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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 23, 1927)
THE OREGON .SXATESMAKiSALElI. OREGON i T .SUNDAY.MORNIKC, JANUARY 23, 1927 ) ' BtMI ; ALLPRICECUffi fte-development of Entire Class in Two Years Is - - Outstanding Work i With the completion of the Whippet: Bill which, U now beinr hown for the first ttme. Wllljs-Oterland- has ram plated the tank of redeveloping Its entire line of motor care in the strikingly short time of two yearn. . " The work behind thU athleve Znent haa been going on for the pae four years lngtde the walla of the Willys-Overland plant in this country and at Willys-Overland-Crowsley, Ltd., of England. Three years ago, the. Toledo manufacturers had products in two price classes, the Overland 4-cylinder models which competed in the low price field and the 4 cy Under WIHya-Knight which was la tan top section of the middle price class of that time. ; It was not a contender in the -cylinder market in which the sales rplume .-was increasing in tremendous measure. Two' years ago the develop ment of the Willys-Knight great six brought Willys-Overland to the front in the field of luxury motor cars of multi-cylinder construction and the Overland six marked its entry into the light six field. The middle price field was served by a cylinder Willys-Knight model. 3 - A year ago, the 4-cyllnder WI1-lya-Knlghl was" discarded and the tnkidlo price field was served with the new "?0" Willys-Knight six. la this car. the features which nave roadf, the great six a favor ite in the higher price ranges, were added to by other develop ments which had been going en In , the Knight motor field of -engineering, and surprising power re sults were obtained by owners of this new car. . Up to this time, the achieve ments of; Willys-Overland had been, looked upon as noteworthy. They had been accomplished with out any slow down is manufactur ing or selling. The output of the company was held to a steady in Six months ago the Whippet man us. appearance. .This, car was the very heart of the volume production " of the organization. It was entirely different from any -previous product of Willys-Over land just as the Overland six and the two Wilh's-Knlght models were entirely new. It required even more sweeping changes-overs in factory plans 'and equipment than any of the other three developments. Yet it was put on. a, waiting market with the 'loss ounut two months production and from the very start it-set new manufacturing records in the pl.nnt. " , The Whippet six has completed t?u ;togram. which was laid out , Vuit years ago. V .Not only, have the cars been j completely redeveloped, but the i manufactarii r facilities have been materially enlarged in the past two years to prepare f of the volume of output which must fol low in natural manner the us urplngof a strong sales position In. every price field. , Coincident with the changes in product and the enlargement of factory' facilities, the financial structure of the organization was r?oIng through a similer build ud The value of the securities of the .company was steadily enhanced. Assets were built up to put the organization in a strong position to. start the strenuous sales pro j ram 'ahead. Today the actual book value of YillysOverland stock is . one of the highest in the Industry. Fac tory equipment and plants are i" ! rrfeoi - at heavily depreciated flg u;s, - The possible output from tl e present equipment has .been m eatly Increased through the use or highly efficient production methods. " , - The Tlume anticipated -for IS 37 according to the most con servatiy estimates of the man agement will represent one of the largest proportionate turnovers of ; Invested capital in the indus try. ; . . duality painting, both varnish anil lacquer work, la our modern eqwipped paint shop. Washing. Rre-islng and night service: tire repairs. Wood's Auto Service. (-) Vibbert & Todd Electric store. Mali at Ferry Sta. . Agents for the Ky Washer. Good service and low prices are bringing an increas ing" trade to this store. Pit lie i , Today Selects Cars for Good Service : . - ' .... That a motor-wise public is to ddy, rejecting- its motor rare not ouly because, of excellence in en-i?tneoiin'g-and manufacture bat as the:. exberienced traveler, selects hi. hotel,' because of the service and associations which it repre sents, .is the opinion of Nicholas Drcyatadt, recently .appointed gen- erat ncrvice manager or t be Cad ills it Motor Car company. II, U.' Stiff Furnltnrs Col UadJ ers in ;jompiete home f arnisaingW, priced to make you the owner the store that atudles your myeg y ned a XI is ready to meet ftf b- fXtllltpNV. y Slau sfoan Ads B ring, ftefsfl Its Commander of Leviathan Has Willys-Knight Awaitingr Him E . . ' . t ' :.