Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Feb. 13, 1927)
-THE OREGON STATF!SUaj:0 at w J v SUNDAy.M0ItN.lNG;JEiS:BIUJAlt,Ya3'; Xi&L n e XP01T MART Aatomobire Growing in Serv 0 for Economic Develop ment of Countries Improvements in methods of manufacture, development of mod els suitable for foreign markets; protection tariffs and "bay , at home" propaganda are some of the competitive forces helping Euro pean manufacturers to establish themselves in foreign and domes tic markets, says George E. Eddins of the National tfank of Commerce. In New York writing Ja theFeb-: ruary issue of Commerce Monthly. 'The automobile Is ef growing service in the economic develop ment of every country. This fact, coupled with rapid expansion of ' output in Europe and in, Ameri ca, is giv&ig an increasing; impor tance to the export market. " Par- , ticularly as the American Industry has become more highly develop ed it has given, more and-, more thought to the development of fh'e foreign field. "At the same time European manufacturers, lacking broad 'do mestic markets to absorb their output, are also looking to foreign markets at an outlet. Their home markets are protected by high tariffs and in some instances ex ports to colonial possessions . are favored by preferential tariffs. Some of the foreign manufacturers through introduction of , large-, scale production methods for mak ing cheaper cars have, .pared ' .pro duction costs so that the automo bile in Europe as in the United States relatively is one of the low est priced commodities, "European automobile manu facturers have established a firm foothold in their own. domestic markets. More recently they hare . ... . etgn markets by catering more 1 particularly to the requirements of the export trade. AutomoDiie manuiaciurmg in dustries in Great Britian, France, Germany and Italy are small but growing. Although the aggregate annual output In these countries is little more than 12 per cent of production In the United States, exports, are approximately 40 per cent of the exports Irom the United States and constitute a measurable proportion of the au tomlbiles entering international markets. European automobile I man manufacturers depend to a tar ater extent on exports as an tlet for production than does the industry in the United States. Italy exports nearly three-fourths of its annual output, PraBee,ovr one-third and Great Britian 10 to 16 per-cent. "The British motor industry has now reached a most important stage in its development. Produc tion coat has been. .cut. to the bone and considerable progress made in engineering development. . The achievements of the British auto- -mobile industry in production, Although on a much smaller scale -than in America, have been never theless striking. Production is .nearly seven times the prewar Out i ut and registrations have ; in-: creased nearly 600 per cent, -j "Exports in- 1925 were over 29.000 units and on the basts of eleven months' shipment exports in 1926 were well over 30,000 units. In 1922 British mantfac turers supplied only half of the cars operated n the British mar ket, now three-fourths are manu factured afcjjome. rjmt.prpss is being niadeibx BritlfthipanifaQ turers.. In export markets isi?vfa denced by the recent orders' booked at the close j of 1921 by two large British firms to supply. $4,500,000 worth of cars and trucks for the Australian market. More than half the' .business rep resented by these orders .went fo the United States last ypar,,Cojk sidering Uve sizes of ,ffc automo bile manufacturing ndn$tries ?u Great Britian. and In .the a United States the former country riojr has relatively a much larger share' of the Australian trade. ,'" "Financially JLhe .British motor industry has been brought up in, a hard arhrwil . In 1051 twpnlv- seven important companies lost.ll ffper cent of their capital. The ilidentical twenty-eeven companies Kin 1925 made a profit .of approxi mately 10 per cent of the Invest ment. The average price of the British selling unit has declined from $528 in 1922 to $330, as estimated in 1926 ; . "Great progress has been made by the French automobile industry in the past five years. Output in 1925 was estimate tde 17700 units and production In 1926 was expected to edual. -tha$ of the previous year. This represents an increase of overlOO,OO0 cars over e number produced In lszzv arly 35 per cent of the 1925 .oductlon was exported. . Toward e close of 1926 French rodnc- ion slumped sharply, partly be cause of seasonal causes but more largely because of .fluc4.11atl9n.vPl the franc which put down buying demand. "Italy exports a higher percent age of its production, .thn any other country. Over7$ ,peig caiit Of its OUtnnt in 1923 wn vrtnrted. J Italian exports go largely 4o other European countries, but they have been making headway In the South American and other distant markets. Three Italian concerns have recently Joined forces to pro mote automobile tales In British India - r- t -TV r9.9M -onw -industries, in "Drt Jfc. imgorted goods is' - -r7T,T;--f.?wencc in .Italy as inj Great BriUan and other cowu-tr-v .. . ;. . . .. be German automobile Indus-, tit hasy-iaada rapid, progrW In the past tw0 years. In T sT 1 o t production had recovered some what from wartime disorganiza tion and amounted to about 46. 