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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 23, 1927)
Automotive Better1 Homes Churches SECTION THREE Pages I to 8 CLEAN AND VIGOR OLfS , SEVENTY-SIXTH YEAR SALEM, OREGON, SUNDAY MORNING, JANUARY 23, 1927 PRICE FIVE, CENTS STORAGE BATTERY DEiRT iF MOTOR New Pontiac Six De Litxe Delivery WORlMOPETiS WHEN WINTER GOMES OWB REPEATS ANNIVERSARY Y011 it. i Large Proportion Found to Take Same; Make Over When Buying Operation of Essential Part of Car Explained So All Can Understand Cadillac Has 50 New Body i a pes to Celebrate 25th l 2' --V I Anniversary i IS SKBAKEB i ZJi ? ;S' S ' fi j - U. -r ; a : I St f i f L.5 M f Significant figures showing the high percentage of repeat business secured by Studebaker have been received from the factory by Al bert C. Smith, of the Marlon Auto mobile company, local Studebak er dealers. , Based oh the gales tor Ktudebak er cars purchased on the budget payment plan thru the Industrial Acceptance 'corporation, a concern which finances Studebaker pur chases exclusively, 32 per cent of the Studebaker cars purchased on this basis "between May and Octo ber, inclusive, were bought by those who were already Stude baker owners. In other words, out of every three new purchasers ot Studebaker cars, one was a former Studebaker owner. "Many of us are familiar with the old saying. 'The purity of a well is best attested by the faith of thou wno draw from it repeat edly,' " said Mr. Smith ih com menting on the figures. I consid er these figures -highly significatft for they show the satisfaction Studebaker cars deliver to theft" owners. Having .received; good service from their ears, tt is only natural that a Studebaker owner hould buy another Studebaker when he is in the -market for a new car. "Almost any article can be sold the first time, but it is the 're peat order that counts. If 're peat sales' are to be made, the product must be worth -the money asked and as represented. No automobile owner will buy anoth er model of a car that hasn't given him the service he expected. "In a recent issue of the Stude baker News, the dealers paper of the organization, a long list of names was published of owners who were driving from their fifth 6 their 15th Studebaker car." L0UIRS1 CONTESTBIIKD Julian Graham and Mrs. T, D, Wallace Victors in Tire Naming Work Julian Li. Graham and Mrs. T. D. Wallace, of Salem are among the honorable mention winners in a contest just concluded in Chi cago, according to word reaching here today. The contest was to name a tire, and was sponsored by Sears-Roebuck A Company. Close to a million persons wrote about two and one-half million -suggestions in their attempt to get a Khare of the $25,000 awards bung up for the contest. The first prize of $5000 was won by Hans Simonson, of Bis marck. N. D., for the name "All state" and the unique design and slogan submitted . with It. The second prize of $1000 went to Donald S. Gray of Ames, Iowa, for "Dearborn S. R. Cords," while the third prize was taken by a woman, Mrs. K. N. Decker, of Fort Thom as. Kentucky, with VS. R. Ar gosy." In addition to these three capital prizes, there was 1957 other awards to persons-who were Riven honorable mention for submitting names of unusual mer it. Entries in this tire naming con test were in 25 languages and were received from every state in the Union, all provinces of Can ada, every American possession and many foreign countries. There was no limit to the number of en tries one might submit, and Wil liam Walters, of Marshall, Texas, topped the list with 4315 names. George A. Ellwell, of Kalamazoo, Mich., was his host second with 1186 entries. Hull's Radiator Shop Has Interesting Machine A new- and i ntrvnt inr nrhin -mi in operation at Hull's Radiator Repair Shop, 8. Commercial St. fine purpose of the apparatus is 'the satisfactory repairing of radi ators that are too far jione for ordinary method o be 'of use. Entirely their own invention. this machine, using cdmmon gas, can raise the temperature of the parts to be repaired to the exast point for effective soldering, and ktpt there, while another part of the machine automatically applies the acid and metals necessary. : Uaker. rmprovements for Gei ser Grand hotel will coat $100,009 1 ,, ij Miss Lillian Watki.ns is ready for winter and so is her