Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 21, 1926)
ion Ci'Ji wm 1 MiiTiceccc piijiripc St. IIIIULUUJ.UUIIHUOL i - t ' - - - .- Straight Eight Revolutioniz ing Entire' Market Says ;Hup President DETROIT Mich. (Special) Tremendous inroads into. the en tire motor car market abore $1500, by eight cylinder cars with in 18 months, with; the likelihood of their complete dominance of that market shortly thereafter'. Is declared by Dubois "Young, presi dent of the Hopp Motor cat "cor poration, to he the next far-reaching factor in motor car , buying In an interriew with the Wall Street Journal, Mr; Young pointed out that he tok from an experi- "tv.ence of more than a dor en years ,with eiCht cylinder .cars, four JjAyeara of that time in actually de Jaigning, testing.- producing and 1 9 X , marketing of . the car which has been the largest selling car of the straight eight type erer since It was first produced. . "There, is ,amarket ;.of . at least 100,060 ready ' to adopt the straight eight: at its car just as quickljr as tneie persons , realize the facts." he said. Tti3Via why I am . willing to go on record ixl this frank thinner as predicting what is already the . inception of an Immediate and rerolutionary change in the- buying " habits of that portiou ol the American pub lie which is purchasing cars cost ing $1500 and- np. v : 'There are a dozen reasons why this la bound to, happen. Three fundamental onjea, aoweter," point the way clearly., 'foeae 'are, . first, the Inexorable law of human choice; second, the continued and continual seeking of the American public for something , better, and third, the history of this motor car industry. ' - ; ' ". "Sooner or later the law of hu man choice .the eterlasting search v for the 'most serviceable and efficient 'puts every product, whether it be motor cars, eothing. Jewelry, or . what ? not into its proper place, assigns . to it the market to which it belongs, fixes the price at which it can be sold, and eren establishes as in the case of motor ears its social status beyond hope of change. Manufac tures do not arbitrarily make mar kets. People make them by their unremitting hunt, for. that which meets their needs and comes with in reach of their pocketbooks. "The motor- car industry has been remorselessly divided into maijtu classes' and social distlnc tioWoy the action of this, irresis tible law which is, at orfe andthe same tihre. human and'economicT" "Time was When. Ihe 'conception of the best that c6uld .be eVolred from a motor car was to equip it with a thoroughly efticent four cy linder engine. .Prior to that was eren a period when one and two cylinders made a- determined ef fort to rrove their case with the public. whicn'qfaTckly passed them orer and turned to the four. "An interval of years ensued fine four cylinder cars literally commanded th" linrM markets. .wThey were sold N at the highest prices and won the highest repu- it m lauua. , - i -, ... . "nut the. search for-better mo toring neTer stopped. Bit by bit Nash Furniture Co. takes the load with low "prices on chairs. wikTs. tables, wood and steel bed, ftpring. mattresses. Saves you 25. 219.N. Com'l ' ) the four began to give way. in fa vor of the six. Valiantly it' fought Inch by inch. But It was a losing fight. Why? Because Ihe six gave a mora uninterrupted and contin uous flow of power than the four, . "The six ispasslng through pre cisely the same process as the four. It sold for years at the high est prices.; Then, like the four. It began to recede from its pedestal at the topmost class to the middle class then a little lower, and fin ally, within recent - months, to points as low 1a some cases as the four lt3elf. i "Why?" Again because that public which could afford to as pire to the smoothest and the best was still :hnntjnj "for it and find ing It in the eight. : "Hupmoblle .built ? for years what was admittedly the finest ex pression of four, cylinder efficiency known to the history. Its reputa tion for haying achieved the ut most in ruggedness, economy ano efficiency from the four was liter ally world-wide. It held tenacious ly to the integrity of the four always withAhe conviction that when the finest four that could be built served its. purpose, the na tural process was by successive steps to the six, for one fine large market, and then to the eight to satisfy another great and growing market, craving the beat that en gineering and designing could produce. "''.