000 units. ln i925 output in- 7M0 unlts- whIch constituted probably a new high record The output haB been eatl, mated by some to he as high as 9Qt0OO.; Mass production, records were Introduced to a . certain ex tent, but it was evident by the close of 1 9 2 5 that . the German market could not absorb as many cars as it was expected to take. Manufacturers had miscalculated the; ability of Germany to, dupli cate in; a entailer way 4 the large 8cal..conaumptioi f ..cars Jh the United States, an outgrowth of unprecedented prosperity, mass production, lower automobile pri ces. and deferred. payment sales. "Despite these difficulties the GefinAn Industry A tfeyeloplng an organization, tp , meet, world com petition.' Efforts-aTe-being made toward standardization and "ra- tipnaISzation,Vtht I. the writ ing down of unprofitable capital investment and elimination of un economic equipment. , "In 1923, 77. manufacturers exhibited 118 models. By the middle of 1926 the number of plants was reported to .be about 30,1 with only 43 various types of automobiles on, exhibition. Even with- that great reduction, the number qf models is still large for economical production. Tbroiga elimination and -consoll-cUtion, by the end of another year It is expected that the number of producers will be reduced to about twenty. One-third of the capacity is now attributed to ope producer. -"For quite a while before the war .Germany was well, established in the automobile . export field. Exports of cars and trucks in 1813 were valued at 84,000.000 marks, whiioh waa- six times the value- of imports. .The situation is now. al most -reversed. 'ln,l92,5 Imports werevaltfed at 65,000,000 marks and exports at 23,000,000. marks. At some .tirqe in the., far-distant future activity in foreign markets will be forced on the German man ufacturers, y - : '.'The .European automobile in dustry bis .been- handicapped fqt Bevjejal .rears by rnarrow, and war impoverished markets" which have denied it the .advantage- of mass production. But the adversities of the I industry have proved to be a , stepping .Btqne and .the disad-t vantages are now in some small measure being overcome. Uneco nomic produces are being rapidly eliminatedrveoBeelidation and -coordination .f -forces nave reduced os "modern.qutonent hasj been stalled .and mass - production methods . have been. - adopted . in several' plants, and financial re habilitation has reached the state where. jthe.Jfodss.try has attracted the attention of American as well as European, investors. "Manufacturers ln Europe are already producing more ears than they can sell in their home mar kets. Since conditions in many parts of Europe preclude rapid growth ;of domestic consumption it is .apparent that tbe vtolume of exports 9fili become- mbre, fixten sivply the determining .factor jjh the expansion of production sched ules ,.,The ompetitlr .power Of European .producers in the Inter national markfii,.!!-clear. ;ia tha case of such products as Iron and steel, textiles, . glass, cement .and the like, where the manufacturer J has jjeen able to tcombine the ecpppmles ofjjow aoor,-cost and large scale output, hejse coni mbditles are sold in the important markets of .he world ln combetj tiprij ith the eric, prducJLs, and on occasions when flow over tariff barriers Into our own dom estic markets. With due recog nition,, of. the dominant position of the. American industry in the ex port field, the outlook is for, great er .competition jo international au tomotive marketa." . Sticky Valves Cui-ed by.. A s Few-Drops of Gasoline The exhaust valve stems are ex Uepwslr likely to stiqk because sA the formation of a gammy deposit that! comes, in this part. Gasoline or-kerbsene.ls the only thing, thai will ; help much in these circum stances. . ,( ; .Jiyinserilpg a bit of copper, tub? ing In at the next spark plug hole a little .gasoline may be squirted on to tie Tave stem. The gaso line i runs : down the ' stem and quickly loosens the giim, so that thoyalre stem is free to more again. , ; Til A. Sheeter Auto Wrecking Co., oldest In the Willamette val ley.!. nd used parts : and eiuIpmenCLow prices and Quality serTice hsre. 1015 NComL Arcprate Mike C. & L. PARTS Corner Ferry and liberty AmniAA 1 - . i i ifciii iwiiiiii ww ii i m ... mi in.,.