automobile. To make sure that her machine is well protected, she has covered the radiator with a protector. These protectors are being distributed by the General Petroleum Corporation to motor ists in the northwest. REGISTRATION GROWS 10 PEfi CENT Annual Statistical Review of Goodrich Company Shows 22 Million 22,273,643 motor vehicle were registered in the United States daring 1926, according to the an nual statistical review of tne mo- tor car industry by the B. F. Good- from freezing during the winter rich Rubber company. Their re-lmontDS- Thousands of them have port shows an increase of 2,044,-! already been distributed in Wash 618 over 1925 when 20,229,025 j V11 ?nd reg?n and tney can motor vehicles were registered. The percentage of new motorists was not as great as it was during the previous year. The estimated total of passen ger cars and trucks manufactured during the year past amount to 4, 497,390. This figure shows an increase of 297,390 over 1925. The 19 26 production added to the total registration in 1925 gives a figure 2,452.772 higher than the actual registration during 1926. This would indicate that 2,452, 772 motor vehicles were discarded or put out of running condition in the preceding 12 months. The mortality on motor vehicles was 23 higher in 1926, but this does not change to any appreciable extent the average of motor car life, which still runs between sev etPand 8 years. This is signifi cant' of the high standard of qual ity that is being maintained by the manufacturers of motor vehi cles. For the first time in the his tory of the motor car industry registrations fell off in two states. South Dakota and Utah registra tions for 1926 were under the figures given for 1925. Another new state, however, joins the mil-lion-or-better class. Texas is the seventh state to go over the mil lion mark in registrations. New York retains its lead with 1,798,091 motor vehicles, an in crease of 9.8 over 1925. Cali- (Coa tinned an paga 2.) Protest Balloon Tires By Keeping Them Inflated A simple but illuminating les son in arithmetic was given this morning by Mr. Zosel, local Seiber ling all-treads dealer. "Three years ago," said Mr. Zosel. if viu in flated your high pressure tires up to an air pressure of 6 pounds ard lost six pounds, you had only lost 10 per cent. Today, however, with balloon tires, you carry per haps 30 pounds pressure. If you lose six pounds you have lost 20 per cent. Trne. the balloon tire should be run with a tertam percentage 6T deflection. - However, 'when-this deflect km is too great, the tire pilea 6p on the head or contact point, resulting in a dragging ac tion on the treaci." Spotty or un even wear,' causing distortion of the trre,r rdsolts. I : V "That Tlocalaotor.ists appreciate the importance of proper, tire in flation is? shown," said Mr. Zosel, "by the- sreat aumberoi local foTks "who" stop Tn regularly at local tire stores for careful in spection and proper inflation scr- iJSfc" 7 JL Oil Firm Present's" Radiator Cover to Motorists Have you Kitten your radiator protector? Thi i the question that is nas.sinK between motorists in the northwest. Automobile own- j ers are not the only ones who feel the cold wintry mornings, as they will readily tell you. after trying to start their automobile with the water in the radiator frozen. The General Petroleum corpora tion Is distributing through its in dependent dealers, radiatorjtards, designed td.keep. watt-cojitainer Iuv iidu iui aoaiu. Cold weather has no effect on General gasoline however, as it is noted for its quick starting. During the past month, Bcores of testi monials have been received fr,om motorists in the northwest telling of the ease with which they start their machines in cold weather. Many Foreign Visitors InSDeCt Cadillac Plant! I Over 13 per cent of the visitors at the plant of the Cadillac Motor Car company, Detroit, during the past 12 months have been trav elers from foreign countries and the majority of thes come with the express purpose of B'.udying American manufacturing methods. Kvery continent ixrepting Africa has been represented, with South America and Europe vying for first place. DQWN THE ROAD By FRANK BECK N5TUCK ON THE ICE, AND THE I ONLY SCUTTLE OF ASHES IN IZ THE WHOLE NEIGHBORHOOD. T . , -. ..fT szJ 25 arv: :" " ""' r , I.ifeV I.iiil. Trncrrriie ! . ..