fruit, etc. telling stories of our
mild climate, diversified crops,
electricity for farm and home, and
delightful living conditions gen
erally in Sunny California, con
stantly read by hundreds of thous
ands in other states where condi
tions are unfavorable, certainly
mean a great indirect influence
creating a desire for a new home
in this favored land.
Advertising creates business.
It is "selling talk" and ''mass
selling, and is known by many
other names. K means "to turn
the attention of others to;" "to
announce; publish," says the dic
tionary. Good advertising is good
publicity and a good news story
is often good advertising. .
Importance of the Frews'
Ileal estate men know that ad
vertising worTss miracles and they
know ithat the newspapers are
their .best business friends, boost
ing the community and therefore
protecting and advancing the land
business.
For the farmer, good agricul
ture and good advertising win out.
Science in agriculture-is just as
Important and effective as In oth
er lines of, industry. Advertising
160 N. LIBERTY
foSTf Tr m
Bacldng Every Statement With
Values Is Our Idea of Makiher Good!
25tf 'Anniversary
Men's Suits vtb Cbaracter
If You Look
Youll Find
Qur Prices
and Our Quality
Meet Competition
and Go It Several
Points Better; y
its what you get
that counts most
Shaving Needs
"2
falnotHw m4
WiUUaa
Crcn
29c
WUliaiM
EkTint Stick
. 29e. . .......
Moil
S9
lis
Dress Shirte
. VS Fr Men-, ,
Broadcloth and Madrai
hiru in many patterns. At,
$1.98 V
- j 25th Anniversary
A
telU th farmer of Improved ma
chinery. of mode rti methods of
soil culture, of new markets op
ened Jap. of the success of farm
organizations. It spreads the in
formation gathered by the agri
cultural colleges and experiment
stations. It helps to sell fresh or,
canned and drjed fruits as well'
as automobiles and chewing gum;
melons and berries as well as soap
and perfumes; dairy products,
poultry and eggs as well as church
services "and excursions ; farm
lands and city lots as well as gnas
or fishing rods or trips to'Catalina
Island, or Del Monte or Coronado.
If there is a danger of tempor
ary ' over-production of any crop,
good advertising, at the . right
time, will create the necessary de
mand to. absorb the surplus and
show the farmer -the advisability
of substituting Borne other crop
instead of following in the foot
steps of his grandfather who be
lieved, in raising only wheat or
potatoes or something else that
he and his neighbors had been
losing money on.
Agricultural engineers and
chemists arc among the farmers'
real friends today. Proper plan
ning of fields and orchards, good
irrigation and drainage as well as
the proper handling of crops are
essential and the utilization of
jfey-products as taught by the
chemist often turns a loss from
waste to a handsome profit. Many
a farmer has . received a useful
tip from reading an advertisement
telljng of the;merits of an article
produced from an" ordinary farm
product. ' f "
The standard of living , on the
A NATION-WIDE
xiNsrmmQN
Em
1KB
Value and Individuality in
One V
Here, Men, is a suit with Character, em
bodying as it: does Individuality of Style
with Pewaaheucy of Values. A Fall fea
ture that reflect! the Immensity of our
Natlon-Widt Buying Power.
Three 'button, lingle-breaited, . notch
lapel. Serges and worsteds in single -and
fancy grouped stripes in medium, light and
dark shades f-'Wael-.brown and, gray.'. , ;
Extra pant to match i $6.90
Belts, Suspenders, Garters
pur.Own "Majestic" Make,Staunch,
Durable arid Well Made
Men. Majestic Garters, single grip. . . -.23c
M Majesbc Garters, silk elastic. . . v.39c
fli,3??e,u nuinc leather. V, j 49c
Men Wde Belts, extra heavy quality . , 98c
Men s Press Svspendsrs, good quality. . 39c
v!", HT S?p.ndera, very durable. . 49c
Vqs Work Suspenders, staunch. 39c&'49c
25 A Anniversary
4-Piece Suits
For School Boys
Single and double breasted
models, with 2 fcmckerg and
vest; or long pants, knickef and
vest. In blue cheviot and cm
simeres. At -
69.90
it
701'' Ho
Cornea ,; . - ;
Of pure threid siTk, with
fnrcerized yarn foot.
A Paiiv40e
Business Shoe
For Busy Men
'Treat your feet to. s pair "
of these stylish Gun Metal 1
Calf Oxford for early Fall
Genuine Goodyear welt with
rubber heels.. Low priced.
farm has advanced rapidly. Prob
ably over 5,000,000' autqmobfles
and motor trucks.' ace now owned
by the farmers of the country,
and the radio is almost a necessity
in the . farm house. California
farmers lead in electrical equip
ment and other modern improve
ments and home comforts. The
farmer today can ride in a ma
chine and plant 20 acres a day.
He can ride a tractor and plow
six - acres where he' formerly
plowed two. He does not shy
these days at the high brow bul
letin from the agricultural col
lege. He wants ,to know about
bacteria, nitrogen?, etc., and he
listens "to the farm advisor. Cal
ifornia fanners are leaders among
the nation's agricultural organiza
tions, .California is a marvelous state,
gaining population and wealth
rapidly. The world's greatest
business men, bankers, merchants;
manufacturers and promoters are
interested in the state's securities,
its agricultural resources, land,
mines, timber, oil, chemical de
posits and the possibilities for the
development of electr power
Great reservoirs and plants are
now being constructed to care for
the power needs of agriculture and
manufacturing for ten or more
years in advance.' Probably over
$150,000,000 is pledged for the
construction campaign now under
way by the great power com
panies of the state.