- '. - . : ! ', ......... ' i. ' i tvvTi i " ,r.v-s ' y. 1 s r . s ?i c v -i Mint . S I i a. 'i c MO- 4koaas '4j m v- -- . yvni,- . Swp iimr ! a The large prolan A shows' Commodore Flernert Hartley, commander of the giant ship I,eviathan, with his new ViMy-night Gfeat Six sedan, whk'h was awaiting him outside the Leviathan dock build ing when he brought his vessel into her slip in New York recently after one of its regular. dashes from Liverpool. Eng. The inset is 'a ; close-up of Commodore Hartley on the bridge of his ship, the largest vessel afloat. CAR REGISTRATION GROWS 10 PER CENT (Continued from page 1.) fornia's percentage of. increase was higher than K'ew ToVk's and it follows New f York- in rank. Ohio jumped- from 4th place in 1925 to 3rd place in 11! with 1, 510,000. Pennsylvania's registra tion in 1925 was 67,000 higher than that of Ohio.. Nut in .1926 Ohio passes Pennsylvania with a 16.2 gain, while Pecinsyrvania's gain is only 8.5. Florida made the highest per rent gain of any slate. I its in crease was 31.5 over 1925. Flor ida' nearest competitor was Maine with a 22.3 , gain. Flor ida's 1926 registration, abjows a motor, vehicle for, every 22 per sons, the highest of any state showing. California shows a'car for every 2.4 persons. 'Taking the registration total and'divtding it into the estimated 1926 census totals for tee United States shows that there is one motor vehicle for everyff ve Inhab itants. , ' , v- Dividing the square, mile area of the country into tb. registra tion seven motor cars" to eery square mile. The automotive Industry mains first 'in rank tainong re- business enterprises, based on the value of its finished products. The estimated wholesale value of the products of the motor vehicle and allied industries approximates four and a half billion dollars. A continuation of conservative policies by 'manufacturers in es tablishing production schedules will insure another satisfactory year for the automotive industry ven though the total volume of Kales of both complete units and accessories may be slightly lower than in 192;. Listens in Over Radio Broadcast From Australia The following interesting ar ticle, concerning listening in over the radio and receiving a message from Australia, was published in the Silverton Tribune recently: A. C. Matheny, radio man and trouble shooter for the H. L. Stiff Furniture Co.. is in receipt of the following letter which explains it self: Queensland Radio Service, Brisbane, Nov-. 26 STOP AM YOUTHS DRIVING RECKLESS Conference Oppose Gran tin? Licenses to Persons Under Sixteen Fundamental business factors i Dear Sir: ore sound. The ti9e of the motor vehicle as avmedlum of transpor tation is one the increase with more buses and more trucks go ing into use every day. Over a half million miles of surfaced highways today forms a veritable network of motor transportation lines over the country and nearly nine billions of gallons of gasoline were .consumed by U. S. motor cars in 1926. Pontiac Six still sweeping to ward unchallenged leadership. Landau sedan $895 f. p. b. factory. Easy to pay on General Motors tio flgnre shows t SuM better Hlmo ym?nt?1n- VUk OB- t) Crane. Well Hill market road, 12 miles, finished and opened to the public. - I am in receipt of your letter of the 21st of October and desire to thank you very much indeed for your report and your comments. Kxamination of the log at this sta tion confirms your reception. I am enclosing herewith an official station card. Yours faithfully. R. W. Lobun, Director. Mr. Matheny has a Fada-radio, and says that while this sounds as if it was far -fetched, yet he claims that anyone with patience and that will pluck up courage enough to roll out of bed at 4 o'clock in the morning can or should get the same results. Hillsboro. Commercial and National banks here combine un der name of Commercial National, with $1,096,458 deposits. T &nesic3s (he usrryy w m itest no The Chevrolet Coach Improved in Quality -yet Reduced to $595 I. O. X. runt, Mict. Former Price 643 Beautiful Qityrblct New and Marvelously Beautiful Fisher Bodies host of Mechanical ImprovementsNew Features found only on the costliest cars New Low Prices plus, an Amazing Reduction in Prices! The Coach ,. : Ca. forser pries B45Jy Q The Cowpe. .i.OC I fnnr pile IpBlNQO The Sedan. .COC formsr pries 7Z&")ZJjy The Ianiu . t9A ' ff t enur pri9 $7e&T xO The TonrInc-CpiY Fries. laindM . Balloon tir -An A ! di&r hels. onfer -price $53j with blloo., ir onlr. The Roal!jler". Pries Includes ) . Hsll'oo- tttw and te.l dix vhel. t'i mtfr pric ,535 nith ba1!of a tires osly. Cabrio-t . I O Entirely d rv ' BMdel with rawabU.