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i - t ' - - - .-
Straight Eight Revolutioniz
ing Entire' Market Says
;Hup President
DETROIT Mich. (Special)
Tremendous inroads into. the en
tire motor car market abore
$1500, by eight cylinder cars with
in 18 months, with; the likelihood
of their complete dominance of
that market shortly thereafter'. Is
declared by Dubois "Young, presi
dent of the Hopp Motor cat "cor
poration, to he the next far-reaching
factor in motor car , buying
In an interriew with the Wall
Street Journal, Mr; Young pointed
out that he tok from an experi-
"tv.ence of more than a dor en years
,with eiCht cylinder .cars, four
JjAyeara of that time in actually de
Jaigning, testing.- producing and
1
9 X ,
marketing of . the car which has
been the largest selling car of the
straight eight type erer since It
was first produced. .
"There, is ,amarket ;.of . at least
100,060 ready ' to adopt the
straight eight: at its car just as
quickljr as tneie persons , realize
the facts." he said. Tti3Via why
I am . willing to go on record ixl
this frank thinner as predicting
what is already the . inception of
an Immediate and rerolutionary
change in the- buying " habits of
that portiou ol the American pub
lie which is purchasing cars cost
ing $1500 and- np. v
: 'There are a dozen reasons why
this la bound to, happen. Three
fundamental onjea, aoweter," point
the way clearly., 'foeae 'are, . first,
the Inexorable law of human
choice; second, the continued and
continual seeking of the American
public for something , better, and
third, the history of this motor
car industry. ' - ; ' ".
"Sooner or later the law of hu
man choice .the eterlasting
search v for the 'most serviceable
and efficient 'puts every product,
whether it be motor cars, eothing.
Jewelry, or . what ? not into its
proper place, assigns . to it the
market to which it belongs, fixes
the price at which it can be sold,
and eren establishes as in the
case of motor ears its social status
beyond hope of change. Manufac
tures do not arbitrarily make mar
kets. People make them by their
unremitting hunt, for. that which
meets their needs and comes with
in reach of their pocketbooks.
"The motor- car industry has
been remorselessly divided into
maijtu classes' and social distlnc
tioWoy the action of this, irresis
tible law which is, at orfe andthe
same tihre. human and'economicT"
"Time was When. Ihe 'conception
of the best that c6uld .be eVolred
from a motor car was to equip it
with a thoroughly efticent four cy
linder engine. .Prior to that was
eren a period when one and two
cylinders made a- determined ef
fort to rrove their case with the
public. whicn'qfaTckly passed them
orer and turned to the four.
"An interval of years ensued
fine four cylinder cars literally
commanded th" linrM markets.
.wThey were sold N at the highest
prices and won the highest repu-
it m lauua. , - i -, ... .
"nut the. search for-better mo
toring neTer stopped. Bit by bit
Nash Furniture Co. takes the
load with low "prices on chairs.
wikTs. tables, wood and steel
bed, ftpring. mattresses. Saves
you 25. 219.N. Com'l ' )
the four began to give way. in fa
vor of the six. Valiantly it' fought
Inch by inch. But It was a losing
fight. Why? Because Ihe six gave
a mora uninterrupted and contin
uous flow of power than the four,
. "The six ispasslng through pre
cisely the same process as the
four. It sold for years at the high
est prices.; Then, like the four. It
began to recede from its pedestal
at the topmost class to the middle
class then a little lower, and fin
ally, within recent - months, to
points as low 1a some cases as the
four lt3elf. i
"Why?" Again because that
public which could afford to as
pire to the smoothest and the best
was still :hnntjnj "for it and find
ing It in the eight.
: "Hupmoblle .built ? for years
what was admittedly the finest ex
pression of four, cylinder efficiency
known to the history. Its reputa
tion for haying achieved the ut
most in ruggedness, economy ano
efficiency from the four was liter
ally world-wide. It held tenacious
ly to the integrity of the four
always withAhe conviction that
when the finest four that could be
built served its. purpose, the na
tural process was by successive
steps to the six, for one fine large
market, and then to the eight to
satisfy another great and growing
market, craving the beat that en
gineering and designing could
produce. "''.- . X:"
"Humobile's . conviction of the
eight as the ultimate was as
strong as Its i confidence in the
Tour. It- was building both sixer
and eights for years before it
marketed them.
"It delayed their production b&
cause of inhibitions -it recognized
in the eight -because If. was con
vinced that a buge.market of those
seeking the finest was debarred
from the eight because of its com
plications and t consequent - high
initial cost. Its attendant' main
tenance expense and its large gas
oline consumption.
"It labored to overcome those
disadvantages and has done so.