-,, .in m i in n - ' KEIV FEATURES Oil 8-l!fW70 High Achievements Claimed for Latest Model of Fa mous IVrOtor Line That the "70" WillysKnlght will continue to ..hold its leader ship in power accomplishments in is price field in 1927. as it did In the past, year, is the claim of Willys-Overland officials. Company officials cite the per formance and sales records of the "70" Willys-Knight as compared with other sixes in its price class as an indication of its general ac ceptance by the' motor carj buyers as being a leader in its.field., It Is claimed that Jn the past year the "70" has undergone rigid1 tests for power, speed, durability and economy of operation and in each instance, responded with a re markable, performance, establish ing, a,,na,qn-wJd reputation for unusual dependabiliy. t The fact that no major changes were made in the 1927 "70" Wll-lys-rKnight sleeve-valve motor Is declared by, Willy-Overland engi neers as an illustration of the en gine's superiority, declaring this fact as a tribute to its efficiency. . The "70" power plant has a bore of 2 -1516 inches . and a stroke of 4 inches, with a piston displacement of 177.9 cubic inch es, The. power develops 52.5 horsepower. Belflex spring shackles, which aid in the "70" performance are standard equipment. The shack les provide a spring flexibility, ab sorb road shocks, give better rid ing qualities and reduce to a minimum the wear and tear on all parts of the ear., Officials of the company declare that the reputation established by the "70" line in, 1926 for all around performance is one of the chief reasons for the increased in terest now being shown in this group of Knight powered cars. EHICLE E Estimate Death Toll for 1926 Will Reach 23,000; Some Reports Made By S. J. Williams, Director National Safety Council Automobile fatalities in the U. S. in the year 1925 totaled 21,627 according to a recent announce ment of the Census Bureau. This represented an increase of at least 9 over the preceding year. Ten years ago the total was less than 8000. 20 years ago it was less than 600. In those 20 years the automobile has been developed but at what a price in human life! In 1926 the automobile ,death toll was about 23,000. pudging from advance reports which the National Safety Council has se cured from 28 states and 100 cit ies.' This estimate represents an increase of 5 over the preceding year, as contrasted with the pre vious increase of over 9 This Indicates that at last we are be ginning to make some impression on this great problem. If we are, ft is because many- of the larger cities ' ami. .several dt the more thickly populated states haye been making desperate efforts tp qope wjth(i the jituatipn And,, many. Nof these showed .an- actaaj decrease 1, automobile Jatalifte Ui;92.f, Including the states of Massachu setts, Connecticut, Ohio, Kentucky and a few others, and the cities of Boston, St. Louis, Kansas City, Louisville, Minneapolis, Jersey City,, Columbus, Erie, Hartford, Paterspo, $rpYtdence,' . St Paul, Toledo, Worcester, Youngstown, Salt Lake City and soma smaller pUces... . , . , , . , Lhave heard many hitter,, argu ments regarding the causes of and the. remedies. f or :aufQmobile acci dents, n. hajp, never, heard any one dissen tfronfrithe f jppb position that we need ood laws, and we need uniform laws. The difficul ty has been In agreeing on what constitutes a good law. ' Various QrganLizatiODS . Jiave. produced mo- 'del vehicle laws in the. past, but none of them represented a general-agreement 'until Secretary Ipprer .caUedVtofeerthe Na Qna.QonireAce on Street and Highway Safey.J Thjs . cpnf erence da .other things,, tut. ita greatest accomplishment believe,: was in securing.' agreement of over 1000 el elates, representing practically iv?r tajte' jta,iitjiabnlapd every ponceivable business . or other - in terest, oi, tUftlf QCJn.i Vehicle Code.; This code represented more than , jyear. nl hard Iwork on the part of a committee of 37 mem- Call On Us For Any - ito Parts STORE INC - Tcjeplioac ' m UNIFORM V D BADLY bers jp.ub!te officials, Judges,en glnee,rs, lawyers, automobile men, rairwaty :mem representatives of women's - clubs and of labor .or gan'ijation's. . These various, m$m pera iaede the great organizations and constituencies which they rep resented, contributed . every avail able scrap of information and ex perience bearing on, the. subject. On the. legal side, this committee cooperated with, and the code was later submitted to, the National Conference of Commissioners on Uniform State Laws which offic ially represents every state in the Union and which is also a section of the American Bar, Association. What is the substance of the code th, us produced? I shall pass over the first two parts, , dealing respectively with the registration of the vehicle the ordinary lic ense tag and with the certificate of title for prevention of theft. The third, part of the law deals with the licensing of drivers both professional chauffeurs, and private operators-. This is vitally important,. Ofjical figures show beyond question that the. eastern states, which have had drivers' li