-tJt. :;. 1 -Tojn, Traick : vMQ C i ?i-Ton '(Tmck. " eoQC (CsmsU ;Oaly jVJJ7 BaQsoa rtres U cUadard a U mpdals. AU prieas , r. o. s.j v iea. '525 America has always expected great things from its-greatest- industry. But the announcement of the Most Beautiful Chevrolet has been the automotive sensation of all time! Seven superb models styled as low priced cars were never styled before! New bodies by Fisher ! And finer quality the result of a host of improvements such as: AC oil filter, AC air cleaner, one-piece full crown fenders, bullet type Jamps and many, many others ! All. this is combined to a supreme degree in the beautiful Chevrolet Coach. This most popular of all Chevrolet models is pffered at the amazingly reduced price of $595 and similarly striking price reductions are also announced on other models. Whether you plan to spenti more or less than the price of a Chev rolet, come in today and see this most beautiful low 'priced Coach ever designed.. - V. 'The question regarding what src a person should be before lw InR granlfii a linse to operate a motor vfthf-ie" "Ih" covered In lbt .suKested drivers lins law recommended by the s-ond na ticnal confreno on street and hiRhway safHy which lLa national htfety coumil hopen will be nact- 'd in every state in the union. It was tb filing of the 1.006 dc legates who attended the Wash ington . safety conference that an operator's license should not be issued to any person under the age of sixteen years and no chauf feur , should get a permit unless he was eighteen years of age and anyone driving a motor vehicle used as a public passenger-carry ing car should be twenty-one years of age or more. Minors -under the age of eigh ten years who apply for licenses after the act is passed must have their applications signed by their fathers, mothers or guardians. If they have none of the foregoing then the application must have the signature of the employer of the applicant in question. Another section of the law pro vides that any negligence of a mi nor under the age of eighteen years, whose application has been approved by his parents, guardian or employer, shall be imputed to thf person signing the application and that person shall be liable, with the minor, for any damages done by the young operator. Any owner of a motor vehicle who permits a minor to operate his car wjll be held responsible. vltjt the minor in question, for any damages caused by the negli gence of the young driver while operating the machine. The act prohibits adults from allowing their children or wards to operate cars unless the minors have first obtained a license. , Statistics compiled by the com missioner of motor vehicle" in one large state show that children who have been licensed have been riore frequently involved in auto mobile accidents, in proportion, than their elders who .are more experienced drivers. Sixteen Special Numbers r. - Scheduled for' Program NEW YORK: (Special.) Six teen numbers, practically everyone or- whlrh is among the favorite selections of the artists who are to present thetn, will constitute the program of the third radio concert ofrthe 1927 series of "the Victor Talking Machine company, Friday evening. The artists to be heard are Giovanni Martluelli. ten or, and Miss JLucrezia Borl, . so prano. both of the - Metropolian Opera company, and Pablo Casals, 'cellist, with the Victor Salon or chestra under the direction v of Nathaniel Shllkret. - The program, which will be one hour in length, will 'begin at 9 p. m.. eastern standard time. It will be heard through stations of the. "blue" network of the National riroadcastlng company consisting of WJZ. New York; WBZ. Spring field and Boston; KDIvA. Pitts burgh, and KYW, Chicago, . . An interesting feature of the program will be two duet numbers by Mr, MarUnelll and Mlas BotI. ; Everything .In Cthe book store line, book, stationery, supplies for .the home, office or achool room, at the Commercial Book Store. 