"So sound rwas ' Its reasoning
that a great public wanted eights
and would buy them when they
were properly simplified and prop
erly prieed. that in the first year
after Its Introduction Hupmobile
sold more straight eigths than any
other company in the world had
ever marketed.
"Its vision of the six was that
the utmost that could be given
in a car of those cylinders the
finest, closest and soundest six
manufacturing must be produced
to sell for less than T100. and
that there was. even a year and
more ago, no warrant for any six
ever to be sold for more. It saw
the same remorseless law at work
in the six as had Operated in re
lation to the four. - ...
"Its vision f the eight w that
when freed from the restrictions
tthrKar checked Its growth it
would "asHume Jts proper place
just as public choice and discrim
ination have put the four into its
place and. the ix- into its place
leaving everything above them
the topmost position Tor the top
most principle.'
7
Krmf and Outing Store, liitrgest
bargains in clothing. Shoes, under-
vear. hosiery, gloves, valises and
suit cases. The working man's
store. 189 N. Commercial. ()
You can buy your meat here in
perfect confidence. Don't worry
about the cc:t. we'll keep that
within reasonable bounds. Hunt
& Shaller Market. 263 N. Com'l
C0MTC1BES:
New and Better Methods Be
ing Found Every Day Ac- J
: cording to President
Constant - change,. ' continuous
improvement.' close study of men.
methods and . machinery, are the
price that tire makers must pay
to keep in advance of the business
if "they hope to be leaders in the
industry. :. i
"Every day we find new and
better methods of working, we
are constantly on the alert for any
improvement, no matter how
smalt, that will add to the effi
ciency of our plant, and we do not
hesitate to make a change in me
thods instantly when they are con
sidered necessary." stated R.1 H
Brown, factory superintendent o
ihe Columbia Tire corporation.
makers of CTC tires and. tubes.
Every man employed in our big
plant has a direct personal inter
est in the business. Is vitally con
cerned in every item that will add
to' efficiency or economy of oper. J
ation; hence, every movement, is
subjected to close study. every op-T
eration is. analyzed from' a dozen
different Tiew points. . with a re
sult that each process of manu
facture is : being 4 constantly im
proved upon. . . . v.
We areconstantly in touch with
our factory; representatives, we
maintain close liason with all of
our entire dealer organization, we
are familiar, at first band, with
the results obtained by car own
ers, truck owners, bus operators,
taxicab companies, fleet operators,
and others using CTC equipment,
with the result that we constant
ly have our finger upon the pulse
of the trade and can shape our
ends accordingly.
In addition, our plant engineer,
Mr. J. F. Cullen, maintains con
tact . with all the leading tire man
ufacturers, our eastern research
department; promptly1 advises of
every change in construction " me
thods, and. our marketing depart
ment keeps u fully, advised of
trade tendencies.
The remarkable mileage
achievements of CTC tires here In
the west may . be attributed to a
number of factors, the most . im
portant undoubtedly is the com
bined aim of-every member of the
organization to make CTC an out
standing quality product.
ns
LICENSE
MS FPU CHECH
Simplicity, Fairness and Low
Lost Should Be Features
of Auto Tax Law
Pointing to the fact that in
toxication leads all other causes
in the . revocation of motorists
drivers licenses in Michigan, Mas
sachusetts," New York and Penn
sylvania. David CV Fenner. Chair
man of the Motor Vehicle Confer
ence Committee, urged upon the
National Safety Congress meeting
In Detroit, October 27th, the need
to give the police this means of
check-up on lawless citizens.
"If this condition now prevails
in those states where drivers are
first selected, and where the
shadow of suspension and revoca
tion always hovers over their
heads, it must be more serious in
states having no such laws," said
Mr. Fenner.
The Motor Vehicle Conference
Committee is a Joint group of the
American Automobile Association,
the National Automobile Dealers'
Association, the Motor and Acces- i
sory Manufacturers ? Association, j
the Rubber Association- of Ameri- j
ca. ana the National- Automobile
Chamber of -Commerce. ,? These
bodies have endorsed the driver's
license principle, i : E
Nineteen states now require the
licensing of operators. Objection
Is usually made to the measure.
Mr. Fenner stated. In the fear
that the driver's license law may
be used as a taxation means,' or
may b operated unfairly. The
act should be drawn to avoid these
difficulties.
Reckless driving, "hit-ard-run"
drivers, and speeding, follow in
toxication as causes of license re
vocation. ' c ' ' " ' M '
-Twelve states and the 'District
of Columbia now require an exam
ination as a requisite for a license,
Mr. Fenner named six points to
be considered 1a this connection:
Mecnasicai bhuj to anve. Menial i
Qualifications. Physical onalif ira-l
tions. Moral Qualifications. Age.