- . X:" "Humobile's . conviction of the eight as the ultimate was as strong as Its i confidence in the Tour. It- was building both sixer and eights for years before it marketed them. "It delayed their production b& cause of inhibitions -it recognized in the eight -because If. was con vinced that a buge.market of those seeking the finest was debarred from the eight because of its com plications and t consequent - high initial cost. Its attendant' main tenance expense and its large gas oline consumption. "It labored to overcome those disadvantages and has done so. "So sound rwas ' Its reasoning that a great public wanted eights and would buy them when they were properly simplified and prop erly prieed. that in the first year after Its Introduction Hupmobile sold more straight eigths than any other company in the world had ever marketed. "Its vision of the six was that the utmost that could be given in a car of those cylinders the finest, closest and soundest six manufacturing must be produced to sell for less than T100. and that there was. even a year and more ago, no warrant for any six ever to be sold for more. It saw the same remorseless law at work in the six as had Operated in re lation to the four. - ... "Its vision f the eight w that when freed from the restrictions tthrKar checked Its growth it would "asHume Jts proper place just as public choice and discrim ination have put the four into its place and. the ix- into its place leaving everything above them the topmost position Tor the top most principle.' 7 Krmf and Outing Store, liitrgest bargains in clothing. Shoes, under- vear. hosiery, gloves, valises and suit cases. The working man's store. 189 N. Commercial. () You can buy your meat here in perfect confidence. Don't worry about the cc:t. we'll keep that within reasonable bounds. Hunt & Shaller Market. 263 N. Com'l C0MTC1BES: New and Better Methods Be ing Found Every Day Ac- J : cording to President Constant - change,. ' continuous improvement.' close study of men. methods and . machinery, are the price that tire makers must pay to keep in advance of the business if "they hope to be leaders in the industry. :. i "Every day we find new and better methods of working, we are constantly on the alert for any improvement, no matter how smalt, that will add to the effi ciency of our plant, and we do not hesitate to make a change in me thods instantly when they are con sidered necessary." stated R.1 H Brown, factory superintendent o ihe Columbia Tire corporation. makers of CTC tires and. tubes. Every man employed in our big plant has a direct personal inter est in the business. Is vitally con cerned in every item that will add to' efficiency or economy of oper. J ation; hence, every movement, is subjected to close study. every op-T eration is. analyzed from' a dozen different Tiew points. . with a re sult that each process of manu facture is : being 4 constantly im proved upon. . . . v. We areconstantly in touch with our factory; representatives, we maintain close liason with all of our entire dealer organization, we are familiar, at first band, with the results obtained by car own ers, truck owners, bus operators, taxicab companies, fleet operators, and others using CTC equipment, with the result that we constant ly have our finger upon the pulse of the trade and can shape our ends accordingly. In addition, our plant engineer, Mr. J. F. Cullen, maintains con tact . with all the leading tire man ufacturers, our eastern research department; promptly1 advises of every change in construction " me thods, and. our marketing depart ment keeps u fully, advised of trade tendencies. The remarkable mileage achievements of CTC tires here In the west may . be attributed to a number of factors, the most . im portant undoubtedly is the com bined aim of-every member of the organization to make CTC an out standing quality product. ns LICENSE MS FPU CHECH Simplicity, Fairness and Low Lost Should Be Features of Auto Tax Law Pointing to the fact that in toxication leads all other causes in the . revocation of motorists drivers licenses in Michigan, Mas sachusetts," New York and Penn sylvania. David CV Fenner. Chair man of the Motor Vehicle Confer ence Committee, urged upon the National Safety Congress meeting In Detroit, October 27th, the need to give the police this means of check-up on lawless citizens. "If this condition now prevails in those states where drivers are first selected, and where the shadow of suspension and revoca tion always hovers over their heads, it must be more serious in states having no such laws," said Mr. Fenner. The Motor Vehicle Conference Committee is a Joint group of the American Automobile Association, the National Automobile Dealers' Association, the Motor and Acces- i sory Manufacturers ? Association, j the Rubber Association- of Ameri- j ca. ana the National- Automobile Chamber of -Commerce. ,? These bodies have endorsed the driver's license principle, i : E Nineteen states now require the licensing