cense laws for several years have, in general, a fery much better rec ord than have the other states. A drivers' license, law, honestly and energetically administered, will accomplish two things. It will require new drivers to learn how to handle a car, and to learn some thing about the motor vehicle laws and rules of the road, before start ing to drive on the public high way unattended. And secondly, by providing for revocation of the licenses of those convicted of ser ious or repeated violations of law, it will, remove from the highway the irresponsible and chronicafly reckless driver. A drivers' license law will.no at once stop all acci dents; it wll not stop any. unless it, is prpqperly administered;. In any case It wll not touch mater-: tally that class of . accidents caused by .momentary thoughtlessness or chance taking on the part of a normally good driver. But, judg ing from the experience of other states, this law may be expected, with propepr enforcement, to cut down accident rates by 25. The fourth part of the uniform code deals with rules of the road and other -regulations governing the operation and equipment of the motor vehicle.. It is . on this subject that uniformity among, the different states is so obviously de sirable. I need . not expatiate . op the manifold troubles of the. mo torist going from state to state or eyen from city to city and trying to accommodate himself, like a chameleon, to the ever-changing regulations, I shall not attempt at this time to go into the specific provisions of this law, on such controversial subjects as speed, except by saying that every one of these provisions was discussed by the hour in our committee meet ings and I believe that the present provisions of the code represent the very , best standard that can be generally agreed upon through out this country. I believe that every public official, and every private citizen-for each one of us considers himself a. traffic ex pertshould take the attitude that 'was expressed '.by the Motor Vehicle Registrar, of Pennsylvania in a recent conference which I at tended, when he said, "I don't 1 - ' . " ! . ' ' . ' ' . - Count t an no siiiiiruDiiiiE u oiros Ask your neighbor about the kind of service he gets from that set of Seiberling Tires - Walter H. 198 S. Commercial SELLil N ' 1 11 .. . ' . i i You can buy grease and oil for very little Jbixfcitis often hard to getgood dependable service at any price If you will bring your car to us regulajly you can get that good dependable service. We arc building our business on opr reputation for good serv ice. Our high-pressure alemite service, assures the proper lub rication of all workirifir parts of ' you ar. . , Our prices are very, yeasoname GREASE AND OltlS : S S -Ikkerlcn 10T1 SUSPFfll ES VIBRATION Advent of High Powered Cars Makes This Problem Much Greater Methods .for eliminating vibra tion in motor cars present one of the big questions - that confront automotive engineer at. all; time. With the advent of. high-powered cars this important ..problem : ' - pf the automobile owner .has .been met in various ways through .dif ferent chassis designs as well as through new motor suspension. ... Tot provide - smooth riding quality at all speeds Willys-Overland engineers have .. adopted a new motor suspension equipment for the Whippet cars which goes a step further along this line than do the methods employed in any other car in the four cylinder field. Thex first step to provide a new suspension for the Whippet motor which would assure elimination of vibration and as a consequence result in ideal comfort in travel ing, was the adoption of two an gular support members at the rear of the engine. Through this method of engineering the neces sity for bolting that section of the motor direct to the frame is elim inated, the. engipe -escaping the natural jolt on the frame. But the engineers went further in their plans to provide a suspen sion for the motor which would prove flexible enough to put an end to. vibration at almost .any driving range. This has been ac complished, designers say, through the use of a spring mounting at the front section of the motor.' This. spring mounting, provides .two agree with. everything in the Hoo ver Code, but I am willing to ac cept it without, changing a word, because, if we sincerely believe in uniformity, I don't see how we can ever get uniformity unless we ac cept this uniform code." The National Safety Council is a great believer in education as the cure for accidents of all sorts. Our 65 local councils,, as well as the National body Itself, are en gaged chiefly in educations) work. But education .must have, a solid foundation. We, - must impress On the growing child, and. the adult motorist and pedestrian; the overwhelming importance of per sonal carefulness in the use of the streets, but we cannot stop with simply saying: "Be careful!" we must tell the child