Ability to react to new circum
stances.
i
If it comes from us it will please
you because it is sowhoiesome and
good. Better Yet Bread made by
Better' Yet Baking Co., 264 No-h
Com merctaL
Astoria Three steamers load
10.000 tons of grain at Port of
Astoria.
String Tied to Wrench , '
Saves Mechanic Trouble
A greasy mrench will often slip
out of a greasy hand into the dust
pan ' under the . engine. Into the
clutch housing, or into' some part
of the car where It Is very-Inconvenient
to recover It. This may be
avoided by tying a string about 15
inches long around end of wrench,
then a ioop around the wrist, or
to en adjacent part of the car.
ThN takes "about on minute,
while recovering a wrench that
has slipped to some inaccessible
part of the car has often caused
an hour's delay. ,
f&rij2ff$ Leats tht Wbid in Motor Car Value (!!rf
' Crankshaft tf"" "TrT T
M For Extreme
Quietness
, ib) v.
; Reodsport industries, largely
sawmilling, have" . a payroll of
$1 10.000 a month.
W'HtN BETTea'AUTOMOBILSS KT.T Bt'tlT. BU1CK Witt BUILD TlltM
A-16-U
Biiid
i
tlKmnosfaticCdntol
5j7nb7i&iEiTeIWonnaace
; li .. at Oor 9 0m the shade -
TerrnojtaticCirculat ion Control Is anew
; ;;. reason why thfc Butck engine is to easy to start
and to pleasant to drive, in all kinds of weather.
- Summer conditions prevail all year, under the
V BulclpoodAt 90 or at icroi this 'valuable
Bui trnproVement reduces the warming-up
'period to Zesi than three minutes! ,: .
J tot ihi'ind txiiny' other vital reasons, the 1 927 '
. . ; BuUk' is the.Geates't Ever Built. The engine is
vnat, uiat muuik -
C. i
OTTO J. WILSON
You'll
Get
One
if you don't have
those glaring headlights
properly adjusted. .
OFFICIAL HEADLIGHT ADJUST
ING STATION
We adjust them so that they pass
all legal requirements
Our Electrical Service Department' is always at
your service for repairs and GENUINE RE
PLACEMENT PARTS for every electrical unit on
your car.
"GENUINE PARTS ARE BETTER
Ask the Man With the Wooden Leg"
PHILCO SOCKET POWER FOR RADIO
FREE BATTERY TESTING AND FILLING
jft 1T
For Ultra j
II Smoothness
LTj jBearing r
" I The Maximum --h - : V
-, For Greatest
1 1 Crankshaft j
fBearinffs
I j r Minimixe j
r Motor 7
yMaintenanc
"The Truly ModernSix1
cMust have a Seven
Bearing Crankshaft
If yoti are considering a "Six then the FIRST
thing to find out is whether or not it has a
7-bearing crankshaft motor.
For if it has only a 3- or 4-bearing crankshaft
you know at once that the motor does not
fpU.oy,the most 'modern engineering. .
ONLY ? bearings will positively assure the
Kighesr degree of smbotrp, silent crankshaft
operation.
Thats why the performance of the new 7
bearing motor Nash, whether a Light Six,
Special Six, or Advanced Six, will prove a
revelation to you in power-smoothness and
pbwer-quietncss. Try one out TODAY.
F. W. Pettyjohn Go.
E. H. BURRELL
' Battejy and
Electrical Scrvica
i
238 North High Street
Phone 203
3G3 North Commercial
Telephone 12G0
Winter
will have
5 your car
witHin its
grasp
Protect Yourself. From the Cold and Rain
by Installing a
HAMPDEN
GLASS ENCLOSURE
;On j Your Open Car . .
? ' -. :-. . . . .;..
A Top or Every Make and Moclel of Car
Radiator and Fender Repairing
' Bodies Repaired ajrid : Rebuilt
r
S O. J. HULL AUTO TOP AND PAINT COMPANY 0
267 South Commercial ; Phono 578
Let us help you fort
tire trouble!
A MAN never buys tires in a festive frame of
mind, as he might buy a radio set or-a
ticket to the ball game.
He buys tires only when he has to buy them.
For folks want to forget tires. They hope they
have the kind of tires on their cars they can forget.
We sell that kind Miller Balloons. The Miller
lease of life is long the Miller stamina great.
Season in and season out Millers stick to their job .
with dogged determination.
Why not put Millers to work for you to-day.
WThether it's a spare or a set ypu want you can .
get them at "
Miller Tire Service Co.
' . -RUSS SMITH"
197 S. Commercial St. Telephone 313 :
"We Love to Change a Tire" ,
' "' . :.; . ..
. ., - - .
M I L L E R K N O W S K U B B E K'
388orthCommerclar Telephone 220
erv- JSV .
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