-, ( ,,, - Vnui . . -T 1 1 . . - - - " lCCD VnllD MM ' liLLI IUU11 I UU1 Advice Of .President of AlltO- motive and tlectrical Trades to Drivers Keep your foot on the clutch despite what experts tell you to the- contrary . rf tbe traffic -fa great, keep your foot on the clutch. Don't take unnecessary chances on the highway or in the street; glide over the bumps, thus saving your machinery; and don't forget your brake. Cautlbn is the first law of good sense, when it has to do with 4 0-hor3e-power. Approaching an intersection, re member clutch and brake. Youths make daring drivers. They go rapidly and easily, with j fearless abandon and nonchalence. . But they have an undue share of I accidents. because they don't thlnk ouph ot clutch and brake. Oh, yes! there are disasters thru confusion, and thru timidity; but they are not the disasters of the young driver. Nine-tenths of the wrecks come from going too fast. A good driver will keep control of bis machine at all times. He can stop quickly but without a shock. Ho can go slow, as he must when other might be endan gered by his fast driving, but can step on the gas and leap ahead CLUTCH Not beautiful to the sight, hid den away, seldom seen and often reglected. Bu watch it well, Mr. or Mrs. Car Owner, for much of your pleasure and security In driving depends on this small Mack box. The usual form of battery is made up of three compartments called cells, all alike. In the cell itself, are eleven or more metal strips of two varieties, one called positive, the other negative. These alternate in position, first a nega tive, then a positive, and so on. Ir the cheaper batteries a thin strip of wood separates each pair. The better batteries use a rubber rubber strip. Each kind of metal strip or plate Is made up of a lattice-work cf lead, the spaces being filled, in f.he positive plates with peroxide of lead, in the negative with so called metallic lead. This arrangement of plates in each cell is immersed in a solution of sulphuric acid and water. The average person, if they have thought of it at all, would Bay that the battery is filled up with electricity at the charging Etatien, This is not the case. Vrhat really happens is that the electric current is alowed to pass through the battery for a certain length of time. While this is go ing on, the sulphuric acid begins to leave the plates and mix with the water. When the electric current is shut off, the acid strives to return to the plates again, and will do so as soon as connection is made. In doing this it gen erates the electric current that' starts your engine and lights your car. This is not a technical explana tion, but is a statement of what substantially takes, place inside a battery. When fully charged, that is, when th,e eotplmrte acid entire ly driven from the plates to the water, your battery is safe from freezing. The danger is when the sulphuric acid is nearly all home again, and the water is only wi ter, and easily freezes. A leading battery man says: "Watch your battery connections: keep them well covered with vase line or some heavy oil to prevent Corrosion. Also as-soon as the battery shows weakness tako ""Ifto ycur - charging" station. With proper care, a battery should last two or more years." New Way "Service Shop Now in New Quarters The New Way Service company, Kasmussen and -Hattahd, proprie tors, formerly at 265 Ferry St., are now well established in their new quarters at 349 Ferry St. This , move to a laer place is the ro Bult of the company's rapidly in creasing business in the care and r alntenance of automobiles on a cheap yearly basis. Chassis and body, specially designed 'oniicEs NEW SPORT COUPE Car Shown for First Time at M Ol II i New York Show; Has Roomy Interior Oldsmobile announces a new sport coupe as an addition to its line of body types. It was shown at the New York Automobile show for the first time. D. S. Eddins. vice president and general sales manager of Olds Motor Works, an nounces that shipments of this new type will begin the latter part of February. The sport coupe has a roomy interior seat for two or three pas sengers and a second, or drop, seat for two is formed by raising the rear deck. The upholstery is genuine leather in a tan shade. The drop seat compartment is ful ly upholstered and the seat cush ion and back have same spring construction as does