The agricultural output of Cal
ifornia is now on an annual oasis
of about $500,000,000, giving the
state seednd-place among all the
states of the union.
ft f (Tmic
Salem, Oregon
25 Anniversary
With the new. sclN6gnred
band and raw edge. Full, rich
lining. , Shown in leading shade
and low priced at- '
$3.98
j5A Anniversary
Night Shirts
;;05For,Mn :'; -
These garments are made
of our own "Honor Muslin."
Cut - -extra roomy, long
sleeves, large arm hales; 54
inches long. At a real nv
98c
125 Anniversary
English Pants
For. Outing Weir
j . Or for gen- '
crsl..Sununer...
w e a rt Well :
h s p e d
models (or,
m.ve, n a n
young men..
.Fancies and f
stripes tans,
browns; greys
' Sfi.d sliver
Protf!
Fall Hate
Here's the Oh Kmj
s , mtk hum t'f
: t There is no occaaiondterpesaini
Ism ' because ' there : inayt6 eorn
over-production of some ' crop in
some district occasionally," or '. be
cause there are probably two. mil
lion acres of farm . land now in
grain or used for grazing purposes
that are ready to be offered for
sale to settlers.r
Market .Is -Aasmred
Increased population sow com
ing to the state, increased markets
being opened up in other states
and in other s countries for Cali
fornia fruit vand other crops, a
rapid increase in the production
of ; mineral wealth, furnishing a
splendid home market and hun
dreds of new manufacturing
plants being established, mean a
steady Increase in the demand for
food which the farmer alone can
supply.
And it should "be kept in mind
that millions upon millions of dol-
What's What
in
, i
New Hose
Ihill fashioned thread silk
to the welt
$1.50
"SHIPLEY'S - 98" a pure
thread silk hose in the popu
lar colors which fclend per
fectly .with summer costume
V 98c
Gordon V line, pure silk,
full fashioned
X vv $2.50
KERCHIEFS KERCHIEFS KERCHIEFS
Pongee, lawn Hand (tinted 1 Dainty little
Crepe de Chine : and ; decorated ? fSfand
Georirette with Georgette and trimmed with French
lace trim. Crepe de Chine roses
25c 35c : 49c
SQUARES SCAJIFS PURSES
Silk Chiffon Squares Hand' Paiiited Silk 4 A new arrival is the
and scarfs beautifully Chiffons -with, pequbt Hb;er. underaJtm u.r8e
. decorated in cQlor aArra. ' ;9 0a finished in reptile design
, combinations eages ,J to and tooled leather
i ; $148. $3.98 $2.95 4
Oorsellets including
and swanee cloth
.. WAS to
lara ; are -sent out of California
Mehlmpnlh'tdpayfbr;poultry,
porgbeefdiiry products, wheat,
vegetables sugar and many other
products shipped - in .from other
states a ' Los : Angeles and San
Francisco. Such; money should
be kept at homr. J ! ' '
It's up to somebody to wake up!
Advertising Is the key with: which
to unlock the duor now holding
back home industries. -
Latin Found Foremost
Language Studied
SEATTLE. Wash., (AP) More
pupils " in the high schools of the
United1 States study Latm than all
foreign languages'combined, Anna
P. MacVey, vice-president of the
American; Classical league, report
ed at the league's convention here
figured coutile
$3.98 :
V
Entirely new in- our undie department
are the silk and rayon vests and bloom
ers of Mulberry, Nile; Flesh, Orchid an(J
Peach. v . -
Vests.
98c
'Bloomers
$1.98
Gowns and bloomers featuring the
applique trim. The very latest for
wear . :
Gowns' Bloomers
$2.98
$1.98
I v
BATHING ISUITS
I Special Reduced Prices
recently, The ieage Is a part or the
National ' Education associatiou
convention.
Classical ; language professors ' f
and teachers, too much absorbed
in their own pursuits, long hell
aloof Irom " the great association
which concerns ' itself with the
problems of national education,
but ; the ? renaissance has come,
she said. Today more pupils ia
the high schools, of our country
study Latin than all other foreign
languages combined.
'As at least two-thircs of Eng
lish being Latin and Greek, thj
surest way to master our mother
tongue is through the study of the
classics." ' '
The victory of old man Dcmpsfv.
was very popular with the boys
who are beginning to age a little
themselves.
Correct
to the
Last Detail
hi the chiffon arid light ser
v i co or regular service
weight oiie finds the sum
mer shades to blend to most
every attire Rose blush,
Grain, French, nude, Mus
kade, A lesan, Shadow, Ex
tacey. Moonlight and Flesh.
There are others, of course,
but in these one is sure of
getting just what is correct
in silk hose. .
$li5 .
Garter belts and girdles so essential
for dancing.
98c to $4.98
f . ii
new
Fal
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t
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t
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C3.D0
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