of operators. Objection Is usually made to the measure. Mr. Fenner stated. In the fear that the driver's license law may be used as a taxation means,' or may b operated unfairly. The act should be drawn to avoid these difficulties. Reckless driving, "hit-ard-run" drivers, and speeding, follow in toxication as causes of license re vocation. ' c ' ' " ' M ' -Twelve states and the 'District of Columbia now require an exam ination as a requisite for a license, Mr. Fenner named six points to be considered 1a this connection: Mecnasicai bhuj to anve. Menial i Qualifications. Physical onalif ira-l tions. Moral Qualifications. Age. Ability to react to new circum stances. i If it comes from us it will please you because it is sowhoiesome and good. Better Yet Bread made by Better' Yet Baking Co., 264 No-h Com merctaL Astoria Three steamers load 10.000 tons of grain at Port of Astoria. String Tied to Wrench , ' Saves Mechanic Trouble A greasy mrench will often slip out of a greasy hand into the dust pan ' under the . engine. Into the clutch housing, or into' some part of the car where It Is very-Inconvenient to recover It. This may be avoided by tying a string about 15 inches long around end of wrench, then a ioop around the wrist, or to en adjacent part of the car. ThN takes "about on minute, while recovering a wrench that has slipped to some inaccessible part of the car has often caused an hour's delay. , f&rij2ff$ Leats tht Wbid in Motor Car Value (!!rf ' Crankshaft tf"" "TrT T M For Extreme Quietness , ib) v. ; Reodsport industries, largely sawmilling, have" . a payroll of $1 10.000 a month. W'HtN BETTea'AUTOMOBILSS KT.T Bt'tlT. BU1CK Witt BUILD TlltM A-16-U Biiid i tlKmnosfaticCdntol 5j7nb7i&iEiTeIWonnaace ; li .. at Oor 9 0m the shade - TerrnojtaticCirculat ion Control Is anew ; ;;. reason why thfc Butck engine is to easy to start and to pleasant to drive, in all kinds of weather. - Summer conditions prevail all year, under the V BulclpoodAt 90 or at icroi this 'valuable Bui trnproVement reduces the warming-up 'period to Zesi than three minutes! ,: . J tot ihi'ind txiiny' other vital reasons, the 1 927 ' . . ; BuUk' is the.Geates't Ever Built. The engine is vnat, uiat muuik - C. i OTTO J. WILSON You'll Get One if you don't have those glaring headlights properly adjusted. . OFFICIAL HEADLIGHT ADJUST ING STATION We adjust them so that they pass all legal requirements Our Electrical Service Department' is always at your service for repairs and GENUINE RE PLACEMENT PARTS for every electrical unit on your car. "GENUINE PARTS ARE BETTER Ask the Man With the Wooden Leg" PHILCO SOCKET POWER FOR RADIO FREE BATTERY TESTING AND FILLING jft 1T For Ultra j II Smoothness LTj jBearing r " I The Maximum --h - : V -, For Greatest 1 1 Crankshaft j fBearinffs I j r Minimixe j r Motor 7 yMaintenanc "The Truly ModernSix1 cMust have a Seven Bearing Crankshaft If yoti are considering a "Six then the FIRST thing to find out is whether or not it has a 7-bearing crankshaft motor. For if it has only a 3- or 4-bearing crankshaft you know at once that the motor does not fpU.oy,the most 'modern engineering. . ONLY ? bearings will positively assure the Kighesr degree of smbotrp, silent crankshaft operation. Thats why the performance of the new 7 bearing motor Nash, whether a Light Six, Special Six, or Advanced Six, will prove a revelation to you in power-smoothness and pbwer-quietncss. Try one out TODAY. F. W. Pettyjohn Go. E. H. BURRELL ' Battejy and Electrical Scrvica i 238 North High Street Phone 203 3G3 North Commercial Telephone 12G0 Winter will have 5 your car witHin its grasp Protect Yourself. From the Cold and Rain by Installing a HAMPDEN GLASS ENCLOSURE ;On j Your Open Car . . ? ' -. :-. . . . .;.. A Top or Every Make and Moclel of Car Radiator and Fender Repairing ' Bodies Repaired ajrid : Rebuilt r S O. J. HULL AUTO TOP AND PAINT COMPANY 0 267 South Commercial ; Phono 578 Let us help you fort tire trouble! A MAN never buys tires in a festive frame of mind, as he might buy a radio set or-a ticket to the ball game. He buys tires only when he has to buy them. For folks want to forget tires. They hope they have the kind of tires on their cars they can forget. We sell that kind Miller Balloons. The Miller lease of life is long the Miller stamina great. Season in and season out Millers stick to their job . with dogged determination. Why not put Millers to work for you to-day. WThether it's a spare or a set ypu want you can . get them at " Miller Tire Service Co. ' . -RUSS SMITH" 197 S. Commercial St. Telephone 313 : "We Love to Change a Tire" , ' "' . :.; . .. . ., - - . M I L L E R K N O W S K U B B E K' 388orthCommerclar Telephone 220 erv- JSV . .--.! "j-ir&fcii rmiei '' . t- A