the interior seat. The upper structure of the sport coupe is of weatherproof tan fab ric equipped with chromium plat ed Iaundau bars. The fabric is in pleasing harmony with the Zaina brown duco finish of the body. Maroon molding is used and the striping Is in cream. Natural wood or disc wheels are optional. The entire rear quarter of the top -can be opened so that passen gers in the lrop seat can converse with those in the front seat with the sameease and freedom as in a sedan. When opened, the rear wall of the top buttons to the coupe roof. The sport body coupe is design ed and built by Fisher and comes fully equipped 'with front and rear bumpers, snubbers, motome terr rear viewmirror, automatic windshield wiper, gasoline gauge. twin beam headlights controlled from the steering wheel and VV windshield. It also has the four wheel brakes and SO by 5.25 inch balloon tires which were recently added to Oldsmobiles. The Oldsmobile six cylinder en glne with dual air cleaners, oil filter, crankcase ventilation, two way cooling, thermostatic water control and the many other im provements that haVe been incor porated in Oldsmobile during the past year is the power' plant em ployed in' thin-new body type. The priee of the new sport coupe was announced as SI 03 5, f. o. b. Lansing. g, byOaklantl Engin eers, taaoldasannlt. FOBIE SED1 ADDITION TO LINE Mounted or Great Six Chas- A I ! r I . his: Appointments Rich and Colors Blend ' .. - Ihe Willyai-Knight fctrsome se dan, presented for the jfirst time at the. New York auLomtobile show in January, is the latefct addition to the line of WfllyefFznigat great sixes. This new modl is totally new in design but adiheres to the same quality featuresi embraced in other models of tbfe great sivx line. . The'fonrsorae is riiounted on the great six chaseis which features a double drop frame iand is equip ped with Belf lex spring shackles, front and rear, to provide quiet ness, spring flexibility, and elim inate vibration thru absorption of road s hoicks. The appointments of the four some ar?e rich while the color combination of Magdalen blue be low the belt and the black super structure present a lperfect blend'. The steel trunk at, the reftr adds a distinctive touch. Underneath is the fuel tank completely con cealed from view although the cap for filling is within easy reaclu Inferior of the fouxsomje carries out the quality aims of the mak ers. All-metal trimmings, lifts and handles are of gun metal sil ver, Adams pattern, . while the woodwork and inside finish Is of inlaid Circassian walnut. The graceful body lines give an individuality and dash to the cafr in its entirety which carries out the best features of the finest body engineering coupled "with the latest ideas in quality motor car construction. Uphohitering is of Chase mohair with straps at the window sides of the same. material. A feature presented in the four some body construction is the use of a soft steel panel top which, ac cording, to the engineers, elimin ates the rumble so noticeable in many types of closed cars. Two -features are carried out making fo rth comfort of the dri ver Mwe Is the new type of heel rest at the base of the accelerator while the other is, an adjustable steering column. The position of the steering, wheel may be set to accpmfiodate Uie personal com fort of -the drtvir. The t oursome ts powered by the Knight 6 -cylinder. Sleeve-valve mo tor, capable of -producing a speed in excess1 of 60 riiiles an hour and a reserve powier to meet all de mands.- Jho ' new typo manifold. WillyarOverlaad engineers declare ensures quicken: warming up, gives greater power1 ahd ' adds - to the fuel economy. Wear on mtovi:ng parts of the motor is redftced through the use of a new type air cleaner which cleanses all air taken through the carburtetor, eliminating all dust and grit. . -Oil." consumption, it -is claimed, is minimized by an oil rectifier -which prevents oil dilu tion. ; - i, ' - wiiiys-overland officials de clare that production of the four some will be kept at high tide to meet the demand of foursome pur chasers. Carload of Willys-Knight Autos Arrive in Salem ' - "H '- ' r A; car load of .automobiles was recelvied Thursday ' by the Mac Donald Auto Company; The ship ment Included thre, Willys-Knight light: six model; 7p A, which are said VMr. iacEnad to be the most attractive of . .narH yet turned out kby the tWUlys-Knlght factory and on' WJu'npett sport roadster. This-, roadster- 'model was lirsfshown' at the lew YortJ Auto' show and it 1s understood that 'it wa the, con ter of -at trac tion there. One of the -Willys-Knight new sedans will ' be- dllivered to Mary C. Rowland and another to Dr. J. Roy Pemberton.