163 IN. Com'l. () Kry Drjtg Store, 580 N. Com'l. the pioneer; store. Kterythinif for everybody in the drug aippty line, with standard goods ant quality set vice always.:, ( Statesma G. W. Day. tires, tubes and ac cessories; has the Goodyear tires, the standard of the world. Mr. Day can give you more mileage. Corner Com'l. and Cbemeketa. () , . - . If you are in need of comforts, blankets, pillows or other bedding you should see what Hamilton's are offering. See the wool mixed blankets at $4.45. () 3 R . $ IT tai Year WTNNTNG AND HOLDING - GOOD WILL . Thla Yit . ' . .'- Nt Ya n Ads Bring Results mm simple foot movement controls the lights on "The Greater OAKLAMJ S! A slight touch of the foot on a con venient switch button beside the clutch operates Oakland's new doublefilament tilting-beam head lights, sending; a flood of light directly Jown on the road or far ahead. This vital safety factor--found only on the Oakland Six and one $3000 car is but one of many- Important refine ments on the Greater Oakland Six. S95. QaUand SU. $ 1 02 ( $ I Z9S. Pmntlat Six. ovmftunioa to Oaldmnd SU,$925 1 '' price at actury. ay tm pay on (ix . QttnertU Mvcara Tim PJiwm VICK BROS., Salem, Oregon Assoobac Deulei-M - MIM.EC MOTOR CO.. Albany. Oregon; FMED T. BILYKU. Scio. Oregon; E. R. TAYLOIt. Lebanon. Oreson; SILVKHTON .MOTOU CAR CO., Silverton, Oregon; GEO. IX)RR, Woodburn. Oregon; C. J. SCHREEVK & SON. Pallas, Oregon; HAK- RISBL'RG GARAGK, Harrisburg, Oregon; JOHNSON MOTOR SALES CO., Corvallls, Oregon. I OAKLAND -POMmC W.(a UP I:- Admire its marvelous style and grace! Itfark its ;jnany neC,fit5te-car features I Learn for yourself by personal inspection why at its new low price, it is the .greatest sensation of America's greatest industry. NEVTON-GWEVROLET COMPANY OPPOSITEiCITY UAIX: 17 k i . , - TELEPHONE 1000 U AT L I T Y. A T L O W C O S T f.;iiy.Ei.R'Y o jiEr ja t.a l.k i n p.. c ii e v rj? let. ..A We Do Not Change the Prices ' on O ur U s e d Car s Any concern that cuts the price of a fairly priced piece of merchandise is required by sensible people to explain. The price cutter in the automobile business should be considered the same way. Under the terms of the Sttidebaker Pledge -we mark the price of every used car conspicuously, in plain figures where you can see them. That price -like the price Studebaker Light 6 Touring Late 1920, new pistons, pins, and rebored, valves ground, bearings taken up. Two bump ers, swipe, good top and curtains, QQC AH tires good x. $4j03sUU Jewett 6 Touring 1922, new paint, top and curtains like new, mo- tbui,t:.many.. $450.00. Star Coupe 4 "wheel brakes, 1924, brakes relined, rebushed, motor worked over, 4 good tires, X CA flfi new; paint good ...;. '' $K)UUU ; Flint Inclosed, Model! E55 ' 1925, Duco paint, two bumpers big trunk rack, two swipes, rear view glass, spotlight, heater, motor A-l, valves just ground, QAA flfl balloon tires, 4-wheel brakes .... POUUUU Studebaker Special Touring 1923, 2 spare tires,! Jumpers, fog light, swipe, viser, raint good, motor had the best of care. of our new cars is rigidly maintained. It must be because we sell both new and used on the same high business principle. The result is safety for you in the purchase of a used car. L , There can be no question or argument, re garding the price, condition, or your com plete satisfaction when you buy a used car under the terms of this pledge. -: , ' ' i . - ' PLEDGE TO THE PUBLIC ON VUSED-C ' 1 All used cars offered to publicrshall be honestly represented. . : : , : ; : 2 All Studebaker automobiles which are sold as Certified Cars have been properly, reconditioned and carry; a 30-day guarantee for replacement of defective parts and free service on adjustments. . -,' (--!'.;: ' 9 . .. . - 3 Every used car is conspicuously marked with its price in plain figures, and that price, just as the price of our new cars, is rigidly maintained. . 4 Every purchaser, of a used car may drive it for . five days, and then; if not satisfied for any rea--v son, turnit back and apply the -money - paid as a credit on the purchase of any other car in stock rsew or used. . -, ' v USED CAR DEPARTMENT MARION AUTO CO. STVWER For SALEM and MARION COUNTY OPEN SUNDAY AND EVENINGS Ask f or R.; L. Gibbins -Usecl Car Department 235 South Commercial Street ' : Phone 362 v. Mi SI XL.