and the adult what he must do and what Joe must expect that others win do; that is, we must have laws govern ing the use of the highway. I be lieve also in the tremendous im poprtance of adequate law en forcement, I agree with the man! who says "What we. need is not more laws ,but better enforcement of laws". but I respectfully .point out to him that one big reason for unenforced laws is unenforceable taws. Uive your police, your sheriff, your judges.' a reasonable, practicable, up to date law then get behind them and' insist on en forcement of it. The m a . EXCLLID on cars that you see park on the streets. TKen you'll realize the prefer ence car owners are giv ing Seiberlihgs. TIRE SHOP i Zosel, Prop, Telephone 471 SE RVI G'E Auto Electric , Service1 i JL D. Barton v . Battere, llasnctos Generators ; Electric Serrlcei for. An to or Badip Telephone 1107. CIlEAPER TlIAN FARfS S -S coll .spr(ngs . on which ." the jmotot rests,- providing a flexibility for the engine, rather than rigiditj. This eliminates vibration which results where the motor is bolted. directly to tne frame, with no means for; absorbing the ivibra- tion. . . With,;, he - motor .suspension equipment J . Installed s on the yarf- o us . .Whippet models,- WillysyOTer- Iand engineers conducted a series of tests to v determine the .efficien cy ,of thia ; advanced design. I The cars were sent over every type of road- motors running at high, av erage and top speed... X The atmost total absence of. yibration, coupled with the smoother riding qualities afforded lead to the Immediate adoption of the new moto . susr pension support ia all. type of Whippet cars, and accordmg to the engineers marks an advanced step in this phase of automotive engineering. General, Electric, Enters j Field of Refrigeration CLEVELAND, O. (Specijal.) The recently organized Electric Refrigeration Department pt the General Electric company has es tablished, general headquarters in Cleveland,, where Jt was announced today that a million dollars would be expended this year in advertis ing the new product throughout the United States. , . A complete .line of pleetric re? frigerators for household use is now in production at the com pany's Schenectady and I Fort Wayne plants. They will be. dis tributed through selected dealers Give your children the opportunity to. enjoy ex ercise in the fresh open air. JBuy Them a 1 he cost is small the ypkeep1 compara fielf nothing. f See the Latest Models at tloyd Ramsden's 387 Court Street NoimeOr dmong toWosicdM to St& Q&t Ettfmi Originator a rid Pioneers i By thes achievementa.rStar Car engineers hxre woh ioierniitional reputatlbrif as orinatori anI ptoruters in Cabrera ' automotive engoieering directed to Lb w priced cars 2 1922, Stair Car first Brought Mhtg cat" feature to ike loW-tost field. ' 1923. -T-, Star Car first created fciai ln . $24 Oujr fir eWbfIrt.iiMtor life wit''ivnc &ttT&c t.v-,. FeedljubricatUfnfotXQvv'COst czrs. 1925 Sr Cat pionecedpVactiaV . 9 the Million Dollar. Motor, j 1926 Star Car originated Ughghtjixe it pral zVe oi 'faodelf at unhearof low prices within reach of everyone. Always m mfi 6(ar:Cat.tnsineer have made Car fTMbllOWS CAft - " TODAYf. Over -1 ... and. electric light afldT power com panies, and territorial' assignments are bing arranged. . ; - -- . , Embodying entirely new princi ples of constrection.! the new -rtt-frigeratlng' unit is the result of i$ years research by General Electric engineers and the experience gain ed r; In the manufacture . of . lare units for other, than household .usa. . rTfte .mectric Refrigeration ,Do partmeat has ! been 0 placed charge of T": K-,.Qni6n; ina&ager, and P. R. Zimmerman;; sales man ager., Offices .have been opened in the Hanaa building. . Delicate things this repairing arid frtdrri taining in proper fuhctibring cbtiditWri the magnetos and batteries dip iilitb motive vehicles, particularly those bf trucks and others Used ih Hfeavy uij; Ae not only thoroughly understand hoHv to do it But drk rojjr;ppec( td do k dHd do it fistC Ypu fi bettfet; have ii inspect tiie rAv irH-; pbrlint tmits fVeqiie'ritly; YoSi vHll save money ir you do. BATTERy AND ELECTRICAL SERVICE 238 North High Street Telephone 203 half a PxUIion Star Cr Ownrv fell, toif HinywvvHca in sui roun ua Mxetl punts v; ; . C. J! Taylor Wrap- a piece: oi oie-fnclL'rpi; several ymes afduad. the cliieher, rim; " fining ft ind ? iticklrii oa t above the surface. . Then wrap ' a piece ..of haif-ln.ci- rope.aTvttni; the rim' crosswise and .etweeft eaci spoke. .JPhls .serves Tery well ia ,an emergency, .IwheYe no spare tire is available. It does not make luxurious riding, and tbe. carmugtidriTeti at moder ate, speed,. but.it saves the wheef and rim from! damage. . . rt I, --- - - ;t 77771 "1 ran 4 -1 You are Ii-iBSuj r; redUyhwobsWytf: 1927 cah..Be ,u?M V keep ih Htind ihe$&: T v. yous moocy la - r. H; E; Shidc ' .r. Vi . A A -A. JSu n