- ! Mr; MacDorald 1t vf ry enfh-usi-' astfc over .the new,., models aad. looks f'r .s;;!n''ll iTf'.rcnl the, comin-,svaOu. Entering upon Its 25th year of manufacturing with a . production program larger than at any pre vious time in Its history, the Cad illac Motor Car company recently marked the opening of its sllfer anniversary year by announcing a program of fifty body styles and types and 500 color combinations' the most varied line and larg est output In the quality field since the beginning of the Indus try. In addition to being one of the earliest pioneer organisations and always producing only qual ity cars, the company . has estab- Ushed a record for eight-cylinder motor jcar manufacture. Since 1914, when it introduced the first V-type, eight cylinder engine Into . the United States, more than 236. 000 Cadillacs hajre been built. Of this number 43,334 have been of the latest model. The Cadillac V-type engine was introduced at a time of almost feverish experimentation by auto mobile engineers. It contained in highly developed form mahy of " the fundamentals which they were at that time seeking. It was pow erful, compact, rigid in construc tion, durable and smooth In op eration. Improvements upon "the original; design have added fur- ther smoothness, simplicity and liveliness. In addition to the endorsement " by moro than 200.000 owners of the V-type eight, who have invest- ed in it ; approximately $875,000,, ' 000, the growth' of the company since the one-cyHader days of 1902 has! been marked by frequent ' milestones of progress,, In 1908 Cadillac entered and won the competition for the fant- ' ous Dewar trophy, "awarded each year by! the ' Royar Automobile club of England to the automobile making fhe greatest advance dur ing tne current-year. This award was for Mnnlel IfitornTianiraahfl. ity of parts, the result of a degree of manufacturing1 precision never ' before attained. Again 'fir 1912 Cadillac j was awarded the same trdhy due' to general perforW- ance, including a complete elec trical system of lighting, starting and ignition, becoming the only American car to win the tronhv and the janly car in the world to win it twice. J , ' After exhaustive competitive test held: In Texas at the time the United States entered the! World war, the j Cadillac was selected as thefstandard seven-passenger tour ing; car of the United States army. More recently; In the Selection of a car to. carry the British mail across the Arabian desert, with Its burning heat and Its. dry, stony, river beds to cross, ; the Nairn Transportation company selected this car on account of its sturdl ness and speod. The Russian So viet government also awarded 'a trophy to the car after some of the severest tests ever held for pas- (Continued o prnge 4.) SPUIYS UHLET Car Has Opera Seats Facing Forward and Distinctive : ' New Upholstery One of j the exclusive chauffeur driven cars shown by the Cadillac Motor Car company at the auto mobile shows this year , is the town cabriolet With body by Fleetwood.- ; . - ; . - ' Tbe interior, with opera seats facing forward, distinctive uphol stery, disappearing arm rest in the! center of "the rear seat, and vanity cases which harmonize with the tone of the car, appeals to the most discriminating theater-goer. With the hood, body panels, and window .offsets finished In Valen tine's Napoleon blue, and the rais ed panel bn-bood'and cowl, fender-set, driver's seat Tailing, and chassis in Valentine's Hudson green." a? note ;oi Individuality is struck which Is - accentuated by the Ieathci reir quarters with fcah-riolet-typcj landau bows. - "V" . The windshield is -of ' the two piece typej and 1s eqnapped ' with slde-wlngsf" which -open vrltQ thn doors. Thfc driver's compartment isflnished In smooth blacfc leath er Two extra wire wheels set in wcljs In the sweeping one- piece fenders; nickel cowl lamps, which match t the 'headlamp in design. end a- siirdy snd attractir.? trunk rack Vomplto the rxterh: j 'Mjlsif'ntf;, v ' we MB